The CPG Guys

Developments in Retail Media with NielsenIQ SVP Dan Bonert


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The CPG Guys are joined in this episode by Dan Bonert, SVP of Retail Analytics and Retail Media at NielsenIQ. Dan has a background in media from his days at Amazon and was able to share quite a few insights on today's environment LIVE from the NielsenIQ c360 conference down in Hollywood, FL. Ajay Sharma, VP of ecommerce + omnichannel was our guest co-host for this episode, officially now his 6th appearance on the CPGGUYS.

Find Dan Bonert on Linkedin at: https://www.linkedin.com/in/danbonert/

Find NielsenIQ on Linkedin at: https://www.linkedin.com/company/nielseniq/

Find NielsenIQ online at: https://nielseniq.com/global/en/

Here's what we asked him : 

  1. What are the key challenges you foresee in the retail media landscape, and how do you intend to address them?
  2. How does your experience at Amazon and The Trade Desk inform your approach go forward in retail media?
  3. How is NielsenIQ integrating advanced analytics to enhance retail media offerings?
  4. What technological innovations are you most excited about in the retail media space?
  5. Can you discuss how NielsenIQ’s Full View™ platform contributes to retail media strategies?
  6. How do you foster collaboration between retailers and brands within NielsenIQ’s ecosystem?
  7. What emerging trends do you believe will shape the future of retail media?
  8. What consumer behavior changes have you observed, and how are they impacting retail media?
  9.  How do you see the role of personalization evolving in retail media strategies?
  10.  What advice would you give to brands looking to optimize their retail media investments?

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DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

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