Lily Simpson founded Detox Kitchen back in 2012 aged 26. Over the last decade she has spearheaded the healthy food movement and built up a cult following both online and at their delis in central London, a well as delivering meals direct-to-consumer and being stocked in the likes of Selfridges and Planet Organic. The business has been described as 'The OG and best healthy food in London' with customers including Elle McPherson, Gwytheth Paltrow and Lily Allen. In this episode, we talk about turning your side hustle into a full hustle, how the narrative around food has changed over the last ten years and what she has learned along the way. Enjoy.