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Sixty percent of enterprise business leaders claim that customer analytics is the most critical need of the hour and will increase to 79% by 2020, with personalization being the key driving factor. Enterprises are adopting customer analytics successfully and are concentrating on their goal of achieving customer personalization at scale. They are using customer analytics to do precisely that in real time.
Some of the highest achievers at the enterprise level have developed machine learning algorithms to learn how and when to offer product recommendations, adjust pricing at par with demand, and deliver competitive pricing strategies.
Corporations and various industry sectors worldwide are changing their approach to business with a customer-centric perspective, gathering a massive volume of customer intelligence data. However, harnessing the data surge can be challenging.
Even sophisticated and advanced software handling big data could not meet this deluge. Countless companies have faced challenges that continue. However, it is a fact that to succeed in this competitive marketplace and grow, your business should be able to acquire, retain, engage, and satisfy customers effectively. So, customer analytics is crucial for assessing your business performance.
Image source: Forbes.com
Before concluding, it is vital to know how much customer analytics has influenced the growth of businesses. Some fascinating insights from a study conducted by the Harvard Business Review Analytic Services and Intel, SAS, and Accenture Applied Intelligence find that customer analytics is the basic need of the hour for improving customer experience across all channels.
Image source: expertcallers.com
Corporations have a target market and customer base. If your customers are happy with your services or products, they will likely repeat you. Customer satisfaction analysis is a simple process to assess whether your customers receive what they expect and want from your business, product, or service. Precisely, you are determining their level of satisfaction – good, satisfactory, unsatisfactory.
A common way of assessing customer satisfaction is using qualitative and quantitative surveys. However, the concept of surveys is also changing and evolving with time. Today, rather than spending fortunes on surveys, you can encourage your customers to interact with you on social networks like Facebook and Twitter. You can open your business page on these leading social networks for better customer communication.
Image source: Pearanalytics
A business should aim to attribute a lifetime value to customers. Once you do that, you can immediately differentiate between the most valuable and important customers. Customer lifetime value analytics is a process of analyzing how valuable a customer is to your business over an entire lifetime of a long-lasting relationship. Rather than focusing on transaction profitability, you should look at how long the customer is likely to stick with you, how often they buy during that relationship period, and, thus, how valuable they are over a specific time frame.
As a result, you can start focusing on and retaining the most valuable customers. This analysis can identify ways to increase a relationship’s length and customer value if done correctly. However, this module’s most significant challenge is finding the right formula for the business, as there is no one-size-fits-all. Analytics experts at DoneForYou.com can help.
Image source: eweek.com
Gone are the days of selling all things to all your customers using a cliché marketing tactic! It does not work that way anymore.
Customer segmentation analytics is a process that allows businesses to find sub-categories or segments of customers within the market. Assessing customers and splitting them into different parts that might purchase a particular product or buy more frequently helps to create tailored marketing efforts and communication strategies. Valuable customer data to help companies identify clear segments is widely available online. Tools like text analysis and data mining are very effective for this purpose.
Image source: eweek.com
Customer analytics is gradually becoming critical to businesses.
Customers today are more empowered and connected to the source than ever before. As such, they have complete access to information anytime, anywhere – where to buy, what to buy, what is the cost and the best discount, etc. This makes it significantly important to predict how customers will behave when interacting with your business so that you can respond accordingly. A deeper understanding of your customers’ lifestyle preferences and buying habits allows you to predict future buying behaviors accurately. The more successful you are at delivering relevant offers to attract customers, the better it is for your business.
PRO TIP: If you're getting tons of traffic but need more sales, we can dig into your Website Data and Analytics for you... Click here to watch the video!
If you want your business to succeed in marketing, you must track and analyze critical data. Your business may be attracting massive traffic, but you need more conversions to make it worthwhile.
Axis Advanced Analytics is a complete tool that helps you to identify your potentially valuable customers, track their buying behavior, and keep them coming back. You can follow how users act when they visit your website. Today, it is essential to obtain meaningful data to succeed in your marketing plans, and Axis Advanced Analytics helps you to track your users in real-time. As a result, you can monitor customers leveraging your sales funnel strategy, which increases the chances of conversion multiple times. In addition, Axis Advanced Analytics also helps businesses obtain meaningful data to make correct business decisions.
So, do you know how it works?
Axis Advanced Analytics gives businesses a comprehensive idea of the sales funnel and its conversion rate. It also allows you to spot opportunities and parts of the funnel that require improvement. The tool also allows:
Sites powered by WordPress can install the latest version of the plugin and get started with the software’s latest analytics and sales funnel tracking. Adding Axis Advanced Analytics ensures you can optimize the online sales process and enhance the buyer’s journey. As a result, you can expect an increase in the number of web visitors converting into customers.
You can sign up for Axis Advanced Analytics from DoneForYou.com.
Image source: yumyumvideos.com
Harvard Business Review Analytic Services, in collaboration with Accenture Applied Intelligence, SAS, and Intel, produced a clear-cut ROA that can help any company start improving customer experience with real-time analytics. Here’s how:
Data management is different from the reason you chose marketing. However, it is the basis of understanding your target customers and developing incredible customer intelligence, which is vital for genuine creativity and personalization. Businesses can monetize an offer to the market by using customer data wisely.
Customer intelligence is the source of determining the magical moment of success. As you get to know your customers, your business will reach the ideal point at which you can offer them something new and attractive that they shall accept immediately. You must know what to provide and when. If either goes wrong, you could lose your customer to another service provider who got it right.
Also, I’d like to point out that the first impression remains the last impression. What your potential customers see at first sight is your digital interface. So, could you make it attractive and engaging?
If you’d like a hand in optimizing your website and sales funnel, click the button below and watch the video…
The post The Power of Customer Analytics: Essential Insights for Skyrocketing Your Sales! appeared first on Done For You.
As a marketer or business owner, your email list and audience are your most significant assets. It's your foundation. The better you communicate with your audience using email marketing software and autoresponder emails, the more revenue you generate and the quicker you can scale your business.
Your list is your stability. That's why we need to know what the best autoresponder software is...
You can always communicate with your list – your buyers and your prospects. You can mail affiliate products. You can promote your product launches. You can do surveys. You can let people know about new offers and product updates. You can even launch new products.
Email is a compelling medium when you understand it and use it correctly, which is what Axis's Email Copy App was born to help you do by writing email copy for you.
