DFY Mastery: Expert Strategies for Limitless Success In Business And Life

TRANSCRIPT: Hey, this is Jason. One of the things we rely on the most when it comes to paid traffic is custom conversions. So inside Facebook, there are a couple of different ways that you can track conversions using the Facebook Pixel. And one of the things that we do is we'll set up custom conversions for important pages in our website. So what that does is when you set up a custom conversion and somebody hits that page, then it will go through and track where that person came from, what ad they clicked, and it will give you some reporting based on the numbers you're looking for. So for instance, if we have an advertorial that is linking to a sales page, then we'll run Facebook traffic, maybe a video to the advertorial. They click the advertorial... Well, the advertorial is a key content page.

So they will read the advertorial, click the link in the advertorial, and then go to the sales page. Once they are on the sales page, then they click the add to cart button, or the call scheduling button, or whatever and they go to the next page. So if each of those pages are tracking with a custom conversion or tracking with the Facebook Pixel and a custom conversion is set up, you can create a lookalike audience based on that person and you can also re-target them based on that custom conversion. So there's a lot of really, really great things that you can do when you're using custom conversions outside of just your audiences. So this little clip is from the paid traffic module, a funnel formula, and it walks through how we use custom conversions. And then you want to create custom conversions for main pages.

So all of your add to cart pages, you want to create a custom conversion. All of your landing pages, you want to create a custom conversion for those. Your lead magnet confirmation pages, your sales confirmation pages, and your key content pages like your blog posts, your advertorials, any of these content-based assets, which we already learned about, you want to make sure to set up a custom conversion on all of those pages. So Facebook knows when somebody hits this page, this is what they are. When somebody hits this page, this is what they are. They are buyers, they are prospects. This was a key content page. This was an add to cart, a shopping cart abandonment. You want Facebook to know all this stuff because then they can automate your marketing for you. They can actually automate the ads and do all kinds of crazy stuff and getting that person back into your funnel.

Now whenever we launch a client's page traffic, we always roll out the campaigns, we install the Pixel, we create the audiences, all the audiences that we have at first. And then we create the custom conversions we go through in all the key pages. It's a shopping cart page, it's a blog post, it's an advertorial, it's an order form, whatever. We make custom conversions for all these pages so that we can track, and that ends up being a crucial kind of metric KPI strategy for the campaign. It's something that we can look at quickly just by logging in to the Facebook Ad Manager, glancing through, seeing all of the conversions, seeing what's happening and how our ad campaigns are influencing the conversions, and then going from there.

So if you would like to go through and learn how to run traffic for your funnels, check out the Funnel Formula Masterclass here.

And if you would like to get on the phone with us and talk about paid traffic or talk about putting together a sales funnel for you, click here to schedule an Action Plan call!

The post Why You Should Be Using Custom Conversions For FB Ad Tracking appeared first on Done For You.

TRANSCRIPT:  Hey, what's up is Jason, in today's video, we're going to talk about well, we're going to talk about sales funnels, but we're going to talk about copy. Here's the thing about sales funnels is everybody thinks that you need a sales funnel. Well, everybody knows you need a sales funnel at this point. Four or five years ago, sales funnels where this new thing, this new concept, that people were trying to understand to break into this digital marketing space. Now, sales funnels are relatively easily understood. There are pieces of software out there that makes building a sales funnel as easy as possible. You just line up your pages and boom, boom, boom, boom, and you have a sales funnel. The thing about that is, the sales funnel itself, the page structure, the page layout, the pages, they don't actually do the selling at all.

Yes, there are psychological things, sales psychological things that you do, like headlines and body copy and sales videos and VSLs and order forms and orange buttons or green buttons or split testing buttons. There are all these little psychological things that happen, but none of it actually matters until you get copy on the page, copy that is uniquely written to position your product to your prospect, to your end-user, and getting them to buy into it. Getting them to the point where you have their attention, where you have their interest, where you've piqued their desire and they are willing to take action with you. That is what sales copy does. You can have the worst sales funnel in the entire world, but if you have the copy right, you're going to make money. But if you don't have a copy right, you might have the best-architected sales funnel in the world, but if you don't have the copyright, it's not going to work because you're not selling the right person, you're not selling your service, selling your product.

