DFY Mastery: Expert Strategies for Limitless Success In Business And Life

On the one hand, good marketing and publicity drive the online reputation of a company. On the other hand, great sales drive a business.  So, the question is always, "How-to increase online sales fast?

With effective ways to boost eCommerce sales fast, you can create a sustainable model for your business that grows exponentially in a fairly short period of time. In the digital world, it is important that you work smart instead of hard.

Today, you can apply hacks/tricks to ensure that your online sales receive the necessary boost to make a strong impact on the market.

Wondering where you are going wrong?  Today we're going to talk about how to increase online sales fast.  In other words, how to boost website sales using the most straightforward method I know of that's worked for our Done For You Marketing clients...

Truly, it's a question we get asked all the time.  Folks write in an ask us for tips to increase online sales quickly?

And oftentimes, the answer really... It depends on your product - the thing you're selling! 90% of the time though, the way to increase your online sales fast is to do some webinar marketing with an automated webinar.

There are some caveats to that.

First of all, in order to have a webinar and start selling online quickly, you need to have an email marketing list or some other kind of platform that you can market to.

That following can be on LinkedIn, Facebook, Twitter, Instagram, and all the other social networks.  Social followers are very loose followers. I mean, they might register for a webinar or they might not... It depends mostly on just what that relationship is.

If you have 200 friends and family, chances are it's not going to be a great audience to launch a webinar to.

If however, you have 200 followers who have followed you because they like your blog posts, your posts on Medium, or they like your Quora posts, then that's a very different story.  They are actually following you for the reason that you want to hold the webinar.  They're prospects and should be interested in your product or your service.

The other way of marketing your webinar is to have an email list. We talk a lot on Done For You about email lists, marketing automation, and CRM's; and there's a reason for that. Email out-converts pretty much everything. You have an email list for years once it's built or as it's building. You can market whatever you want. You can promote whatever products you want - your own offers or your affiliate offers. Your business can take different directions and your list follows you because you have that relationship with your audience.

If you have even a small email list and an offer that you put a webinar together on, that is the ticket to increasing your sales fast.

If you don't have an audience and you don't necessarily have any social network followers, then it's going to be a long road.

Blogging and content marketing is your best bet unless you have an ad budget and can stand to do some paid ads like Google and Facebook advertising!

Generating a lot of revenue is less about the product, really; and more about distribution.  If you have hundreds or thousands of people a day coming to your website, then they will buy stuff from you when you make it available to them.  But if you just have offers on a website without any traffic coming to you, paid or free, then you're not going to be able to sell them. There's nobody to sell!

The internet is not one of those things where you build it and they will come.  They won't.

You own one website out of the billions that are out there. With a website, there is no foot traffic or people driving by your retail location... They just don't know your website exists unless you let them know!

To boost website sales, you need to create an event where people want to purchase your product or service, and then you want to tell people about that.

Three years ago now, we had a client come to us. He had an email list of 1100 people. He tried everything with webinars, tried everything you can possibly think of. He went the high-dollar coaching route and everything else, so 1100 people on his email list.

He had the same question to me. It was right around Christmas time and he was like, "Jason, how can I make money from my website fast?" My answer, "Well, what we can do is we can put a webinar together for you. We can run it at the beginning of January, after Christmas of course. Using your email list, we'll mail for it for three or four days, and then I'll be on the webinar with you. We'll script it for you. We'll practice a couple of times and then go live on the webinar."

Before this ^^^^ conversation, he barely made anything online.

After the webinar we wrote for him, he generated $22,000 in five days. So, the webinar went live, he mailed out our webinar replay sequence, and within five days he generated $22K...  Straight to the bank account.

Then, the next month he did the exact same thing. He ran another webinar and did another $22,000 in sales!

So for the next six months - we did a new webinar every month!

After the string of profitable live webinars, we automated all of the webinar promotions and started driving paid traffic into the front side of his sales funnel...  Into his lead magnet.  Then the rest of it just kind of came out of the marketing automation sequence.

So, that, my friend, is how to generate sales online fast.

1. Figure out what it is you want to sell

The very first webinar I ever did, I had four people who registered for the webinar. Of those four people, three attended, two purchased. It was my first thousand-dollar day, off of a webinar where I was stuttering and stammering...

Here are the top 15 tactics that should be in your playbook to boost online sales.

In the competitive environment on the internet, it is hard to retain your customers. With so many options in the market, your customers will most likely shift to another brand very quickly if you don’t constantly provide value.

With an eCommerce store, you can unlock the potential of upselling, cross-selling and reselling at a rapid pace. Let’s take a small example. Say you own an online gadget store. Today, you’ve sold a brand new mobile phone. Now, if you think about it, you can sell a lot of accessories that go hand in hand with a mobile phone: cover, charger, earphones, screen protector, warranty scheme, etc. With this tactic, you can easily generate more revenue from a single customer again and again.

Cybersecurity is a major concern for shoppers these days.

In the last five years, 46% of Americans have been the victims of credit card fraud.

The best way to get popular on the internet is to create a website that is trustworthy. Google ranks the trustworthy websites amongst the first few pages of its search results. On the other hand, the other websites get pushed way back. If your website is not already a trusted source, act on it today!

You need to make sure that your website appears in the HTTPS format instead of the conventional HTTP format. Customers will most likely visit websites with the latter format.

The top eCommerce websites know the importance of creating a mobile-first index for their customers. Most of these websites have an application for both iOS and Android to help their customers shop via their smartphones.

Popular eCommerce platforms like Walmart and Amazon often launch app-exclusive offers for their customers who shop from their mobile applications.

The mobile-friendly interface will allow prospective customers to look and shop for products on the go. If you are going to hire a web development agency for the mobile version of the eCommerce website, ask it to develop a responsive screen resolution design instead of an adaptive one.

Here’s what the official post from Google Webmasters has to say about the mobile-first index. Hang on, because this is a big paragraph.

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

Mobile-first indexing is pretty much what it sounds like. From now on, Google will primarily consider the mobile version of your site to rank it in Google (both the mobile and desktop versions).

That means if you have a site optimized for mobile, you’ll rank well on both mobile and desktop.

On the other hand, if your site doesn’t perform well on mobile, your rankings will sink on both mobile and desktop.

This is a bold move by Google. Bold, but necessary.

In short, to rank well on Google with the mobile-first index, you need one important ingredient: a responsive mobile-optimized site.

The best way to attract new customers is to offer large discounts. If you have garnered a reputation for the platform on the internet, it will be easy for you to directly establish partnerships with banks and product manufacturers.

With this newly formed partnership, you can launch premium products exclusively on your website or go with cashback schemes for customers who have accounts with the banking partner.

The holiday period is when the traffic on your website will most likely increase in an exponential manner. Is Christmas just a week away? Perfect! This is the time when you launch new and attractive schemes for your customers.

Instead of raising the prices to an all-new high, you should lower your margin a little to make a high quantity sale. Keep in mind that profits are made on selling affordable products in large quantities.

You also need to invest in marketing the offers on your website. Consider the Amazon Prime Day sale, for example. This sale lasts for only 24 to 72 hours but brings in exponential amounts of revenue for the company.

Setting up flexible payment options is the fastest way to increase your online sales.

When you have online as well as COD (Cash On Delivery) payment options, customers will automatically place their trust in you. Once you have established a strong relationship with your customers, you can ask them to put money in an online wallet with your platform.

This way, they can buy the product with just one click. Psychology suggests that this type of convenience increases the chances of purchase by a significant amount.

