DFY Mastery: Expert Strategies for Limitless Success In Business And Life

A few searches will tell you that there are hundreds of ways to monetize a blog...  But very few of them will generate tremendous, life-changing revenue...  In fact, you'll find out that most people recommend using ads in 99% of the cases.

Yes, ads are probably the easiest way to monetize your website but if you do, you're missing out on a tremendous amount of money by utilizing some of these other methods...

There are several reasons why you wouldn't be able to use ads to monetize a blog and you should be prepared to apply alternative tactics if you still want to get income from that website.

Why wouldn't you be able to use ads for blog monetization?

• Your niche doesn't allow it. This doesn't mean it's illegal but some ad networks don't allow ads on all niches. For example, you can see where Google forbids the display of ads.

There probably are other reasons as well but we're not here to talk about why people can't use ads on their website but how they can monetize a blog without having the ad option.

Whatever your reason may be, if you still want to monetize a blog without using ads, you should try one of these trending methods. You've probably read about some of them so why not try them out. Not all alternatives will work for your blog so make sure you're going to apply the right tactic.

Product reviews are a trending way to monetize a blog but don't work on all websites. To be successful at making money through product reviews you need to have a big audience. Even more, you'll need to target a specific niche to get the best results for your blog.

It's probably better to mix your product review strategy with affiliate marketing, but we'll talk about this later down the line.

This would a great way to work on your skills and monetize your blog. Most people start a blog because they're really good at something and want to share their expertise with others. Why not offers the services you're talking about as a way of monetization?

You'll keep writing for an audience who's interested in your field of work and you'll promote yourself to offer your expertise & time to others.

Are you really passionate about your field of work and want to get more out of it? Writing eBooks and creating digital products is an easy way to get some income from your blog if you're smart about it. You'll need a strong audience and to build a good online presence. Developing your personal brand should be your primary goal while writing on your blog.

After you built a good community around your blog and people see you as an expert in your domain, take some time each day and start writing eBooks you can sell on your website.

You can also choose to provide other paid content for your readers such as podcasts or videos.

If your blog isn't big enough to make money by simply reviewing products, you should try affiliate marketing. There are so many affiliate networks you can choose these days so you're sure you'll find something relevant to your blog's niche. You can use links, banners and other ways to redirect possible customers to the online stores and get a big commission from this.

The key to successful affiliate marketing is to find a good niche with a high number of people interested. Use your skills to bring traffic to your blog and increase conversion rates.

If you're really good at something, you may try to become a business consultant. Freelancing is something people are turning to way often than you'd think so why not give it a try. But if you're going to be good as a consultant you'll have to invest a lot of time in your personal brand and the services you can offer to others.

Start writing really targeted content for your line of work and mix that content with personal opinion, tutorials, and free resources. This should be a good starting point for you to become a well-known consultant.

What are some ways to monetize a blog that you've tried until now? Did you find them to be what you've looked for? If not, what was wrong? You're not obligated to use ads on your website if you want to monetize it. There are other options out there that will help you monetize a blog but as always, you'll need to work hard since there is no easy way to get income from online businesses.

The post 5 Profitable Ways To Monetize a Blog Without Using Ads appeared first on Done For You.

In the world of coaching and product creation, knowing how to sell yourself is not just a skill; it's a necessity. Whether you're on a strategy session sales call or conducting an automated webinar, your ability to sell yourself can make or break your business. Here are five actionable tips on how to sell yourself to clients, be it a room full of prospects or a long-term client you've worked with before.

You're in a meeting with a client because you possess knowledge and expertise they lack. Your experiences are your most valuable asset. Make sure your confidence shines through in your tone and actions. This doesn't mean you should come off as arrogant or cocky. Instead, be sure of yourself and your capabilities.

When you know how to sell yourself based on your experiences, you're not just offering a service; you're providing a solution. Clients are more likely to trust someone confident about their skills and can articulate their past successes in a way that promises future results.

First impressions matter, and your attire plays a significant role in that. Dressing appropriately for the client you're meeting can set the tone for the entire interaction. Whether the company culture is laid-back, with jeans and t-shirts, or more formal, requiring suits and ties, ensure you're dressed to blend in.

Being either underdressed or overdressed can send the wrong message. The key is to align with your client's expectations and culture. When you dress the part, you're silently communicating that you understand and respect their norms, which is a crucial aspect of how to sell yourself.

One of the most overlooked yet practical tips on how to sell yourself is the follow-up. Ensure you get a business card or some contact information from them. Within 24 hours of your meeting, send a quick message saying, "Hi, it was nice meeting you today. I would love to help you out with X."

You'd be surprised how many people neglect this simple step. A prompt and courteous follow-up can set you apart from the 99% who don't bother. It shows your professionalism and reiterates your enthusiasm about the project.

While using industry jargon to demonstrate your expertise might be tempting, it can often have the opposite effect. Clients are generally interested in the result, not the intricate details of how you'll get there. Use clear and concise language that they can understand.

When you know how to sell yourself by speaking your client's language, you're showing them that you're focused on their needs and can deliver the results they're looking for. This builds trust and positions you as the go-to expert for their specific challenges.

Before any meeting, jot down an outline or 'talking points' concerning the meeting. This doesn't have to be a detailed plan but should give you and your client a roadmap for the discussion.

Being prepared in this way does two things. First, it shows the client that you're organized and have considered their needs. Second, it helps guide the conversation in a direction that is beneficial for you. If you can get the client talking about you taking on the project, the likelihood of that happening increases significantly. It's akin to a salesperson letting you test drive a car; once you're behind the wheel, you're more likely to go it home.

Knowing how to sell yourself involves a balance of confidence, preparation, and client-focused communication. Provide enough value that makes them want to work with you, but don't give away all your secrets. Like any skill, mastering how to sell yourself takes practice, but the rewards are well worth the effort.

So, are you ready to take your client interactions to the next level? Implement these tips on how to sell yourself and watch as you convert more prospects into loyal clients.

The post Mastering the Art of How to Sell Yourself: A Guide for Coaches and Consultants appeared first on Done For You.

If you take the time to look around the world of Internet marketing you'll see that top marketers carefully test and tweak the prices of their products.

Every aspect involved in the product plays an important role in how well that product converts - even the price.

When trying to determine the best possible price for the products and services you offer, there are a few factors you should keep in mind...

And that's what we're going to cover in this video.

The post 3 Helpful Product Pricing Tips for Coaches and Creators appeared first on Done For You.

The newest type of advertising funnel is the Facebook Funnel, which gives you access to cold and warm buyers. Here's how to set it up.

Every month, more than 2 billion people are active on Facebook. That's a lot of people that could be in your Facebook Funnel. These users go to Facebook in search of something. Some come to connect with friends and families. On the other hand, some of them need information about specific products or services.

With this vast number of users, Facebook creates a great marketing opportunity. Facebook's average CPC (cost per click) is still low compared to other advertising platforms.

