Reuven Lerner
Jeremy Green
Erik DietrichIn this episode of the Freelancers’ Show, the panelists discuss making a good impression with your clients. They talk about what you can do to make a good first impression, and a continuing impression, on your clients. They also touch on how to get the best exposure on the internet, what content you can put on your website to boost your first impression, where else you can promote a good first impression, and more!
In particular, we dive pretty deep on:
A lot of questions online about what you can do to get people to notice you
Where you should and should not put your effort
In many cases, potential clients don’t look at your website
Your website isn’t make or break
Unless you show your website to people, no one will be going there
Having a website vs a blog
How to get exposure on the internet
Hooking blog up to aggregation engines
Getting the content out on your website is the most important step
Make sure your content is aimed at your customers, not your peers
Why people are contacting you
Giving people weekly reminders
When you get clients from referrals, how do you hit it off with them?
Point people to your site
Having a syllabus on your website
Pointing to a portfolio
Using testimonials from past bosses, clients, or peers
Where else, other than your website, can you promote yourself?
Building business off your open source contributions
Walking the “line”
Building a strong image of yourself
And much, much more!
FreshBooks
Can Democracy Survive Global Capitalism? by Robert Kuttner
Robert Kuttner Talk
increaseyourconsultingfees.com
Book Yourself Solid by Michael Port
Microsoft Azure