When you host an eCommerce platform you cannot just sit back and wonder how to boost sales. Instead, you can use the free and easily accessible resources at your disposal.

With social media, you can easily make sure that your campaigns reach out to more and more people at a time. You can use social media for both fresh as well as remarketing ventures.

Amazon uses platforms like Facebook and Instagram for heavy remarketing. The next time you log in to one of these social media platforms look at the ads carefully. These ads will most likely be from Amazon on the items that you have already checked out but not purchased yet.

SEO is your biggest ally in the competition on the internet. With the right SEO techniques, you can stay one step ahead of your competitors and make sure that your website comes out on top of the search results.

SEO allows you to target specific keywords that customers will most likely type in the Google search bar while looking for products. SEO will also help you build a reliable online brand image with effective backlinks.

Several people who come to your website will add their favorite items in the cart, look at the checkout price and then quit the website. They will not check out because the price is too high.

Under such circumstances, you have already won half the battle. You have already captured the attention of the customer. Now, all they need is the final push. You can ping these people on their email or via a notification from the app.

A notification is as simple as "Your shopping cart is waiting for you" can help them make the final decision and purchase the product from your platform.

Use email marketing to your advantage.

You must have a good CRM and marketing automation tool like HubSpot or Pardot to truly boost your sales to the next level.

With email marketing, you can easily carry out remarketing as well as notification operations in a personalized manner. Instead of spending millions of dollars on generic marketing, you can spend a few thousand dollars in a highly focused marketing campaign and get an excellent return on your investment.

Download our free re-engagement email sequence. It's a 5-part, copy-and-paste, email campaign to warm up your list and get the opens and clicks you need to start running profitable campaigns!

This one is a no-brainer. In the initial stages, instead of focusing on increasing the range of products that you offer, you should focus on creating an appealing website.

All popular eCommerce websites start out slow. Websites like Amazon and Walmart started their business by selling books.

Now they have grown to such a level that they can sell laptops, TVs and washing machines worth several thousand dollars in an instant.

An optimized and well-organized website will draw more attention than one that has more products. With website optimization, you can reduce the time that it takes to load, significantly.

Your customers will most likely check out at least 3-4 different eCommerce platforms for the same product.

If your web pages load faster, you have an upper hand in boosting sales.

Ecommerce websites have matured significantly over the past few years. People genuinely trust these platforms to deliver the right products on time.

However, they still want an incentive to rely on your platform. In such cases, you should showcase genuine product reviews from the buyers of the particular product.

How to get these reviews? Well...simple: email marketing. Ask the existing customers to rate the product and write a short review.

Investment in content marketing is the wisest decision that you can make for your eCommerce store.

With the right investment in SEO, website optimization, and content marketing, your platform will climb up the ladder of search engine results.

We must admit, this is not the fastest way to increase online sales. Having said that, some of the pages you optimize for SEO have the potential to rank pretty fast and get you free organic traffic to your eCommerce store.

Do you need help with your content marketing? Do you want to get a high ROI from your content? Try these tools:

• Scriptly – Your sales funnel machine.

• Curately – Your content creation engine.

• Statly – Your analytics and tracking toolset.

Loyalty programs are the best way to gain and retain customer attention. With these programs, you can easily cross-sell, up sell and resell new products to customers.

A loyalty program will also naturally result in word of mouth publicity. This type of publicity is extremely powerful, and it spreads like wildfire.

These 15 tips will open new avenues for boosting sales on your platform. They will also breathe new life into the existing channels helping you gain more from each customer.

These are undoubtedly the fastest ways to increase your online sales. With the right amount of patience and investment, you will see an exponential increase in customer satisfaction rates!

Hopefully, as a result of reading this article, you now have a sense as to what steps you can take to achieve just that.

Good luck!

The post Top 15 Fastest Ways To Increase Online Sales [Updated] appeared first on Done For You.

Having a Mobile App Funnel that converts is similar in some ways to a more traditional Done For You Sales Funnel...  But, there are some notable differences due to App Stores.

According to MarketingLand, by the year 2019, 72% of the entire digital ad spending in the US is going to be on mobile advertisements.

Another exciting statistic making waves in the industry is that almost half of customers start their search for a product or service from a search engine while one third go the website directly.

Newer metrics indicate that there are 1 million new Internet users per DAY, due largely to smartphones.

Looking at all these numbers, it becomes quite evident that investing in mobile app marketing is the smartest thing a business can do at the moment. And, when it comes to marketing the first thing that instantly pops up into the head is marketing funnels.

In today’s post, we will share information on mobile app marketing funnels and how they differ from the usual marketing funnels. Plus, we will also touch upon the topic of how marketers can leverage marketing funnels for their business to good effect.

So, let us begin.

A mobile app conversion funnel is similar to a traditional marketing funnel; the entire process is divided into 5 stages in the mobile app marketing funnel, as well.

The biggest difference between a traditional marketing funnel and the mobile app marketing funnel lies in the first stage. The reason for this is simple.

In mobile app marketing, downloading a paid app is the ultimate purchase decision that the user has to make, whereas in traditional marketing the final purchase decision is buying the product or service. Time taken in the former is much less when compared to the latter, usually.

However, there is no denying that the next stages, i.e. the exposure and discovery stages, hold prominence in the mobile marketing funnel.

Now, the one question that lurks around in the case of the mobile app conversion funnel is: How do the users find the apps? Here’s a graph that gives you all the numbers:

So, you can see that app store searches are the number one way for people to search and find an app they are looking for.

Both paid and organic marketing strategies can work great to get your app to reach a greater number of people. Some of the strategies that marketers can use here include:

Organic strategies

• Word of mouth publicity

Paid strategies

• Affiliate marketing tactics

How does a business build trust signals? By showcasing its achievements and customer satisfaction, right?

The same thing rings true for mobile apps, as well.

For a mobile app, app ratings are the best way to showcase how good it is. Ratings build social proof, and studies show that social proofs go a long way in enticing the customer to download the app.

Studies show that more than 85% of customers won’t download an app from the app store if it is rated 2 or below.

Build an app page

App stores allow you to add information about your mobile app by creating a dedicated page. You can even add a video. So, use it to your best possible advantage.

Ratings and reviews

As stated above, getting your user rating to 4 stars or above can serve as the biggest trust factor. You need to work towards achieving this goal.

Although the primary goal of conversion in mobile app marketing is to get the customer to download the app, its meaning may vary depending on business needs.

For some conversion might be an in-app purchase while for others it could be a subscription to the app.

Based on what the definition of conversion is for your business, you need to work on the strategies for mobile app marketing.

Here are some of the tactics you can employ to build a better conversion rate –

• Smooth onboarding – create a meaningful flow so that the user can download the app as smoothly and effortlessly as possible

Just like traditional marketing, the mobile app conversion funnel also revolves around building relationships. The only thing is that you get a little less opportunity to interact with the customer.

As an app marketer, you need to make the best use of whatever little you get.

• Finding the right moment – whenever and wherever possible, ask for feedback. Focus on customer service and the users' experience with using the app.

It is an age-old fact that, in the world of marketing, acquiring a new customer can cost a business many times more than retaining a customer.

The same is the case here.

Great customer service and making sure that you are in constant touch with your customers are great ways to achieve this.

To master Stage 5, here are some strategies you can try.

Ask for feedback – studies show that 98% of users respond positively when asked for feedback. By asking for feedback, you are staying in constant touch with the customer, and also getting to know how you can improve.

