DFY Mastery: Expert Strategies for Limitless Success In Business And Life

Today I want to share a little bit about email marketing campaigns, including the strategy behind setting up effective drip campaigns and some tips on getting every last ounce of conversion out of them.

In email marketing automation, there are triggers, campaigns, and goals.

We talked a little bit about triggers in a previous video (available here). Today though, we’re gonna talk about setting up email marketing campaigns.

The most important thing about a campaign is really that you’re able to set it up the way you want to, and you’re able to set it up easily.

When you set up an email marketing campaign, there are a few things you need to think about.

First of all, how is somebody going to be getting to that campaign? That’s where the trigger comes in. Are they going to fill out a web form on a landing page? Is a tag going to be applied to their customer record? Are they hitting a website and being tracked through analytics? Did they not do something? Maybe not open an email? Did they open an email? What is the trigger in that piece?

The next step is, “If they do THIS or THAT, then what happens?” What campaign do we put together for that person?

Campaigns are largely made up of messages.

A message can take the form of an email, a text message, a phone call, or a direct mail piece.  You could also consider push notifications or other forms of outbound communication like a chatbot.

The second necessary element of an email marketing campaign is what we call a ‘delay.’  The delay makes sure that all of your messages don’t stack up on top of each other. When you send a block of emails (like an email autoresponder), you need to put a delay in between those messages so you space them out, whether it’s hours, days, or weeks.

In short, you need to predefine how often those messages are going to fire and what the content of those messages will be.  If you need a hand in planning all of this out, set up an Action Plan call and we’ll help you!

There’s a Done For You Sales Funnel client that we just rolled out.  They’re in the real estate business and we’re working with them on getting seller leads.

What our client wants to do with those seller leads is get in touch with them as quickly as possible because they know that if they don’t – the deal will die on the vine quickly.

So, when somebody signs up as a lead on their website:

1. They immediately, within five minutes, get assigned as a phone call task to one of the sales reps.  The task is added to the task management piece of the drip campaign.

This might sound a bit aggressive, and it is…  But this is a hot lead!  Someone ready to sell their house.

Basically, within the first day, this person is receiving one email, one text, and up to three phone calls.

All good email marketing campaigns are broken down into phases, or stages, that help the prospect move through the buying cycle.  This is all part of why you need a sales funnel.

If any of the drip campaign messages above land, they connect with the seller, and the seller schedules a site visit or a home visit.  That campaign is then officially completed – it’s considered satisfied.

That, my friend, is a goal.  (And goals are the topic of our next video!)

Oftentimes, goals are identified when a tag is added or an action is taken inside the contact record.  Perhaps someone buys something or schedules an appointment…  The goal is fired and that that moves the prospect out of one email marketing campaign into the next.

We’ve also set drip campaigns up when somebody signs up for an automated webinar (or live webinar for that matter).  After the webinar is done, the prospect would receive an email from the Webinar Replay Sequence four hours later.  That email automation campaign would contain the link to the webinar replay. If the prospect doesn’t buy, then 20 hours after that they get the next email. Then a day after that they get the next email.

… And you can marry text messages and phone calls up with that campaign if you want!  After all, it’s just another type of message.

Now there’s some cool stuff you can do in campaigns. You have your messages and you have your delays. Those are the two big pieces.

You can also add logic.

With logic, you can take action on a yes or no answer.

If your prospect does THIS, add a tag.  If they do THAT, add a different tag.  And in adding a tag, you can fire off the next email marketing campaign!

A great example is from an ad management manufacturing client of ours. He calls this email marketing campaign a “Proposal Feedback Loop.”  Basically what he had us build into Axis was the ability to send a proposal to his customers that either gets accepted or rejected.

His customers get an email every day, on autopilot, with the link to the proposal in it.  The copy in the email is written to get to one of two answers – yes or no.

• If they hit the YES button, then route the lead to the sales rep.

Lots of really cool stuff you can do in campaigns as they’re built. Messages, delays, task management, logic.

We’re constantly adding stuff into Axis as we see it work for clients and as we’re asked to build custom.

If you want to talk about email campaign structure, what your outbound marketing play is, or if you just want us to dive in and build a campaign for your business…  Fill out this short form and book an action plan call with us.

We’re happy to brainstorm and put together an action plan for you!

Today, we are going to talk about email marketing campaigns. It was funny, my son is watching TV right out there and he was like, “What are you doing?” I’m like, “Working.” “What are you doing?” I’m like, “I’m going to talk to my computer.” It’s what I do every morning at 10 o’clock, I talk to my computer. All right, so this session is email marketing campaigns, sequencing, and automation that converts. This is email marketing week and basically what we’ve been doing… Shut my door there. [inaudible 00:00:49] Sebastian decides he wants to bang stuff around.

Basically, this week has been entirely about email marketing. On Monday, we talked about email, basically working with email lists, the software for email lists, CRMs, marketing automation, the whole deal. And then we talked about list building and lead magnets on Tuesday. And then… Water? Is right there, yeah. You can take it out there. Okay. And then Wednesday, we talked about email copy and today we’re going to talk about sequencing. Email copy and sequencing kind of go hand in hand. Email copy is really about sending emails that get opens, that get clicks, the whole deal. When you send an email, you want that email to do something.

You want somebody, the reader, to do something. Click go over to a blog post, to watch a video, buy something, sign up for a webinar, the whole deal. Now, an email marketing campaign, when you think about it, is a collection of emails. Oftentimes one email isn’t enough to get somebody to do the thing you want them to do. You need to send two emails or three emails or four emails. And right now, there is more people opening and reading email than there was a month ago. Open rates and we send a lot of email inside of our CRM and then also for clients on behalf of clients and for ourselves, and we’ve seen 7, 8, 9% better open rate across the board with all of our clients’ email marketing campaigns and with all of our campaigns.

The nice thing about right now is people are engaging with email more, which means email is more effective. It also means that business owners who have an email list are able to pivot faster. They’re able to pivot better in launching new products and launching new services because they have distribution, they have an email list. Today what we’re going to talk about, we’re going to go through email marketing campaigns and I have a number of blog posts that I wrote quite a while ago. We’re going to kind of dig through those a little bit. And then I also have a little presentation. I have created a lot of content around email marketing over the years because of our CRM, because of the software that we’ve generated and created.

What we’re going to do is I’m going to go through a short little presentation that talks about the buyer journey and how people end up moving through your sequences, how they move through your campaigns and how all of that should be automated. And then we’re going to go through some examples of these email marketing campaigns and we’re going to go that way. Let me switch. I’m going to share a different screen. We’re going to go here. All right. And there we go. All right. Email marketing campaigns, sequencing, and automation that converts. By automating email marketing campaigns, what you’re doing is you’re influencing the buyer life cycle. Now it isn’t necessarily just somebody who comes to your website and they either buy or they don’t.

Now what we’re doing is we’re able to send emails based on their visit sometimes using email retargeting. You can do even some retargeting through postcards. You have that additional kind of automated marketing campaign. And then, of course, you have the retargeting ads, but what you’re doing is you’re reaching out to all the people who leave and trying to influence them into your products and services. Email marketing campaigns also let you engage with the buyer after they are opt-in.

I’ve said this many, many, many times. A prospect is never ever, ever, ever more engaged than the second they opt-in. The second after they are opt-in. They opt-in on your landing page. They flip over to that confirmation page, whatever you put there as an offer is going to double in terms of conversion because people are just super engaged the second after they opt-in for something.

They’re waiting, they’re expecting something to be there for them to consume. It might be the PDF that they opted in, but ideally what you want to do is you want to email that PDF to their email inbox and use that opportunity to move them into a webinar, to move them into an offer, to do some sort of a low-end kind of tripwire thing. But the person, the prospect has never more engaged than they are in that second. Email marketing also lets you bond more effectively with your prospects. And this part is super, super important because people don’t… A good conversion rate on a sales page, 2%, 3%, depending. That means 98%, 97% of the people who hit your website, hit your sales pages, they’re not going to buy from you the first time out.

If you can get them onto an email list and then market to them over time, then they’re going to know and trust you. You’re going to be able to bond with them. And email marketing campaigns let you do that because you’re sending them blog posts, you’re sending them videos, you’re sending them live streams, you’re sending them all of the material that you’re creating to grow your business, grow your brand, the whole thing. But you’re also using it to bond with them. And they’re growing in that relationship as they go. Email marketing campaigns help in that manner and it can all be automated, and so it can trigger based on if they open this email, they get this email. It’s really nice in terms of just giving them exactly what they want.

The fourth point is, you can promote the right product at the right time. So last week, we talked about the survey segmentation last Friday. In our Livestream, we talked about survey segmentation, putting people in buckets and then sending them an email. This is kind of a continuation of that because the email that goes out based on how they answer a survey is going to be predetermined by the things they’re interested in. If somebody comes through your marketing funnel and they are interested in, let’s say, HIIT workouts, so they’re interested in HITT workouts and then for the next two weeks you can send them HIIT workouts, high-intensity interval training type of workouts.

And you know that they’re going to be into it because they told you they were into it, but all of that can be automated in the email marketing campaign. It ends up being a super nice way of just automating processes. You can also work with abandonments. The cart abandonment on an order form is typically like 70, 80%, which means you can reclaim up to 70 or 80% of your sales or of your possible sales by putting email marketing campaigns in place. And then you can also re-engage death leads. People who haven’t opened an email in 30 days or 60 days or whatever, typically you can send them through a re-engagement campaign and then pull them back into your process.