Facebook Ads, for instance, is one of the marketing tools you can use to reach your campaign objectives and goals, whether they be acquiring fresh leads or increasing sales.

For example, a sales funnel through Facebook Ads can help you create brand awareness. It can also aim to attract new leads or boost traffic to your business website (although traffic only is not a well-thought sales funnel goal). Note that Facebook Ads can allow customers to redeem your offers instantly. That means instant sales!

Ads can boost engagement between these customers and your business, too. Most customers are attracted to companies that respond to their issues and provide solutions. Therefore, you should take advantage of Facebook Advertising to keep customers updated.

When you compare it to Google Ads, Facebook needs to be approached differently. Facebook is not about buying impressions for keywords that people search for. It goes beyond that. It can target behaviors, demographics, and interests.

The truth is that most people will not make instant purchases when they come across your ad on Facebook. So, relax, do not yell at people, "Buy now!"

Instead, craft a Facebook Ads sales funnel. However, your funnel should be as intelligent and authentic as possible. By doing so, you'll be successful with Facebook Ads.

But what is a Facebook sales funnel all about?  And how do you sequence up the advertising funnel to convert more buyers?

Many businesses are offering the same products as yours. Have you ever wondered how customers connected with your business in the first place instead of choosing your competitors? Maybe you can do some research here and find the origin.

Take a moment and think of how customers found your business. It could be that you shared content from your site, a piece of content went viral, or a Facebook advert caught their attention.

Either way, there are some steps you can follow for people to connect with you and for them to notice your business. These steps include:

• Awareness in terms of engagement, tips, and sharing content.

Then, there is retention and upselling by providing more value through consistent marketing efforts.

Having listed these basic automated sales funnel steps, let's now check out how to build your Facebook Funnel.

The first step is to download the Facebook Pixel and install it. Facebook Pixel comes in the form of a code snippet that you place on your site. Its role is to track the activities of your visitors on your website. This tool is potent in retargeting and monitoring traffic – you can't afford to miss it.

Apart from tracking traffic, your Pixel will collect data as well. It will do so even when you don't have any ads.

For any person who visits your website, the Pixel will track their activity. Hence, you'll be able to know how many people visit your site and what they do. Further, you'll learn of the interaction you get in your social profiles, and it'll timestamp prospects in your advertising funnel.

Do you need an advanced analytics tool with behavioral tracking features to map exactly what people do along your funnel's steps?

Is tracking visitors the only thing the Pixel can do?

Of course not! The Pixel will guarantee that your Facebook adverts are visible only to the right audience. Therefore, you'll be able to segment your audiences and utilize Facebook Ads in your Facebook Funnel more sophisticatedly.

For leads to progress through your sales funnel with the lowest friction possible, you must facilitate the leads' journey with compelling content. There are different content needs for each stage of the Facebook Ads sales funnel. Read this post about how to create the right content.

It would help if you contented specifically for different audience segments. For example, how you address cold traffic differs from warm leads. Promote your top-ranking content to cold audiences and narrow it down to problem-specific solutions as you start to define the interests and behaviors of hard leaders.

Apart from installing the Pixel and creating some content, you should create epic content. Read this post on how captivating content will undoubtedly attract people's attention.

About warm audiences, audiences that know your brand and have indicated that your product might be a good fit for them are audiences that you could advertise directly to.

You can start with your warm audiences. Add them as custom audiences in Facebook Ads and include them in your marketing campaigns.

Here's a video about custom audiences and how to create them to serve your Facebook Funnel.

Here, you can try a few things. For instance, you can send people directly to your product page. Then, see what trend your conversion rate takes. Or maybe send them to a limited-time offer page. As a result, you'll note that certain products yield incredible results – especially when aiming for an intuitive low-price purchase.

Nevertheless, you shouldn't take the same approach with your products - specifically if they are expensive and people know little about them. Typically, people won't buy spontaneously, so running a campaign that sends traffic directly to your sales page won't help your bottom line. Instead, it could consume your advertising budget in an instant.

What you can do instead is what we describe in this article: create a Facebook Ads sales funnel. And in the next section, we will explain how that looks.

So, you have installed the Facebook pixel and have created unique content for every step of the funnel. You have also separated warm leads as custom audiences.

Now, it's time to use lookalike audiences to reach out to a larger group of people on Facebook.

You can use your custom audience data to classify visitors and build lookalike audiences. Read this guide to learn how to make these expanded yet targeted audiences.

See the power of similar audiences? Users in the new audience will have similar interests and attributes to those already buying and interacting with you. Facebook knows the characteristics of your buyers (from your custom audiences) and can expand this group to include more people with similar demographics, interests, and behaviors (lookalike audiences).

Now, to paint the picture, your Facebook Funnel should look like this:

Top of Funnel

Cold traffic to your epic content coming from basic demographic and interest targeting.

Middle of Funnel

Warm traffic to conversion-optimized content that provides a solution.

Traffic is coming from custom audiences that have already visited your pages.

Bottom of Funnel

Hot traffic to a conversion-optimized product or sales page.

Traffic is coming from lookalike audiences and has the purchase as an objective.

This indicative Facebook Ads sales funnel will help convert cold traffic into warm leads and buyers.

But is one more step in the Facebook Ads sales funnel missing?

If you stopped in our previous step, you would miss out on a great opportunity. Remarketing.

Most of the time, even if people have gone through your complete sales funnel, they are not yet ready to buy. Sometimes, force majeure makes them leave products in their shopping cart. And you don't want them to forget to come back.

By the way, we have a done-for-you cart abandonment email sequence readily available for you to download and plug into your autoresponder. This can work with your Facebook Ads remarketing to get forgetful buyers back to your checkout page.

Also note that, as some marketers say, people will see your products and brand at least seven times before they make a purchase decision. Buyers are also hesitant even to enter their card information.

This is precisely why you must add another step to your Facebook Funnel. Retargeting campaigns that will show ads to people who have interacted with your other campaigns. For example, you can set ads for abandoned carts or different bottom-of-funnel audiences, e.g., people visiting a product category page. Also, you can run ads for middle-of-funnel leads to inform them of new, exciting content you just published.

Here's a guide by Facebook that explains how you can create remarketing ads for your products. We wrote This piece about advanced advertising strategies to build a high-conversion Facebook Ads sales funnel.

It would help if you kept remarketing to people who visited your site but never made a purchase until they do or you decide you don't want to deal with them anymore.

Keep tabs on the inside of your advertising funnel. It is interesting... Mainly because your ad funnel starts with cold traffic. They're They'reen they see an ad or experience your brand.

Then, the advertising funnel warms them up, so ...

We build all of our advertising for our clients this way. There is always a set of ads that is specific to cold traffic.  Your cold traffic audience comprises those who don't know who you are. They've heard of you. In the Facebook world, they aren't even searching for the solution that you provide. They go to Google and type in a keyword phrase because Facebook traffic is interruption-based.

In the Google world, they go to Google and search for the keyword phrase you are advertising for or related to your business. So that is one of the differences between Google and Facebook and how they are similar in the cold traffic sense.