That is the issue. This why sales funnels don't exist without copy and why every sales funnel has sales videos, has webinars, has email copy, has email automation, all of those things. This is a small little clip that we pulled out of funnel formula to give you a little bit of a peek behind the scenes of the sales copy piece and the importance in sales funnels. Everything in the sales funnel comes down to the copy.

There are so many sales funnel building programs and page building programs and stuff that make building sales funnels easy. But at the end of the day, if you cannot write copy, if you can't write sales copy or video sales letters or long-form sales letters or webinars or email copy, if you cannot write copy, then you cannot sell because everything requires a sales script, to some degree. Now you can do a video, a full-motion video of you selling, but at the end of the day, you still need the email copy. You still need the features and benefits written out. You still need all of that stuff in order to actually sell your thing. So all of that is copy.

All right, so after that clip, we go through and we talk all about sales funnels. We talk about content-based assets. We talk about writing, copy, writing excruciating... We go through each of the components of a sales video. We go through all of the webinars, the slide by slide, by slide, what needs to go on the slides. That's all in Funnel Formula.

If you'd like us to put together your sales funnel for you, click here to schedule a call and we'll put together an Action Plan for you!

The post Copy Is The Key To Conversions In Your Sales Funnel appeared first on Done For You.

TRANSCRIPT: Hey, what's up? This is Jason. So one of the big things about running surveys in your sales funnel is that you can do marketing automation, based on how people, what answers they choose. So if you have three questions, and your first question is how old are you, are you 35 to 44, or 45 to 54, or 55 to 64, then you can segment those people and send them emails and send them marketing material, based on their age or their gender, or, you know, age and gender is probably the big ones. But also, what they're looking for. Are they looking to lose weight? Are they looking to have more energy? Are they looking to live a more active lifestyle? Who knows. But each of those answers are going to be, should, they should be, married with some different email copy and some different promotional material. Because what this prospect did is tell you why they're interested in you. So the better you can fulfill on that, and the better you can use that information to help them understand that your offer is the best offer for them, the more revenue you're going to generate.

So this is a little video snippet that I pulled out of our survey sales funnel workshop inside Funnel Formula. So we're going to send you here and just check it out, and then we're going to come back and recap it.

But the email copy itself can get pretty crazy when you start thinking of all of the possibilities and all of the different ways that somebody answers the survey, and then you match all of those possibilities up with email copy. So even in our example, if our survey is what is your gender? Male or female. And what is your age group? And maybe four age groups there. And then what are you interested in? Life insurance, property insurance, car insurance, whatever. Then each of those combinations could have its own email sequence. So you're looking at three or four or five emails for each of those combinations. I mean, you quickly get up into 60, 70, 80 different emails, and depending on their answers, you are only at like four or five days' worth of email copy. It can get pretty intense, pretty quickly. Of course, reusing email copy is beneficial. If you can just clone or copy and paste, and then maybe change a couple of words, that's awesome. But the email copy still is going to be where you're spending a lot of time.

All right, so isn't that cool? I mean, it's super cool to be able to survey somebody and then send them outbound marketing communication, text messages, email marketing, whatever, based on their answers and based on helping them overcome their objections and helping them move closer to the thing they want to move to. Do you know what I mean? The bad part is there's so much email copy that goes along with it. I mean, if you have eight different possible outcomes from the way you're serving these folks, and every campaign has 10 or 15 emails in it, you're at a hundred emails. And yes, some of them can be the same, but still you're probably going to want different blog posts, different bonding material, different stories based on that stuff. So it's just something to keep in mind.

Now, if you would like to learn about putting together these survey sales funnels to help your marketing automation and to further customize your marketing efforts, then check out the Funnel Formula course...

If you would like us to go through and put your sales funnel together for you, giving an action plan, click here to schedule a call with our team!

The post How To Deliver Personalized Marketing Messages At Scale appeared first on Done For You.

TRANSCRIPT: All right. When it comes to surveys, one of my favorite things to do is, in marketing automation ... one of my favorite things to do is basically segment people based on how they answered a question. So, are they interested in losing weight, more energy or a more active lifestyle, let's say.