In understanding the buyer life cycle, there are five different buckets before they actually buy something from you. The first is they’re brand new to you. They’re brand new, they’re just becoming aware of you, they just signed up for your lead magnet. They’re just learning about you. The second kind of stage is they’re on your email list, but they’re still not really sure what you do or whether your stuff is worthwhile or not. They kind of know that you know what the hell you’re talking about, but they’re not in it yet. They haven’t decided but they’re loosely interested. Then the third step is they’ve opened a few emails, they kind of feel like they’re getting to know you, they like you, they trust you, and now they just kind of need to see some offers.

And they need to see what you’re working on. Is it a product, is a service, whatever. The fourth stage, they’ve watched the sales video and they’ve left without buying for whatever reason. Now, they’re getting warm, so they’re approaching a deal. Then the fifth stage is they’ve clicked an add to cart button and they didn’t complete the order. They hit the button, they went to the order form, they didn’t have their credit, whatever, and they didn’t end up processing the order. They either buy or they don’t. And really this is were most kind of marketers and business owners leave it. They kind of front-load everything so that everything is based around this inbound marketing piece.

But then once it gets to the rubber meets the road, this person is on the fence and they’re just waiting for you or somebody to push them over the edge and buy something, and then they’re going to be a hyper buyer with you. This is really where most marketers and business owners just kind of sit back and let it play out. They assume that if somebody didn’t buy, it’s because they didn’t want the product, they didn’t want the service. When they aren’t right for the offer, they didn’t want the product bad enough to pull out their wallet or the sales copy didn’t quite do enough to sell it or they need to add bonuses, or they need to redesign the page or whatever. When what really happened was the new prospect doesn’t know you or your company well enough to place an order.

They haven’t bonded with you that well yet, or they didn’t have time to go through the whole sales video or to try to understand the offer. This is kind of where the price and complexity thing comes in play. The higher the price, the higher complexity, the more the different things you need to do in order to work through the sales funnel. A low ticket, low complexity offer, it’s going to be great for a sales video. An upper ticket or higher ticket, higher complexity offer is going to need a sales to call like an automated webinar or a sales call. It’s all part of this automation piece. Or they didn’t have their credit card on them. I mean, maybe the credit card was at home or at the office or whatever.

Or they wanted to think about it or sleep on it and see if it really was a good idea. I mean, there are lots of reasons why people don’t buy it. Now, I mean my son just walked in here three times while we started this thing and it’s like, okay. It’s always jarring. If you’re just taken out of your element now, especially with the pandemic, it’s like everybody’s just kind of in a funk. There’s some of that at play.

A notification comes in or they feel like they needed to be checking the news or whatever. There’s a lot of external factors that come into the purchase or non-purchase decision that you have no control over. Now, let’s kind of put this thinking into action. We talked about buyer stages, talked about pieces of the buyer journey and as they relate to email and how you can kind of correspond with some email marketing campaigns for it.

Now, after you get the new lead you, you want to deliver that lead magnet through email, then you want to present an offer of some kind and you want to pay attention to what they’re doing. We use a piece of software called Inspectlet for this, I-N-S-P-E-C-T-L-E-T.com. You can read it on the screen. But basically it records the screen of somebody who is going through your funnel. Another one is Hotjar, a great piece of software. And if they escalate, they go through the buying process and then they can go through your upsells, you want to track them through the process. If they buy or sign up, then you’ve accomplished your mission. You have a new buyer in your mix.

Now, here’s kind of the steps as they play out. We don’t really do a lot of image ads anymore. This is kind of how we ended up putting stuff like this together. Step one is you want to build trust. And how we build trust is we don’t go over directly. Usually, we have a couple of email marketing campaigns that are running really cheap cold traffic leads right now. But typically, you want to send them to a blog post or an advertorial or video or some piece of content that is going to give value without necessarily detracting from value. And I think next week we’re going to do a full week on Facebook ads for this so we can put this together, learn how to do Facebook videos, the whole deal.

Step one is you want to build trust and this is just an image ad with just an ad. And then that image ad goes to this blog post. Notice we have the same images, so the same images in both scenarios. They go to this page and then there’s a blog post. And the blog post has sub-headlines, there’s a couple of calls to action in there with links and you know what else. Banner on the upper right-hand side, more posts. It is an engagement piece, something that they can just read. They don’t have to do anything, they don’t have to take any action. They can back up, go back to Facebook and whatever. The point is that our email marketing campaigns have already started because now they’re on our retargeting list.

Now whether it’s with AdRoll, whether it’s on Facebook, whatever, we’ve placed the pics where we’re able to get back in front of them with our second ad, which is this, there it is.

In this process is we want to get the lead. They know who we are, what the offer is. They don’t and they don’t know what the offer is, but they know in general what we do. They’ve seen a blog post and now we’re trying to get them back to an opt-in form, a lead magnet form so that they can give us their email address, and that’s what this is doing. This is a free workshop, or it can be a free report or lead magnet or whatever, all the stuff we talked about on Tuesday.

It takes them to a landing page, this landing page. You’ve seen it before because it is one of our best converting landing page styles. We’ve got a text on the left, an image button on the rights, two-step opt-in. They enter their email address here and then we’ve got their email. At this point, we can start bonding and promoting products to them so we can start moving them through some of our processes. We send them the lead magnet fulfillment email, which is, hey, thanks so much for downloading this. Here’s the link to your thing. And then pay attention to your email over the next couple of days.

Goal number one is to get them the lead magnet, the thing they just downloaded. We can also pre-frame the rest of what we need them to do, which is there’s a webinar here, there’s a sales video here, there’s a product, there are blog posts. But you don’t want to jump into deep too earlier so else you can scare them off. It’s like you can’t walk up to a girl and propose to her and then hope that she’s going to say yes. It’s just not going to work that way, but you want to warm up. Do you know what I mean? My wife’s probably watching this laughing right now because it took us 13 years to get married. It was fucking funny.

All right, so step number three is we want to present an offer. After they are opt-in, they get the lead magnet and then step three is we present an offer. The offer itself, we’ve got a headline, we’ve got the video and then an add to cart button below it. Chelsea just laughed, this is my wife. We want to present an offer in step number three. Now here, basically what we’re doing is whether it’s a sales video, whether it’s a full-motion sales video, we want to get that first purchase. In this particular case, it’s a free trial, free 14-day trial for a piece of software. In other cases, it’s a free plus shipping offer for a book, or a $37 digital product, or a 495 digital product, or whatever.

But this is all kind of low-end stuff and what we’re doing is we’re trying to pick off sales at this point, pick off buyers. And once that happens, then we can March them through an upsell path. And if they don’t buy this, which most people don’t, I mean 95, 96% of people don’t buy this offer. Then what we want to do is we want to send them emails to bring them back here. That’s where the email marketing campaigns come in. That’s where the automation comes in and the sequencing comes in because we want to bring them back to this point, have them click the add to cart button, and then move them into the next space. At this point, they either continue signing up or they don’t. They’re at the sales page and they either hit the button or they don’t.

If they don’t, they get product promo emails. If they do, they hit the add to cart. They leave, they get the shopping cart abandonment sequence and they’re removed from the product emails. Basically, send them product emails until they add them to the cart. Then once they add to the cart, we remove them from the promo emails, and then we send them a shopping cart abandonment sequence. We’re stepping them up through the email marketing campaigns to get them into what we need them to at the time we need them to do it. Once they get the shopping cart abandonment sequences and they pull the trigger, they are a new member, then we remove them from all prospect lists unless there’s something else that they’re going to be ascending to. Unless there’s something that they’re going to move to.

And you can also mail them upsell offers. For this campaign, there are some services on the backside. Some of those services and stuff can play out. That’s what email marketing campaigns are really meant to move you through, move a prospect through the buyer journey, understanding that they are going to drop off at some point.

That’s what the email marketing campaigns are 100% all about. Let’s talk about some jumping-off points here. For folks who didn’t buy, you want to make sure that you send them a download link, you want to make sure that they’ve got a way to get back to the sales page. Confirmation pages, a lot of times are hidden so what we’ll do is we’ll end up kind of lopping off the front side of that sales video, which is, hey, thanks so much for downloading the report.

We’ll take the first 30, 45 seconds off and then it just becomes a standalone sales page that you can throw anywhere in your site. That works out nice. You want to make sure to include language on bonuses or discounts if you’re going to offer those. And then you really want to promote that first offer for three or four days. Don’t assume that one email is going to be enough. Most people don’t open their first email. That’s accurate actually. 50, 55, 60% of people open that first lead magnet download email. The other 40% won’t, even though they just opted in for it, they just won’t. Sometimes it’s 70%. Literally, you want to engage them as quickly as possible on that page. I mean, full pattern or up style, you know what I mean.

But after that, you promote the offer for three or four days, if they pull the trigger, awesome, they are in the rest of your sequence. If they don’t, send them bonding emails and eventually try to pull them back into that. That’s how you would end up working email marketing campaigns from that front. If you have any questions on this presentation stuff, we’re going to kick through some blog posts and kind of talk about how it all plays out from a sequencing standpoint too. All right, we good? All right, cool. I’m going to stop sharing that presentation. That presentation has literally been waiting in the wings for four years. I wrote that and performed that a really long time ago. I can’t believe I remembered having it.

This page we’re streaming live on right now, so I’m not going to hit play. For all your content marketing junkies out there. Basically what I did was, I found this old blog post that was already optimized for the keyword phrase, email marketing campaigns and I dropped my new GSD Daily on this page. I’m going to grab the transcript and then I’m going to paste it all the way down here at the bottom of this content. This is broke, whatever. As I said, it’s old, which is going to add about 4,500 words with the keyword phrase, email marketing campaigns all through it. We’re going to be ranking like crazy for this keyword phrase to these old blog posts.