Email marketing goes in waves. Now and then, we read reports and blog posts explaining that email marketing is dead and that building a solid email list is a waste of time. Yet, we continue to hear that email marketing is the most significant business revenue driver, generating more cash than any other form of advertising.
It doesn't matter what niche or business you're in; your email list is one of your most valuable assets. In some cases, it's your ONLY asset!
After talking to clients over the years, there is a lot of confusion over the best way to build a list, store a list, and market to a list. Today's post should help demystify a lot of that.
First, let's talk a little about what you need to have to start building a list so you have a sound system and infrastructure started.
NOTE: Having an 'email list' isn't the same as blasting out an email to 100 contacts in Gmail! That isn't good! There's a reason why email marketing choosing the best autoresponder software is so important! :0)
Email marketing software and email autoresponder solutions are the glue that makes everything work regarding email marketing. The software itself is what stores your email list and gives you the ability to mail to them. In short, it's how you get into their inboxes!
If you're collecting names and email addresses for marketing, you must be CAN-SPAM compliant… Every email must have an unsubscribe link, the email addresses should be double opt-in, and many other things.
I know a lot of business owners who think mass sending emails from their desktop mail app is the right thing to do, but it's not. And really, I don't know why you would! Email marketing software is super cheap, and it keeps you out of the doghouse in terms of being legal and compliant…
Plus, when you send an email, it gets to where it needs to go - the subscriber's email inbox!
There are LOTS of email marketing software providers out there. Choosing the best autoresponder software is essential since it's a subset of email marketing. Most of them are very good. Their job is pretty simple. They need to get your emails to where they need to go.
For email marketing and automation purposes, we want to make sure that:
So, here's a roundup of some of the best email marketing platforms out there… Arranged by 'business complexity.
Aweber is one of my favorite tools for startups because it's reasonably cheap, has autoresponder functionality, and has excellent deliverability rates. It's fantastic if you're starting.
Besides doing broadcast emails, which are writing and sending one email, Aweber lets you set up a sequential series of emails that go out at a predetermined time.
So, if you want to build an automated sales funnel, email marketing will be at the heart of it all!
When someone signs up for your newsletter, free report, or download, they'll be put on an autoresponder that systematically sends out emails every day (or as often as you set them up…)
Deliverability is another factor. If you were to email your 200 clients out of Outlook or Gmail, your server might shut you down for a little while. They do that to avoid spam. If you email those same clients from Aweber, your emails are almost guaranteed to get there!
Click here to sign up for Aweber's $1 trial
If you have a list of 5,000 people or more, or you'll get into heavy media buying, Ontraport is the way to go. They're my favorite email list services; I consider them the best autoresponder software. It has many additional features and capabilities to grow your business.
Ontraport has been built from the ground up for serious Internet businesses. When we started using them, email marketing was why we switched over. We needed greater control over our data and more competitive email rates, and OAP gave that to us.
In addition, Ontraport has
The most excellent piece of Ontraport – is the dashboard. They have one central dashboard that tells you about sales, signups, products, etc. It's cool looking.
Click here to check out Ontraport.
Infusionsoft is awesome... It's Keap now, but to us, it'll always be Infusionsoft. It works very well and is the standard for doing big business online...
Here's the thing, though. I love how Infusionsoft works, but it's hard to use when starting (for most people). You must touch six screens to do one thing: set up a product for sale that's delivered online through an email (like an eBook).
That said, the software's power is unparalleled when you know how to use it.
From a cost standpoint, starting up is pretty expensive as well. Not only do you have to pay the monthly charges, but you also have to pay a setup fee that varies from time to time. I've seen it as high as $5,000, then a free setup, and now a $ 1,500 design that's waved if you're working with an Infusionsoft-certified consultant.
It's not the most expensive system, but it's pretty pricey.
Everything you'll love about OntraPort can be found in Infusionsoft for half the price.
Depending on the plan you choose, Infusionsoft will be your:
I know that I, as well as a lot of my clients, prefer to use OntraPort...
Click here to check out Infusionsoft >>
Regarding email marketing software and choosing the best autoresponder software, it doesn't matter which one you use. When you're starting, they're almost all interchangeable. I tell our Done For You Marketing clients to use whichever they prefer. As long as it gets email to where it needs to go and is easy to use, it's a win.
Suppose you're processing payments for your products and services or need more advanced functionality like affiliate management, link tracking, or sales pipelines. In that case, using one of the more prominent software solutions will work for you. What's most important is choosing one and getting an email marketing strategy locked in so you can start to experience the growth that that brings...
And if email marketing is something you need to do but lack the time or experience - our team can take it on for you! Click here for more info...
The post Don’t Miss Out: Top Tips for Choosing the Best Autoresponder Software appeared first on Done For You.
Your path to increase website traffic is usually a marathon, not a sprint. It's possible to increase website traffic FAST, but you don't want to risk exploiting some short term gain or some 'loophole' that's here today and gone tomorrow.
But sometimes you just want a quick traffic boost for your new blog post.
The secret to pulling loads of traffic fast is doing what other site owners are not doing. This post will give you a few surefire ways to increase website traffic in under 30 minutes.
These traffic tips are simple to grasp, easy to implement and effective in bringing in highly-targeted traffic.
Here's the thing though - you can't ever ease up. Free traffic requires content. Paid traffic requires constant management and testing to optimize performance. To run a successful digital business, you need to make sure that traffic is something you're prioritizing!
... Otherwise, all of your sales and revenue dries up.
Try them out and watch the number of visitors increase faster than ever before.
When you think of traffic, what is the first method to come to mind? Right, social media. Almost every website owner has at least one social media profile. Linkedin. Facebook. Instagram. Twitter. Youtube. Each 'channel' has its users - many of whom are your buyers!
Promoting your blog content on social media is like trumpet calls to their digital doorstep. Every person who sees your site link on social media and is interested in the topic will want to click. The result? Instant boost in traffic.
When you engage with social users—directly or publicly by liking or re-sharing their posts, or just by engaging them in conversation—you introduce them to your brand. It takes some up-front work, but you could probably build an audience of thousands within weeks to serve as a scene for even further audience growth.
Start by sharing interesting content—your own blog posts, those of peers in your industry who've impressed you and anything that you feel has a chance to go "viral" and earn sharing from others.
For best results and really fast traffic, focus on the leading social networks:
You must’ve seen people insert different hashtags into their social media updates. Use trending hashtags and a link back to your site for an instant traffic boost. Hashtags expand the reach of your social media posts beyond your direct followers and help you reach new audiences.