Reward programs – another great way to keep your customers using your mobile app for the long haul is by offering special reward programs for mobile users; for instance, encourage them to use mobile apps to make a purchase and, in return, give them a great discount.

An app funnel is a kind of like a traditional marketing funnel in a lot of ways.  The main notable difference is your reliance on the app stores to fulfill your app and, in a lot of cases, bring in new users.

Now we've worked with a couple of different mobile app publishers and Android/iOS development organizations that create apps for companies as a service. Because of that, we know that mobile app funnels are very different beasts than a traditional marketing funnel with trigger marketing and marketing automation. One thing is for sure, you'll need a lot of email marketing to pull it off!

At the end of the day, you have a bunch of people who are downloading your app from a marketplace.  Then, you have a smaller subset of people who are buying something through in-app purchases. They are paying money for the app, functionality, or something delivered within the app itself.

So what is the mobile app funnel?

The difference with app marketing is that marketplaces are the biggest traffic sources originally.  You can drive your traffic, which we'll talk about, but a lot of app developers are simply hoping that their app takes off in the app store itself.

Here's what I mean.

Most mobile apps are going to be installed on either Google Play or from the iOS app store. That's where the apps are going to physically be located and fulfilled.  When you're promoting your service or product, you are responsible for setting up your fulfillment.  With an app, the platform syncs it with the mobile device.

The marketplace has a LOT of traffic. People go to the marketplace in search of apps. However, I was just reading a study the other day that only 12% of people go and install a new app on their phone every 30 days. So the number of people who are installing apps on their mobile devices is drastically decreasing!

Unless a mobile user is looking for additional functionality a new way of doing something, your app will fall by the wayside if you rely exclusively on the App Store for your users and traffic.  People aren't playing around in the App Store trying to figure out what else they can put on their device, which puts some of the responsibility on the publisher in terms of driving traffic.

It never used to be that way - where you had to drive your traffic to your mobile app.

It used to be as simple as putting an app in the app store and all of a sudden you were getting downloads and installs!  People were coming through the front door, and you could monetize them through in-app purchases.

Unfortunately, that's no longer the case. You need a mobile app funnel.

Your app funnel is comprised of a couple of things...

You have mobile app advertising. With Facebook and Google, you can drive traffic from those ad platforms specifically to your app marketplace listings. And sometimes that conversion goal can be an app install, which means you are paying per app install.

The bad part though is that now you have real money at stake in promoting your app...  This means that your app needs to start generating cashflow!

There were a few clients that we worked with who was driving good traffic and getting great downloads...  We were spending money to promote their app. They were getting lots of signups (ie. leads), but they had these long terms of service page that needed to be agreed to before they could get in...

Immediately after you put your email address, you were redirected to a page that made you read through the Terms.  It was quite a few scrolls down!  You can guess what happened.  People jump ship, never to open the app again.

All these app downloads were coming in and then these users just never clicked through to even create their first session!

So what we ended up having to do was retool the app to be a single opt-in and a quick TOS checkbox.  From the user setup standpoint, it helped bypass the chokepoint that the terms of service were presenting, and folks were able to download the app and get into it faster!

You, for sure, will see something similar in your app funnel.  When there's a bottleneck, it's up to you and your app development team to optimize the app funnel and the sales process. You want people to download the app, install the app, use the app, love the app, and then ultimately process in-app upgrades that end up generating revenue for you.

And then once you figure that out and you've put together some data, you can go to some of these other app ad platforms to start driving traffic!  With the new traffic and optimization, your app funnel is positioned to take off and a bevy of new users will flood through the platform.

In short, though, don't rely on ONLY the marketplaces anymore!

To sum it up, all we have to say is that an app marketing funnel, whether it be traditional marketing or mobile app marketing, involves a similar set of strategies, yet is different to quite a large extent.

To master the mobile app marketing funnel, you need to think of a mobile app from a user-only perspective. And, that’s where the difference lies.

Everything mentioned above paints a clear picture of how you can master mobile app marketing funnels and bring great results for your business.

So, are you up for it?

Are you looking to develop a highly-profitable sales funnel?

Read more about the exact sales funnel formula that we use to drive tons of targeted, high-converting traffic to our business and our clients’ business in our brand new version of the Funnel Factor report.

No time to read? Register for our on-demand Sales Funnels webinar that you can watch at any time from the comfort of your home.

The post Mobile App Marketing Funnel: Tips For Generating Sales From App Downloads appeared first on Done For You.

Automated webinars combined with the proper webinar marketing consistently outperform traditional sales videos or sales letters... or at least they should when you do them right!

There are four reasons why webinars consistently outperform sales videos online:

• Your webinar is an event. Scheduling a webinar to start at 3PM EST or 6PM PST forces folks to carve out time and schedule it in their calendars. If they miss it, they also lose out on the chance to ask questions!

After writing and doing hundreds of live and automated webinars for our staff and clients, I've found that the most challenging part of the process isn't the content or the offer... It's figuring out the right Call To Action, or CTA, for your webinar.

The more seamless the transition, the better your overall conversion will be.

I've written previously about what you can do to supercharge your sales through automated webinars, including bonuses, downloads, and increasing engagement from your attendees...  That'll help you add a few extra sales.

The true hallmark of a solid webinar is linking up the sound, educational content to the right offer and then presenting the call to action type that'll trigger the most buyer response.

Before you decide to spend time writing a webinar, it's essential to understand what automated webinars can do for you and your business...

By doing a webinar, you're:

• Educating your audience, whether that's showing them something that's working, relating part of your experience to their situation, or delivering valuable tips on something that you're both interested in.

The goal, ultimately, is to move as much of your audience as possible into a product or a service that you offer by presenting an offer at the end....

Typically, selling something below $100 on a webinar doesn't make sense.  For the hour and a half that you spend presenting and the hours you spend promoting, often, you're better served to send the same traffic to a sales video.

Products above $100, though - preferably above $500 - are very well suited to webinars!

For example, you can offer:

• Your digital, home study course

The trick is building a solid "Call To Action."  It's where they leave your webinar and (hopefully) buy something.  Use the wrong CTA, and conversion suffers.

Automated webinars are incredible sales tools when you can use them successfully. There was a time when we had a webinar going like gangbusters. We used affiliates to promote the live webinar, as many people who do webinar marketing do...

Ultimately, we ran this webinar so many times that my fiancee started calling herself a webinar widow because I was running this live webinar every night, around 9 PM Eastern, three to four nights a week.

Unfortunately, automated webinars weren’t out yet.  The systems that were created didn't work very well.  They didn't feel like a webinar.  They just felt like a video that was playing on a page. And, more than anything, the conversion sucked on them.

So, I figured we’d just run them live while we could.

There are better options now because automated webinar technology has become much more mainstream. Computerized sales funnels with webinars in them have made massive impacts on our clients and our business.

There are three strategies for our webinar funnels that I want to share with you.

So many of our clients sell high-ticket products and services, whether a mastermind, a consulting package, a coaching package, a service, or a digital product.  Most of the time, the offers are above $2,000.

Often, we find that their automated webinars aren't doing as well as they should be because they aren't taking an extra step - inviting attendees to schedule a Strategy Session call.

The automated webinar generates leads, bonds with that audience through content, and ultimately converts them into buyers.

The call to action should drop around 45 minutes after the webinar starts.

• There's a very brief intro section - ten minutes.

If it is a course below two thousand dollars, you can typically link right to a sales page or an order form.  If you are selling something more expensive or complicated, you need to have them sign up for a sales call.