But this cold traffic person doesn't care who you are. They've never heard of your business because if they'd heard of you, they'd be warmer. You know what I mean?

The advertising funnel works because folks see an ad as a cold prospect. Then, they take some action... That action might be:

• Watching a video for 50% of its length, 75% or more...

But that cold prospect is, in their action, warming up to you... Warming up to your brand. So, that is what the advertising funnel is all about. When we warm them up, we can do additional things with them.

So after they do something, they are no longer cold prospects.

They move past that cold traffic ad, and now they see a retargeted ad because they did something... They watched the video. They clicked the link. They landed on a page. They opted in. They bought something. They're They're cold. They are warm and friendly and see a different type of ad from you.

So, with Facebook Advertising, it might be a welcome back or shopping cart abandonment ad. It might tell them about a product they might be interested in that they didn't didn't purchase.

So, you can there carry out this retargeting campaign in many ways.  One of the things that we like to do is, once they move from cold traffic to warm to a retargeted ad, we also acknowledge that they are probably getting warmer or colder within our sphere of influence. So, we might have a retargeted ad that shows a lead magnet for days 1 through 4.

So if they land on our website, then, for these four days, they see something on our ... They see a Facebook  Video Ad talking about a lead magnet, and then if they don't do anything, days 5 through 8, we give them something else. Maybe it's a titlist, or we promote a different product or newsletter.

Then, on days 9 through 13, we do something a little different.

With the understanding that they're they're colder. The longer they go without doing something, the harder they are getting. They are moving past what we do because a buyer is only hot for a concise amount of time. It might be a week, three days, or three weeks, but they usually buy and consume a bunch of stuff in the same period and then move on.

Think about your own experience. Let's say you're looking for a piece of software, like a video-hosting platform. Chances are, you recognize that you need a video-hosting platform like Wistia or Vimeo or whatever.

...So you do a little research and find all the companies in the market.  That might not have even been triggered by you internally but by an ad. Maybe you saw a Wistia ad and think, "Wait, it makes sense. I need to keep my videos private. So, who else has this technology?" Then" you do a little research, and then you buy. You do free trials, but you've decided in the first week or two.

So, that's that's how buyers react. That's what's buyers react. So understanding that they're they're then they're they're then they're you...  And you can engage those customers differently through your advertising funnel with different ad types.

Now, Facebook is a little bit different when you're using these advertising funnels because:

1. You can do a lot with Facebook Video Ads.

1. You get cheap clicks.

But it all returns to the targeted website traffic from the Facebook pixel. That's how you increase website traffic fast...  It's b. It's using paid traffic sources the right way.

So, on Facebook ... You add the Facebook pixel to your website, and then that pixel tracks:

• Which pages do your prospects visit

So the pixel is essential in this entire makeup, and that's what up the staggered Facebook Ad Funnel process where you target different creative for:

• Day 1 through 4

We say, "Okay, if"somebody is brand new to this audience because of the pixel, show them this ad. Show them this ad if they're five or eight days old. Show them this ad if they're 9 and 13 days old."

It's all based on the pixel and the audience that that pixel creates.

And from that audience, we create lookalike audiences of our most successful segment of folks. So first, if we have no data, we're a lookalike audience based on the people who watch 50% or more of a video or 75% or more.

Then, suppose we get a significant population of people who hit a webpage or opt-in for a report or buy. In that case, that's the next lookalike audience we're we're we're constantly creating a new lookalike audience based on our best data set. Then, we're moving all ads to that audience. So, we're continually optimizing the audiences and letting Facebook know precisely who we want to get in front of.

So, all of this stuff is important for your advertising funnel. As protests progress, the ad funnel must align with your sales funnel. The sales funnel, your landing pages, your automated webinars, your VSLs, all of that stuff comes out to party in these Facebook ads. We like video a lot. We do a lot of video view campaigns.

As you try out different strategies and mix up sales funnel elements to create the perfect recipe, always keep track of your conversion rate. Conversion rate is arguably the best indicator of the success level of your campaigns.

If you want to run your business and you are not a DIY kind of person, then our team at DoneForYou is equipped with all the skills and tools to create high-conversion sales funnels for you, ones that start with Facebook Ads and end with filled-up shopping carts.

Schedule a call to discuss how we can create a funnel that serves your business goals and adds to your bottom line.

The post How To Create A Facebook Funnel For High Conversion Advertising appeared first on Done For You.

Regarding paid traffic sources, Facebook and Google are the indisputable big bad boys on the media buying scene; several other great paid traffic marketing channels are available to advertisers and marketers if you know where to look.

To give you a little bit of history on me, though...  And my convoluted journey into paid traffic marketing.

I've been doing this for 14 years and long thought I was allergic to paid traffic marketing. I gamed the search engines as hard as I could game them.

Despite going through all the paid traffic training and courses, I couldn't get myself to spend money on traffic...

I mean, we had EIGHT of the TEN rankings on the first page of Google for one keyword phrase back then. It is pure domination. Then Google got wise and updated their algorithm - i.e., the Penguin and Panda updates.

Those of you who have been around for a while know what I'm talking about because everybody's dreams were shattered at the exact moment, all across the globe, when those updates went live.

I had websites that were making $20,000 a month that just disappeared. The hat was the reality of those updates. Since then, I became very wary about building a business foundation on anything I didn't directly control.

Search engine traffic is fantastic, but if and only if it is thought of as a bonus. Our business should be built on paid advertising that you control and not 100% built on free traffic and things you luck into.

Now, content marketing and content optimization have changed. To rank and get quantifiable free traffic (when all you're doing is organic SEO), you need:

• Hundreds of blog posts

That content needs to be optimized to the hilt. t needs to be shared socially. Here are many things that make SEO and search rankings very difficult anymore.

So we turned to paid traffic marketing to scale our client's businesses.

With paid traffic marketing, you set up an ad, it gets approved in a couple of hours, and it gets turned on...  Then you're live!

After that, it's just ensuring the ad campaign and automated sales funnel are optimized. It's reading the analytics, making sure people are moving through the inbound marketing funnel the way they should, opting in, purchasing from a sales video, converting in the shopping cart, and getting fulfilled as a customer.

According to Ana Gotter of Adespresso, the average CPC (Cost Per Click) of Facebook Ads for all countries is about $0.97.

Of course, it's higher for some countries, while the CPC is lower for others.

If you are in countries that do see a higher CPC for Facebook (and likewise for Google), you'll do well to have alternatives. Furthermore, you are out of luck if your business ads do not comply with Facebook's or Google's Ad policies.

Also, for discerning business owners and tight-fisted marketing budgets, there's a world of paid traffic sources outside of Facebook Ads and Google AdWords that you should consider. Also, a worthy addition to your arsenal are well-crafted promotional products...

We've got to get into Facebook and Google, though...