We talked about what makes up an email marketing campaign, setting up a successful drip campaign. We kind of covered on Monday, but just as a quick recap, what you want to do is you want to use a piece of software like Convert or Drip or ActiveCampaign or Hours, which is the access you want to basically drip these emails out based on what somebody does on your website. So what they buy, what they opt-in for, and all of those are triggered. If somebody opts in for a lead magnet, like what we talked about, if they opt-in for a lead magnet, then they’re able to receive the emails, getting them their lead magnet and then moving through the product promotional sequence.

Drip campaign phases, we talked about. Webinar email marketing campaigns and email marketing logic. I talked a little bit about logic. If you have a prospect, like how we do it in an active campaign, they go to this URL. If they go to the shopping cart abandonment page, that URL, then what we do is we turn on in the shopping cart abandonment sequence and we turn off our product promo sequences. That’s the logic that I’ve referred to here. If they go through and they hit a blog post with a certain phrase in the URL, then they’re added into that bucket.

As for us, how we use it is if you go to a blog post that has the phrase, email in it, then you’re put into an email bucket. Your marketing messages are going to be weighted more heavily towards email stuff. Whereas if it goes funnel, it’s going to be weighted more heavily to funnel stuff. That’s how the logic and the triggers end up working out. Some powerful email sequences you can’t afford not to have, so we talked about these. There’s a lot of different ways to kind of cut-up email. You have your email marketing sequences, which is basically anything that’s pre-populated. We always plan for the first 30 days of every client’s. Somebody comes in and we plan the first 30 days worth of client inbound marketing materials.

Usually involves three to four emails on promoting a webinar, six emails on promoting a webinar replay, three to four emails promoting sales videos. They step through those email sequences as they go. That is all pre-populated and that is all written from scratch and custom. They’re RSS email sequences. Every blog has an RSS feed unless you actively turn it off. Every time you publish a blog post, the RSS feed publishes its submits. And then the email marketing camp or the email marketing software will actually take that and send an email out with all of those blog posts in it.

It’s a way of automating your blog posts. The ones that are being sent, which is nice and it works, but you have to be able to format it well in order for it to work. And oftentimes, you’re going to find that not all blog posts are relevant to all people. You might send one to one group and another one to another group, and that’s where the bonding and the nurturing come in, in the play. Then you have your regular broadcasts. Yhat’s like every time I email these live streams out, it’s a broadcast email because I have to create new graphics, I got to create new links and there’s nothing I can pre-populate. I email them as broadcasts every morning.

I pick the audience that those people are going to be mailed to and I write the email, hit send, it’s mailed out as a broadcast. It’s a one-shot deal. I don’t automate it. I will automate the replays of these and throw them into sequences because those links never change. The broadcast is for all the one-off stuff. Transactional emails are anything transactional in nature. So things like order confirmations is a transactional email. Things like password reset emails. They’re usually things you have no control over unless you’re actually building software. So member onboarding emails when somebody signs up for a membership. So there’s lots of this kind of little transactional emails that it’s just important to note that they’re important because they usually get only fire when something good happens.

Well, I guess password changes aren’t really good or bad, but… So there’s that kind of email too. Those you’re going to need to kind of think about and personalize in your marketing mix. And then there are email sequences that are important to just think about and engage with, and when you’re putting together your product promo sequences, there’s a couple in here that I just wanted to highlight. The first is a product sales sequence. Whenever you’re promoting a product, whether it’s a physical product or a digital product, it should usually have three or four emails. They are sent to go out like, email one is day one, email two a day two, and then the last day, send two emails. Always come up with a reason to email them, whether it’s a flash sale or a discount or whatever.

Inside our access CRM, there is a product sales sequence that you can plug into, answer a couple of questions and it will create the emails for you. I think I might need the HTTPS, I’m just throwing it over here in the comments. That’s where the software is. But the email copy, Apple actually copy for you. The ascension sequence is when somebody buys your front end offer and they don’t buy your upsells. When they don’t buy your upsells, you want to bring them back to purchase your upsells and the ascension sequence is going to help you do that.

But basically, if they hit the shopping cart but don’t buy within 30 minutes, then they get three emails. And these are patterned after Amazon. The first email goes out 30 minutes after they don’t buy, the second email is 24 hours after that, the third email is 24 hours after that. What we’re trying to do is to get them to take action on something urgently, like you’re missing out on the discount, maybe that kind of thing. We always use flash sale sequences all the time for a lot of our clients. Basically, if somebody doesn’t buy something the first time out, somebody doesn’t buy your digital course the first time out, then you send them a three email or four email sequence.

And then tomorrow, you send them an email. This is this kind of 80%, buy it in 24 hours. Or buy it at 12 o’clock tonight or whatever. What we’re doing is a timed flash sale countdown and there’s lots of little urgency kind of buying triggers in there that we capitalize on for the flash sale. What this does is it spikes your front-end sales so that you have more people running through the upsell process.

It works out tremendously well. Then we have webinar replay emails, which tend to be some of our best performing emails. The webinar replay emails, it’s a six email sequence. The first two emails promote the webinar replay, the third email promotes the webinar replay and also the offer.

The replay is no more. Then the webinar promotion emails, it’s a four email sequence, they get somebody on to the webinar. You can read about all these. The link for this is in the chatbox, or you can just go sign up for access at our triggers.app and jump in and you can get all these sequences for you and your business right now. That is all I got for you today. I’m going a little bit over. We’re at 10:31. These are informally kind of at 30 minutes. But if you have any questions at all, send me a Facebook message or jump into the DFY funnels group, ask in there. Want to start getting some conversation going in there and if you have anything at all, just let me know, all right? Thanks.

If you have questions for a future episode, go to doneforyou.com/gsd. Then if you want us to go through and put together a custom funnel for you, then book an action plan called, doneforyou.com/start.

The post Sequencing And Automation Of Email Marketing Campaigns appeared first on Done For You.

If you thought SaaS email marketing has become a thing of the past, think again. According to statistics – for every $1 spent on email marketing companies the ROI comes out to be $38!

You can see for yourself why email marketing should still be part of your business marketing strategy. But just in case you are unsure of how to utilize the power of email marketing for your business we are going to share some simple tips on the topic.

Let us get straight to the win-win SaaS marketing tips you need to grow your business...

It is quite obvious that when we are talking about emails we are talking about written content, and, this is what you need to focus on. Creating powerful emails requires more than just using clever words, it requires expertise.

Do not simply go with a predefined template when creating a SaaS email marketing campaign for a new product because it’s a bit too obvious for the readers to figure out. It leaves the impression that you don’t value them because you didn't even take the time to write the email. Instead, try to personalize your email marketing campaigns so that the users feel valued.

Be short, concise, and crisp when drafting your email messages. Rather than putting long stories, stick to what needs to be said in the minimum possible words. Let the email do the magic!

If you’d like help crafting your email copy, make sure you check out Scriptly’s Autoresponder Engine.  There are 28+ complete autoresponder campaigns already loaded up for you there, and you can start for free! With 72 days worth of email messages already inside Scriptly, you will never run out of ideas for your SaaS email marketing campaigns.

One of the biggest mistakes businesses make with their SaaS email marketing endeavor is bombarding the customer with the same boring emails, over and over. They shoot out too many emails without any plan or strategy and end up losing the customer forever because they overwhelmed them.

If you don’t want to be part of that league you need to set the frequency of emails right. For instance, sending one email per day is considered to be the best in terms of getting the users to act on the emails.

Therefore, it should be obvious that you need to create the right campaigns and automation that'll fire up your email marketing for SaaS growth, in a way that entices the customer to read them, rather than letting the emails go in the spam folder and then deleting them.

One easy way to figure out what has proven to be the best strategy for you in terms of SaaS email strategy and email marketing can be A/B testing different email campaigns. A simple change in the subject line could save you thousands of dollars by increasing the click-through rate.

Test for colors, graphics, subject line content and whatever design elements you can change in order to figure out the right combination of things that work for your SaaS business. After all, at the end of the day it is putting together all these elements of an email that are going to be needed to create an impactful result.

It’s not just about using the right words – you need to stick to the right word length as well; over-lengthy and extensively promotional emails have become obsolete. You need to create actionable emails with minimum content and the right blend of graphics so that it captures the eye of the users. A rule of thumb to stick to is to keep the length of the email under 130 words. This has been tested to be the most effective word count.

P.S. – don’t forget to use the right call to action words in the email to make it enticing.

Not following up with customers, but instead assuming they aren't interested, is a huge mistake businesses are making with their email marketing campaigns.

A gentle reminder that you are here to solve their problem can be the best way to swoop them over towards your business. Rather than leaving them in the middle of the sales cycle, continue to follow up with them with different emails that guide them on the sales path.

Keep popping up in their inbox with reasons they should be enticed towards your product/service. This will serve as a reminder that you are there to solve their problem, and you never know when they might turn out to become your most loyal customer.

But by all means, consider the importance of timing when sending follow up emails.

The most successful time is to wait at least 7 days in between emails. But never fear, you can A/B test that as well to see which timeframe works out for your business the best.

Ready to walk the extra mile? Use email marketing automation to put your follow up emails and drip campaigns on autopilot.

Effective email marketing for SaaS companies is all about sending the right message to the right person at the right time.

