In this episode, Ané and Francisco explore the importance of defining your target audience in veterinary rehabilitation marketing. Clarifying who you’re speaking to doesn’t limit your reach, but it helps you craft clearer, more intentional messaging. Since veterinary rehabilitation professionals market to pet owners, it’s vital to understand key factors like demographics, psychographics, and client needs. They also dive into the power of niching down, how your audience influences pricing and strategy, and why consistency across platforms strengthens your marketing and helps attract the right clients. Francisco Maia has created a fantastic PDF filled with valuable insights and an exclusive special offer just for you! You can download it with the link below.  

Learn more about Francisco Maia's PDF and special offer here: https://www.thek9pt.com/vet-rehab-podcast/  Find out more about the Vet Rehab Summit: https://vetrehabsummit.com/ Learn more about Paw Prosper's special offer: https://pawprosper.com/OPH Learn more about Paw Prosper: https://pawprosper.com/ To learn about Onlinepethealth, watch a free webinar, or join any of our Facebook groups, click here: https://onlinepethealth.com/podcast