You know, so each of those ... each of those scenarios is going to be met with different email copy. Maybe different sales videos. Maybe different ... might be the same product, but it's going to be met with just subtle little changes inside the marketing to help the prospect bond, know, like, and trust you, your offer, and then ultimately buy.

So for us, we have a landing page and then a survey. Survey leads to a book order, a book sale and then from the book sale, we go into a course, and then from a course, we go into software and that's our, that's our front end stuff we put in offer based on a survey. So not only are we profitable on the front side, but we're also getting data and details about our prospects.

Now, if somebody wants a sales funnel based on the survey, if somebody wants a sales funnel then we send them ... we have emails that go out and send them to VSL1. If they want Facebook ads, emails that go out with some blog posts and some other information, we send them to VSL2, the Facebook VSL. If they want Google ads, they go through some Google emails, some Google blog posts, and then go to VSL3. If they want content marketing, then they go through the fourth funnel, the fourth sequence which is content marketing blog posts and material and VSL4.

So, they start with, like, Google traffic then they'll go into Facebook and then they'll go into sales funnels and then they'll kick over. So, so basically we're using all of these assets as promotional material but we're giving them what their most urgent need is first. So, again, pretty crazy stuff.

Now, if they still don't purchase ... so, if they still don't purchase, they go through all four of these little promos, then we send them into ... we send them two emails that promote a piece of blog, a blog content which is an advertorial. And if they still don't, we send two emails about educational content which might be videos or something like that. Then we send them some more emails about video content and then internal or affiliate offers.

All right, so wasn't that cool? I mean, we use this all the time in our stuff, as you saw. I mean, basically somebody comes in. They fill out a survey. They want sales funnelS, content marketing, Facebook ads, Google ads, whatever and we send them down the path that they want to go down. But sometimes, a week later, three days later, two weeks later ... then they jump to the next, you know, a parallel funnel because they think that something else is important or they heard something different or, you know, whatever. But they take an action that moves them to, into a different channel.

You know, it's not just that prospect. They come in ones, they come in the front side of your funnel and then they go to the end. They might come in the front side and then they move around and they bounce around all over the place inside your sales funnel and then, you know, eventually, a month later, they buy the thing that you didn't plan on them buying. It's just ... sometimes it happens that way so you, you know, in architecting your sales funnels, you need to address that. You need to think about all of the different ways your prospect is going to be engaging with you and what each of those engagements means.

You know, if they want a video, what should they be doing next? If they read a blog post, what should they be doing next? If they sign up for a webinar, what should happen next? So, just take that stuff into consideration. Now, if you would to learn how to put together sales funnels from scratch, there are eight different sales funnels that we, that we profile including 40 or 50 case studies inside Funnel Formula. Go to ProAccelorator.com/funnel to check out the course and if you would like us to map out and build an action plan for your sales funnel, go to DoneForYou.com/start and I'll talk to you soon. All right! Thanks. Bye.

The post Automating Prospects From One Sales Funnel To The Next appeared first on Done For You.

TRANSCRIPT: Today, you're going to discover a way to get better leads and lead quality through surveys and conditional logic.

Hey, what's up? This is Jason Drohn. What I want to talk about today is something that we covered in great, great detail inside our Funnel Formula course, and it was this idea of surveying funnels and generating leads using surveys.

Now, it's super ninja, and I learned it probably four or five years ago. But basically, what you do when you're trying to generate leads in hyper-competitive markets or markets that are a little bit black hat. Like, a lot of ad networks don't like running traffic in them or sometimes people don't like to give away information. So think of working capital lending, private lending, mortgage brokers. Anything that involves sensitive material. Then this kind of short survey, lead generation method is going to work wonders for you.

So we're going to kick over to the video that I actually ripped out of our course, Funnel Formula, and then we're going to come back and put it all together for you. So, here is how to generate leads using surveys.

Facebook and Google, they're really cracking down on the types of ads that you can run. Google has been for years, a decade. They went through Google bans and everything else, a long time ago. They've since relaxed a little bit, but Facebook is kind of going the other way, where Facebook is getting more and more stringent and they have a special category now, that really limits how you can cut up your demographics and how you can serve ads.

