Some careers do not move in a straight line.
And often, that is exactly where they become interesting. That is why the first episode of Illinear Positioning could only start with someone like Julian Marsili.
A professional who has spent years moving between Italy and Denmark, between brands and agencies, between strategic business thinking and creative tension — learning how to sit on both sides of the table without losing clarity. In our conversation, we explored the workshop he is currently shaping for agencies and companies: a practical and highly relevant format built around one core question:How do we stop good ideas from becoming safe, forgettable work?
He has distilled an Antidote for this! Julian’s perspective is rare because it comes from lived experience: twenty years client-side, global brands, agency dialogue, difficult briefs, defended ideas, lost ideas, and ideas that made it through.
His workshop is not theory dressed as expertise. It is a space where people bring real friction, real projects, real questions — and where trust, listening and sharper thinking can unlock better work together.Because often the issue is not that ideas are weak.
It is that organisations struggle to make them feel possible. And then, a fun fact that somehow says a lot about how wide curiosity can travel: Julian probably knows more about Tony's Chocolonely than most people you know and is interviewed by Alice Farella Monti