This sales call can be a strategy session.  Many people in the space use the term "strategy session." It can be a consultative sales call, a demo, or an action plan call. That strategy session is designed to get them on the phone and talking.  You can help them with things in their life or business, and if it makes sense, then you make the offer.

That's one of the biggest challenges we've seen with many potential clients who call us and say, "Well, I'm trying to do this on a webinar. It's just not working."

... Well, your call to action might be wrong.

Your Call To Action sets up your offer.  The proper CTA will drive sales.  The wrong CTA will seriously impede your results.

Here's a baseline for setting up the right Call To Action for the offer you're running in your automated webinar.

If you sell something below $1,000, you're best served by sending your folks to a sales video.  A quick, proven way to get one done is by using our VSL Creator tool.  On your sales page, you'll need:

• [Optional] Video Sales Letter

You can collect credit card details on that page by placing an order form where your buy button would be, or you can use a second shopping cart page to handle the order form.

If your program is more than $1,000, you'll probably need to sell on the phone.  It used to be that you could sell anything up to $5,000 on a webinar, but conversion significantly drops once you hit the $1K level.

Your offer should be made during a 'Strategy Session' or a similar call in this situation.  Many folks in the industry use "Strategy Sessions" or "Consulting Sessions" to label their calls.

You can use that or come up with your name.

For Strategy Sessions, we want to:

• Qualify the folks we're going to talk to, to make sure they're a good fit for our offer

NOTE: If you'd like a more in-depth article on this, there's an entire article, 6 Tips For Qualifying Prospects Better!

After your prospect fills out the Strategy Session form, all that's left is handling the sales call!  Most of our Done For You Clients sell exclusively through these sales funnels...

You can call back every person, cancel the appointments that don't seem to fit or redirect them to a different offer.  Once you get fully qualified leads, handling them is up to you!

When you're starting, I'd say keep everyone's calls, regardless of their qualifications.  The most unqualified person on paper often ends up being the best client and customer you could ever ask for!

Make sure the automated webinar starts frequently.

We've done many automated webinar tests—from offering multiple times on the same day to scheduling the webinar a few days in advance.

We have found that the more options you give someone, the less likely they are to take any of them. (That's very much rooted in sales psychology and choice theory...)

If you give somebody ONE option, they will most likely opt in for the presentation you've got showing up for them.  They understand that if they don't get to watch the 'live webinar,' then they'll get the webinar replay afterward.

In our automated webinar sales funnels, we usually schedule the webinars to start every 15 minutes. There's always a webinar waiting in the queue.

Generally, when the webinar starts every 15 minutes, the attendance rate is about 55 percent.

If you schedule it into the future, like later this afternoon or tomorrow, then attendance will drop to about 30 percent... Very similar to a live webinar. Live webinar attendance is about 30 to 35% unless you have a very active list or engage those folks to move up to the webinar by providing video content AFTER the register and BEFORE the presentation.

Another tip is that you want to ensure the webinar replay sequence goes out at least four hours after the webinar and that the automated webinar replay sequence should have six emails.

• The first two emails go out four hours after the webinar and the next day. Those two emails promote the webinar replay. You want to link them to the on-demand version of the automated webinar replay video.

If they miss a couple of emails, the on-demand webinar replay link is in their email. They can go back and look for it.

After the 6th email, you shut down the offer.

You often shut down the offer by taking away a bonus or raising the price. There's a fear of loss element there. You want to do something to increase the fear of loss, which creates buyer urgency.

Don't just fabricate it.  Do something around the close of the webinar replay, giving somebody an incentive to purchase.

As a sales tool, one good webinar can single-handedly put your business on the map. With one presentation, you can generate more revenue in one day than in the previous three months...

That's how it was for me the first time I ran a webinar.  I didn't have a list either!

Nowadays, you can run paid traffic to your landing page and start getting sales that night!

With webinars, you can sell pretty much anything at any price...  That includes high-end online courses, coaching and consulting, and service-based gigs.

The trick is to know how to structure your content and move from delivering value and content to making your pitch.

Aside from making webinars simple to put together and export as a PowerPoint file, you'll also get all of your sequencing right to know that the event you put on will generate sales!

Now, let's talk about a few things you can do to increase your webinar sales right out of the gate!

I've done close to 600 webinars and tried many different things - from offering cash and gift cards to giving scholarships to a lucky attendee...

Here are the tricks that have withstood the test of time and work brilliantly for boosting webinar revenue.

One of the biggest problems you'll encounter is getting folks to jump over the fence and take action.  That doesn't sound difficult, but you'd be surprised people will delay their purchase and never return and buy.

An excellent way to prevent that and get folks to take action immediately is to offer a Fast-Action Bonus (FAB).

Your FAB should be pretty fabulous in its own right.  The best one I ever ran was where I offered to send 2 DVDs and a workbook to a new customer's house in the mail!

Oddly enough, it was a last-minute decision, and the webinar went so well that I had to overnight a DVD printer to my office, set it up, and burn 160 DVDs the next day (80 sales X 2 DVDs each).  That webinar was only supposed to be a test, and I had a 52% conversion rate!

Inside the Webinar Wizard, a simple checkbox will walk you through setting up a Fast Action Bonus!

It's always great to offer an incentive for the people who make it to your call.  During the webinar, give away a PDF of something that will improve the rest of the presentation.

Examples include:

• A checklist walking your attendees through a crucial process...

This can be done quickly by including a link with the download URL in one of your slides.

Make it a habit to ask a pointed series of questions to engage your attendees early on.  I usually work these in right after I introduce myself.

(The other good reason to ask questions early is to foreshadow some of the content you'll share...  Ralph - watch out for the step where I talk about finding good rental properties online...)

There are three questions to ask:

• Question 1: A general qualifying question that should apply to everyone on the webinar. An example might be, "Who here has a few bruises in their credit report."

The idea is to engage as many people as possible while also pointing them to the training that's coming out as a process that will help them.

The Webinar Wizard makes this easy...

Everyone likes to be mentioned, especially when they've just joined a group!

Announcing sales as they come through does two things...  It encourages folks to sign up because they know they aren't the first ones to join, and it helps acclimate them to the course and the group.

You can pull up your sales records and announce their name that way...

Or, you can have them write in the chat box as soon as they complete checkout!

The latter is probably the better way since folks who want to be called out can be, and the ones who wish to remain anonymous are safe too.

Many webinars are filled with fluff and stuff that doesn't matter...

It would be best if you always strived to give your attendees as much value as possible since they're taking valuable time and spending it with you.

Reward them for that, and reveal a process or system to help them get to where they want to go.

You can dovetail the process you're revealing into the course you're offering at the end!  That way, they already know the steps by the time the pitch comes.  They lack the pieces that get them from Point A to Point B!

For focused, value-laden webinars, sign up for the Webinar Wizard here.

If you're selling something over $1000 in most markets, you will want to close your webinar with a pitch to a sales call or a 'strategy session.

So, rather than offer a course and a link to a 'Buy Now' button, invite them to pick a time on your calendar for a call.

Ideally, after choosing a time, they should fill out information about who they are, what they do, and what they need help with.

These strategy session signups are the reason we created TimeSlots, which is available to you for free for 14 days!

Lastly, if you want to create urgency on your webinar, offer a Fast Action Bonus for only 15 or 30 minutes while you answer questions...

I've used this one before!

Ideally, you only use something like this on a cheaper product - something that's below $100.  If folks feel like you're forcing them into a $800 purchase with a false sense of urgency, it'll decrease conversions (and give you quite a few unhappy buyers!)