Here's a tool top-hashtags.com to help you find the top hashtags to add to your posts for maximum exposure.
Now, what about some advanced ways to grab traffic from social media? A surefire way to increase website traffic fast is to tweet 15 to 20 influencers about your latest article. It won't take more than 30 minutes to send direct messages to a list you have previously compiled.
Choose influencers carefully. They need to be active, have a massive following and broadcast about topics that are closely related to your niche.
Use Buzzsumo's Influencers feature to find influencers in different social networks.
Another way to maximize your results from Twitter is to set a schedule to tweet your post six times over a 24-hour period.
Your tweet has an average life of fewer than 24 minutes. After that, your followers are not likely to see it. Tweet your link 6 times a day to attract as many eyeballs as possible.
Use a free service called Recurpost to schedule recurring posts.
Other premium tools that might help you schedule your posts and save time are CoSchedule and Hootsuite.
Paid advertising works like a charm when you want to increase website traffic fast... as fast as possible! ie. Instantly! Paid ads require a budget and there's definitely a formula you should employ to get leads, but it’s totally worth spending money if you know who you want to attract and where you have them land on.
If you just run a Facebook ad with no strategy or sales funnel behind it to back it up, then you’ll receive inbound traffic to your site, but once you withdraw that budget, your traffic will disappear.
What you can do instead is:
All in all, advertising is a good strategy that is both profitable and fast. Here are some good options for fast paid traffic:
PRO TIP: We run and optimize a LOT of paid traffic for our clients - Done For You Facebook Ads, Google Ads, etc.! If you want to get into or start optimizing your paid media, click here!
Quora is an online platform where people post their questions and seek answers. You can find questions on practically anything.
Quora is currently number 79 site in the US and number 133 in the world in terms of incoming traffic (source: alexa.com, January 2018). You don't want to miss out on potential traffic from a site that attracts hundreds of thousands of users per month.
To increase website traffic quickly, go to Quora and start answering questions that are directly related to your blog posts. At the end of each of your answers, post a link back to the most relevant blog post. This is free publicity for you and your brand right in the middle of a targeted audience.
Be careful though. Don't spam people with your links. You always need to be genuinely helping people with your answers. And then, at the end of the answer, give them a resource to learn more.
A lot of experts will jump in and answer a question extensively. So, don't be lazy; do your best to present a well-thought answer if you want to demonstrate your knowledge and expertise.
The best strategy with Q&A sites isn't to answer every single question that appears on your feed, but rather, to strategically offer high-value answers to the community. You can do that by spotting questions that are more difficult to answer, thus, get a small number of answers.
That kind of question is more likely to rank well for on-site search queries or on Google, and also get more social traffic or referrals from blogs. If you stick to the strategy of providing remarkable value to anyone who's honestly curious you will see an instant and long-term benefit to your blog.
Some people walk the extra mile and create a blog post to tackle really important questions. Quora is also an effective way to find blog post topics; Each good question gives you a topic that folks are heavily interested in.
Giveaways and contests are somewhat similar to paid advertising methods in the sense that you’ll need to invest some money upfront—usually in a hot tech product, an Amazon gift card, or something of value that your audience will crave.
Then, you run a contest where you ask the participants to perform some action to be entered into the giveaway. For example, you might ask them to share your contest page on social media.
Contests will have a big impact on growing your email list and boosting your blog traffic because folks simply love to get free stuff. A good contest will go viral and spread the word to more and more people, so it’s a perfect way to get widespread brand visibility faster than ever.
Make sure you follow up with all the new subscribers that will opt in for your mailing list so that you reap the long-term traffic benefit as well.
Rufflecopter is a full-featured tool that makes it simple to launch and manage a viral giveaway on any website.
Don’t let the anonymous user browse your site and then never come back. There are a bunch of tools today, that you can employ to grab people's email or cookie them, so you can get back to them at a later time.
This is a long term game right here. With this model, it's about capturing website traffic and making sure you can reach out to them. After that, you're able to increase website traffic instantly by simply posting something new - or sending an email!
People don’t bookmark sites anymore. If someone drops by your blog and finds it pretty interesting, you have a slim chance of them coming back anytime soon. That sucks and it shouldn't be the case. People are exposed to tons of information every day and they have busy lives. It’s impossible to remember every new resource we find online.
To tackle that issue and pull back some of these potential prospects, employ the following tactics:
Once you've set up any of those tools, ideally all of them, you'll see an exponential growth in your subscriber base—no matter the medium. In time, you’ll be able to track which one of these strategies bring you more traffic. Finding out what plays well for your audience can help make fast traffic work in the long-term as well.
When you’re looking to increase website traffic fast, what you need is an audience expansion. Guest posts are a good strategy for fast traffic gain because guest posts connect you and your brand with a new, laser-focused audience.
Guest blogging serves multiple functions but the most important fact is that a single guest post may give you instant access to an authority’s established audience.
The minute the guest post is published you get a possibility for direct traffic; The blog owner will most like promote that post on social media and send a link to their email list.
Frequent visitors will also see the new content and some of them will click your link to learn more about you and your services. Plus, as a long-term benefit, guest posts will help you in both SEO and content marketing.
Great content is a prerequisite for any effective traffic strategy. Given the limited resources that every entrepreneur has, you need the proper tools to make your content marketing as simple as possible.
So, in essence, guest blogging is one of the most effective strategies for quick traffic because new people who have never seen your work before getting exposed to your brand and ideas. You also get quality backlinks and references, which are a key part of the way search engines algorithm work.
Now, how do you find those guest posting opportunities for a quick traffic boost?
There are numerous smart methods to find blogs that accept posts for instant traffic but we will show you the easiest one:
Go to google and type in your niche and any of the following:
Think of interviews as video or audio guest posts. There are advantages to getting interviewed on niche sites, podcasts, and vlogs.
Obviously, an interview published on another site will help you capitalize on their audience. This increases your website traffic, but more importantly, it helps your brand be seen by more people. It also adds to your efforts to be established as an authority in your niche. Why would anyone spend their time interviewing a professional if they're not important?
Because you will be perceived as an expert in your niche, people who come to check out your blog will be more likely to subscribe to your list and come back.
Use HARO to find an interview opportunity. HARO stands for Help A Reporter Out and is a service that used by news agencies like ABC and FOX.