With most of our clients, we're BIG on Facebook advertising. We believe Facebook advertising is one of the best-paid traffic sources because it gives you instant access to excellent prospects and buyers. It is not as good as it used to be, though...

Facebook ads are much more expensive than they used to be, even a year ago. They took away a lot of the targeting we used to use. There have been many ways that they've made the platform less reliable than previously.

However, Facebook advertising is still fantastic, BUT only if you use video campaigns. Ideo views campaigns are our bread and butter. I just recorded a little Facebook Video Ad example here. e create video view campaigns or video conversion campaigns for our clients, and there are two things we are looking for:

• Cheaper clicks from video view campaigns

Facebook's Video Ad Campaigns are great for both. If somebody watches 50% or more of the video, they get put into an audience, and we can build lookalike audiences based on that.

That is why we love video campaigns. We run video campaigns for our clients, especially for cold traffic ads. Sometimes, it will be cold traffic as a video view campaign, and then the retargeted ad will be image-based. It just depends on as much video as we can run.

About a year and a half ago, we started pushing our clients to move some of their ad budgets off of Facebook because ad approval and overall campaign effectiveness started getting convoluted. If you've run Facebook Ad Campaigns in the last few years, you know it's much more expensive now than it was.

So, we moved clients back to our Google Ad Management Service.

Now, Google is our number two platform.

Google Ads represent a different type of traffic to advertisers.

Facebook Advertising is 100% interruption-based. Somebody is scrolling through their newsfeed, and then they're interrupted by your ad video/ad image/story, they click it, and then they're off and going down your automated sales funnel.

It's 100% interruption-based, and Facebook relies on interest targeting to ensure it serves the ad that people want to see.

Google Advertising is keyword-based.

So, if somebody goes to Google and types a query into the search box, they hope to find an answer to their problem. They're interested in a solution. Your ad pops up, and they assume that Google showed them that ad because your company fixes issues like theirs.

So, everything on Google search is intent-based.

Somebody has a problem; they search for an answer, and then 'boom,' your ad shows up.

Google Advertising is a solution-based ad network instead of Facebook Ads, which is interruption-based.

... Which means two different types of traffic.

Neither is better. Google tends to be a bit more expensive, usually on a fully qualified lead basis, than Facebook is...  But you typically get a better lead on Google. It depends on what you're looking for.

I think the best strategy is to do both. You have a Google campaign and a Facebook campaign, and then you're hedging your bets by leveraging two of the biggest ad platforms in the world.

And then, we add a third platform for retargeting.

One platform we use for retargeting ad management clients is Adroll.

Adroll is a retargeting network. It's all they do - banner retargeting.

Inside Adroll, you throw your banners up, and then they serve the banners to your retargeted audience through 70 or 80 other ad networks...   Your banner ads appear when somebody has your cookie in their browser and visits most other websites online.

Now, Adroll also has Facebook retargeting advertising. e generally do not do Facebook retargeting in Adroll. It's cool, but the features pale compared to what's available inside FB.

... The nice thing about Adroll is it's an independent platform. Even if Facebook were to shut down your ad account, you wouldn't lose all your retargeted data. You'll still have it in Adroll.

The following paid traffic source that is useful for this article is LinkedIn.

LinkedIn has some excellent new retargeting behaviors that are coming out, like retargeted InMail. When somebody lands on your website, you can send them an InMail a few days later.

LinkedIn advertising is also interruption-based, but the prospect you're getting in front of on LinkedIn is so good when selling a B2B product. The downside is LinkedIn Advertising is expensive. d costs start very high per click, which means it might cost you 18 or $20 to get an email lead. Not all the different from radio and TV advertising prices!)  On Facebook, it might cost $3 to get an email lead.

If your business serves other businesses, you are lucky with LinkedIn Advertising. LinkedIn has been quietly building a massive and active database of professionals, employees, and business owners for a long time.

While LinkedIn appears largely passive (compared to Facebook, Instagram, and Twitter), it's the most extensive database of working professionals, company founders, and self-employed professionals worldwide.

LinkedIn Ads has a self-serve ad platform allowing you to launch campaigns and efficiently target your relevant buyer persona. While LinkedIn might seem expensive at first glance, using appropriate sales funnels, staying tight with your budget, optimizing, and testing will get you the desired results.

While Twitter isn't like Facebook regarding the "stickiness factor," it's still an extensive and active network.

Twitter Advertising is as good as new since there aren't many advertisers on the platform yet, meaning there's a large inventory available for you to do paid advertising (just how many personal Twitter feeds did you think you could reach?).

Twitter Advertising was also the pioneer of the Facebook Lead Generation type campaigns where all that Twitter advertisers have to do after they see your ad (or offer) is to click on a button to sign up as a lead.

Almost all of your customers have a mobile device. Even for Facebook, Google, Instagram, LinkedIn, and Twitter, a large percentage of engagement -- with ads or otherwise -- happens on mobile.

But that's not what we are talking about. Social, mobile PPC is one thing, but there's more mobile advertising inventory available than you'd know what to do with.

Large mobile advertising networks such as Chartboost, AdMob, Adcolony, Leadbolt, and Unity Media are available -- with their inventory of mobile publishers (apps, games, mobile websites, etc.).

You also have access to real-time bidding networks for mobile; self-serve mobile ad platforms, such as PocketMath, and so much more are there for you to use if you want to.

Two of the most extensive native ad networks, or native traffic sources, are Outbrain and Taboola.

Outbrain and Taboola just published that they will merge, creating a vast ad network for native ads.

If you're not familiar with native ads... Native ads appear at the bottom of blog posts and articles disguised as 'related content.' They look like featured content or related posts on a blog.

One of the nice things about Outbrain and Taboola is that their policies are pretty lax. You can get some things approved in Taboola and Outbrain that you can't get approved elsewhere.

At the time of writing this, native advertising has also gone on to mobile in a big way and now has more formats than ever.

You could quickly get started with native advertising by promoting content, a blog post, or an article to get more targeted traffic instead of an actual ad.

As a paid traffic source, native advertising has potential simply because ads look like "article recommendations." Popular native advertising self-serve networks include Outbrain, Revcontent, Taboola, and Gravity.

Suppose you've ever tried to get on Reddit (or one of its subreddits) and post a link to an article or a blog post in the hope of getting some traffic. In that case, you know just how arrogant online community forums and communities can be if you try to do that without first providing value.

Using online communities and forums like Reddit and Quora requires much time, effort, and altruism.

But with social forum ads such as Reddit and Quora ads, you don't have to spend time writing or trying to build a community. They must use their respective ad platforms and have access to millions of like-minded, passionate people.

The key to making your paid traffic sources work -- regardless of which traffic source you choose -- is to use proper sales funnels along with a judicious application of design, copywriting, and more.

Would you like to get on a call to discuss your AdWords Management, Funnels, or Marketing? Get in touch with us now!

Which platforms or paid traffic sources will you work with next?

So, if you have any questions on driving traffic managing ad budget and want us to do it for you, click below!