With the right email marketing automation software, not only can you do email marketing for SaaS companies 24/7 without having a dedicated person to do it, but also you can customize your email blasts to take into account the customer segment or stage of the buyer's journey.

If you’d like a hand in getting an automated email campaign or a sales funnel set up, schedule a call and we can work through it!

Poorly written content leaves the worst impression; it shows your lack of commitment towards the customer. That is NOT the impression you want to leave.

This is the reason you need to make it a point that the email is thoroughly proof-read before it is being sent to the customers. You cannot afford to make any silly grammatical or logical errors in the content of the email; you cannot afford to leave a bad impression.

At the end of the day, it’s all about making a spectacular first impression. You cannot expect an email with mistakes in it to make a good impression, but you can bet on it driving potential customers away.

Simply put, email marketing is all about trying to come up with new ways to garner more sales. In order to achieve optimal sales with email marketing, it is imperative to keep coming up with innovative ways and new email marketing ideas to wow your customers.

Continue to experiment and you may find that idea which might prove to be the best time and resource investment you could ever make. After all, it is only by experimenting with different styles that you will be able to find the right combination that works best for you.

Remember, there are more than 2 billion active email users throughout the world, a large chunk of which may already be interested in your niche. By using the power of words and creating an impactful email marketing strategy for your SaaS business, you can eventually sell your product efficiently, entice potential customers and take your business sales to the next level.

But for that to happen, you need to focus on email marketing as your go-to option. Are you ready to do that? If the answer is a yes (and there is no reason for it to be anything else), then get going with the creation of content; write your emails in a way that you will make the customer fall in love with your SaaS business!

Video transcript:

Today I want to talk about email marketing tips for SAAS businesses or email marketing strategies for SAAS businesses.

Now, SAAS is a very different animal than what a lot of people realize. And we have launched six SAAS offers for ourselves internally, and then we've launched many for clients.

It's just a different wheelhouse than digital products or coaching offers or consulting.

The business model in digital products, coaching, consulting, all of that is basically you're selling promises, you're selling features and benefits.

When someone is buying this course, joining a coaching program, signing up for this mastermind, they are going to be able to transform their life into x, y, and z.

With SAAS. you're basically selling solutions.

So the solution, therefore, is you're able to do this faster, cheaper, quicker, you know, less, with less headaches, you know. So you're selling those features and benefits you're not you're not necessarily selling or promising those end results, what you're selling access is what you're selling.

So your email, just these, these take on a different tone. I mean, depending on what you're selling, you're you're using an automated webinar, you're using demo calls, you're using, you know, sales pages that have a 14 day free trial or a seven day free trial, you might be selling annual.

So there's a lot of different ways that you can go about selling, you know, but the language that you're going to use in email marketing, you want to always step them through the funnel, step them through your funnel. So when you know everything is kind of getting them to take that next action.

They hit your website, then they opt-in for a demo, they opt-in for a free report, they're becoming a lead. And the only thing you get is their email address. So what the next action that we want them to do, we want them to then take a step, take the next step with our company, we want them to show up to book a call, you know, in our calendar, we want them to apply to become a member or a customer, all of the email needs to be geared towards those things.

We want them to take the next step, once they sign up for the demo call and actually attend the demo.

Then we want you know, the email messages to reflect actually becoming, you know, a paid customer after the 14 day trial after the 30 day trial, whatever, you know, or if they are, you know, they're in the software, they're in the platform.

We want to send them videos and send them reminders and send them training and tutorials on how to get the most out of the software online. on, you know, all of the onboarding things that they need to be aware of, in order to, you know, take make best use of the software.

The interesting thing was asked to is because it's a monthly business model, usually your email should be coinciding with their rebuilds, you know, so you need to deliver some serious value.

If you have a 14 day trial, you need to deliver serious value on day 12. And day 13. You know, so because they're opening their email, they might be logging in.

They know, they probably have written it down in their calendar when the trial is up, and they've probably written down in their calendar when their first rebill is going to be a couple days before. If you notice, if you like, questioned the support department. You almost every single SAAS company we've worked with about 28 days into the rebuild two days, two days before the rebuild. Except to go, then they get a flurry of unsubscribe on subscription requests or cancel requests.

It doesn't seem like that because everybody's rebuilding it a different day. But when you actually look at it, you know, everybody is always dropping off, you know, with two days or one day left of the rebill. So in, you know, I don't, in my calendar, have recurring reminders of when I'm going to get billed for things, but I know a lot of customers do that.

So give value whenever you're about to rebuild them. Some of the other you know, some of the other ideas, thoughts, split test, your email split test your subject lines, the biggest, the biggest driver of email is the subject lines themselves.

So you want to make sure that those so you're split-testing subject lines, they're opening those subject lines, you want to have good solid follow up campaigns whenever we work with a client, we always pre-plan the first 30 days of email that's going to go out to a client, depending on what they do, you know, so how do we get them to go from a prospect to like a demo lead to a paying buyer?

And then how do we keep them, you know, in the mix long term, so it's something you're going to want to think about.

Automation is also something you're going to want to do. One of the best ways to automate is is based on URL pageviews.

So if somebody goes to a page, like let's say they log into your software dashboard, well, then they should be removed from all prospect campaigns and put into your onboarding campaign immediately. You know, or if they sign up as a member, if they sign up for a coach for a call, you want to remove them from all prospect oriented campaigns because they've progressed past that level.

So always think of the hierarchy that is sales in your email. You want to proofread emails I mean that's I make all kinds of mistakes with my emails but whatever and then make sure you keep experimenting, you know so those are some of the quick tips on in quick sales psychology and strategy you know things when it comes to email marketing for SAAS platforms.

If you have any questions at all go to https://doneforyou.com/start/, fill out that little form, schedule a call with me and I'd be happy to go through and put together an action plan on your you know, for your business, and I'll talk to you soon.

The post SaaS Email Marketing Tips That Generate Great Subscription Revenue appeared first on Done For You.

When I started my first blog, I relied 100% on website ad networks.  I needed to find out how to monetize your website with ads because I didn't have products or services to sell...

And it was a challenge trying to find the best ad networks for small publishers - even though I didn't know what a 'small publisher' was then!

I had given up my Pepsi truck driving gig and had no idea about getting traffic or affiliate products, so I did what anyone with a site does...

I posted ads all over the place!  I was trying my damnedest to monetize website traffic, the little bit of website traffic I got at the time, with ad networks.

I only had about two people a day coming to my site, so I surely didn't make too much money...  But the few bucks a day added to my first check from Google!

That was a big day.  I still have a picture of it...  Check out that date!  2006!

Since then, the internet and blogging have grown up a lot.  Rather than a few ad networks that'll pay you on a CPM or CPC basis, there are hundreds of good ones...

There are what are considered the best ad networks for advertisers...  We do a lot of advertising nowadays!

And there are lots of ad networks for publishers that pay well.

As you'll discover in the video, very few of the ad networks will pay you more than if you had your book, course, digital product, or offer!

Now, monetizing your website makes our job of wading through the mess a little more intense, but don't worry.  This post will cover how to make money from your website without affiliate products or selling your stuff!

If you want to learn how to sell your stuff, we wrote an entire book about it.

We're also going to trudge through a bit of the 'process' associated with displaying ads on your site so you know how you will get paid by these networks...

Ad networks are the collective watering holes of Internet commerce...  Inside an ad network, you'll have an advertiser and a publisher.

If you're familiar with a lot of our other work, our Axis CRM Project called Triggers, you know that we talk a LOT about being on the advertising side...  You know, getting traffic...

Now, take everything you know about advertising - and flip it.

When you're a 'publisher,' you're offering space on your website or blog that advertisers can use!  That means ads will be in your sidebars and below your blog posts about other people's products.  Some of them might be affiliate products.  Some of them might be retargeted ads.  Others might be ads for digital products or physical products.

We don't care what's being advertised...

Why?  Because we get paid in one of two ways...  CPM or CPC.

Two terms you've no doubt heard a lot are CPM and CPC.

• CPM - Cost Per Thousand Impressions

Usually, you get paid one of two ways...   Whenever someone clicks an ad on your website or views an ad.

Nothing needs to be sold.  You don't make a commission or anything like that.  Very simply, you get paid by a click or a view.

Different ad networks have other parameters; some even pay out when either event happens...

Which brings me to my next point - how much traffic do you need?

The best ad networks are the ones that cater to big-traffic websites...  Think 500,000 or more visitors a month.  Some may argue that if you're getting that much traffic, generating revenue shouldn't be a problem.  I agree.

There are a handful of website owners out there who buy traffic for 9 cents and then make 15 cents on all the ads that are viewed.

That, my friends, is called Click Arbitrage.

You pull someone into your website, have them go through a slideshow (where they have to click next), show them pictures of "36 Dirty Jokes You Forgot As A Kid," and make a small fortune.

If you're just getting started, though, or only have a few hundred or thousands of visitors a month - that's still cool.  There are plenty of ad networks you can plug into.  Sometimes, the networks that accept anyone don't have the best offers or deliver the best experience for your readers...

It's up to you who you want to work with!

Now, I know you're asking yourself, what's better?  Selling affiliate products or my products OR simply posting content only and showing display ads?

Now that you know about ad networks, how you'll get paid, click arbitrage, and the types of traffic some of the networks expect, we get to the heart of the matter.

Should you be plugging in banner ads or not?

The truth is that running banner ads and giving your traffic and impressions away has a cost to...  Sure, you'll get a check from the ad network, but is it worth it?