When you sign up for HARO, which is totally free by the way, you will receive queries in your inbox every day. These queries come from bloggers, PR specialists, and reporters who are looking for expert insights, data, and opinions. You will often find opportunities to be interviewed or be part of an expert roundup.
Keep in mind that “fast” traffic might not always be good traffic—it’s possible that you don’t get a good ROI.
Whatever action you take on acquiring traffic fast, do your best to laser-target the audience that will see your brand. Whether it be niche blogs or targeted Facebook advertising, you are more like to get a good ROI on every dollar spent, when you know where your brand stands and who you want to attract.
And then, when it comes to the long-term benefit from your traffic strategies, SEO and content marketing are the top to utilize.
Never forget to publish good, valuable and search engine optimized content to position yourself strategically and be found organically.
Think of long-term traffic strategies and planting seeds to grow your own garden versus buying the vegetables directly from the farmers’ market.
So, try to keep these quick traffic methods in balance with your long-term tactics to reap the benefits of a 360° traffic strategy.
The post How To Increase Website Traffic Fast appeared first on Done For You.
At DoneForYou.com, clients often ask where to buy the best-targeted website traffic. As you may know, we provide done-for-you sales and marketing services since you're reading our blog. We help businesses acquire more leads and traffic and sell more to new and existing clients by leveraging technology and marketing and building automated online systems.
When we often work with a client to build their sales funnel, we also figure out the best new traffic sources to feed targeted visitors into their funnel.
That is why we get so many questions like:
These are all valid questions given that every business wants more leads and clients; unfortunately, there's a veil that covers traffic generation tools, sources, and strategies. That is why we've put together this traffic generation Q&A article to lift the veil on traffic, debunk some common myths about targeted traffic sources, and save you some money you might waste buying fake traffic due to a lack of proper information.
Therefore, in this article about free and paid targeted traffic, we will answer all your traffic generation FAQs and more... Find anything missing. Shoot us a quick message on Facebook, and we’ll update this Q&A article automatically!
To begin with, let's briefly discuss why targeted website traffic is essential to a revenue-generating sales funnel. The purpose of having a funnel is to attract more leads, nurture them into qualified prospects, and finally convert them into paying customers. So, having targeted traffic, instead of generic visitors, coming you will be a resource saver. Not only will you spend less time and targeted visitors, but you will also have higher conversion rates and more sales in a shorter period.
But wait... What exactly is traffic? Put, web traffic is the internet users who visit your website. The higher the traffic volume, the more visitors your site gets. Accordingly, when you want to generate traffic, you want to attract more visitors to your website.
From a bird's eye view, there are two basic types of traffic: Paid and free.
Free traffic is when a visitor comes to your site in either of these two ways:
Free traffic is often called organic traffic; sometimes, you can see it as search traffic or viral traffic.
Paid traffic is when you purchase...
... of driving traffic to your site. You might hear this type of traffic referred to as PPC or SEM, among other terms.
Turning to the actual ways to drive web traffic, a question we always get is, "How do I drive free targeted traffic to my offers?"
This is indeed one of the most popular questions.
Free organic traffic is arguably the best web traffic your web content must appear in SERP source for targeted leads. However, your web content must appear in SERPs to get to the point of a new visit.
But is this kind of traffic-free? Although you cannot buy organic visitors, you must spend money on content creation to rank on Google and eventually attract free targeted website traffic.
The myth lies in the idea that organic traffic has zero costs. This is not true. You do need to pay for content creation.
But what if you could create and publish content yourself? Wouldn’t that bring in free traffic? Well, yes, that's one way to look at it. Another way is that your time also costs money. So, traffic is not accessible because there is an opportunity cost involved.
So, why do people call organic traffic “free traffic?” That is because they do the work ahead of time to reap lasting results in the long run.
Similarly, when it comes to free viral traffic, meaning traffic from content that becomes popular on social media, you probably need to hire someone to create engaging content that will have a chance to go viral.
Creating good content might require an upfront investment; however, it paves the path for generating perpetual free targeted web traffic in the future.
This point takes us to the question, "Why is it a wise decision to buy web traffic?" Purchasing ad views or clicks is the best way to generate unlimited traffic quickly. Buying clicks is the fastest way to bring new visitors to your website.
While Search Engine Optimization (SEO) takes time to bear fruit, Pay-per-click (PPC) will immediately boost page views.
Our advice? Paid traffic is the way to go if you have the budget.
You can get clicks to your ads even on a small budget. We will look at how you can accomplish that further in this post, where we talk about inexpensive traffic.
If you're wondering where to buy the best-targeted website traffic fast, read this helpful guide to learn advanced strategies to help you scale your business with Facebook Ads. We will talk about where to buy the best website traffic down below...
First though...
Before we dive further into answering more traffic FAQs, let us briefly debunk another myth. You might have come across sites that sell traffic or clicks, presumably from real human users on the internet. When you see advertisements such as these, you need to be cautious.
Some sites place your ad before the eyes of real people. So, for example, there might be a network of users who agree to receive email marketing messages. In return, they can send their email blasts to other users. This network is called a “safelist,” and the procedure is called “traffic exchange.”
Then, there are online services that promise to send you actual clicks, but what happens is that they use bots to emulate human behavior online. So, these bots, computer programs, in essence, click on your links and browse your sites as if they were human. That is why bots like that might appear in Google Analytics as real users, usually with a high bounce rate. Unfortunately, traffic scammers have improved in recent years. They can now deliver fake traffic with low bounce rates and seemingly accurate data, like source of traffic, country, type of browsing device and operating system, and more.
It would be best if you remembered that any service provider who cannot explain how they generate low-cost traffic is, in all likelihood, a con artist.
In brief, you should avoid spending your money on these types of services because, even if the users are real, they're not interested in what you offer. They're probably clicking on your links only to get some benefit as part of a safelist, and they won't pay attention to your offer.
Now that we've cleared up the myth of “cheap clicks,” you are probably wondering where is a good place to buy website traffic.
There are different options. Let's look at the best places to buy targeted traffic that converts.
Well, what can we say about Google? The search engine giant also dominates advertising.
A recent report estimates that Google and Facebook account for 73% of all digital advertising in the United States.
When setting up an ad on Google AdWords, you buy search or display traffic.
If you’re advertising for search, your ad will appear on SERPs when people search for your keywords.