Whether you're selling a high-end coaching platform, a mastermind group, or a video course, webinars will work.  The challenge is writing one that's both educational and focused on converting your audience without lots and lots of trial and error and a/b testing.

It's pretty easy to blow through a good-sized ad budget quickly when dialing in your webinar, so starting with something proven right out of the gate is best.

If you need anything or if we can help, schedule a time to talk to us here!

The post Skyrocket Your Conversions with Automated Webinars: The Ultimate Guide to Crafting the Perfect CTA! appeared first on Done For You.

In terms of digital product marketing, it would be best if you often had creative ideas for promoting a product, but nothing original comes to mind. Sometimes, it's promoting a digital product, sometimes a physical product, or even a coaching program or consulting offer.

With so much competition on the internet, it only makes sense to look for innovative digital product ideas that work.

In this article, we will discuss the ten best ideas for digital product promotion. These tips can be applied even if you are on a small budget but still want to draw massive attention to your offer.

Before we get started, let’s explain what the term “digital products” means. A digital product or a digital good is an intangible good that can be sold online. Digital products are downloadable to the buyer’s computer or mobile device.

Here are some examples of digital products: ebooks, whitepapers, software, apps, WordPress plugins, website templates and themes, Excel or other program add-ons, digital prints, designs, images, photography, training material, video courses, films, videos to help someone meditate, music, fairy tales and any content in an MP3 format. These are just some examples…

Essentially, anything that can be packaged into a PDF, MP3, video format, or any other type of downloadable file is a digital product.

A digital product can be purchased once or in the form of a subscription or paid membership. In this case, the content is hidden behind a paywall and accessible to members only. You may see newspapers use that business model to promote premium content when you visit their website.

So many of our clients come to us for digital product marketing because they have a product or service that they want to sell online.

They have a physical product, digital product, membership site, coaching offer, or other service they want to sell.  After all, that's why we're in business.

Sometimes, it's a physical product sold on Amazon or Shopify.  Other times, it's a digital course sold on Kajabi or Teachable.  For the sake of our conversation, the technology or platform is pretty much irrelevant at this point.

(Forgive me if you've already got sales material up.  You'd be surprised how many people we talk to who want to promote a product online but don't have anywhere people can buy it!)

So, the thing about promoting products online is there are a million different ways to do it. One commonality is that you need some sales material to get a conversion...  Somebody is buying your stuff.

If you're selling a physical product, you're selling through an eCommerce listing on a Shopify store or an Amazon storefront. If you're selling a digital product, you need some sales material that paints the picture of what they're buying and what it'll do for them. You can use a video sales letter, a webinar, and an automated webinar, or you can do it entirely through email marketing campaigns and marketing automation.

The point is that you need to have a sales pipeline before you start promoting it.

If we're looking at promoting a digital product, we'll put them into two different buckets.

• If the offer is $1000 or more, meaning it is more of a complex sale, we'll sell it from a webinar. So, the webinar gives a great chance to generate leads, bond with that prospect on the webinar, and ultimately make a pitch at the end. That's the beauty of webinars; you can do them live or as an automated webinar. How often you want to be sitting in front of your computer delivering this presentation is up to you. Most of our clients opt for automated webinars.

If you're selling a physical product, you at least need to have the listing on an eCommerce website with a sales page for each product in your pipeline.

It can be as simple as a Shopify store with sales pages for each item, including:

• A GREAT picture of the product

Once we reach the digital promotion stage, you can do digital product marketing in hundreds of ways. Here are some we like and recommend for our clients.

Content is king.  And more blogging is synonymous with "content marketing."  The word blogging just isn't excellent anymore, I don't think.

Content marketing involves blogging and posting regular content on your website and social media. That content attracts an audience from search engines or social sites, gaining you traffic and exposure and ultimately helping you promote your product to the world.

You can go the paid route and create Facebook ads, Instagram ads, Google ads, Pinterest ads, Twitter ads, LinkedIn ads, and plenty of other places to advertise.

With paid advertising, you pay for every person who visits your website or hits your sales page. The revenue you generate should offset the ad costs.

So if you generate $100 of revenue and it costs $50 to get that sale, you just put $50 in your bank account (or in your pocket). So 1000 sales are where businesses, empires, product extensions, and global phenomena are built.

Promoting the product effectively is the key, though.

What we do with many clients is a little bit of both.

We always start with a paid route, managing their traffic and generating leads for them. In short, we work prospects through a sales funnel.

We always start with Facebook and Instagram traffic. Furthermore, we always kick Google ads off early because Facebook is a bit wonky regarding what it enables advertisers to do, and some of the data it recently removed made its advertising so effective.

Almost 50% of our ad spend goes back to Google through Google ads.

That's always where we start. We always start with paid traffic.

If you are promoting a product and don't necessarily have an ad budget yet, or you don't have the money to put into advertising now, then the content marketing route is where you want to go.

You want to build your platform. You want to grow your audience through the content that you publish.

That content can be:

• Videos like this one.

Everything should be designed to drive traffic to your website, product listings, and business.

Ultimately, whether you pay for your digital promotion in time or money, you still pay for the product promotion.

I loved search engine optimization back in the day. I was good at it, and then Google decided to slap all of our listings.  Overnight, multiple five-figure-a-month websites were halted, suddenly producing zero revenue.

I can't be mad, though—I let that happen. I let Google do that to my business because I wasn't looking elsewhere. I had no other traffic generation strategy. I was 100% relying on the search engines, and we failed.

So, about six years ago, I started getting into paid traffic.

Now that Facebook ads have become more saturated, it's harder to do without content...  It's not impossible, just more difficult.

Ads are still highly effective, don't get me wrong.  They're just more effective when paired with a great content marketing strategy. That's one of the reasons I always tell clients to do both: to make sure to have the ads up AND record some video for blog posts.

Take the time to dial in your content to do content marketing the right way. This will reduce your ad costs long-term because you'll be building a platform.

• Write blog posts promoting your products.

When promoting a product, you want to ensure that you have a good mix of free organic and paid strategies.

In the early days, paid will often offset organic, but you want to have both so you can grow your brand and your following. If you don't and Google (Facebook, LinkedIn, or whoever) pulls the rug out from under you, the tour business won't be shut down.

Now, let’s look at how to effectively promote a digital product to customers and create buzz for your business.

Here are the most creative digital product ideas for marketing and selling online successfully.

One of the easiest ways to get a new digital product in front of the eyes of your customers is to sell it in a marketplace. You choose different places depending on what your product is about.

For example, if you’re selling WordPress plugins, a marketplace like Codecanyon would be where your audience goes for window shopping. You may want to go to GraphicRiver or DesignCrowd if you're selling digital or graphic designs.

Do you sell ebooks? Try Amazon Kindle Direct Publishing and E-Junkie. Idemy or Skillshare might be the right place to promote your digital products. if you're creating training videos

So, you want to find customers for your business. Why not have others do the heavy lifting for you?

With an affiliate program, you can attract marketers, bloggers, and small business owners who find your products complementary to what they already offer and are willing to promote your products to their audience for a commission.

Promote your affiliate product on ShareASale or ClickBank to attract potential partners. You can also create a simple referral program with ReferralCandy or install the AffiliateWP plugin on your WordPress website.

Using live video to reach more customers is popular right now. You can start doing live videos to educate your audience and simultaneously promote your products on social media.

Live video is straightforward and costs nothing. Right now, the best platforms to go live are Instagram and Facebook.