Oftentimes, to get around that, what we do is we use a survey. And the survey might be two or three questions. The first question is something so generic. Aside from the targeting on the ad, the first question being generic hides the intent of the survey, and your Facebook approval rep isn't going to click past into step two or step three. So, they're just going to look at the page and say, "Oh, okay. It's good. Pass it. Done".

But truly, the thing you're going after is step two or step three, and sometimes surveys used in lead generation actually increase the lead generation by 10 to 15%, and that's just because you asked two questions before you ask the important one, which was for your email address.

I know in mortgage brokers, mortgage lending, anything financial, this multi-step landing page works even better than just coming out and asking for the information upfront. So, if you ask a question like, step one, how old are you? Or step one, male or female? And then step two is how old are you? And then question three might be, what kind of insurance are you looking for?

Then, based on the person's answer and their email address, which might be step four, it might also be step three, then it kicks off email automation, which is specifically designed for that gender, that age group and then that insurance type. So that is what we mean by these surveys and how they can work from coaching, consulting and service lead generation standpoints. You just have to think creatively about it.

All right. Now, as you heard or saw when you bury that super important detail ... Like, if you're generating fully qualified leads, you might bury the email address and the address and the phone number on question three. Or you bury the credit score that somebody has or what their annual income is, or whatever. You can bury those questions a little bit further back in the survey so that people have a chance to bond with you in question one, question two. Answer some nice simple questions, take some small micro-actions.

This is all psychology of influence kind of stuff. So you ask them some easy questions and get them answering, "Yes". The yes ladder. Get them answering yes and then you pull out the big guns when you want to qualify them for a loan or you want to dig deeper into their personal information.

So this survey sales funnel is wicked in what you can do with it. It can generate leads really quickly. You can segment those leads, based on how they answer questions into different marketing automation. And that is entirely what the survey sales funnel inside Funnel Formula is all about.

So if you're interested in learning how to put these survey sales funnels together, plus the other seven sales funnels, then click here to learn more about Funnel Formula.

If you would like us to map out this funnel and possibly implement it for you, click here to watch the video on sales funnels and schedule an appointment!

The post How To Get Better Leads With Short Surveys appeared first on Done For You.

TRANSCRIPT:  Hey, what's up? This is Jason Drohn. So I just got off the phone with a client who is going to... Our conversation was, "Should you create a mid-tier digital product course or should you create a membership? And if you create a membership, how do you sell said membership?" Now we've been working together for like four years now, so he has wanted to have a membership for a really long time and I've been encouraging him to have a membership. But will the membership make more money than the mid-tier digital course? That's really the question. So one of the things that we're talking about was this idea of urgency. So his question was, "Do I have a membership that I leave open forever, like for all year long? Or should I close up the membership and create the urgency because the membership is closing? And then relaunch the membership twice a year?"

So this snippet that you're about to see, I ripped it out of our course called funnel formula. And it's going to walk you through this idea of creating urgency in product launches. Then we're going to come back and we're going to relate this back to the membership site.

So if you have a product that you launch once a year or maybe twice a year, then these launches work tremendously well for that, this type of product. You can create evergreen product launch formula funnels, you can absolutely do that. But oftentimes being that they're evergreen like you can even have an expiring countdown, but being that they're evergreen, they just kind of lose some of their luster. So oftentimes what you do is you build the list in the time that this product is not for sale and then you create the event and just blast everybody to this multi-video launch sequence when you open it up to the public. But no matter what you do, you really want to expire this launch because it just creates urgency. You know people, they fear the loss of it closing down or they fear the loss of a price hike or whatever. So you expiring the sale creates the urgency in the buyer and then you're going to have a spike of sales the day that it launches and the day that it closes down. And sometimes you can do what is called the waiting list relaunch where a couple of days later say, "Well there were some duplicate orders or whatever, I'm clearing them out." And then open it up again for 48 hours. That is also pretty popular in this product launch mix.

