This week Aaron and Erich will be talking to Andrea Bommarito of ZSK to discuss her role in developing and testing processes for specialty embroidery and decorations. From determining digitizing solutions to material manipulations to machine setup, Andrea helps her customers create processes for all manners of decoration from the mundane to the magnificent, and she'll be on-hand to discuss her methods and share insights about developing treatments.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News Erich: Rather than single out a specific news story, I just wanted to say I think it’s great to see so many new hires and expansions going on in the industry; I have been seeing multiple companies bringing on people who will expand their reach, new partnerships meant to solidify product lines, and much more great news. There are other issues like price hikes and supply issues, but all in all, I feel like there’s some real movement getting underway.Dad Joke: A guy threw milk at me.How dairy?

Specialty Embroidery Aaron: Let’s bring Andrea on and get right into it. Fans of the 2 Regular Guys know Andrea as our original Embroidery Expert and a great friend of the show, but for those that don’t know you as well as we do, Andrea, can you tell us a little bit about yourself and what you do?Erich: Those of us who are trade show veterans definitely know you from the ZSK booth, and some of us know that there are a ton of awesome embroideries of yours on display,  but what some may not know is that you take an active role in helping customers develop decoration processes- When folks come to you with something out of the ordinary that they want to achieve, how do you usually get started? Though I imagine the initial interview is pretty important, what’s the first step after that in your process of crafting a solution?ConsultationAaron: About the specialty solutions themselves; do most of the people that come to you for help want to run on strange materials/garments, or are they trying to do something different with the decoration itself?Erich: Do you find that the issues that crop up with these special treatments are mostly with digitizing, or do people more frequently have problems with execution/materials? Is there a chief stumbling block most people face?Aaron: Do most people come to you with problems before they get equipment, i.e. they are looking for an equipment solution, or are the people you help mostly working with a new product or struggling with something in their existing offerings?Aaron: Though it’s great that you help people solve these creative problems, I’d love not to have this show just turn into more work for you- What tips can you offer people looking to create their own solutions and solve problems?Erich: If there’s one thing you wish customers knew about the work you do in consulting for these solutions, what would it be?Erich: Where can our audience find out more? 

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5 Things To Remember when developing new embroidery techniques. * Charge for sampling* At first, if you don't succeed,