Xiaobi (Iris) Pan is a globally recognised pioneer in the field of Emerging Technology Design. She is the mind behind interactive installations that blend digital and physical, visited by millions of participants.

Currently, Iris is a Lead Designer at Amazon. There, she is dedicated to using technologies such as Augmented Reality and Artificial Intelligence to revolutionise the consumer experience for both business and social good. (snippet 1)

We covered a lot during this conversation. We start discussing:

• How these technologies drive business impact

• The one question that helped her bring her ideas to another level

• A design model she follows to combine gamification, interaction and value for brands

• We end up discussing the future of human-computer interaction

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