Are you still using outdated client attraction strategies? 
In this quick but powerful Maggie's Moment episode, discover three proven ways to attract new clients in 2025 - including one that requires zero ad spend!

Key Takeaways:

• How to reimagine your current offers for untapped markets (featuring the Stanley Cup success story) 
• Why doubling down on successful marketing channels beats trying everything 
• The power of strategic partnerships in client acquisition 
• How to implement these strategies without overwhelming yourself

Connect with Maggie:
T.O.P. CEO Winning Strategy consultation - Book HERE https://calendly.com/maggie-s2l/discovery-call •

Instagram: @maggie.perotin.s2l
LinkedIn: Maggie Perotin
Website: https://stairwaytoleadership.com/

In this final full episode of 2024, discover how to transform your marketing lessons from the past year into powerful strategies for 2025!

Key Highlights:

• The 5 crucial marketing lessons from 2024 that can shape your 2025 success
• How to strategically implement the 20-40-40 formula in your social media
• Personal branding evolution and authenticity in business
• Building a stronger email community and exclusive value
• Leveraging social media analytics for better engagement
• Strategic partnerships for business growth

Resources Mentioned:

• Episode 130 (Jan 5, 2024): How to Achieve Your Goals in 2024
• Episode 178 (Dec 5, 2024): Best Practices for Social Media for Service-Based Businesses

Special Announcement: Catch Maggie on the upcoming TV show "Legacy Makers" on Roku TV and Apple TV in 2025! 

Download these Free Resources and join Maggie's e-mail List!

• Guide to Creating 10 Weekly Hrs in 10 Mins
  https://bit.ly/Guideto10hrsin10min
• 59 + Ways to Increasing Your Business Visibility + ask about sales calls
  https://bit.ly/59WaystoIncreaseVisibility
• 50 Questions to Start Meaningful Conversations
  https://bit.ly/50QuestionsforMeaningfulConversations

Connect with Maggie:
Instagram: @maggie.perotin.s2l
LinkedIn: Maggie Perotin

Today's Maggie's Moment is a Special Holiday Message

🎄 Episode Highlights: 
• A heartfelt thank you to our amazing community 
• Reflections on 2024's journey together 
• Holiday wishes for rest, connection, and celebration 
• Looking ahead to an impactful 2025

🎁 Key Takeaways: 
• The importance of taking time to disconnect and recharge 
• Celebrating both business and personal wins 
• Permission to step back and dream big for the new year

🔗 Connect with Maggie:
• Book a strategy call:  https://calendly.com/maggie-s2l/discovery-call
• Website: www.stairwaytoleadership.com
• Instagram: @maggie.perotin.s2l
• LinkedIn: Maggie Perotin

In this heartfelt end-of-year episode, Maggie Perotin shares her journey of learning to celebrate both small and big wins, breaking down her top 10 celebrations from 2024 - alternating between business and personal achievements.

🔑 Key Highlights:
• The importance of celebrating small wins, especially for high achievers
• Featured client success stories from 2024 (Episodes 155, 158, 177, and 179)
• Evolution of brand messaging focusing on building sellable assets
• Implementation of new technologies (Airtable and AI platforms)
• Consistency in content creation - 180 weeks of consecutive podcasting
• The value of strategic partnerships in business growth
• The power of loving and supportive partner

If you want to check out Maggie's husband music, here it is:
Jay RK (standing for the Rockin Krolik)
Spotify - GO HERE
YouTube - GO HERE

💡 Action Step for Listeners: Take time during the holiday season to reflect and celebrate your own wins from 2024, both big and small. Share your celebrations by emailing [email protected]

📣 Coming Up Next: Tune in next week for lessons learned from 2024 and goals for 2025!

As entrepreneurs, we obsess over business ROI but overlook the biggest cost killer - depleting our creative energy on household tasks.

Here's a reality check: That Sunday spent deep-cleaning your house? 
It's not saving you $200 - it's potentially costing you thousands in lost business opportunities.

Why? Because your brain is your million-dollar asset. 🧠

In this week's Maggie's Moment, I'm breaking down: 
• Why your DIY mindset might be blocking your business growth 
• How to calculate the true cost of not outsourcing 
• The strategic approach to protecting your creative energy

Watch the full video to discover how one simple shift in thinking can make you tens of thousands of dollars in additional business revenue. 

In this episode of the Diamond Effect Podcast, Maggie Perotin talks with one of her clients, Craig Colby, a seasoned television executive and founder of Colby Vision. 

Craig shares his journey from a successful career in television to running his own business. He discusses the challenges and rewards of entrepreneurship, the importance of storytelling in business, and how to effectively market oneself in a competitive industry. Tune in to learn valuable insights on client acquisition, adapting to industry changes, and leveraging storytelling to enhance your brand.

Key Takeaways:

• Craig's transition from television to entrepreneurship.
• The highs and lows of running a business.
• The power of storytelling in business and how to get started with video content.
• Insights on client acquisition and maintaining a strong market presence.
• Craig's experience with business coaching and its impact on his growth.