If you have a product or service you've created and you're selling on your site, then probably not.  Using that ad space, you would have tied up with an ad network, which is perhaps better served in promoting your stuff!

However, if you're an affiliate marketer (selling other people's products) or currently don't have any revenue model set up, ad networks are a great resource.

Generally, you'll make far MORE money selling your stuff, but there are a lot of things that come into play.  You must concern yourself with sales copy, webinars, merchant processing, email autoresponder copy, and hundreds of other things.

Sometimes, setting aside a portion of your website for banner ads is easier!

Choosing the right ad network is essentially a matter of personal preference.  When you're getting started and don't have much traffic to offer, you'll find that the networks are a little cumbersome.

Chikita doesn't have great payouts.  Bidvertiser and Clicksor 'feel' weird.  They don't have the best advertisers, so they don't have the best ads...

It would be best to balance what you're going for with your brand and what you give up in allowing ad networks to post ads you don't directly control.

I've worked with many networks across the hundreds of websites I've owned and countless clients I've worked with.  Some are great.  Some, not so much.

There's a trick to ads, especially when you aren't trying to build a brand, that works every time.  I refer to it as Impression Stacking.

That is where you post ad groups from different ad networks, stacking payouts from each network.

When you get one new visitor, you're getting credit for that visitor from 4 or 5 different ad networks!  If you were wondering how the Click Arbitrage guys are doing it - that's how!

For each page a visitor hits, the ads reload, and they get another impression in each network!

A simple, genius model lets you stack up some considerable payouts.  A warning, though - not all ad networks work together!  Google doesn't play well with others...

Over the years, I've seen many ad networks come and go.  One of my FAVORITE back in the day was Text Link Ads.  An SEO company bought them up, but at one point, they were paying me $1200 a month for a small block of text ads in my sidebar.

When you start your blog, that's big money for letting a company sell a few links on your sidebar!

My point is this: ad networks come and go, so it's always essential to keep your eye out and test diligently.  Try out new networks, and if you get better payouts, make the switch permanent!  It's nothing personal.

So now, let's talk about 7 of my favorite ad networks - ones I've used - that have withstood the test of time and grown through the years.

Most of these networks have been around for a long time, requiring next to no traffic to get started.

Also, they offer highly competitive payouts, and they've got technology that makes including them in your site less of a pain, both from the implementation standpoint and the 'what ads are you going to be showing my people' perspective.

Owned by Google, Doubleclick is by far the most prominent advertising network. It has access to the world’s largest pool of advertisers paying the highest CPMs.

It’s the premium version of AdSense, but this isn’t one of those dinky little upgrades. Ad Exchange is a real-time marketplace that works perfectly with Google’s DoubleClick for Publishers.

It’s a platform interconnecting advertisers, publishers, and networks that allows publishers to set the rates at which they want their inventory sold. If it can’t be sold at the premium price you select, it will be auctioned off in Exchange, and the highest-paying ad will be served. Google Ad Exchange has an 80% publisher revenue share.

Adsense is by far the most well-known network, and most agree that their ads tend to perform the best but work better on sites relating to specific niches.  Maybe we'll post an article on the top-paying Adsense places...

You can choose from all sizes, text, or display ads and customize your ads (colors, font, etc.) to a point. They pay once a month via direct deposit or mailed check; you have earned at least $100 to qualify for a payment every month.

I like Buy Sell Ads for many reasons - one of the most prominent being that I remember when they started, and I've watched them grow.  When they started, I was one of their very early entrants with a few of my sites.

When they started, their premise was that they made it easy to sell banner ads on your site while they took only a tiny portion of the proceeds.  Now, they're working with huge and small publishers and advertisers alike.

They pay right to PayPal and are as dependable as the day is long...

Media.net is the ad network powered by Yahoo! and Bing. Their ads look different because they’re just these little colored keyword blocks. Media.net works to ensure that the keyword blocks blend well with your site — they will often use the same color scheme. These ads complement Adsense ads very well, mainly because they look very different. Media.net pays monthly with PayPal, but like Adsense, you must have met that $100 minimum in a month to get a payment.

AdThrive displays family-friendly ads, plus they set up DFP (Double Click For Publishers) on their ads once installed on your blog. These are display ads, and once you sign up, they will analyze your site and tell you where they think their ads will perform best. Then, they go in and do all the setup for you. AdThrive pays monthly with direct deposit.

An AOL platform, Advertising.com, offers you CPM and revenue share ads. Its rates for CPM ads are pretty impressive, but if your website has a high CTR, then its RevShare ads can be the ideal way to monetize your blog and rake in a lot of money.

The platform represents 92 of the top 100 Ad Age-listed advertisers. Getting approved is tricky as AOL only accepts websites with monthly traffic of 500,000 or more.

You can start getting paid as soon as you earn $25, and payments can be withdrawn through a cheque or wire transfer.

Criteo has quickly gained traction and become a top earner for website owners and bloggers. With over 740 billion ads served in 2014 alone and an impressive 7800+ global advertisers, Criteo is placed perfectly to offer website owners ads with high CPM and excellent conversions.  Plus, they're putting a significant emphasis on machine learning and mobile...

Criteo sees an astonishing 96% renewal of service agreements by advertisers due to its ability to generate more significant revenue for its clients.  This effectively translates into more earnings for publishers who regularly benefit from more significant gains than the competitors.

RadiumOne pioneered social media as an advertising tool and is a viral CPM ad platform that you can use to monetize a wide range of content. It works with texts, images, and video content and is optimized to target desktop and mobile users.

Payments are made every second week; you must earn $100 to be eligible for a payout. Once you start generating revenue through RadiumOne, you can request payment through PayPal, wire transfer, or a check addressed to your name.

Professional bloggers prefer Technorati (just acquired by Synacor), which has a vast network of ad publishers who use the platform. It is also the world's prominent social media ad network and is perfect for websites that get a lot of traction on social networks.

They are a reputed ad platform and offer highly targeted ads, which are also great for increasing clickthrough rates.

When you serve ads through Technorati, you must maintain exclusivity, which may be a deal-breaker for some. If you get a lot of visitors, but AdSense isn’t working for you, then Technorati can be the perfect alternative.

AdBlade lets you publish ads for paid content for some top brands on your website. The product's niche makes it a lucrative market to tap into, and you get a high CPM rate for your efforts.  AdBlade also caters to the needs of several, so finding ads your audience will like is more accessible.

With AdBlade, your website should generate a minimum of 500,000 visitors per month to be accepted, which is too exclusive if you're starting...  For those who do qualify, they will be displaying ads on websites like Fox News and Yahoo! and getting paid very well for it.

Payments get credited to your PayPal after 30 days if they are over $100, and you can run AdBlade ads alongside AdSense without any problems.

Video Transcript:

In this video, we're going to talk about ad networks.

More specifically, how to monetize your website without selling affiliate products and your stuff without selling your services, creating content for your website, getting traffic to that content, and then monetizing it through advertisers.

And this was the very, very, very first thing I learned to do when I first started blogging, like in 2006. So basically, what I did was I had a website called JDs blog, and I posted fucking nonsense to it.

Looking back, you know, it's like there was no structure. I just wrote about whatever I want it well; I guess that's blogging, though. So whatever.

But I remember writing about all kinds of crazy stuff. I started a podcast back then. I got like 60,000 downloads because there weren't any podcasts out there. I had no idea what I was doing. If I had known what I was doing, I would have lit the world on fire, but I didn't. So there's that.

But I monetized my little traffic; I started getting into these ad networks, where you posted a banner ad to your website in the sidebar or the pages or the header or whatever.

And whenever somebody clicked that ad, or whenever that ad impression that ad was served, like the page, loaded in the ad was served, then you make a buck or 12 cents, or eight cents, or four cents or whatever, you know, there's some monetary value for that thing. So the very, very, very first check that I got back in 2006 was for $103 and 53 cents. And in the blog post here.

There's a picture of it. But that was a big day because Google bit was paying me, Which was huge, anyway.

So, what are ad networks? Well, ad networks are they work as the middleman. So basically, an ad network has two two sides to two different. It's a platform; they have two sides to their business: the advertisers on one and the publishers on another.

So advertisers get to come in and pay the network money to get traffic to their websites, then, you know, their pages and everything else. And everybody has their secret sauce.

You know, some of them are banner ads, other ones are retargeting of ads, and other ones are in-text links and whatever. So, if you're an advertiser, you understand the advertising side of this coin.

The publishers are the people who have a website and have traffic and content, and they're looking to monetize that traffic. They don't necessarily have anything to sell. They are 100% lead, pleased to have somebody on their website, clicking an ad, and then going off to an advertiser.

So they're happy with that because they usually make some form of money, whether a couple of cents or a couple of dollars. So, these ad networks bring together the advertisers and the publishers. And that is their business model. They keep the money in the middle. So, as you can expect, the largest ad network is Google. I mean, Google has a couple of different variations of, you know, their ad network. So there's a double click, and then there's Google AdSense.

So Google AdSense is the version where a publisher can go in and sign up, you know, with Google AdSense being approved, and then put a block of ads on their website. And those ads are served based on the keyword phrases in those blog posts. The other side of AdSense for us advertisers is AdWords.

So AdWords Well, it's Google Ads now. But it won't ever be Google ads to AdWords to me. Um, Google AdWords is for advertisers, and AdSense is for publishers. If you want to go and pay money for traffic, you go to AdWords; if you want to go and put banner ads on your website and get paid for those, you go to AdSense, two sides to the ad network. There's another one called buy-sell ads; they were really in their infancy, you know, years and years ago.