When thinking about how to promote a digital product, some entrepreneurs default to their podcasts to create new streams of income. When you know who your audience is, you likely get a lot of new digital product ideas that you want to make and sell.

Creating a podcast for a specific niche is a very effective marketing vehicle to expand your audience and get your message across. Every podcast episode is a chance to educate listeners and sell them on your offer.

Product Hunt is a paradise for digital product businesses. It’s where you “Discover your next favorite thing” if you’re passionate about technology.

So, if you’re promoting products like mobile apps, cloud apps, or any SaaS products, you’d want to explore the opportunity of being hunted on ProductHunt. The product creator is called the “Maker,” and the person who discovers and promotes the new digital product is called the “Hunter.” Anyone can be a hunter, even the product maker, but you’d usually want somebody else to talk about you.

Even ebooks have seen success on Product Hunt. The BAMF Bible is a good example.

Want to know how to promote a digital product and get paid to create it? With crowdfunding.

It works by posting your project ideas on a crowdfunding website. Then, people who resonate with your vision can support you in turning your idea into reality. You raise money to complete your project, and when you’re done, you ship the end product to your supporters. Crowdfunding platforms can be effective for promoting digital and physical products alike.

To get digital promotion ideas, visit Kickstarter and Indiegogo. They are both crowdfunding platforms for creative projects.

An effective way to hack growth and generate sales for a new product fast is to create a co-marketing campaign. Co-marketing allows two businesses to work together on promotional efforts. Usually, the most popular brand will soft-promote the other brand.

Now, let’s assume that you are new to the online space and you want to leverage the existing audience of another company or personal brand. When you establish a co-marketing agreement, you can promote your new digital product to a targeted audience.

How will your co-marketing partner be compensated? Payment will come through sales revenue (if you have created the product together) or the commission if they act as affiliates.

Many Amazon businesses wonder how to promote a digital product in their pre-launch phase and settle on free samples and freebies.

When you offer free product samples, you have many benefits. One is that you can get real user testimonials. Another advantage is that your offer might go viral, and more people express interest in your upcoming launch. A third benefit is getting feedback and improving your product before selling it.

How do you go about offering free samples to promote your new product? There are many different ways, each with its benefits. You can run a contest on Facebook. This will target the audience that already follows you, and if they share it, their friends may also see it. You can publish your offer in forums, encouraging readers to visit your website to receive the product. You could also give your products to an online publisher, and they can run a contest to give away the product to their readers.

Promoting a digital product without having a landing page is hard to do. When preparing for a launch, you don’t need a full-featured website. However, a landing page is crucial to successful product promotion.

Use Facebook Ads to advertise using Facebook Custom Audiences and install the Facebook Pixel first so you can re-market to people who click on your ads. Also, give people the option to sign up for your newsletter and get notified of special offers you may have.

If you’re promoting a training product, you can use sales webinars to generate demand. In this case, you must create a landing page for webinar registration, prepare a script with a call to action, and advertise on Facebook to gather registrations.

Here's a book that will help you understand how to convert your prospects into sales following a proven, automated sales funnel formula geared for conversion.

One of the top ideas for promoting your digital product effectively is having trusted people write about your brand. People look for reviews before they buy, so it is a good idea to reach out to bloggers, give them free access to your product, and ask them to write an honest review.

This will help you build interest with their audience, driving sales until you can create your buzz.

So, there you have it! A list of the top 10 ideas for promoting a digital product. They are free or inexpensive, simple to implement, and guaranteed to boost your promo efforts.

Products don’t sell themselves. It would be best to stimulate demand, and the most innovative way to promote a new product while on a small budget is to tap into the audience of another successful brand. We listed some creative ways to do that; remember that you always need to reward the other party by offering a reciprocal service or a percentage of the revenue.

To discuss promoting your product, book an Action Plan call here. Alternatively, click the button below, and you'll be directed there.

We'll talk with you on the phone, walk through your offer, product, website, promotions, and other details, and give you an action plan to get you started.

The post From Zero to Hero: Digital Product Marketing To Skyrocket Your Revenue appeared first on Done For You.

Seven years ago, I learned a lesson that absolutely changed the way that I build businesses, and I'm hoping it'll help you advertise your business online better too.  It's the secret of "Buyer Stages."

I first discovered it back in 2009.  I was reading a book that had already been published for probably six or seven years. This book talked about the stages of the buyer journey and gave you a roadmap to how quickly somebody will pull out their credit card and purchase something from you.

Now, it might sound kind of crazy, but it was a book on the fundamentals of how to advertise your business online, through Pay-Per-Click Google Ads (in the early, early days!).

Basically, the lesson was this.

There are three stages of buyers. Each of the stages is broken down into how quickly somebody will make a buying decision with you.

Stage One, the first buyer stage is the person who knows they need something, but they aren't sure what yet. They are interested, they have a nagging feeling or passion that they want to explore more.

They're really not even a buyer. They are, but the educational and learning curve that you need to put them through sometimes is months and years away. This is somebody who, if you're able to attract them, you can make a lot of money from this person because you are their expert...

But, you will make a lot of money from this person like two years down the road. If you're looking for a quick way to advertise your business online, you need to make sure you give this person enough time to pay off.

The investment on your part in this person is very, very high. If you need to generate revenue now, then this is not the person you go after. If you're looking to build a platform and an audience that you can monetize way down the road, this is your person you go after. If you have huge ambitions for your company that are five and ten years out, then looking at a Stage One Buyer and planning and marketing, then going after them is a good investment in your time, resources, and energy.

Now, your Stage Two Buyer.  In terms of buyer stages, they still are not ready to buy yet. They're not ready to pull out their credit card and pay you money online just yet. But what they do know is that they are interested in the thing that you do.

Let's say you're a business consultant and this new lead has a startup business - your ideal client!. They've already made moves and created their products, and have a website. They know that they need to get more help with something - let's say search engine optimization - so they start looking for search engine optimization tips. They start researching the industry, the collective niche. They start digging through the pile of search engine articles to find who are the experts in that niche who can help them do what they need to do.

Often times in terms of advertising your business online, the Stage One Buyers represent the top end of your sales funnel.  It's a huge pool of people who think they may be interested in something. And then you step down to a smaller subsegment of the people who say, "Yes, I'm interested in this thing and I'm looking for the person or company or product that can help.  "Who can I follow to get to know a little bit more before purchasing..."

Then you have your Stage Three Buyer. Your Stage Three Buyer says, "I am interested in growing my business. I am ready to make an investment and I've narrowed it down to a couple of people.  Furthermore, I have the person or the company that I'm looking to make that investment with."

That is your hottest, most actionable buyer stage. This is the person who will convert, giving you money the fastest.

When you're advertising your business, you, of course, want to target this Stage Three Buyer.  This is the person who is already interested, they've already shown that they're interested in you, and have consumed some (or all) of your content. They are ready to make a buying decision with you.

Your Stage Two Buyer is a bit premature.  At Stage Two, in terms of your marketing funnel, you're attracting them. Maybe they've watched a video, but they haven't signed up for your email list. They know who you are, they follow you lightly, but they haven't necessarily committed to following every word that you publish.

Your Stage One Buyer...  They're the person still hanging out in Google trying to find relevant information on what they're interested in.  They're looking for a rabbit hole to follow.

My point is, when you're looking at building a marketing campaign and a platform online, you need to understand those three buyer types.

• The Stage One Buyer is the person who will find you and they may or may not progress to the next level.

