How can sales managers help their teams be better negotiators? How can you develop internal coaches who can help their team members improve their sales and negotiation skills? Steve Benson—the Founder and CEO of Badger Maps—shares how you can empower your team to sharpen each other's skills in this episode of Negotiations Ninja.

Outline of This Episode

• [1:52] Learn more about Steve
• [3:00] How can sales managers help their teams be better negotiators?
• [7:13] How can you determine who's a great teacher?
• [9:14] Mastering the onboarding and training process
• [12:30] The characteristics of a good coach
• [14:42] Navigating the price conversation
• [18:41] Learn more about Badger Maps
• [20:29] Why Steve created Badger Maps
• [21:21] Badger Sales University

Resources & People Mentioned

• Badger Sales University
• Outside Sales Talk podcast

Connect with Steve Benson

• Badger Maps
• Connect on LinkedIn
• Follow on Twitter

Connect With Mark

• Follow Negotiations Ninja on Twitter: @NegotiationPod
• Connect with Mark on LinkedIn
• Follow Negotiations Ninja on LinkedIn
• Connect on Instagram: @NegotiationPod

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