In this episode of the Dial It In podcast, host Trygve, who arrives at a seemingly deserted recording studio, is joined by Andy and special guest Stephanie Van Hoosh, a renowned brand and creative director. Brought together by Nicole, Trygve's long-time collaborator, Stephanie shares her journey from high school artistic tendencies to becoming a distinguished designer. She discusses the importance of understanding a client's brand, the nuances of logo design, and the evolving role of creativity in the age of AI. The episode delves into real-world examples of Stephanie's work, her approach to branding challenges, and the essential elements for crafting impactful brand identities. Trygve and Andy also reflect on their experiences working with Stephanie and the significant impact of her designs on their projects. The episode underscores the irreplaceable value of human creativity in effective brand design.

Connect with Stephanie

StephanieVanHouche.com
Instagram

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Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
Connect with Dave Meyer
Connect with Trygve Olsen

In this episode of the Dial It In podcast, host Trygve, joined by producers Andy and Nicole, discusses fashion with their guest Adam Groh, founder of Acme Clothiers. The conversation highlights Adam's journey from working in various industries to creating custom-made suits that exude confidence and precision. Adam explains the differences between off-the-rack and custom clothing, emphasizing the comfort, fit, and personalized experience that custom garments provide. The episode covers key wardrobe staples for professional men, the significance of dress and presentation, and insights into the growth of the custom clothing industry. Additionally, Trygve shares his personal challenges with finding well-fitting shirts and explores future fashion trends. The episode concludes with Adam providing information on how listeners can connect with him and Acme Clothiers online.

Connect with Adam:

@MN_gent
@AcmeClothiers
AcmeClothiers.com
LInkedIn

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Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
Connect with Dave Meyer
Connect with Trygve Olsen

In this episode of the Dial It In podcast, Dave interviews Jen Meyer, COO of BizzyWeb and head of HubSpot operations, about her expertise in using HubSpot to streamline processes and achieve measurable business growth. Jen shares insights on the importance of proper onboarding, foundational architecture, and key features like sales pipelines, reporting, marketing campaigns, and automation. They discuss common pitfalls, the evolving role of AI in HubSpot, and the benefits of partnering with experts to fully leverage HubSpot's capabilities. Sponsored by WeFixHubSpot.com, the episode offers practical advice for businesses looking to optimize their HubSpot portals.

Connect with Jen:

BizzyWeb.com
WeFixHubSpot.com
HubDates Newsletter
LinkedIn

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Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
Connect with Dave Meyer
Connect with Trygve Olsen

In this episode of the Dial It In podcast, co-hosts Trygve, Dave, and Nicole converse with Heather Boschke, a strategic marketing leader, artist, and author. Heather discusses her frustration with businesses that dismiss the need for creativity, leading to her inviting Heather, an expert in creative marketing. Heather shares her career history, her transition from corporate life to running her own fractional marketing company, Vogel Ventures, and her book series 'Little Birdie Buddies.' The conversation covers topics such as the significance of creativity in business, the importance of having a solid marketing strategy and key messaging, understanding and targeting the right audience, and maintaining work-life balance. Heather emphasizes the necessity of being authentic, setting boundaries, and being unapologetic about one's priorities.

Connect with Heather:
LinkedIn
Vogel Venture
Little Birdie Buddies

Sponsor:
FractionalTactical.com

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Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
Connect with Dave Meyer
Connect with Trygve Olsen

In this episode of the Dial It In podcast, Trygve and Nicole discuss the importance of strategic marketing with their guest, Michelle Hanson, Director of Digital Marketing at BizzyWeb. With Dave unavailable due to a doctor's appointment, the conversation covers a range of topics including the significance of setting concrete company goals, the complexities of SEO, the interplay between marketing and sales, and the importance of understanding competitors and the digital landscape. Michelle shares her insights on creating effective and sustainable marketing strategies, the challenges of online bidding, and the pitfalls of focusing solely on ranking keywords. The episode also touches on amusing client anecdotes, illustrating the diverse and sometimes peculiar nature of the marketing world.