All right, that was awesome, right? So urgency in product launches, now most of these multi-video product launches, which is what we're talking about in that funnel formula video, the product launches themselves you kind of go through this multi-video launch sequence and then you close down the offer at the end. Well, in relation to the membership sites or the membership content, there's a lot of different schools of thought about membership. So there is a guy who, he was a co-founder of Wishlist Member, his name is Stu McLaren, he actually created a membership site, a membership course, that teachers how to sell memberships. And his big thing was you launch this thing twice a year. So you launch this product and then you basically close it down and then because every membership has churn, then you're going to lose some of your members at like month three, month four, month five. And he had like a waiting list formula that he would invite people in from the waiting list just so he didn't lose a bunch of money through churn. But then there was a big public opening again a couple of months later.

So we were talking about this urgency thing and you're always going to get a spike of sales the first day that something is opened and then the last day it's open. So the day right before it closes down. It's when most of your sales are going to come in. You can put like a waiting list relaunch after the offer closes. That's up to you. Some people, including myself, think it's kind of a douchebag move, so we don't necessarily do that, although we have had clients do it before. But if you're going to close something, just close it and be done with it, and then open it up again five or six months down the road. That's typically what we like to see happen. But the urgency is a model that you absolutely have to employ one way or the other. Whether it is an urgency that your membership is closing down or it's urgency that your bonus is expiring or urgency that the price is going up. There needs to be some sort of urgency to close out any promotion.

So if you would like to learn more about multi-video product launch sequences, or any of the other eight types of sales funnels that we have, just exhaustively taught inside funnel formula, click here to check out Funnel Formula.

And if you would like us to map out and build your sales funnel, run your traffic, or at least give you an idea about how it call comes together - click here to watch the Sales Funnel Build video and book a call with us!

The post How To Create Urgency In Your Next Product Launch appeared first on Done For You.

TRANSCRIPT: In this video, we're going to take a look at a Direct Response eCommerce Sales Funnel.  Now, this is a sales funnel with sales pages and upsells as opposed to a traditional shopping cart like Shopify or Magento...

There are two ways that you can go about dialing in an eCommerce sales funnel for a physical product. So the first is going the traditional route and doing a Shopify store or a WooCommerce store or Magento, depending on whatever your poison is or direct linking right to Amazon, totally up to you. But that's more the traditional route.

If you are a fan of direct response marketing like we are, then you can sell physical products using a more traditional kind of sales funnel where you have a... you drive paid traffic to a sales page. Sales page sells, usually, are free plus shipping offer or a front end offer and then you march them through an upsell funnel. So this is a video that we ripped out of our course Funnel Formula and it's going to walk you through this direct response type of eCom sales funnel. And we're going to show you how all the emails, the exit pops, the upsells, the physical products tie into it. And then how everything is all... it flows together. So we're going to jump over to that snippet.

Now if you're going after a direct response architecture for your eCommerce Sales Funnel, which you're not using Shopify, you're using like a WordPress install with OptimizePress or some sort of direct response sales page with a video sales letter or you're using ClickFunnels, then we go Google Ads, into the item sales page. This item sales page has a video sales letter on it and then add to cart button right underneath and perhaps some long-form sales copy. You go from Facebook to the item sales page and this is usually a Facebook video ad. We're going to talk more about that in the traffic section and then we also send banner retargeting back into the item sales page. So they purchase, they get added to the cart, they go into Upsell One, Upsell Two, Upsell Three and we also send them to an ascension sequence to get them back into the upsells and downsells. And whatever they purchase goes into fulfillment.

Typically, we also try to do an exit pop and the exit pop usually has a free plus shipping offer or some sort of a lower ticket offer. Maybe if the quantity of the original sales item is eight, then we'll have a one-pack or a two-pack as an exit pop for free plus shipping offer or just a reduced fee. We're just trying to get that sale. We're just trying to liquidate some of those ad costs into a buyer because we know the buyer is going to bring back more revenue as they go. So we send them to an exit pop and maybe that exit pop is an opt-in or maybe it sends them to another offer that they purchase and then they would get kicked into the upsell. But we always try to exit pop something. And if they don't buy we send them into additional offers.

All right, wasn't it awesome? So you just got an inside look in my brain. Whenever I'm thinking about sales funnels, that is the kind of stuff that I geek out about. So if you would like to learn how to put these sales funnels together for your business or for your clients, click here to dig into the Funnel Formula course.

Or, if you'd like us to map out a sales funnel for your business, click here to schedule a call with us!