The post Navigating the Best Paid Traffic Sources: A Comprehensive Guide appeared first on Done For You.

Content optimization is the key to unlocking search traffic for growing websites...  In this article and video, you'll find out how.

According to a study by NewsCred Insights, a reader spends only an average of 37 seconds reading a piece of content on the web.

Content Marketing is the only marketing left. – Seth Godin

This figure makes it quite evident that you need to optimize your content to make an impact in such a short time span.

Apart from this, we all know that content is among the top factors that play a role in Google SERPs ranking. A great piece of content, if not optimized, may never appear in Google search result pages.

Keeping these facts in mind, it becomes apparent that you need to use content optimization techniques to get the best results for your effort.

In this post, we'll give you a simple, 5-minute guide to content optimization. We'll give you tips and techniques that you can start using right now to create better content with the same effort.

But first, let's see what content optimization is.

Content optimization is...

...the basic technique of refining your written content in such a way that provides value to users, while at the same time is in accordance with the search engine guidelines.

With more than 2 million blog posts published on the web every single day, making your content stand out has become more difficult than ever. However, according to the content marketing prodigy Rand Fishkin,

You can create content that is 10 times better than what is currently being found in the search results for a single phrase or keyword if you optimize it.

The important question that is still left unanswered is...how do you do content optimization? Well, there are some strategies that you can follow.

Are you looking to create content that really works well for your sales? 

Create Correct Content!

This should be the bottom line for every piece of content you draft. Some of the attributes of this correct content that we are talking about here have to be:

• Grammatically correct

Remember, anyone can write on the web but not everyone can write right on the web. That’s the reason why not everyone is a content marketing expert. In order for you to claim that spot, the first step is to learn the art of creating correct content.

Keywords are the core of content optimization on the web. To make keywords work for your content, you need to understand how they actually work in optimizing your web copy.

Therefore it becomes more about how you are using the keyword in the copy instead of which keyword. Here are some basic tips that can help you in keyword-based content optimization:

• Avoid stuffing at all costs

Another thing that works here is incorporating the primary keyword in the first 100 words of the web copy.

When it comes to marketing on the web intent becomes the most crucial factor. Intent is what allows you to guess why the user is here and what’s the action he or she is going to take.

Therefore, the key to content optimization lies in understanding user intent.

Let’s take an example here.

Suppose you are selling shoes on the web. The first keyword that might come to your mind when writing web copy for it would be obviously:

• Shoes

Now let us add some more words to it:

• Sports shoes

As we continue to add more words to the actual keyword it becomes a lot easier to guess the intent of the user. Isn’t it?

This is where persona building comes into the picture. Create customer personas to try to think as closely as possible to the real-life users and figure out their intent. This will help you figure out the keywords that will work the best for your content.

The smartest way to leverage the power of your already existing content on the web is to re-optimize it.

This is what we're doing in the video...  Doing content optimization a second time, almost one year after the post was initially published!

There are many marketers who have shown that chances of your content performing better increase many a time if you keep updating it periodically.

Here are three tried and tested steps to re-optimize your content:

• Identify it

It becomes important, first of all, to identify which content did not perform according to your expectations. Once you have that figured out, the next step is to make the necessary changes, improvements and whatever it is that needs to be done. And once that is done, you know the drill – republish it!

Re-optimization is also a great way to gather social proofs, as your content is already a day old even if you republish it by updating after one day.

It is a common saying in the content marketing world that "a piece of content, no matter how good or great, won’t perform well unless it is well-optimized."

There is no denying that writing quality content holds the number one spot when it comes to content marketing tactics that work. However, optimizing it is equally important.

Marketers usually tend to focus on one of these two things. This is the reason even after creating great content they seldom succeed with their content marketing endeavors.

And, the ones who have managed to successfully crack the code of content optimization are enjoying their share of success for their handwork and effort.

If you are planning to get the best results out of your content marketing endeavors, it is time to follow the steps we have mentioned and see how it goes from there.

Want to master the art of creating great content for your business? Check out this free report.

If you'd like to jump on a call and work through a DFY Content Marketing Action Plan, click the button below to book a time in our schedule!

To pull off content optimization, however, we are actually going to optimize this blog post.

Content optimization is a process and in this article, you can see that there is a lot of really information about content optimization.

Content optimization is the basic technique of refining your written content in such a way that provides value to users while at the same time is in accordance with the search engine guidelines. You create content that is 10 times better than what is currently being found in the search results.

So here's the thing though, this blog post was actually written a long time ago... And it is ranking for the keyword phrase "content optimization." Here's where we see that inside Google Search Console. There's lots of different SEO tools out there that you can do this kind of content optimization in. Google Search Console is a direct line into the search results, meaning you can see in an instant where your content is ranking, what keyword is ranking, and then the pages they're ranking on. I also like SEM Rush. We use SEM Rush a great deal. But for this kind of play, SEM Rush is really pretty overkill.

Here's what I like to do inside Google Analytics Search Console.

So I'll go down to performance. And your performance is basically the total number of clicks that this website has gotten. The total number of impressions, which is just under 500,000. The average click-through rate and then the average position.

I enable the average position because I want to see where our content is ranking.

Now if you scroll down a little bit we have Done For You, we've got all the different queries or keyword phrases that we're ranking for.

So again, this is everything in Google. I should have looked at it when it was up here, but there's over a thousand keyword phrases in this list right now. So the way it's by default kind of structured at first is you get to see the position.

• Done For You, we're ranked number 4.3

So we're on the first page of Google, second spot.

Video sales letter software, we're down around number seven.

All good stuff, but not why I'm here.

I'm looking to do some content optimization on the content that has already created on the website and rank better for that content. So what I do is I just filter the queries a little bit differently. I'm looking for impressions. Where are there super high impressions? Where are my blog posts or where is my content showing up in the search engines but yet it is not ranking all that high yet.

It might be ranked on the third page or fourth page or fifth page.

So if we go look at this list again, you see the "text message marketing," we're ranked on the sixth page of Google. Done For You has actually been seen 2,400 times on the sixth page of Google for text message marketing, which tells me that we move up to the second page, third page, the first page, we're going to start seeing a tremendous amount of traffic for that keyword phrase.

The same with "how to increase my domain authority." 2,400 searches, 2,400 impressions.

Lead generation system," 2,400 impressions,

"Increase online sales, 2,400 impressions."

So content optimization right here, this blog post, this video that you're watching is actually in response to this "content optimization" ranking.   For content optimization, we've got 1500 impressions and our position is 78. So if we click "content optimization," we will see that for a little while, we actually dropped off. But our average position is 70 to 80 somewhere in there and we're climbing a little bit, 87 89.

So knowing that this particular page is ranking for content optimization, then I can start to influence that rank.

• Creating a video, creating multimedia content, is one way of doing it.

So what we're doing is we're refreshing the old blog post and then we're putting a new date on it.