If you'd like to talk a little bit more about setting up marketing campaigns or putting a plan together to advertise your business online, click the button below, set up an action plan call with us, and we'll get you taken care of.

The post Buyer Stages: How To Advertise Your Business Online [Updated] appeared first on Done For You.

Today, we've got some email marketing tips for you...  And what we're going to get started with is how often you should be sending email blasts!

First and foremost - The term "email blast..."  These are your customers and your prospects...  Sometimes, describing an email blast as "sending an email" or "mailing to your list" is a little more palatable.  But, I've talked to hundreds of business owners who want to blast their list!

With that, we're going to dive in.

When you're setting up email marketing campaigns and drip email sequences, you want to make sure that you're emailing your prospects frequently enough without going crazy, without making them want to unsubscribe, mark you as spam, or just generally fall out of touch.

In short - send out your "email blast" frequently enough WITHOUT upsetting your subscribers.

Unfortunately, there's no magic answer to how often you should mail. I can't tell you that 4 times a week is the optimal number of times a week or a month. It 100% has to do with your niche, your audience, your offers, your tone, and your content. There are so many X factors in terms of what you mail your list and how often you can mail them.

What you have to do is get a very, very good understanding of what your list expects and actually mail it to them!  Send your email list emails and see what the open rates are, what the engagement is, what the unsubscribes are, and deliver what they want!

Now there are some general rules of thumb that we like to follow.

Let's say a new lead hits your website and they sign up for your landing page today, what happens?

We always plan for the first 30 days of email marketing campaigns, focused around what we're trying to get a prospect to do.   We have a plan for at least the first month. (I know that's quite a lot, but it's what our Done For You Sales Funnel Client have come to expect - largely because of the best practices we employ for them.)

Typically that plan goes like this.

• Day 0, which is the very first day, 10 minutes after they opt in, is fulfillment. In short, we deliver the ebook or the thing they requested when they opted-in.

Each email you want them to open, read and click a link. You want them actionable.

You want them clicking the link in the email to go somewhere because that is training them to continue clicking the links in the emails that you send.

If they just open an email and don't ever do anything, you're never going to generate any revenue from them. You don't make money from email opens...

You want to read your list.  Go with the flow.  If they respond to webinars, do some webinar marketing.  If they respond to sales videos or video sales letters, send more sales videos or video sales letters.  If they need more content and education, send more blog posts!

When you're promoting something, always do blocks of three.

If you're promoting a product through a webinar or sales video, do email blasts in blocks of three. Mail three days in a row, then give them two days off.

You also want to make sure you send multiple emails linking to the same thing.  Not everybody opens their email all the time. Send multiple emails. Track the links and the opens. Sort based on who's opening and who's clicking links.

During the two "off" days, you will probably want to add some goodwill boosting content... Content marketing type stuff that people are going to like. For example, blog posts, videos, podcasts, workshops; they're all great to mail.

You don't need to send multiple emails for content either - one email's going to do it. If you write a blog post once a week then send that email, make sure to send an email out with a link to the blog post.

Max out at two big promos a month.  More than that, people will get upset.  Less than that and your revenue is less than it should be.

If you do, one per week, your list will be aggravated.  It'll seem a bit aggressive.

The better way is to do one big promo email blast, then send a few pieces of content, then another promo.

The content that you send out in between promos reestablishes goodwill and faith in your business!  Then, it's easier to walk into the next promo because your email list will be 'preframed' for the offer...

From an email frequency standpoint, you'll get pretty far with two big promos separated by bonding content.

If the frequency is too high, which sometimes happens, send fewer emails. If you have a list of people who enjoy sewing, 10 to 15 emails a month might be too much!  They might log in to look at their emails once every three or four days and they see four emails from you. They're going to say,"Meh, they send too much email.  I'm going to unsubscribe."

So just make sure to watch your numbers and you should be fine.

So if you need to lighten it up, that's awesome. And if you need email heavier, that's fine too.

I will tell you that the longer you go without emailing your list, that next email, unsubscribes are going to be through the roof. After that, it calms down. If you mail two or three days in a row, the unsubscribes and spam complaints will go down.

The simple fact is, people forget about you in four to five days. It's kind of crazy to think about, but if you have 20,000 people on your email list and haven't emailed them in 10 days...  They've already started forgetting they signed up in your email broadcast list! You will get unsubscribes.

The more often you mail, the lower total unsubscribe rate you have.

I know a lot of marketers who think of the people on their email list as "unused hotel room.

They send email blasts out each and every day because for every day that they don't mail them, they're missing out on revenue. So it really just depends on the type of relationship that you want to have with your customers, with your prospects.

Personally, we treat our email list like family.  We want to send them content, videos, webinars and lots of stuff that'll make their business better.  We don't send email blasts for affiliate promotions and a bunch of random stuff.  That's us, though.  You may want to grow a list, mail the heck out of it, and let those people go sooner than later.

If you want to talk about email marketing campaigns, frequency, campaigns, sales funnels, or any of that kind of stuff; set up an action plan call with us or click the button below.

The post Email Marketing Tips: How Frequently You Should Send Email Blasts appeared first on Done For You.

Fourteen years ago, I started online, trying desperately to start an Internet business...  Then, webinar marketing, sales webinars, and automated webinars were in their infancy, as were everyday teYouTubeies like Myspace, Facebook, and YouTube.  The first success I had in promoting a product online was a half-baked live webinar with four attendees and three sales, generating my first 4-figure day online...

The deeper I got into "Internet Marketing," the more I realized that selling online is very similar to selling offline.  It would be best if you had prospects.  You need a pitch.  It would be best if you had an offer.  What webinar marketing lets you do, though, is sell to many people simultaneously rather than organize a launch and sell to one or a few people.

The medium is different when you use sales webinars.

Online, a 'nobody' can have a following of tens of thousands, even hundreds of thousands of people, given all the ways we can generate leads, from email marketing to Instagram to organic website traffic.

You wouldn't know it to see them walking down the street - but that doesn't change the fact that it's true.

And being that the marketing medium is different, so are the tools you use for the selling process.  After all, with a following online, you need a way to get them to take action that doesn't involve them leaving their house.

Rather than sell one-to-one, you can sell one-to-many.  And that 'many' can be located anywhere in the world that doesn't have a language barrier!  Our Done For You clients are worldwide, from the US to the UK to Australia and New Zealand.  The world is genuinely flat regarding using sales webinars in your business.

You don't need to drive down the street or into the neighboring town, have two or three meetings, and then (hopefully) get a sale...

Now, you can put hundreds of people on a webinar and sell them all simultaneously without leaving your office!

Selling on a webinar only boils down to a few things...

This goes without saying...  It would be best if you sold stuff that solves problems.  The bigger the problem, the more you can sell.

There's a catch-22 there, though.  You might have the best solution on the planet, but you still need to ensure that your sales webinar is out in front of your audience...  The folks who are both willing and able to buy from you!

Many good products and services have died a slow death because a business's advertising is never dialed in...  Because their webinar marketing wasn't getting the needed exposure, or because the sales copy didn't receive enough views from targeted prospects.

You must know exactly who your ideal customer is (and who they aren't!).  We can talk all day about defining your perfect customer avatar, but at a minimum, you should know:

• Their gender

That, my friends, gets you started.  To write sales copy and make them feel like you're talking to them, you should have a pretty good idea about:

• What they do in their free time

In short, you should know so much about this person that you should give them a name...  And, whenever you sit down at your desk to write anything even remotely sales-related, you should be trying to figure out how to best communicate with "Bob" (or Mack or Angela or Buddy).

