More than just a tagline or a sales pitch, the Value Proposition Statement is a tool for alignment and clarity, serving as a compass, guiding us towards delivering what our customer truly values.  And if your process isn’t delivering value to the customer?  It should be turned off or redesigned to meet the customer’s needs, PMI Director Consultant Dennis Crommentuijn-Marsh tells us.

Tune in for more top tips and practical examples as we discuss Value Proposition Statements and how they impact business success.

Here are more free resources to help you construct your Value Proposition Statement:

• Toolbox: Value Proposition Statement – a quick and easy step-by-step guide that helps you use this tool 
• Video: Using the Kano Model to Listen to Your Customer 
• Infographic:  Assessing the “Value Added” By The Work We Do

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