On the other hand, display ads are mainly for displaying banners on third-party sites and for retargeting website visitors - meaning you'll have your ad shown to people who have already visited your site at least once.
Remembering that Google AdWords is one of the best ways to drive targeted traffic to your site would be best. Why? People who type in a search query are simultaneously expressing an interest in your keywords and intent before they finally click on your ads. If your business solves a high-ticket problem, Google is one of the best places if you're wondering where to buy targeted website traffic...
Now, with social advertising, which is advertising on Facebook, LinkedIn, Twitter, and other networks, you also get targeted traffic, although it’s not search-based traffic. Who sees your ads on social media has to do with their demographics, profile, and declared interests. For example, you can target men aged 20-35 who have liked car-related business pages on Facebook. Or, you can target engaged women whose zodiac sign is Gemini.
“So, Google doesn’t have this kind of data?” you might ask. Of course, it does. With demographic targeting in AdWords, you can reach a specific subset of potential customers likely to be within a particular age range, gender, parental status, or household income. How does Google determine demographic information? Most people have a Google account, so Google knows more about their demographics and behavior than you would expect.
Compared to Facebook targeting, the difference is that you use demographics to narrow down your target audience. For example, while the trigger is a search query, you can filter out men from seeing your pregnancy yoga advertisement.
Another significant difference is that social advertising is still relatively cheap compared to Google Adwords. If you're on a small marketing budget, advertising on Facebook is an excellent alternative source of targeted traffic.
Are you looking for alternative sources of affordable traffic? You know, sites where you can buy targeted website traffic off the beaten path? There are content promotion networks, like Outbrain and Taboola, which can help your business attract a targeted audience.
Content promotion networks (or content discovery platforms) work by displaying your ad on blogs and other sites with related content, usually below a blog post. In this way, services like Taboola enable advertisers to attract engaged audiences while, on the flip side, these networks give the ability to publishers to monetize their online properties.
For marketers and business owners promoting products and services in niches such as...
...solo ads are arguably the best way to go.
You can do email marketing using other people’s lists with solo ads. How it works is that you have a lone ad provider email their subscribers with your email copy, and you pay them by the number of link clicks you receive from that particular email blast.
Solo ads can be an affordable way to draw targeted visitors to your offer, but not all isolated ad services are legit. Again, there are fraudulent services that use bots to deliver fake clicks. How do you go about finding high-quality solo ad sellers? The simple answer is real-buyer reviews. Visit sites like udimi.com, a marketplace for solo ads. There, you can see reviews from previous buyers under each seller’s listing.
We will give more ideas on how to find quality solo ads further down this article.
Now that we’ve explained the primary sources of targeted web traffic, it only makes sense to talk about how you can choose the best traffic source.
First, the best way to generate traffic is to try and test different sources. It’s a good practice to distribute your budget across various advertising media so you can find out which one delivers the best results to your business regarding conversion rate and sales revenue.
However, we understand that trying out different traffic sources is not always possible. In this case, if you're looking for the best place to buy website traffic, we must say that there's no single answer. It heavily depends on your industry, goals, budget, and other factors. If we had to put together a list of the top places to buy the best-targeted traffic, we would rank Facebook Ads and Google AdWords on the top 2 positions on that list, though not in a particular order.
The best way to do it is to schedule a free strategy call with us to help you clarify your paid advertising options. As soon as we know more about your niche, product, and budget, we’ll be able to capitalize on our multifaceted experience and determine what traffic source would work best for your business.
Targeted traffic doesn’t always convert well. For example, people subscribed to solo ad lists might suffer from email promotion fatigue (meaning they are constantly bombarded with offers via email and are likely not opening certain kinds of emails anymore). So, in some cases, even if those subscribers click your solo ad link and land on your page, they won’t convert. They’ve seen so many similar offers and even bought some of them that they’re overwhelmed or disappointed from not seeing the promised results.
Where can you find the best targeted high-converting traffic?
Again, the answer lies in the two leading paid traffic sources, Facebook and Google. Other PPC sources, like Bing Ads and Yahoo Gemini, can also bring you quality traffic - note that these networks have a smaller audience reach than Google AdWords.
According to recent stats, Google controls nearly 75% of the search market, while Bing and Yahoo are between 5% and 10% each.
That is why the advertising cost per click is usually cheaper on Bing and Yahoo compared to Google.
Another factor you need to consider when buying the best-targeted traffic that converts is where your audience finds themselves in the buyer’s journey continuum.
Let’s briefly go back to theory and explain how people go through stages before buying your product. The steps of the buyer’s journey are awareness, interest, consideration, evaluation, and purchase. In these two articles How to Create Content for Every Stage of the Buyer’s Journey and How Content Marketing Drives Sales Throughout Your Buyer’s Journey we have explained more about these stages (although you might find some differences in the categorization) - and the point is this:
When you drive cold traffic to your offer, meaning visitors who have never seen anything about your brand before, it’s harder to drive conversions than to display your request to a warm audience. A friendly audience has come across your company's marketing material, and it’s even warmer if they interact with your brand.
So, a mistake you might make when looking to attract the best-targeted traffic is to expect a high conversion rate, even though these people have never heard of your brand before.
What you can do instead, if you want to see better conversion rates, is to deploy a sales funnel (also called marketing funnel) that will help to convert cold traffic into warm leads and advance people from the awareness stage to the evaluation and purchase stages.
PRO TIP: We run Facebook/Instagram, Google/Youtube, Linkedin, and Native Ad traffic for many different businesses and would love to help you! Click here to learn more!
If your goal is not sales but leads, i.e., people interested in your offer who will subscribe to your mailing list, then cold traffic can convert well, given that your landing page is carefully designed. That's one of the big things people wonder where to buy the best-targeted website traffic.
For example, our templates you can find inside your Scriptly account have proven to convert at a rate of 42% to 54%, depending on the niche, which is excellent performance.
To summarize, concluding the best traffic source for targeted leads is tricky because it depends on your niche, budget, and product. To reiterate what we’ve said before, it would be Facebook Ads or Google AdWords if we were forced to pick the top finalists for generating paid leads.
If you want to restrict paid traffic to USA traffic only, it is certainly possible. In the case of USA traffic, there is the option to limit the origin of clicks to your ads, whether you’re buying solo ads, search traffic, display ads, or social network ads.
In other words, all platforms and advertising networks allow you to choose where you want your web visitors to be.