To make this easier, we've got a customer avatar builder inside Scriptly to help you pinpoint your ideal client and use that data to speak directly to them through emails and webinars!

PRO TIP: If you need help writing sales copy effectively targeting your ideal audience - your ideal customer - schedule a free Action Plan call with our team, and we'll help you out...

The Internet and what it has done for business folks like us is pretty marvelous, but our most significant advantage now is how easy it is to create a structured sales process.

Between dedicated sales mechanisms like webinars, sales videos, and email autoresponders, creating a standalone, automated sales webinar in your business that welcomes every new lead while funneling revenue is relatively easy.

That's why we created Scriptly - to make webinar marketing easy from start to finish and to handle all of the copy that needs to be in place to make that happen in your business without needing to hire a copywriter or sit at your desk for hours, glued to your computer screen wondering where you'll get the inspiration to make things happen.

Every piece of content, every blog post, every Facebook post, and every email that goes out to your audience should have a clear call to action. It would be best to always ask if it doesn't; you need to have a reason for not being included.

Now, I'm not talking links to just sales messages, either.  It would be best if you always asked your audience to do something like:

• Clicking a link to watch a Youtube video.

Inside Scriptly, you'll find everything from bonding sequences to product sales sequences, and the common element between them ALL is that we're asking audiences to take action.

Every email is structured so that it A) gets opened, B) gets read, and C) gets clicked.

This leads me to the last part...   Creating a webinar marketing system.

I'm a big believer in marketing systems.  Why?  Having built hundreds of them for clients and my businesses...  Having a plan, or a machine, that turns leads into sales is the most powerful thing you can do, and you will be responsible for helping your business hit the heights that you want it to.

When you can spend one dollar and get back two - you're on to something big!

To this day, one of the most profitable 'marketing systems' to employ is an automated sales webinar:

• Your new leads sign up for your webinar

The challenge with webinars, automated webinars especially, is marketing them successfully. How do you drive traffic filled with prospects interested in the thing you're selling? Those folks sign up for the webinar, attend the webinar, learn from you, and ultimately purchase.

Where are THOSE folks?

One of the things I like the most about webinars is they do three things.

• They're fantastic at generating leads.

Webinars traditionally convert much better than sales videos because it's an events. People sign up for the webinar to get education, training, tricks, a-has, tips, and otherwise glean valuable insight.

NOTE: Your automated sales funnel is the key to booking sales, filling your calendar, and pulling in leads daily.  Click here to watch a video where you'll discover how to get a sales funnel that'll convert clicks into customers...

We will walk through how our webinar sales funnels are built so you can see the different steps of the webinar conversion process.  This works equally well, better even, for automated webinars. Then, we will discuss marketing your webinar sales funnel with paid traffic and from a JV traffic standpoint.

Inside a webinar sale funnel are a couple of things you must have. Of course, you need to have a webinar through webinar needs to be up, whether it's an automated webinar or something you've scheduled and will present live. It would be best if you had a slide deck, the webinar sales presentation that you'll take a prospect through, so it needs to be planned or set up.

Your prospect flow is essential. You will have some Facebook, Google, or Instagram ads that people see, click on, and ultimately use to learn about your webinar.  This paid advertising strategy is always one of the first things we do for clients.

Email traffic can also be used. It might be your list, email lists you rent or purchase, or a friend's email list.

You can have JVs or affiliates running traffic for you.  Your companion mails their list, and you pay them in affiliate commission on whatever sells.  You pay around 40% to 50% affiliate commissions, but you only pay when something is sold.

Or you can use wherevereted traffic - retargeted banner ads - which show up to people who have been on your website before or watched a video on social media. They know your brand. They know what you stand for. When they see an ad on Google, CNN, or wherever for your webinar, they'll click it and register.

So once they click on the ad or an email, they will hit a webinar registration page. That webinar registration page is significant. You want it to convert well. The better it converts, the more folks you'll have signed up for your webinar.

So, most webinar landing pages we use for our clients convert between 28% and 35% with paid traffic.

Email traffic will convert a little bit better than paid advertising because they already have a relationship with the email sender. Some of that goodwill passes off onto you and your promo because it's a 'sponsored mailing.'

Once someone signs up for your webinar, you can deliver it in two different ways - immediately or delayed.

• If you're delivering the webinar quickly, like an automated webinar, it will start 15 minutes or so after they register.  They'll be redirected to the webinar room, where they watch it.

I've seen both works well. They depend mainly on your prospect, how much time they have, how urgently they need to solve a problem and the webinar topic.

It's good to test both strategies, though.

After your prospect registers for the webinar, whether you start immediately or not, they will either be on the webinar or not...  They attend, or they don't.

At that point, you can run marketing automation that puts these prospects in different campaigns.

When they attend, there are three groups you can put them in:

• They attend up until the point that they see your call to action (your offer)

You can run different marketing automation based on how much of the webinar somebody watched...

If they didn't attend the webinar, you can reinvite them to sign up for it again. Usually, what we'll do for people who don't mind - we'll send them right to the replay, anyway.  We'll include a little text in the email, saying, "Hey, so sorry you missed the webinar, but here's a link to the replay."

We send three emails promoting the replay once everybody is sent to the reproduction.  (Here's a template with our webinar replay sequence!)

• Email 1: is usually, "Hey, here's the reply

After the replay, we try to close out the offer strong. The people who buy then go to fulfillment. The people who don't go into a nurture sequence. So that's the makeup of the webinar sales funnel.

In terms of marketing the webinar...

We always start with Facebook marketing through their ad platform. Facebook tends to give us high-quality traffic and is relatively cheap.

Then, we'll usually do some split testing one-on-one with Google Ads. We'll split the traffic down the middle, 50% Google and 50% Facebook, all to the webinar registration page.

Facebook usually sends cheaper webinar leads. Google usually dispatches higher-quality webinar leads. So you might spend a couple of extra bucks per lead on Google, which is fine if the charges are higher quality. You can track your leads coming in from the ads with UTM variables.

That works out nicely to see which ads are working, what keywords are working, and back to the source.

If you're going the email and JV route regarding your webinar marketing, emails are very effective methods of promoting webinars. If you have your list, awesome. Mail them. Use it as the first test to get some excellent data about the webinar.

If you use affiliates' or friends' email lists, you can offer them an affiliate commission. There are entire affiliate networks dedicated to promoting webinars.  You will have no shortage of JV traffic there.

There was one time we had a webinar that was doing well.  We ran that webinar five or so times over about three months. For each of the affiliates, we would give them a 50% commission.

Something interesting happened, though.

So once we passed 10 or 15 webinars, I started seeing that the people who signed up for the webinar were the same! This was their fourth and fifth time signing up for it. They were on everybody's lists.

What ended up happening was the more webinars we did, the less money per attendee we made because we weren't engaging new people. We were going after the same people again and again!

With automated webinars, you don't have to do them live to benefit from the presentation.

Automated webinars are the way to go when driving traffic or working with affiliates because you don't have to be there every time!

People have been pretty hit by automated webinars for a while now.  They know that very few webinars are performed live anymore.  People were turned off when it was a computerized webinar for a time, but that seems to have diminished over the years.  Now, it's perfectly acceptable to automate your webinars.

We've built hundreds of Automated Webinar Sales Funnels and would happily design one for you.  Click here to watch a video and tell us about your project...  We'd be glad to jump on a free Action Plan call and talk through an easy automated solution for getting you traffic and sales!

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