The post How A Direct Response eCommerce Sales Funnel Works appeared first on Done For You.

[TRANSCRIPT] Hey, what's up? This is Jason Drohn. Today, we're going to get into eCommerce Email Marketing..  Namely, a quick tip for building eCommerce email lists.

One of the questions we get asked from our E-comm clients or E-commerce clients is how do you generate leads? Because E-commerce isn't necessarily ... I mean it's an E-commerce shopping cart. There are physical products. Those physical products are shipped. Oftentimes you don't need the email address at all until there's actually a sale being made. But the problem is is when you're first starting off, you want to build an email list.

So the email list helps, you know, with email marketing, shopping cart abandonment, and then helps, you know, you get more sales. So email marketing is quintessential in the process. So how do you generate that email list in your Shopify website or your Magento or your shopping cart without giving away the farm? So here are some ideas on generating leads that I actually ripped the snippet of a video out of our funnel formula course. So I hope you like it.

If you're going after like a traditional E-commerce play, meaning you are using a shopping cart like Shopify, then you're going to ... You should have a lead magnet so you're collecting leads, email leads. So then when you have a new product launch or you introduce a new category or whatever, you can email that list and now you have baked in customers. To do that, you're going to need to give them something for free. It might be a lead magnet, it might be a promo code, or a discount code, or an event, or access to a webinar recording or a funny video, or access to free products that you're testing.

There are all kinds of different ways to get that email address, but you want to make sure to get the email address somehow. So that is going to require having a lead magnet of some kind. It might not necessarily be written, it might literally be a promo code or it might be a sign up for our freebie list where we pick 10 people every month and send some of our sample products to, and then you can submit reviews. There are lots of very cool things that you can do.

All right. Wasn't that awesome? So if you are interested in learning about E-comm sales funnels and putting together upsell and down-sell sales funnels and all that other kind of crazy stuff, as well as building the foundation of your sales funnel, learning how to write copy, running traffic; click here to check out the Funnel Factor Masterclass.

Or, if you'd like us to look at your E-comm website, map out a sales funnel, and put together your email marketing and upsell/downsell mix; click here to schedule an Action Plan call!

The post eCommerce Email Marketing – Quick Tip For Building eCom Lists appeared first on Done For You.

In your sales funnel, you've got lots of confirmation pages...  After your lead magnet optins, your webinar registrations, and even fully qualified lead forms; there are confirmation pages.

Rather than waste those pages with a "Thanks for signing up!" message, why not sell them something!

In today's video, we'll talk about how to transition them from the optin to the sale, and get some super high conversion rates!

Click here to learn more about our Funnel Formula course!

Or if you'd like to map out a sales funnel with our team, go here...

Transcript:

Hey, what's up? This is Jason and one of my favorite things to do in sales funnels is what we call confirmation page selling. So when somebody opts in for your thing, your lead magnet or your report or your quiz or whatever, whenever somebody opts in for anything from you, they are never ever more active than they are on the confirmation page. The second after they give you their email address, they are never, ever more engaged. So what we'd like to do is we like to exploit that opportunity and throw a sales video up and that is what we call a confirmation page selling.

Now that sales video oftentimes is going to get a 4%, 5%, 6% conversion, especially if it's scripted right. So if it's scripted, like, "Hey, thanks so much for opting in for thing." One of the things that people ask us immediately after they download this is if it does X, Y, and Z. And in this case, what you do is you use, you conversationally move them from, yes, you just downloaded this thing, but now we're going to talk about this thing and we're going to pitch something else to you.

So I actually covered this entire thing in a course that we put together called the Funnel formula. You can check it out here. However, we have a small snippet that we're going to drop here for you. So let's switch to that.

Your core pages, you're going to have your lead magnet landing page and your lead magnet confirmation page. Now those two pages, one of them has the opt-in form and then it gets directed to the lead magnet confirmation. Oftentimes on this lead magnet confirmation is where the sales video goes. So that sales video, basically it's a pattern interrupt. Somebody hits that page, you sell them, you sell them your product and the headline says, "Thanks so much for downloading. The report will be in your inbox in 10 minutes," or whatever and it gives them permission to listen to the sales video. That's the idea. Then the add to cart button pops up underneath.