When I first got started online, I remember when they, you know, it used to be, you know, $5 a month, and you could get a banner ad on a website, which was super awesome, you know, so then there's some other there are all kinds of different networks, and they tend to change hands every once in a while.

You know, so in the blog advertising.com is one of them criteo Radio One, there's lots ad blade, you know, every once in a while they merge, there are new ones that come out.

But by and large, they serve the same purpose. And that purpose is to, you know, to marry up advertisers and publishers and make money in the middle.

There are so many Dunphy blog posts that there are many ad networks you can click through and look at and check out and see which one works for you. But there are a couple of things that I want to talk about when it comes to ad networks.

That is important. So, the first is CPM versus CPC. CPM is your cost per thousand impressions. So that's you make, you know, $1 per thousand times that that page loads that ad loads. So it's a lot of traffic and not a lot of money. There's also cost per click, like what Google AdSense is.

So, the cost per click is that you don't get paid every time the ad loads, but you get paid every time somebody clicks the ad. So it depends on how much traffic you're getting, what kind of quality of traffic it is, you know what is going to end up paying you out the best, but you unique visitors, unique visitors are crucial.

So, the best ad networks cater to websites that get a lot of traffic, like half a million monthly visitors. So the best and the best payouts, the best ad networks are going to, you know, hop on board. Suppose you get a lot of traffic. If you don't, then they're still, I mean, you can still run Google AdSense, but you're just not going to get that top-tier placement, you know, from ads.

And really, the age-old question is, Do you want to create your own products and services and sell your own thing? Or do you want to put ad blocks up and sell somebody else's or get paid to advertise somebody else's thing? I 100% wholeheartedly think that you're going to, you're going to go, you're going to make a whole lot more money if you use the impressions and the eyeballs and the traffic that you get daily to promote your products, your services, you know, whether that is an ebook or a digital course or, you know, a coaching offer consulting offer, or, you know, just having five clients that you do, you know, kind of distance remote coaching with, you know, you're going to make a lot more money that way, serving a relatively few amounts of people.

Then you're going to get publishing content blog posts, after blog posts, you know, day after day, and, you know, hoping the banner ads will pay the bills. I mean, you're going. It would be best if you had a lot of traffic. You can make five and six figures a month with 10,000, 10,000, 12,000, 5,000, and 6,000 visitors monthly. If you're selling your products and services with banner ads, you will be lucky to make 100 bucks a month with that kind of traffic.

So it's just something to think about, you know, with affiliate products, it's even much easier to make more considerable money not as high you're not going to make as much Won't you will you could. Still, you're probably not going to make as much as if you had your products and services, but affiliate Commission, you know, will still pay about under the banner networks, you know, your ad networks.

So it's just something to think about how deep down the rabbit hole you want to go. You know, if you have your products and services, you got to fill those, you know, you're going to have customers and clients and support and, you know, sales and all that other stuff. If you sell affiliate products, you don't have fulfillment and support and all that stuff, but you do need traffic and marketing and all of that, you know?

Whereas if you have a website that you sure you can, you know, hope for a viral video that gets you, you know, half a million or a million visitors a month or whatever, is it going to happen? Probably not. But it could, you know, so it just depends on what level you want to play it. I hope you like this video; subscribe to future videos and click the like button. That would be awesome.

SaveSave

The post Unlocking the Potential of Top Ad Networks for Online Income appeared first on Done For You.

Sales and marketing teams love inbound marketing funnels. Do you? It takes all of the hard work of prospecting off your plate.

You are putting your best efforts into capturing leads through inbound marketing, but the results are disappointing.

Well, you are not alone; Numbers show that more than 32% of marketers believe they are going nowhere with their inbound marketing campaigns.

So, what can you do to make the most out of your inbound marketing efforts?

There is one recommended solution to this problem: funnels. Sales or marketing funnels can help you deal with your inbound marketing frustration.

What are funnels? How are they related to inbound marketing? What kind of success can you experience using funnels? Why are funnels your best option compared to other inbound tools and tactics?

By the end of this post, you will have the answer to all these questions. We'll also link to related inbound marketing and sales funnel resources to help you get a complete picture. So, let's look at how marketers use funnels as part of their inbound marketing strategy.

To sell stuff online and successfully architect a profitable sales funnel, there are three pieces of the puzzle:

1. Your Offer – What you're selling.

The sales funnel is the first thing you need to set up, even if it's just a standalone sales page… Driving traffic to a sales page without a funnel wastes resources.

You want to ensure you get an ROI from your inbound marketing budget and consistently stoke the fire with new prospects to keep growing your business!

You get sales when you combine all three – traffic, your offer, and a follow-up process!

Read more about our exact sales funnel formula to drive tons of targeted, high-converting traffic to our business and clients' business in our brand-new version of the Funnel Factor report. No time to read? Please register for our on-demand Sales Funnel webinar. You can watch it anytime from home.

If you have a basic understanding of sales funnels, you would know that a top-of-the-funnel (ToFu) priority is to capture your audience's attention. This is the first step and most crucial part of the funnel structure. Therefore, top-of-the-inbound marketing funnel actions can bring in the most significant number of quality leads for your sales team to nurture and convert.

So, what does ToFu relate to your inbound marketing efforts?

You need to step up the game and invest more resources towards getting as many relevant leads as possible as part of your inbound strategy.

One of the best ways to achieve this is by focusing on content marketing. Create epic content that provides value and helps readers connect with your brand. Use search-engine-optimized content to attract many users through organic search.

Build a solid social media presence so that when you make an announcement, you get a higher chance of it spreading like wildfire!

Your content won't become viral from the get-go. You must first grow your audience, understand them, and create exciting content.

You will be amazed to know that more than 70% of all social media users will likely recommend a brand to their network if they have had a good experience.

This figure makes it quite evident how important it is to build strong content marketing and social media strategy to increase customers as part of the funnel strategy for your inbound marketing efforts.

The Middle of the funnel (MoFu) is where you get to know different kinds of audiences through the ToFu.

However, this is part of your inbound marketing funnel process, where you qualify different lead segments based on their interests and readiness to buy. The leads closer to converting are often called MQLs or Marketing Qualified Leads.

After you've spotted the most qualified leads, you must nurture them until they convert into paying customers. This is done partly through automated marketing workflows but also through the active involvement of your sales team.

There are different marketing strategies that you can employ to nurture these leads. Here's an example:

Suppose a user has subscribed to your newsletter. Instead of just sending a welcome email, why not pair it up with a welcome offer or discount coupon? Or maybe add a free eBook download to your welcome email? Click here to get more ideas on how you can build automated email sequences that bring results.

This is the phase where the saying 'strike while the iron is hot' holds entirely true.

The customer has already gone through the basic steps of your funnel. They have shown interest in your product or service at the top of the funnel. They have gained all the relevant knowledge they need about the service, have been qualified and nurtured thoroughly, and are about to convert into paying customers. This is the most significant opportunity for your sales team to close the sale.

So, how can they do it?

Tempt the BoFu customer with an offer they cannot resist. You might have the best product for the user's needs, but – unless you can make an irresistible offer and present it in a compelling light before you lose the sale.

This is where the power of content, as part of your inbound marketing strategy, comes into the picture. By content, we mean all elements, such as graphics, copy, design, and everything in your marketing material.

Read this highly relevant article about how to create content for every stage of the buyer's journey as your incoming leads move through your marketing funnel.

You may agree that creating a sales funnel that works for your inbound marketing strategy requires planning and effort. User-friendly content is not enough; you need to make a conscious effort to take action tightly related to the buyer's journey.

From creating compelling landing pages to writing effective web copy and posting on social media, every step you take must be part of a plan, your sales funnel, and an inbound marketing plan.

Don't forget – that marketing efforts generate three times as many leads at a 62% lower cost.

All we have to say is that succeeding in the game of inbound marketing requires sincere efforts, just like in any other field.

Creating an inbound marketing funnel could be just the piece you were looking for to solve the inbound marketing puzzle. Now, it is up to you to create a strategy in which you add a funnel that complements your marketing efforts and enhances your sales numbers.

In the vast ocean of sales strategies, inbound marketing funnels have started to distinguish themselves as a unique force. While they might seem synonymous with sales funnels, they serve a different purpose. The essence of a marketing funnel is to engage with potential clients based on their familiarity and comfort with your brand.

• Cold Market:

• You will typically see generalized ads.

• Presented with slightly more direct promotions.

• These are the prospects ready to make a purchase. They will be presented with direct purchasing options and pitches.

With the rise of digital platforms, retargeting has become invaluable. For instance, if a visitor explores one page on your website but not another, this behavior can dictate the type of ads they see next. Similarly, email triggers can be set up based on which web pages they visited.

Our company's marketing automation is so advanced that we even receive Slack notifications detailing which page a user views. This immediate data can be a powerful tool. For instance, when I noticed that a potential client had visited the same pages multiple times without taking action, I occasionally called them to address any questions directly. This level of attention can make all the difference in the conversion process.

This is the product or service you're offering, whether a coaching program, a digital product, a physical item, or something else entirely.

Initially, this was just email correspondence. Now, with retargeting, this follow-up includes ads on various platforms based on a prospect's interaction with your brand.

The potential clients who visit your web page and hopefully take the desired action.

The ADA model, which stands for Awareness, Desire, and Action, perfectly complements a marketing funnel's top, middle, and bottom stages.

• Top of the Funnel (Awareness): The goal is for prospects to become familiar with your brand, almost as if they're getting to know a friend.