Traffic from “rich” English-speaking countries might also be referred to as “Tier 1 traffic,” indicating the tendency to consider USA, UK, Australian, and New Zealand traffic of higher quality because, as most marketers would agree, people from Tier 1 countries spend more money online on average.
Another question we often get is, “What are the best websites to buy quality traffic?” We need to know two fundamental pieces of information before answering this question: What do you mean by “best websites” and “how do you define quality traffic?”
Then, we need to know what your business goal is. Are you trying to acquire more leads, or are you trying to drive instant sales? Then, the conversation might lead to “How much is a lead worth to you?” All these pieces of the puzzle will help us paint the picture of “What are the best websites to buy quality traffic?”
Again, the best way we can offer personalized help is to discuss your particular needs over a free strategy call, which will give you clarity about the best advertising strategy for your product.
Sometimes, the same question (“What are the best websites to buy quality traffic?”) comes from marketers promoting MLM or network marketing offers. Also, affiliate marketers might pose a similar question. In this case, websites as traffic sources might refer to solo ad marketplaces.
Many affiliates also visit Facebook groups where buyers post reviews of solo ad sellers. This way, you can see what others are saying about ad sellers, and you’ll be able to pick the ones who seem trustworthy.
We recently received the above question and thought it was pretty strange. "Where to buy the best-targeted website traffic with a free trial?" What could that mean? The client said he wanted to try different paid traffic methods before taking hard out of pocket. Before spending money, he needed proof that the traffic system worked.
As explained earlier in this article, free trials and promises of free premium traffic are often a hideout for scammers.
There are con artists online trying to take advantage of legit business owners who want to drive quality traffic to their sites. These scammers use traffic bots, i.e., automated programs that open your page and are misinterpreted by Google as real visitors, although they’re just machines.
So, be careful when you read claims like “free premium quality traffic” unless you generate traffic from posting your content on social media.
Unfortunately, some people want to persuade you to believe that they’re sending real traffic to your site while all they’re doing is sending fake clicks.
Again, social media posting and engaging with your audience is an effective way to get free traffic. When coming across other supposedly free traffic methods, please be cautious and ask for proof.
It’s always better to invest your small budget in a traffic source you can verify (Facebook, for example) than to waste your dollars on something seemingly inexpensive that will cost you much more money, time, website reputation, and sanity.
Low price might be your top deciding factor if you’re marketing your business on a small budget.
In our experience, Facebook is the best way for inexpensive website traffic.
How people understand the meaning of “inexpensive” is subjective. Different people mean different things with “cheap traffic.” Some affiliate marketers who run solo ads consider a $0.35 per click cheap. But what if y000 clicks and converts none of those into sales? What if the leads you get are “dead,” meaning non-responsive to your emails?
So, what “cheap website traffic” or “cheap targeted web traffic” really means is that you can attract web visitors and convert them into profitably paying customers. If you can’t make money from the traffic, “cheap” suddenly becomes “expensive.”
So, how do you know if your traffic drives profits? To be profitable
“Revenue Attributed to PPC” must be higher than “Total PPC Cost.”
Here’s how you can calculate those numbers - you can also find additional help in this article: Early-stage SaaS Startups Should Track These Important KPIs
CPC X Number of Clicks = Total PPC Cost
Number of Clicks X Customer Conversion Rate X Average CLV = Revenue Attributed to PPC
Here’s another post in case you want to learn more about handy metrics for paid advertising.
This question comes from website owners who monetize their online properties using Google AdSense. You probably know that Google can be harsh with publishers who don’t conform to AdSense policies. If Google detects fake traffic to a website part of the AdSense network, it will immediately and irreversibly close that account.
With that in mind, the best way to go about AdSense-safe traffic is to invest in good, search-engine-optimized content, which will slowly but steadily attract organic traffic.
Our advice is to never buy website traffic with the sole purpose of getting ad clicks. It would be best to look at ad clicks as a byproduct of quality traffic.
Now, whether you need to get a decent amount of ad clicks or a significant revenue increase, you must find ways to boost traffic to your website. We’ve written two solid articles on how to get more visitors to your site fast, and you can find them here and here.
In those articles, you will find actionable advice on instantly boosting your traffic, even if you have a newly built website.
Facebook doesn’t like affiliate marketers. Period. Why? Many affiliate marketers have abused advertising channels to drive traffic to deceiving offers, like push-button money-making methods and weight-loss programs with guaranteed results.
Having said that, if your affiliate offer abides by the advertising guidelines, there’s no reason you can’t use Facebook to drive traffic to your affiliate offers.
Also, note that many email marketing platforms will ban accounts for including affiliate links in their emails. AWeber is arguably the friendliest platform for affiliate marketers since it lets you have direct links to affiliate offers in your email copy.
So, how can you generate traffic for an affiliate offer without the risk of losing your email or ad account? Experienced marketers often create a written or video review of the software, course, or product they want to promote as affiliates. They also spice it up with valuable bonuses. Then, they use paid ads to drive traffic to that content.
Take Amy Porterfield as an example. Amy is open about being affiliated with Marie Forleo’s B-School, an exceptionally successful online program for people wanting to build an internet business. During annual B-School launches, Amy publishes content in different forms and on various media to increase sign-up to B-School for a chance to get a significant commission. Here’s an example of such content.
She’s even created a dedicated Facebook group to engage her audience further.
Here’s another excellent example of how you can promote affiliate offers - and this example comes from our posts. This post highlights the value of email marketing and the importance of choosing the best email marketing software. It provides an honest review and a comparison of different platforms, allowing visitors to sign up for those services via our affiliate links.
We hope these examples helped you get ideas on how you can promote affiliate products effectively. If you want to dive into more related content, here’s a post with ten ideas for promoting a digital product and another specifically for marketers who want to generate traffic for an affiliate offer.
Finally, this resource explains more about where to buy targeted website traffic.
Some of our clients, who have spent time educating themselves on traffic, often ask us about retargeting subsegments of web visitors.
Retargeting (or remarketing) is indeed pure gold; it’s essential to conversion rate optimization (CRO). In other words, to achieve the highest possible conversion rates from the same traffic volume, you must add retargeting to your marketing arsenal.
Before explaining how you can retarget USA visitors on your website, here’s a complete guide to CRO with retargeting.
Now, assuming a part of your incoming traffic is from the US, you need a way to retarget those people to promote a product that you ship to the US addresses only. Or perhaps simply because you want warm Tier 1 traffic returning to your site.