So you're going to need a VSL sales page. Even if your video sales letter is on the confirmation page, you still want a standalone sales page that is publicly assessable, meaning they don't have to opt-in every time to go watch the sales page. If somebody decides they don't want it, then they come back later. You still want them to be able to hit that VSL page. So somebody downloads a lead magnet and then they get kicked over to the sales video as a confirmation page. We also email them to the sales video too. So if they don't purchase then they go through a VSL promotion sequence, which brings them back to the sales video. If they do purchase, then they go through to upsell one. If they don't take that, we send them to an ascension sequence. Then we repeat this as many times as we need to for however many upsells and down-sells you have.

So some of the really common ways, I mean now order bumps are really common on an order form. So you know on the order form rather than create a whole new sales video, then you can have a couple of little order bumps. So if your front end offers $27, you can include maybe the audio transcripts for an additional $20 or the workbook for an additional $30 and it's just a little checkbox. So check the box and then boom, boom, you're able to generate a little more money from that. Then you send them into upsell one and upsell two or down-sell one down-sell to. So you're able to sequence the upsells a little bit differently.

Nowadays, you know, through the shopping cards and whenever somebody doesn't buy, you send an ascension email sequence to them, Whenever they do buy, they go into fulfillment and they get the fulfillment email sequence.

If you would like to have us map out your sales funnel for you, book an action plan call and we will talk to you soon!

The post Confirmation Page Selling: How To Make Offers On Your Thank You Pages appeared first on Done For You.

Creating a successful sales funnel in digital marketing is a fine art, especially when crafting self liquidating products and stack. This strategy ensures that the initial offer covers its costs and generates profit. Today, we're delving into the intricacies of self-liquidating offers and their pivotal role in maximizing monetization through upselling.

Self-liquidating offers are a golden key in digital marketing, often likened to finding a unicorn due to their rarity and value. Essentially, these offers are designed so that the revenue generated from the first sale exceeds the cost of acquiring the customer. For instance, if you sell a product for $27 and the cost to acquire a customer is $20, you've achieved a self-liquidating offer. This concept covers your initial expenses and leaves room for profit.

The true power of self-liquidating offers lies in the upsell path. After the initial sale, additional offers (upsells) are presented to the customer. These could range from higher-priced products to exclusive memberships or in-depth video courses. The first upsell might be priced at $47, followed by a second at $97. These upsells represent pure profit, elevating the overall profitability of your sales funnel.

The primary objective here is to convert buyers quickly. In the world of paid traffic, time is money. The quicker you recoup your investment through initial sales, the faster you can reinvest in more traffic and scale your business. This rapid acquisition, sale, and reinvestment cycle is the cornerstone of a successful self-liquidating offer.

To construct these intricate sales funnels, numerous tools are available. Popular options include Clickfunnels.com for streamlined funnel creation and WordPress's Optimizepress.com for those seeking a more customized approach. These platforms offer the flexibility and functionality needed to create compelling self-liquidating offers and manage the subsequent upsell flow.

In scenarios where a potential customer doesn't make a purchase immediately, email sequences come into play. These sequences, often called Ascension Sequences, gently guide the customer to the offer. If the customer remains unresponsive, they can be directed to additional offers or affiliate products, maximizing every opportunity to convert.

Self-liquidating offers are practical for digital products and physical goods, coaching, and consulting services. The goal is to create a sales funnel where the front end offers self-liquidates, leading to a cascade of profits from upsells and downsells. This strategy is akin to finding the Holy Grail in digital marketing, offering a sustainable and scalable way to grow your business.

The Funnel Formula course offers an in-depth masterclass for those eager to dive deeper into self-liquidating offers and sales funnel architecture. It's an invaluable resource for anyone looking to scale their sales funnels successfully.

If you're looking for professional assistance crafting your sales funnel, please consult experts who can tailor a strategy to fit your business needs. They can help you navigate the complexities of self-liquidating offers, ensuring that your funnel is profitable and scalable.

In conclusion, understanding and implementing self-liquidating offers can revolutionize how you approach digital marketing. By focusing on this strategy, you can ensure that each element of your sales funnel contributes to a larger, more profitable picture.

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