Oftentimes what I'll do is I'll take this video and I'll get it transcribed with Rev.com.  Once that transcript is sent back, I'm adding it to the blog post (LIKE THIS) which is letting me create MORE content quickly and cheaply.  I'll go through and add some links and format it and all that other stuff. But I'm adding another thousand words to the blog post!

So again, all of these things tell Google that we're not messing around. I mean, we're here to play. We want this thing ranked for the keyword phrase they've already said we're qualified for, and we want to push the ranking up. And you do this for one blog post a week or two blog posts a week, then you're really ... you're off and running pretty quickly.

It might take two or three months to start climbing, just start inching up the rankings again. But you will get there. I mean, that's the process of content optimization. It is a marathon. I mean if you want quick traffic, paid traffic is the way to go. Put some money in, you know, drop some Facebook ads, start running some traffic, getting some clicks and moving people through your sales funnel. You want content, you want free traffic, it's going to take forever.

Now what I want to do is go back and look for all of the keyword phrases that that particular page is ranking for. So what we're going to do is we're just going to copy this content optimization. We're going to go back to Google Search Console, paste the page URL in, and hit apply.

We have three blog posts with content optimization, that keyword phrase in it. Now we are going to ... so now I've singled down to this guide to content optimization. Now I'm going to pull up queries. Now queries are going to tell me all the other keyword phrases that this blog post is ranking for.

So here we have:

• content optimization, which has got 1500 impressions

Now if we click this average position again, it layers that average position on top of it again. So we have:

• what is content optimization 59

But those aren't the ones where ... I mean we might throw that keyword phrase in the blog post, but our hope is to move the middle of the road stuff up and bring the back of the road up to the middle and then we just keep pushing stuff up to the front of Google.

Now this particular blog post ... so whenever I do this content optimization piece:

1. Record video

So if you would like an action plan for content marketing, then click the button below this blog posts or go to https://doneforyou.com/start/ and fill out the short little form. And we will put together a content marketing action plan for you, for your business. We will talk about your offers and your products and your services and whatever.

The post The 5-Minute Guide To Content Optimization appeared first on Done For You.

We live in a world driven by data analytics—namely, sales data analysis.  That leads us down a neverending road of figuring out how to analyze sales data, analytics, statistics, and numbers.   It is a channelized interplay of all this that we can see the things placed in the way they are around us.

This whole idea of sales data analytics, data mining, and data science has completely captivated business and education in the last 12 months...  So much so that I see info products and degree programs popping up all over the place around this idea of 'data.'

Don’t believe it?

Well, why do they place the items in the way they are placed in a grocery store?

They have studied and found a particular pattern that attracts maximum attention. Hence, they have kept it like that. The same goes for the advertisements we see on our social media. Because of the data or the so-called cookies these systems use, we see those ads floating around on our computer screens.

And that’s just the tip of the iceberg. In this post, we will discuss the countless ways businesses can utilize data analytics to create a better experience and ultimately improve their sales. So, let us begin...

And to kick it off, one of my favorite quotes:

“Data by itself is useless. Data is only useful if you apply it.” Todd Park

As a business, you want to generate as much traffic for your website as possible to convert them. You employ countless strategies – social media marketing, search engine optimization, paid marketing, and whatnot.

At the most basic level, you want to know how to improve sales with data...

What works and what not? It's easy to get lost in vast amounts of seemingly meaningless numbers.

Only quantifying and analyzing data can help you determine what works, which is why we built the Axis's Advanced Analytics engine... To get a complete picture of what works. What is driving sales? Where should you be investing your marketing resources? There’s even a free 3-part video series that’ll walk you through filling the gaps in your metrics.

With the power to increase sales analytics, you can eventually learn how to analyze sales data, driving the best numbers to your website.

Once you have those numbers, you can quickly analyze the sales data and focus more effort in that direction rather than continuing with the hit-and-trial streak.

Your efforts are going to waste unless you know your target. It is data that helps your product to target.

Suppose you have project management software for teams. And, you intend to sell it in the market.

Which audience should you target? This becomes a big question. Running a pilot study, gathering the data, and then studying the results of this test can help you get a clear picture of your most influential audience.

So, you can plan the marketing efforts targeting that particular audience and kill it in the market!

That’s how powerful data analytics is when it comes to driving sales!

PRO TIP: If you need a hand to understand your analytics and data, we'd be happy to help.  Click here to watch the video and schedule a call!

Your ultimate target is to reach the customers and sell your product. But when should you get them?

What are the best methods and the best time to get in touch with them? This can be achieved with data-driven predictive analysis once you discover how to analyze sales data effectively...

If you have a business that has been running for a long time, gathering past data to study customer behavior and understanding the results of interaction with them can be used to predict customer behavior.

Based on these predictions, you can eventually be more specific in your efforts and hit the bull’s eye with every marketing campaign to ultimately get more conversions!

As combined results of all the factors mentioned above, you can be sure of one thing – running more efficient marketing campaigns.

This means that you can be more specific when dealing with customers, create more targeted campaigns, and hence require less effort to develop and implement.

The ultimate result would be – low costs and better ROI - leading to an increase.

And this is the ultimate goal of every business. Isn’t it?

Bringing down the expenses and getting the maximum out of the investment you put in creates a successful business. With the help of data analytics, you can quickly achieve this goal without facing any trouble.

Inside our Coaching Accelerator Toolkit, there are LOTS of free training materials to help you understand and dig into analytics:

• Learn how to analyze sales data

A business must continue to evolve to remain a thriving force in the industry. But how does a company grow?

The answer is constantly building new products, better services, and whatnot.

Now, this is where data analytics can play a significant role.

Data analytics can help you understand market trends. What are the customers drifting towards? What are they attracted to in the current market scenario? And what’s the future going to be?

Answers to all these questions lie in your numbers, making learning how to analyze sales data the most important question...

Once you have those numbers and find the answer to these questions, you can head towards developing a product that already has a high chance of succeeding in the market.  So, you are in a win-win situation!

MRR stands for monthly recurring revenue for those who are not into sales.

It is the number of customers that come back every month to pay for your product or service.

With the power of data, you can efficiently study customer behavior, build targeted campaigns, and effortlessly attract those customers who have invested in your business.

So, you can quickly get recurring customers by targeting your efforts in that direction. As the numbers suggest, it costs five times more money to acquire a new customer than retaining one.

And data analytics can help you figure out ways to keep that returning customer number high.

Remember those words by Mark Twain, “Data is like garbage. You’d better know what you will do with it before you collect it.”

And today’s businesses have found the hidden power of data. They know what they will do with it and invest considerable sums in data and predictive analytics.

If you, too, want to learn how to analyze sales data and take your business to newer heights of success, it is high time you find the right source for gathering data and then invest in analytics.

The future lies in numbers and predictive analysis. And you would not want your business to be left behind in the market just because you did not want to invest in gathering those numbers. Would you?

So, what are you waiting for? Plan your way out, and see what strategy you need to implement to get the most out of data analytics for your business.

If all this data is Greek to you...  If you're a big-picture visionary and would rather claw your eyes out than spend a second looking at graphs...  Click the button below to learn more about what we do, and then book a free call!