Remember, while some might navigate this funnel in hours, others might take years. Regardless of the duration, consistency in marketing is crucial. If you slack off, you risk being forgotten.

To create an effective inbound marketing funnel, focus on:

• Optimized Content at the Top: Content remains King. Engage with optimized content and maintain active social media interactions.

To conclude, perfecting your inbound marketing funnel is the key if you aim for a strategy where potential clients come to you willingly.

The post Triple Your Sales Overnight with this Inbound Marketing Funnel Strategy! appeared first on Done For You.

Business success is all about the process. Your automated sales funnel is no different. Everything from lead generation to sales and marketing involves having streamlined processes to turn traffic and visitors into sales and revenue.

Today, I will discuss one of the most important aspects of converting customers—using an automated sales funnel.

Before we get into the details, we need to have a clear understanding of the basic terminology or what a sales funnel is. If you're curious how to set up a sales funnel for your business, check out this Funnel Factor report!

In the simplest of words, marketing can be defined as the series of steps a customer has to go through before they end up converting into a sale.

Though sales funnels and systems have been around forever, both online and off, in this fast-paced world with the internet and technology, it has become easier for a business owner to create an automated sales funnel and convert customers than ever.

So, how do sales funnels work?

First of all, you need to understand that the goal of a sales funnel is to make it easy for someone to understand what you do, find out how you do it, and ultimately take action on an offer—in other words, convert it into a sale.

Now that you know how a sales funnel is laid out, let's shift the conversation toward the different stages a customer must go through.

And believe me, this isn't a newfangled marketing tactic.  Automated sales funnels follow the time-tested and age-old A.I.D.A. Principle. AIDA and the overall approach are commonly attributed to American advertising and sales pioneer E. St. Elmo Lewis. They can be found in almost every marketing textbook on the planet.

Like a toddler learning language by becoming familiar with the alphabet, the first step of the prospect's journey in this funnel begins with the letter A... i.e., Awareness.

To bring people into the automated sales funnel, you need to make them aware that you have the solution to a problem they are facing. For example, you are selling a car. You need to target the audience—someone who commutes on the local bus and who would rather drive themselves.

So, initially, you must inform them you have a car for them.

Now that the customer knows you have a solution to their problem, you need to build their interest.

Answer the question – why should they choose your product?

Continuing from the above example – why should they consider buying the car you're selling?

This is where building interest comes into the picture. It would be best to let the customer know about features of your product like affordability, low maintenance, better convenience, higher social status, and other things that'll help your prospect consider purchasing the vehicle...

Once the customer passes through the second stage and is considering your offer, it's time to increase their desire. This can be done through a demo, a free trial, an explanation of the benefits they'll experience once they purchase, etc.

In the car example, offering a test drive is the classic move that increases desire.  Once they sit behind the wheel and take the car out for a spin, they immediately feel a sense of ownership...  What would it be like taking the kids to school in this car?  How awesome would it be if I didn't have to wake up 60 minutes early every day to catch the bus...  At this point, the only stage left is to take action and purchase the vehicle!

This is the final stage of the sales process. The prospect is now all set to buy your product/service, usually through a sales letter, be it a video sales letter or a traditional sales letter. To see how all of this works in your business, book an Action Plan call, and we'll diagram a funnel for you!

Once the customer is satisfied with all the information gathered in the previous funnel steps, it's time for them to decide and purchase your product or service.

Content and content marketing plays a massive role throughout this process. After all, that’s how the customer moves through the different stages of the funnel. Your prospect doesn't stay connected or hooked to the offer without engaging content.

Don’t forget that in today's marketplace, your competitors are outside like hungry wolves waiting to pounce on your prospect. So, you cannot afford to let your customers go once they are in the automated sales funnel.  You need to keep them engaged even once they're through your funnel!

Now, throughout this automated sales funnel, the customer journey can be divided itointo different phases based on their stage. Here’s a look into those phases.

At this stage, the customer is naïve —he or she is looking for information about your brand or about a solution to their problem, but they're unaware of what you do and definitely don't have the information to make a decision yet. Often, we get them to raise their hand at this point by downloading a lead magnet or signing up for a webinar.

When a customer begins digging into your products and services, either by filling out a contact form or signing up for a piece of marketing collateral you offer, they move from the prospect stage to the qualified lead stage.

This is the stage where the customer starts to show real interest in what you are selling by exploring your products/services in detail. Usually, this happens after attending a webinar, watching a sales video, or filling out a form for a strategy session with you.

When the customer decides to buy what you are selling, he or she will contact your salesperson or click an Add To Cart button on your website to take action.

The last stage, when the customer is satisfied with the information you have to offer, is after they purchase.  At that point, you're fulfilling your product or service, and they're getting what they paid for!

In conclusion, this is the simplest and clearest way to describe how a marketing funnel works and the different stages that a customer goes through while in it.

Getting prospects to enter this funnel is pretty straightforward. Usually, you give a download, webinar registration, or something they opt-in for...  After that, though, the real work begins.

To keep your prospects moving through the funnel stages, you must give them what they need to progress through the automated sales funnel as quickly as possible.  Sometimes, a buyer decides in 5 minutes...  Other times, it could take months.

Remember: Content is your best friend when it comes to conversion. Focus on creating awesome content that can keep potential customers learning and moving through your process, and you'll be well on your way to setting up an automated sales funnel that converts day and night!

If you're interested in a Done For You Sales Funnel, schedule a call, and we'll chat about it!

Video Transcript:

In today's video, we will discuss how sales funnels work from top to bottom.

Now, this is loaded. I mean, it's a loaded question because there are so many different kinds of sales funnels. There are three foundational sales funnels that we build for most of our clients, and they are largely determined based on price and complexity.

The more expensive an offer is, the more high-touch it will end up being. So, your low-touch sales funnels are automated sales funnels that are like VSL upsell sequences, like a video sales letter followed by an upsell sequence.

Above that is a multi-video launch sequence, usually three or four sales videos that walk through a specific sales process. That bond is engaged, and basically, you know, you sell a prospect.

So you know, turn them into a customer. And then you have your automated webinars and auto-made webinars with two different kinds of calls, two distinct calls to action.

One is an order form, so it's straight-up added to the cart, and the other one is to book a call with a sales rep. So that's generally the framework that we follow. The more complex, the more high-ticket, you know, we tend to skew towards an automated webinar with a sales call.

Now, that process can be shortcutted with a fully qualified lead sales video, which we have been testing and doing recently because people want something done quickly. That's one of the reasons why these FTL VSL funnels work really, really well.

But to talk about a sales funnel is really to understand how a prospect warms up to you. So there is an age-old marketing acronym, Ada Ada, that we learned in college, you know, in a marketing class. It was one of those things that was in the textbook. I remember being on a quiz, and I was like, I'm never going to use this.

This is wild. It's 130 years old.

But here's the thing like, it doesn't matter whether it is 100 years or 50 years or 20 years, businesses business you know, so, whether somebody is bonding with you and progressing through a sales cycle in person, or whether they are bonding with you and progressing through a sales cycle, digitally through an automated funnel, the same process is happening.

The same, the same four-step, you know, the thing is going on, they are being attracted into your world, your silo, your business, your brand. They are increasingly interested, so they're becoming increasingly interested in you and what you're doing in your offer; they are growing in desire.

So the more they learn about you, the more they see, they watch the video, they read your sales copy, they visit your blog, they attend webinars, they open your email, the more desire they have for the thing, that the offer that you were making the thing that you are going to be selling them, which leads to the fourth step, which is taking action.

So taking action is the last piece of the puzzle where they pull out their credit card, and they buy whether that or they, you know, you agree to have an invoice sent to them, and they purchase no matter how it works. Those are four primary cycles or the four pieces of the sales process now; when you apply those principles to a sales funnel, you can see them playing out like this.

So, let's say we have an automated webinar selling a high-ticket coaching program or some high-ticket service. So let's say it's a 20 $500 a-month coaching program that is three months long, let's say. So all in all, you know, it's 2500 a month for three months, and there's some fast action discount that drops 1500 dollars off the price, so we set up an automated webinar that plays immediately on-demand after somebody signs up for it.

We also set up a lead magnet and 2025 emails that move them through from a marketing automation standpoint. That's what we do for all of our clients.

When that funnel is up and running, we have a Facebook ad invite you to know; it's a video that invites them to sign up for the webinar or the lead magnet; 20 3050 100 200 500,000 people see that video. It is, it isn't.

It's casting a net. It is inviting people. If you know anybody attracted to this thing, click the link and click the button you know to watch the video. That is the purpose of, you know, that net, and you can do retargeting. You can do content videos, live streams, and everything just to cast a vast net so that people become attracted to you, where you can attract your ideal target market through the words you use and the modalities. You create whatever.

Now, they hit your landing page. They signed up for your webinar and opted in. They receive your webinar content, their lead magnet, emails, blogtheirts, and the things that increase their interest and ultimately into a desire for the thing you're selling.

This process happens because they are receiving stuff from you. After all, they're receiving content.

Then, finally, you make an offer that resonates with them, and they turn that into a pitch. So, the attractiveness piece is everything outside. You know, like that.

First, a is everything that happens outside of your wheelhouse outside of your silo to pull them in. Once you pull them in, and they are, they have opted in for your stuff. Then you work at increasing their desire and ultimately turning, turning, you know, converting them into that action for your offer.

Those steps can play out in as little as two hours, as little as 15 minutes, or it might take six years. I find people who have been on my list for six years, and then they just now have signed up for a sales funnel, or we're running traffic for them, or whatever. You know, they have just made the decision, and then it's time for them to jump and move forward.