To do that, you can use either Facebook or Google paid advertising. Both services give you a tracking code (Facebook calls it a “Pixel”), which you must set up on your website before running retargeting campaigns. When the code is set up correctly, the advertising platform drops a cookie in the user’s browser. After this happens, you can retarget them. With retargeting, you can also narrow the target audience to include only people from a specific country.
Here’s how it’s done in AdWords:
When you’re creating a new campaign, choose “Display”:
Then, in the next step, you’ll be asked about the campaign goal - and you can choose anything as long as it is a “Standard display campaign.”
Then, on the next page, you’ll be given the option to choose what country you want to retarget…
At the bottom of the same page, you must choose "remarketing." That’s it.
If you want to retarget USA visitors on your website using Facebook Ads, then what you need to do on an Ad Set level is first to choose a custom audience and then the location.
Your custom audience will be extracted from your Facebook Pixel, and then by choosing a location, you can narrow down your remarketing audience to include US residents only.
So, that was it! A complete Q&A session about where to buy the best-targeted website traffic! We hope we answered your most pressing questions about free and paid traffic, how to get quality traffic fast, and how to choose the best source of targeted traffic for your business. We also gave you some tools and resources for further reading and the chance to book a free call with us to design your traffic generation strategy in a way that will bring measurable results.
Don’t forget to join us for a free webinar where we’ll show you how to convert a cold audience into hyperactive customers!
Have we missed something? Is there a traffic generation issue that we haven’t tackled? Send us your questions on Facebook, and we will update this comprehensive Q&A article to address your traffic questions quickly.
Are you looking for a complete, done-for-you marketing and sales solution? Read more about how we can help.
Or, if you'd like to get us to run your digital traffic, watch this video!
The post Where to Buy the Best Targeted Website Traffic: Secrets Finally Exposed! appeared first on Done For You.
Way back when I worked at Pepsi, we used to run a Flash Sale ever another weekend on close-dated pop...
Whenever we found something close to going out of date, we'd slap a sticker on it for 50% off and push it in a cart up to the registers in the front.
Within a few days, all the close-dated pop would be gone, and I didn't have a manager breathing down my neck anymore... Problem solved.
The very first time I got an email announcing a "Flash Sale," that's what I thought of... And since then, it seemed that everyone and their brother was doing these 'timed sales', which tells me one thing...
They work!
So, we started running our own, in lots of different niches and on lots of different products... All with fantastic success!
And when you think about it, Groupon and Woot have used this idea of a Flash Sale to build their entire business model! And don't get me started on Black Friday... Black Friday is a collection of Flash Sales, all day long!
I share all this to say...
Flash Sales should be a part of what you do. There are plenty of benefits to a Flash Sale, and by the end of this post, you'll have a great idea of how to get one launched in your business...
The whole goal of a Flash Sale is to get a prospect to take action, using scarcity and discounts as the motivational tools behind it. Traditional advertising like billboards and customisable pens don't work for urgency...
When your prospects know that they only have 3 days to purchase for an extreme discount, each day that passes makes their activities more and more urgent - if they want what they're selling of course!
For instance, over the weekend, Woot had a FitBit wristband for sale. I saw the email but didn't take action. I logged in this morning (knowing of course that it'd be gone), and it was...
And I kicked myself for not checking the site sooner!
The same thing will happen to your customers. They'll understand that you're giving them a HUGE discount.
They'll know that they have a few days to buy.
And if they don't, they lose out!
Fear of loss is a very powerful motivator.
Now, there's a reason why we see Flash Sales all over the place. Honestly, it's not about the income they produce (especially if you're selling a digital product).
If you have a video course that's $47 and you discount it to $7 for a 3-day Flash Sale, that's a big break for your customers.
But... If you sell 100 copies, you've only made $700.
The REAL reason you run Flash Sales is to get more of your customers into an upsell funnel.
Let me repeat that so you get it...
The REAL reason you run a Flash Sale is to get more customers into your upsell funnel.
If you have a $7 front end offer and then the next offer in the upsell funnel is $47, you might have 30% or 40% who take you up on that!
And, if there's a second upsell at $197, you might have 10% who take you up on that!!
So, the $7 front end product is more about qualifying buyers than anything else, and moving them through your upsell process. If you want to move more of your prospects to buyers - run a Flash Sale!
PRO TIP: If you need a sales funnel set up with upsell and down-sell copy... Or just someone who knows what they're doing to look at the one you built and optimize it... Click here to book an Action Plan call!
At the end of the Flash Sale, you need to close it down.
That means you can stay up until midnight or whenever it's all done and redirect the page... Or you can employ any one of the countdown widgets to redirect the page for you.
I use the OptimizePress template which has a countdown widget as part of it. Once the clock hits zero, the page redirects somewhere else. Usually, to a "Thanks, but you missed it!" page.
You might get some emails about extending the sale for a customer due to some special case, but that's for you to make the call on...
You just want to make sure that publicly, the page is closed when you say it's going to be!
There are 4 steps to running a highly profitable... And if you want the Flash Sale Email Sequence then click here
They aren't tricky and most of the complicated work is probably already done for you...
It'll involve changing the price of one of your products, figuring out how long your Flash Sale should be in place for, and letting your audience know about it!
You can choose any front end product or service to do a Flash Sale with, but the best ones are always your newer offers or the one that stands out as your best.
If you're releasing something new into the market, a Flash Sale might be a great way to get it out there and generating some sales quickly, or...
Free Plus Shipping book offers or new digital product launches are great for this kind of timed event.
If you've got a flagship, lower-end product that always serves as one of the best in terms of moving folks from being prospects to paid customers - use that one.
You want to be able to offer it at a substantial discount, so the publicly available price should be $37 or more...
Maybe you have a video course that sells for $67 or an ebook that sells for $47... It doesn't matter how much it normally sells for - you just want the discount to be pretty substantial!
Nothing gets people's attention more than an email that says, "Get 80% off today!"
When putting together your Flash Sale, make sure to put a time limit in place.
In thinking about the question, "How long do flash sales last?" You want to consider one very important thing... How long it's going to take folks to find out about your offer.
If you've got an email list and do a lot of email marketing... Your flash sale can be 24 hours because all you have to do is send out an email.
If, however, you are running a paid traffic campaign, then it might have to be 3 days as it'll take at least a few hours for the ads to get approved!
We've found that 3 days works the best for digital products, physical products, and software. If you're promoting a service, you might need a little longer.