Video Transcript:

They have no clue whether it's getting 2000 visitors a day or 20 visitors a day. That's terrible because if you know how much traffic is coming to your website, there are things you can do to influence that traffic. You can move them into sales funnels. You can do things like exit pops, put banners on your website, and serve advertising to start making money.

Hey, this is Jason Drohn. Today, I want to discuss how businesses use analytics to improve sales, website optimization, and conversions. It is how to make more money with the traffic to your site and the sales material that is usually already there. So a quote I love, "Data analytics by itself is useless. Data is only useful if you apply it," which is true. So, first of all, if you do not have an analytics program that you are using, you need to install something on your website immediately.

Stop this video, go, and install Google Analytics. And if you can't figure it out, figure it out because it is easy. Log in with your Gmail username and your Google account username, go to analytics.google.com, and then start your account. Then, it will ask you what website you want to track.

And do you want to track websites, apps, whatever? You want to follow a website, and your website is your URL. Then, there is a multitude of plugins. For WordPress, you can install the code directly to your site. It would help if you started tracking data because here's the thing. Your data analytics is lost. Every day, you are not following. So, if your analytics code is installed today, but you don't plan on using that data at any point in the next month, it doesn't matter. Because when you log in in a month, in two months, in three months, in six months, you still have all that Data you can comb through. But, if you don't ever take the time to install it, then that data is gone. You have no idea how many visitors your website is getting. There's a reason I'm harping on this.

So many of our clients who come to us have no idea how much traffic their website is getting. So whether it's getting 2000 visitors a day or 20 visitors a day, they have no clue. That's terrible because if you know how much traffic is coming to your website, there are things you can do to influence that traffic. You can move them into sales funnels, do something like exit pops, put banners on your website, and serve advertising to start making money, but you need to know how much traffic is coming to your website. So, now that we have that out in the open, how do businesses use data analytics? I have been digging through website data for the last 13 to 14 years, trying to understand the story that the data is trying to tell us.

And it's not just my websites or my traffic; all our clients, too. So, I've gotten pretty good at figuring out what data analytics means. There are things that I'm always looking for. Of course, revenue, number of units sold, number of leads in, all of that stuff is super important. That's also a given. I mean, if you're looking to do business online and you aren't tracking sales or aren't tracking the number of units sold, there's a problem with that. It's what you need to do. But some things influence those kinds of critical metrics, leads, and sales. Those things affecting the metrics are website visitors. They are keyword phrases that bring in new traffic. They are ad source, basic UTM variable stuff, so which ad is sending the sale? Lots of things that aren't ... If you're looking at traffic, you're looking at your sales and your leads and then downline; many things influence those sales and leads.

So, what are those things? Because if you can optimize those, then you get more sales. A great example is a sales funnel. If you have a thousand people who are hitting the home page of your site and right up top, there is a hero box. A hero box, right up top, with an image, a headline, and a button. It says ... I don't know, like even on Done For You ... "We Accelerate Your Growth" or "We Accelerate Growth". So, there's "We Accelerate Growth" and a little sub-headline and a button. And, let's say a thousand people hit the website, and a hundred of them hit that button, and then they go off into some sales funnel. So, the sales funnel, in our case right now, is a survey. It's just something we're testing.

So, they go down in the survey. Now, what if we changed that headline to be, let's say, "Make Money Fall From the Sky"? Let's say. Make money fall from the sky," so they hit the homepage, Done For You, "Make Money Fall From the Sky," then they hit the button, sending them to the same sales funnel, but we get 200 clicks. It's 100% more, or twice the amount of traffic hitting that button and then going down the sales funnel for that second headline. Now, that second headline isn't something we want on our website, but it illustrates the point. Whenever you can unblock a gateway, whenever you can unclog a gateway so that more people are flowing through it, then you're knocking down the barriers through the rest of your sales funnel.

So, if you get twice as many people who hit a landing page, you'll have twice as many people ... All things remain even ... You have twice as many people who will opt-in for that lead and then move into your email list. So, there are many different ways that data analytics can be used there. When looking at sales funnel metrics, what are the five steps of the funnel? And then, how many people hit each step, and is there anything that we can do to unblock that pathway? So, an example might be changing the -landing page headline and splitting it into three or four different headlines. It might be changing our button color so that we're optimizing the button. I mean, you go from green to red to black. You'll find a button color that'll give you a 12% boost in the conversion of your order. I know it's wild because it's just a color, but it always matters.

Order form design, sales page design, sales copy, all of these things can be optimized, and you're going to be looking at your data analytics to figure out what needs to be optimized and what needs to happen with it. So, just some fundamental parameters there. But, some of the things that I'm looking for ... We started with Google Analytics ... Some of the stuff that we looked for in Google Analytics, I'm looking at page views. What pages are getting an uncommon amount of traffic, and then what is happening on those pages? For instance, we have 400 blog posts. So, what are the 20 or 30 blog posts getting most of our traffic, and how were the keyword phrases influencing that traffic?

For example, our website is a sales funnel page. I think we're ranked for 170 keyword phrases on our sales funnel page and our sales funnel offer. Now, those 170 keyword phrases, all with some derivative of the sales funnel, are ranging ... Some are on the first page, and some are on page 10 in Google. A lot of them are on page five and page six. We're getting quite a bit of traffic searching from sales funnels, but we want to move as many of those page four and page five keyword phrases up closer to page one and page two and then move the 10s to page five. So, we're constantly pushing, trying to increase those keyword phrases so we can continue getting sales to funnel traffic and rank for more keyword phrases that then send us free traffic.

So, that's one thing I'm looking for: the pages and the keyword phrases sending us traffic. Another item I'm looking for is paid traffic campaigns, in which ads send an uncommon amount of sales or call signups or whatever we're looking for. I'm also looking for all this stuff in the client's campaigns. I'm always looking for the data that says the small things we're doing that make the most drastic difference. It might be a video of you targeting one particular group or interest base inside Facebook. And then, because of the language in that video, they are reacting to the landing page better, so they're opting in on the landing page and moving through the sales funnel faster.

That's all a data analytics play because, in data, you can see the UTM variable, you can see what ad this person came in on, you can see what the conversion rate on the landing page is, and you can see what the conversion rate on the sales video is. And ultimately, you can track how long it takes in most CRMs. You can track how long it took somebody to click the ad to purchase. There's a buyer lifecycle cycle report in some of the more advanced CRMs. So, you know that that video gets you better conversion and drastically reduces the customer life cycle, which is fantastic. Do you know what I mean? So the most significant thing, though, is it is so easy to get lost in data. So easy.

So, if you're not a data and analytics junkie like me, pick a couple of things that you're excited about. Pick leads, sales, and video view minutes, let's say. Those are the three things you watch. There's lots of dashboard-building software out there. I use an excellent tool called Cyfe, C-Y-F-E. You can build a nice little dashboard spread to check on it. I check on it once a day to see what my trending analytics are. But it keeps me good on the critical numbers to me now. Every once in a while, I'll take a metric off, or I'll add a metric on, but what it does is it gives me an excellent way of just popping in, checking on stuff, and then leaving.