You know, so there's always that. So that is this: the sales funnel process and how everything works from top to bottom. Now, your sales funnel is going to be a little bit different. Just purely because your offers are other, your business is distinct.

The post Automated Sales Funnels: Why They Work From Top To Bottom appeared first on Done For You.

Whenever you ask your prospect to do anything – to take any action – you are giving them the ability to accept or reject you.

Every time they accept – they continue building the relationship with you and your company… Deepening the bond.

This includes things like:

• Clicking a video play button is someone accepting an ‘offer.’

At first, this is clicking an ad or visiting a web page… As the relationship progresses, it’s falling out forms, providing their phone number, entering their credit card into an order form. Do not take any of these things lightly!

Here’s where things get tricky…

For an automated sales funnel to work, there are lots of Actions that must be accepted by your prospect in order to get to the fun part – revenue generation… Or them buying something!

• First, they need to click an advertisement or a result in Google…

WOOO, right? And this was supposed to be simple?

It is simple when you know the steps, but you also need to make damn well sure that you’re laying out the process as clean and succinctly as possible, and architecting it the whole way through with the right language and copy to get them all the way to the end.

There is a lot more psychology that goes into it than just ‘putting something for sale online…

You need to convey how your product solves a problem… What features and benefits a customer receives in buying from you… How it’ll make their life easier…

VIDEO TRANSCRIPT:

Welcome to today’s session, really. And what we’re going to talk about is this thing called micro actions or actions.

So many times when we build a sales funnel, and we roll it out, I mean, it isn’t necessarily just the thing, you know, it’s not, it’s not just somebody clicking an ad and then ultimately going and booking a sales call or going and purchasing.

There are so many little, little, little tiny micro-actions that have to be accepted by your prospect in order for them to actually buy something in order for them to engage with your business in with your offer. And it’s very important to realize that, so I went through and just made a list but basically, like these micro-actions, every time you make them, you’re asking somebody to do something. Now it isn’t necessarily even just opting in.

I mean, that’s, that’s kind of a big commitment to create.

I mean, you know, it’s not like getting married or anything.

But oftentimes what we see is, you know, every time you ask somebody to do something, you’re asking them to watch a video, you’re asking them to click an ad, you’re asking them to read a landing page, you’re asking them to opt in to get their credit card and fill in an order form.

Every single time you ask somebody to do something, they have the ability to either accept or reject, you know, they have the ability to say, Yes, I’m going to do that thing, or no, I’m not gonna do that thing and then leave. And the thing is, is like, when they say, No, they’re not going to do something.

They literally leave the landing page, they leave the website, and they don’t ever have to come back. I mean, and that’s, that’s why email marketing and retargeting and all those things exist because somebody rejected an offer at some point. And this technology this ad Tech has given us Way to reach back out to them and say, Hey, you know, maybe you were, you know, maybe reconsider maybe change your mind.

So that is what all that technology is about. But so every time you make you offer you to make a little micro action offer you ask for somebody to take action, then you want them to say yes, this is the yes ladder, it starts the sales psychology piece of it. I mean, that’s, I mean, copywriters, and, you know, it gets into a whole, wholly different, like a realm of, of, you know, education.

But at the end of the day, we want them to say yes, we want them to say yes to everything. We want them to say yes when they click an ad, then they say yes when we put them on a landing page, and we want them to read the landing page or read the blog post and then click the text link inside the blog post to go to the opt-in page.

Then read the opt-in page give us their email address. They’re saying yes to All of this, opening up their email to receive the PDF that we sent them.

Then they open the PDF, they read the eight pages, they go to the very end, little call to action link at the very end saying hey, come sign up for the webinar, they sign up for the webinar, they attend the webinar, then they take action on the CTA on the webinar, so they click the link.

They then go to the scheduling page, fill out the application book a call with us. And then they attend said call and then they accept the offer. So I actually wrote all these steps down there are 15 micro-actions there before they before we get paid before we generate revenue from this client.

Some sales funnels are shorter, free plus shipping offers. I mean it literally is clicked the ad read the blog post. Hit the order form pull out your credit card is $7 offer it’s like four or five cents. That’s one of the reasons why those those those sales funnels shorten the buying curve, but you’re only making $7 or $27 $9, or what free, you know, a free plus shipping offer.

So you’re making nothing plus $4 and 95 cents. You know, that’s why they shorten the buying curve, you want a high ticket offer, you’re looking at 15 steps, you know, in between the, you know, when somebody learns about you, and ultimately what they’re doing.

So, it really just depends like when you’re putting together the sales funnels, you need to know what your offer is, you need to know how complex it is. So we have a lot of training that is going to be coming out a lot of videos and stuff that are going to be coming out about that, you know, free reports and checklists and that kind of thing.

But I’m really I just really, really, really wanted to put together a video about these micro-actions and just stress urgently, how much you need to understand that when somebody is going through each phase of your sales funnel each phase of the buyer cycle, then there is something that we are asking for them to do.

The post Micro-Actions & Stepping Through A Sales Funnel appeared first on Done For You.

Do you want to make a lot of money online?  Selling your own products and services? Amidst all of the shiny objects and wiz-bang product launches? 

Or takeaways and ideas you learned about at the last conference? 

Or a sudden bout of inspiration that got you all fired up when you were chatting with a friend?

The answer to focusing on one thing, your thing…  Is by constantly putting everything around you, every opportunity, through the frame of “Quickest Path To Cash.”

You need to ask yourself, “Where is my Quickest Path to Cash?”

One of my college professors taught this way of thinking to me and I use it every day in my business.

We as entrepreneurs have LOTS of ideas.

And since the Internet makes it so easy to start a new project or go off on a different tangent, we spend our lives not making ANY money from the PREVIOUS idea.

Always think: “What Can I Do Right Now That Will Get Me Paid Fastest?”

Sometimes, the answer isn’t necessarily fun or fast.

• It’s that book that’s 80% done.

This isn’t sexy. It’s not push-button riches. That’s not how you make money as a business owner and sustain  it.

You generate revenue by offering something for sale, whether it’s a product or service that you own or something that you sell and can be paid a commission.

Not the idea that came flooding in at 2 AM.

Or the strategy that you learned at the latest meetup.

Or even the thing your friend pitched you on because they thought it was a good idea!

Your QPC is that thing you’ve got that’s already mostly done and ready for you to invest one more ounce of time on so that it can have its day in the sun…

Plain and simple.

If there’s anything we can do to get your online program, product or service started; click the button below!

Video Transcript:

Welcome to today's lesson today is bordering on self-help.

I don't really get into teaching coaching a whole lot of like, self-help stuff.

But sometimes you just need to. And what we're going to talk about today is a strategy that I like to call the quickest path to cash or QPC for short.

The quickest path to cash has been something that ever since I was in college, I had a teacher, a professor who taught this to me, basically, you know, you everybody has ideas for business models, products, services.

You know, oftentimes, entrepreneurs get a very serious case of a add. I mean, we get one thing rockin and then we decide we need to go in a different path and this other thing is a great idea and then that doesn't pan out. So we kind of come back to the middle and then we get this other thing going and whatever. So the quickest path to cash is kind of just an idea.

It's a check a mental check that you do with yourself, often, three, four times a day, you know, and what it is, is it basically writes you, it always centers you, depending on where you're doing much working on, you know, in that in basically, as simple as it is, it is asking yourself, is what I'm doing right now going to produce cash the quickest?

Is it my quickest path to cash isn't my quickest path to revenue?

And if the answer is no, too many times in a row, then that means you need to analyze your priorities and readjust and do something different. And, you know, get your head out of your ass, you know, because if you continue down that path for too long, then your revenue dries up.

You know, so I mean Every single one of myself and every one of my friends and every single, every single business owner, I know, this has happened to, you know, so after a while, I mean, you sometimes something turns out to be a great idea, and it's great, and it's a windfall and that's awesome.

And but other times and more often than not, you know, just by asking yourself if this is this my quickest path to cash, it is a way of making sure that you are always you know, moving towards the mountain, moving towards your goals, your big, audacious, you know, 10 x goals, you're moving towards them, and you're always consistent in the actions that you're taking.

Because if you're always moving in the direction of your QPC, you know, then you are in mine, and you're doing the things you need to do. Now, your TPC oftentimes is not sexy.

It's not fun. It's not all of the things that we love to do, it is not those things. Oftentimes your UPC is finishing the book that you have 80% done. It's ordering labels for the bottle, you know, the physical product that you have ordering labels for the bottle, or ordering the boxes or, or finishing the artwork for the box or whatever, you know, lining up fulfillment, the not sexy, not creative, not you know not fun things that engage the part of your brain that you're used to engaging when you're following these other things.

Another example is releasing or growing, you know, sales on a product that has already done or you know, rather than go off and create a new product that is sticking with the one you already have.

And then in turning that into a six-figure product or a six-figure program or seven-figure product or program.

You know, those are the things Those your quickest path to cash. Those are the things that are already done. They're already in your wheelhouse. They're already almost there. You just have to push them over the edge or they are already over the edge.

They just haven't caught fire yet. You know, and you just need to just push them out into the market a little bit more. So, those PPC strategies, just do those checks two or three times a day, is what I'm doing.

Producing cash is what I'm doing the quickest way for me to produce cash. If the answer is yes, then keep fucking doing it. And if the answer's no, then do something different.

The post Quickest Path To Cash appeared first on Done For You.