Connect with Michelle
[email protected]
BizzyWeb.com

Our Sponsor:
FracticalTactical.com

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Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
Connect with Dave Meyer
Connect with Trygve Olsen

In this episode of the Dial It In podcast, hosts Trygve and Dave discuss human resources (HR) with Sheri Stolp, president of The Stolp Group. They explore the complexities of HR, including the evolution from personnel to strategic HR, the importance of hiring the right talent, and the challenges of the work-from-home era. The discussion touches on the impact of AI in hiring, the best practices for terminating employees, and adapting communication styles across different generations. Trygve and Sheri share personal anecdotes to illustrate the points. Sheri highlights the importance of being human-centered and proactive in HR practices, especially in handling difficult conversations and maintaining compliance with evolving laws.

Connect with Sheri and theStolpGroup
thestolpgroup.com
LinkedIn

Our Sponsor
WeFixHubspot.com

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Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
Connect with Dave Meyer
Connect with Trygve Olsen

Show

In this episode of the Dial It In podcast, hosts Dave and Trygve interview Keith Lauver, the founder of the AI startup Ella. The conversation revolves around how AI is transforming industries, particularly through tools like Ella, designed for high-resolution marketing. The episode highlights Ella's ability to co-create, coach, and critique, making it a valuable companion for marketers. Keith shares his journey as a serial entrepreneur, offering insights into resilience, learning from failures, and staying curious. The discussion also covers the importance of a clear brand strategy and understanding the ideal customer profile. Keith emphasizes the need for effective, precise marketing over quantity, and how Ella helps achieve that. The episode concludes with a call to action for listeners to explore Ella and leverage AI to enhance their marketing efforts.

Connect with Keith and Ella
Atomic Elevator
LinkedIn

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Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
Connect with Dave Meyer
Connect with Trygve Olsen

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Lauren Goodell, founder and CEO of Zinnia, an AI tool designed to help sales professionals build more personalized and effective relationships with their clients. The episode covers how Zinnia analyzes personality profiles and company data to craft bespoke outreach messages, how it can significantly improve sales efficiency, and the impact of AI on sales in the future. Along the way, Trygve and Dave discuss practical examples of how Zinnia has helped them in their own sales processes and share insights on the importance of human connection in sales. The episode also highlights Lauren's journey in the tech industry, the challenges she faced, and her recent successes, including winning a pitch competition with Hearst. Overall, it's an engaging discussion on leveraging AI to foster genuine, impactful business relationships.

Connect with Lauren Goodell on LinkedIn

Visit Zinnia - getzinnia.ai

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Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
Connect with Dave Meyer
Connect with Trygve Olsen

In this episode of the Dial It In podcast, the hosts discuss the power of specificity in technology with their guest, Nicholas Wicks, the co-founder of Check This Out—a referral software platform for the restaurant and hospitality industry. Wicks shares insights on how SMS marketing can drive customer retention and acquisition, detailing the genesis of his innovative platform born out of his experience as a restaurateur. The conversation also touches on the challenges faced by the restaurant industry, especially during the pandemic, and how effective digital communication can help overcome these hurdles. The episode is sponsored by DataQuick, a tool designed for HubSpot CRM administrators to manage and organize data more efficiently.

Connect with Nicholas and Check This Out
LinkedIn
Check This Out
Feast Bistro

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Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
Connect with Dave Meyer
Connect with Trygve Olsen

In this episode of the Dial It In podcast, hosts interview Tracy Kelly, the founder of Paperboy Marketing, a firm specializing in local engagement through flyer distribution, direct mail, and comprehensive marketing strategies. The discussion explores Tracy's transition from working at digital agencies to acquiring Paperboy Marketing, the logistics and technology behind flyer and postcard delivery, including GPS tracking and video proof, and the challenges and successes of running a marketing business. Sponsored by FractionalTactical.com, the conversation highlights the ROI of consistent flyer campaigns, the importance of clear marketing messages, and strategies for small businesses to thrive through physical and digital marketing integration.

Connect with Tracy
Google
LinkedIn
Paperboy Marketing

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Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
Connect with Dave Meyer
Connect with Trygve Olsen