So, check out Cyfe, Domo, or any of the other dashboard tools out there. I think they make a big difference in the tabs you're keeping on your business and don't cost a whole lot. Nice software. But, if you liked this video, make sure to enjoy, subscribe, and comment, and if you would like us to take a look at your data analytics, your website, get into some website optimization, get into really making your sales funnel hum, go to DoneForYou.com/start. Fill out the short little form and schedule a call, and we'll talk to you soon. All right? Thanks, bye.

The post How To Analyze Sales Data To Unlock More Revenue Online appeared first on Done For You.

Today, I’m going to show you how to record simple Facebook Video Ads that reduce click costs and help you create both retargeting and lookalike audiences.

First, video views campaigns in Facebook are incredible. There are so many different things you can do with them, but the main two benefits are:

1. You get cheaper clicks, which will increase website traffic fast (and who can say no to that?!)

What that means…

If you are just starting a new company or if you are starting ads on Facebook fresh, then you’re able to post video and segment out who watches that video.  When someone watches 25%, 50%, 75% or more of that video you can put into a “custom audience.” Then, using that custom audience, you can create a lookalike group for any future ads!

PLUS, you can retarget those folks with another ad campaign.

So, one Facebook Video Ad Campaign gives you some very real advantages in finding ideal prospects for your lead magnets and digital products.

Let’s say a fitness product or a membership site that you’re looking to sell.  You put a promotional video up as a Facebook Video Ad for prospects to watch…. They click the video and then they go over to your sales page.

Good so far.

Well, at that point, you’ve got some good data already.

Whoever watches more than 25% or 50% of that video, you can be reasonably sure that they are interested in fitness, that they are interested in digital products, that they like you. With the video views data, you can put an audience together that targets people just like them for your next promotion.

So, when you’re starting cold or when you don’t have a whole lot of data, Facebook Video Ad Campaigns represent a fantastic strategy to bootstrap that data.

For our Ad Management clients, we write their Facebook Video Ad scripts for them. We figure out the two or three things that they’re promoting, then write a script, and send it to them.

If you’re not a client, then obviously we can’t write a script for you…  But you’re welcome to jump onto a Strategy Session to talk about becoming one!

The rest of this holds true.

Every video has one action – one thing – that you’re really trying to get somebody to do.

That one thing is going to a landing page and entering an email address for a lead magnet…

Or going into a sales page, watching a video and then buying something...

Or going to a survey and completing it…

Whatever that action is, you want pre-frame that action inside the video.

Of all the types of Facebook Ad Campaigns we do for clients, there are two that end up being the most popular…

This is very simply a video talking about a lead magnet and then telling somebody to click the button below to go and download the lead magnet. The material itself is very similar to what’s on the landing page.

You start with a question and then you talk a little bit about the lead magnet, and then you deliver some language around the features and benefits… Followed by the call to action at the end is click the button below.

If you don’t have a Lead Magnet done yet, go here.

This is another one that’s not too fancy..  It’s basically a short video to get someone to click through and watch a longer sales video (or sign up for an automated webinar)

Typically, this kind of Sales Video Promo Campaign is going to be used is a retargeted ad…

But the content of the commercial is going to be same format.

Open with a question.  Add a bit of content.  Talk about what a prospect is going to experience if they click through the video and watch the sales presentation…  And close by encouraging them to click the button underneath the video.

PRO TIP: You can see how these kinds of ads lend themselves to a sales funnel.  If you'd like to speak to us about building an Automated Sales Funnel or Optimize the Sales Funnel you have - click the respective links!

To record this video, I am actually talking to my computer. This is a webcam at a standing desk in my office. For me, I’m at the standing desk for three, four hours a day, and it is a nice way to talk to a camera and record stuff.  I’m already here and I can record some thoughts and then hit export it, and then boom. It goes up into Facebook and YouTube and blog posts and all that other stuff.

If you have a laptop, you can do it on your webcam; that’s totally fine too. You can be sitting at a desk. I like standing because it ends up being eye level.

Another way you can do it is by having a selfie stick if those things are even around anymore…

Or a 3-Axis Gimbal.

When you turn it on, it keeps your mobile device nice and straight no matter how you position it.

You can either record yourself looking at the camera, or you can have somebody else record you. So it really just depends on however you want to do it.

At the very minimum, you can have somebody record you…  Or you can just hold your mobile phone out in front of you and hit the record button.

For our ad management clients, just ship us the video and we will get everything edited.

There are a couple of tricks with Video Ads on Facebook.  Anything that is over a minute or two, you almost want to change the background up.

People respond to movement, and one of the best ways to move is to change the background or change the scenes inside of the video.

What you can do is record the same script in two or three different locations.  Maybe one in your office, one in a library and one outside.  Then you edit those shots to make for a seamless video that’s a bit more engaging. That’s one trick that we do.

If we’re working with you, you can film in three different places, send us the Dropbox link or whatever you’re comfortable with, and we will splice it together for you.

The most important thing for the video views campaign is that you are comfortable delivering the material… That you’re comfortable speaking to a camera. It’s really the biggest thing, and also it helps if you’re not reading lines on a computer.

Ideally, we want the video ads to be less than 60 seconds because they can be used on the greatest number of platforms if they’re under 60 seconds.

If they’re over 60 seconds, that’s fine… We might just not be able to use them on Instagram or we’ll have to edit a shortened version just for Instagram…  But we want to make sure the video ads can play on as many platforms as possible. That way we can utilize the audiences created by those platforms.

A big one…  Live-action or live-motion videos versus a B-roll style video with a voiceover.

Unfortunately, B-Roll is an easier way.  But it is much less effective.

From a live-action standpoint, at the very least, you need to introduce the video. You need to be in front of a camera for the first 10 seconds, then it can go to B-roll.  An audience wants to be able to bond with somebody. They want to see somebody in the video.  Then it can go to B-roll. You can clip up the rest of it with B-roll type shots or stock footage with a voiceover…

But you need to at the very least need to have someone introduce the video.

If you don’t have a live-action person at the beginning of that video views campaign, there isn’t anybody to bond with. There’s nobody for a viewer to relate to. It’s just stock image, after stock image, after stock image with a voiceover or with an audio track on top, and it doesn’t get the job done.

Sure, somebody might watch the video… If they’re pausing, the video might play on their phone, but they’re not engaging with somebody. They’re not engaging with the video, and that’s really the bigger part of the video views campaign.

Think about it – this ad is showing up on social media.  Social media is social.  They’re there to connect.

If you have any questions at all on creating Facebook Video Ad Campaigns or having us set them up for your business, click here or the button below.  Fill out the quick action plan form and we’ll jump on the phone and talk through your ad campaigns, your products, your business, and your goals…  Talk soon!

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