The time when branding was only about advertising campaigns is long gone.

In the 42nd episode of the DesignRush Podcast, Leo Burnett CMO Emily Doskow discusses what’s a good brand foundation and what customers want to know about a company’s brand identity in 2024.

It’s about a full 360-degree marketing.

There's a fallacy that business decision-making isn’t driven by emotions. 

All decision-making is emotional, so it's about connecting with people on a level that doesn't feel forced.

The 41st episode of the DesignRush Podcast brings you a conversation with B2B marketing leader Kandace Barker who’s managed teams at Facebook and LinkedIn.

The 40th episode of the DesignRush podcast features Dr. Jiajun Lu, one of the leaders in AI and computer vision.

Our guest shared how AI enables customized experiences for each customer, such as creating personalized videos that imitate human emotions. 

Jiajun also unveils why cloning people digitally is a growing field with potential applications in marketing & customer service, how AI is used to uncover data patterns and enhance user experience, and which three Ts are crucial in creating AI-driven customer experiences.

Talking about mistakes in an organization’s branding strategy is one of the best ways to build trust with your audience, according to our latest podcast guest.

In the 39th episode of the DesignRush Podcast, Living Corporate CEO Zach Nunn discusses the importance of brand storytelling in enhancing employee trust and market confidence.

To learn more about what Zach suggested H&M should do following the advertising scandal involving the “coolest monkey in the jungle” in 2018, listen to the full episode.

How should a B2B company do marketing in 2024?

According to the “Wizard of Moz”, marketing genius Rand Fishkin, it’s about focusing on what has worked over the past five years and continuing to apply the same basic growth principles.

In the 38th episode of the DesignRush Podcast, we learn what not to do when it comes to using ChatGPT in marketing, how to choose which social media platforms to use if we focus on B2B, as well as what should be the balance of paid and organic traffic on our website.

What does it take to eliminate mediocre marketing from your strategies?

According to Tom Shapiro, the CEO of Stratabeat marketing agency, it’s about focusing on creativity through the use of neuroscience, psychology, and behavioral intelligence.

Tom shares insights on driving growth through innovation, fostering continuous creativity, as well as lateral thinking in lead generation. The discussion includes real-life strategies for creating campaigns that generate leads with success. 

Welcome to the 36th episode of the DesignRush Podcast. 🎙️ 

What does it take for your business to become the #1 brand on Google and social media?

According to marketing veteran Jason Ciment, you need to create an awesome brand by utilizing your website and social media and promoting it online.

Over the next hour, Jason explains how his agency helps clients get more leads with digital marketing, and why outsourcing digital marketing offers the most cost-effective solution through access to specialized expertise.

Welcome to the 35th episode of the DesignRush Podcast. 🎙️ 

Join us as we dive into the evolving world of B2B marketing with 2X CEO Domenic Colasante.

Over the next hour, our guest sheds light on the most up-to-date trends shaking up the B2B marketing scene, from using TikTok and video marketing as a strategy to boost revenue to crafting authentic content.

As a bonus, Domenic tackles the economic uncertainty in the U.S., offering insights on adapting budgets and honing in on key metrics.

Welcome to the 34th episode of the DesignRush Podcast. 🎙️

In this episode, SEO expert AJ Kohn discusses the declining quality of search results and the need for Google to address the issue. 

He emphasizes the importance of user-focused SEO and the role of AI in content creation, highlighting the need to balance AI-generated content with maintaining a brand's authenticity.

The conversation covers the impact of AI on websites and expert sources, as well as the effect of spam and low-quality content on SEO strategies.

Welcome to the 33rd episode of the DesignRush Podcast. 🎙️ 

Miha Matlievski, also known as the Fail Coach, shares his decades-long journey of overcoming challenges and failures in his early career, leading him to become a successful entrepreneur and the founder of a coaching and consulting company that helps startups scale.

Tune in to the full episode to learn the importance of learning from failures and managing business expectations. As a bonus, Miha explains how to develop soft skills through continuous practice and become a great leader.