Sometimes, the best flash sales last only a day... 24 hours. If you've got an email list or distribution that's pretty engaged with you, a 24-hour flash sale can work. If you're hustling for every shred of traffic you get though, you're going to want to make it a little longer.
One of the reasons we keep it to a multi-day process is to make sure that everyone on the list sees the email at least once... If we make it 12 hours or 24 hours, there's a good chance that folks on your list won't see it!
The 3-day Flash Sale also allows for folks who aren't quite as diligent about checking their email or who are busy...
At the end of the day, remember that every single one of the emails you send out is going to a real, live person who has their commitments, obligations, and lives of their own!
Of all the ways to drive traffic to a website, there are very few as dependable and quantifiable as sending out an email to your list!
Your email list is made up of people who have expressed interest in you and your products at some point in the past - it only makes sense that they'd be interested in a Flash Sale!
Use the Flash Sale announcement as a reason to communicate with them, even if you haven't had that much interaction with them recently...
You'll be surprised how many of your prospects will jump into your fold once they learn about the discount that you're giving (and the fact that it's going away in so many days!)
It's easy to forget sometimes, but the last email on the last day that you send is what will drive 70% of your sales...
4 or 5 hours before the promotion is set to end, email your list one last final reminder to jump in. You'll notice a steady stream of buyers come in the hours between when that email is sent and when the offer closes.
That means, more people in your upsell sequences where you can start bumping up the average customer value of your buyers!
Inside this Flash Sale Autoresponder Template...
You'll get a 4 email, 3-day template that you can use to promote a Flash Sale to your list. Included in the template are:
If you need help getting it out the door (like setting up your CRM or writing upsell/downsell copy or putting together a sales funnel!), click here to fill out a short form and schedule a call with us!
The post What Is A Flash Sale? And Will It Make Me Money? appeared first on Done For You.
Today we are going to talk about SMS text message marketing and using texts to close more deals...
Now, SMS marketing and text message marketing hit big-time like two or three years ago. I remember thinking, "Wow, it's so terribly unfortunate that we marketers are going to be abusing this platform that is very near and dear to a lot of people's hearts." We're just going to ruin it (ie. like Pinterest, Twitter, etc...)
So, I had a lot of trepidation about SMS marketing and text message marketing just because it just seems like such an invasion of someone's privacy. When I get a text message, I assume it's from a friend or a family member... And that it is much more urgent than an email but not quite as urgent as like a phone call.
So, it was just my expectation around text message marketing that needed to be changed - not the technology or the platform itself.
Now, the reason I bring it up now is that people are using SMS marketing and text message marketing a lot more frequently, in a lot of good ways. It actually has served to boost conversions in a lot of marketing automation workflows that we've rolled out too, when used right.
Text messages engage prospects in a different way than just email or just phone calls.
So much so, that we actually built it directly into Axis, our business growth platform, because from a marketing automation standpoint hitting people with one touch is great... Hitting people with two different touches at about the same time is even better.
So, here's an example.
Let's say you own a window company. You have a crew that goes out and puts windows in houses. Somebody visits your website, does a bit of research on the brand of windows you recommend, and then they fill out a form for more information. They want you to call them back at some point to schedule an estimate...
Now. put yourself in their shoes. They've just filled out a form on their website. Immediately they should get an email afterward, saying, "Hey, thanks so much. We will get back to you ASAP." That's normal, right?
Now, the problem is that person probably isn't checking their email at that moment. So, you may tell them that there is an email coming to their inbox, but they probably aren't going to go log in to their email at that very second.
I can't tell you how many things I've signed up for and I haven't gone and checked my email when a web page told me to. I think to myself, " The next time I'm in my email I'll just see it."
Then, I forget.
Well, imagine taking that little customer-getting campaign one step further and sending an email AND THEN a text message right afterward! So, somebody signs up for a sales appointment and not only do they get an email (that they may or may not check!) but they also receive a text message immediately! Their phone is probably in a pocket or it's sitting somewhere around the keyboard that they are filling in that form with.
That is the power of SMS marketing and text message marketing when it's done right.
How about appointment reminders? Or discount codes? Think about all of the little marketing things that are time sensitive and the only way that we really have to get in front of somebody is email or phone...
Right now, you probably are not calling each of your customers every time you run a promotion. You probably don't have a call center who's doing cold calling or leaving voice mails. What you're probably doing is sending an email and that's it... Not multiple emails - just one. That's a shame too.
Imagine being able to send an email and a text message at the same time, reminding them that this promotion is going on right now! Take it a step further - adding them to a marketing automation workflow that sends them an email and an SMS message once a day for the next 5 days while the promotion is on!
So, inside Axis, we took all of the headaches out of sending SMS messages and text messages to your contact list.
You can send a text message right from your customer's contact record itself...
Or right from the contact dashboard, sending an SMS message to your whole list even!
Basically, you log in, select which contacts you want to receive the text message, write the text message, and hit send. That's it. It's out the door. Your prospects will get it seconds after you hit send inside Axis. And not only can you send broadcast text messages, but you can also add these text messages into your marketing automation campaigns!
After that text message is set up inside an Axis campaign, whenever someone fills out a form on your website, gets tagged inside of Axis, or triggers a campaign... In other words, they move into a marketing automation campaign... They get email #1 and SMS message #1. Then a day goes by and they get email #2 and SMS message #2. A few more days go by, they get the third email and text... And on it goes!
So, the key here is using SMS marketing or text message marketing in a way that deepens a relationship with your prospect and engages your customers on a whole different level. That is why we built it into Axis.
And the beauty is, you don't have to set up some stupid middleware plugin to make text messaging work in your marketing automation (or to send a text message for that matter). You don't have to go set up the text message service or pay out of pocket for some plugin plus each and every text message you send.
Literally, you log in, you upload your contacts, choose who you want to text, and hit the "Send Text" button.
To make a long story short, there are lots of different ways you can use SMS marketing and text message marketing to engage your customers more deeply. Some of the things it's perfect for are appointment reminders, discount codes, and any other kind of a notification that is more urgent than just an email.
If you have any questions at all, feel free to book a strategy session with my team and I. Go to consultingsession.com and we can look at SMS messages, your marketing automation campaigns, and figure out what you can be doing better to generate more revenue from the leads that are coming in.
The post SMS Marketing – How Text Message Marketing Can Get You Sales appeared first on Done For You.
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