Resources:

• Connect with Craig Colby: Colby Vision Website
• Craig's Book: "All Caps: Stories That Justify an Outrageous Hat Collection" is available on Amazon and Indigo.

Ready to scale your business?
Book an initial strategy call with Maggie HERE - https://stairwaytoleadership.com/ to see if you're a good fit to work with her.

About Craig:
Craig Colby is an award winning-executive producer, showrunner, director, and writer who makes highly rated television programs, seen around the world.  His work has been seen on Discovery Channel, BBC Earth, Smithsonian Channel, CTV, and TSN, to name a few. Currently, Craig owns colbyvision, a video production and consulting company and is the author of the multiple award-winning book: ALL CAPS: Stories That Justify an Outrageous Hat Collection. 

The secret to December and New Year success? 
It's not about doing more - it's about pausing strategically.

In this week's Maggie's Moment, I'm sharing why the most successful leaders actually slow down during the busiest season.

Learn my 3 favorite ways to implement the "December Pause" in your business day starting today.

Welcome to Episode 178 of the Diamond Effect Podcast! 

In this episode, Maggie Perotin dives into social media; a tool that many business owners find challenging but crucial for growth. Discover a fresh perspective on how to leverage social media as part of your marketing strategy effectively.

Key Takeaways:

• Mindset Shift: As a CEO, you're in control of your social media strategy. Avoid getting overwhelmed by external pressures and focus on what works for you.
  
  
• Five Best Practices:
  1. Consistency Over Perfection: Start small with a manageable posting schedule and build from there.
     
     
  2. Play to Your Strengths: Choose content types that align with your strengths, whether it's video, static posts, or something else.
     
     
  3. Have a Strategy: Develop a comprehensive social media plan that includes personal branding, marketing, and sales content.
     
     
  4. Engage with Your Audience: Respond to comments and messages promptly to build relationships with your followers.
     
     
  5. Enjoy the Process: Avoid overthinking and have fun with your social media efforts.
• Content Strategy Formula: Learn the 20/40/40 rule for balancing brand storytelling, marketing, and sales content on your platforms.
  
  
• Sales Content Importance: Ensure your social media includes sales content to convert followers into clients by demonstrating how your services solve their problems.

Don't miss out. Tune in to the episode right now. 

If you're struggling with your social media in any way, Maggie offers personalized coaching to help you create an impactful presence aligned with your brand and achieve your business goals. Schedule a free consultation with Maggie here - https://calendly.com/maggie-s2l/discovery-call.

In today's Maggie's Moment, I'm exposing the hidden costs of the 'Just One More Thing' syndrome and sharing 3 signs you might be falling into this productivity trap.

Listen to learn how to protect your most valuable business assets - your energy and focus!

And if you are ready to transform your habits from overworked and overwhelmed to effective and at peace, I am here to help.
With my T.O.P. CEO Performance Enhacer System you will help you transform into a high-performing leader who scales their business into a sellable asset.
Book a sales consultation here - https://stairwaytoleadership.com/ to talk more in detail how it would look like for you. 

In this inspiring episode, Maggie Perotin interviews Jennifer Jennifer Illsley-Hall, founder of Deliberate Decisions, a professional organizing company. 
Jennifer shares her remarkable journey from accidentally discovering her natural organizing talents to building a successful professional organizing business in British Columbia, Canada. 

Tune in to this episode to learn how vulnerability, trust, and professional guidance can transform both clients' lives and business growth.

Key Highlights:
[00:01:00] - Jennifer's origin story: How an accidental closet organization led to a business 
[00:04:00] - Why hiring a professional organizer makes sense 
[00:05:00] - The importance of vulnerability in transformation 
[00:07:00] - Powerful transformation story of one of Jennifer's clients
[00:13:00] - Jennifer's business transformation through coaching 
[00:18:00] - Overcoming the fear of public speaking 
[00:22:00] - The power of strategic partnerships 
[00:25:00] - Future vision and business growth

Key Takeaways:
• Not everyone has natural organizing abilities - it's a unique skill set worth outsourcing 
• Professional organizing often addresses deeper life transitions and emotional needs 
• The importance of building trust and creating safe spaces for clients 
• How business coaching can transform both personal confidence and business results 
• The value of pushing through comfort zones for business growth

Notable Quote: "Vulnerability is absolutely key to a really awesome transformation." - Jennifer

About Jennifer Illsley-Hall and Deliberate Decisions:
Jennifer serves clients throughout the Lower Mainland and Greater Vancouver area, specializing in: 
• Home organization 
• Downsizing/Upsizing assistance 
• Moving services 
• Estate clearings 
• Professional decluttering

Connect with Jennifer:
https://www.deliberatedecisions.ca/
IG - https://www.instagram.com/deliberatedecisions/
LinkedIN - https://www.linkedin.com/in/jennifer-illsley-hall-professional-organizer/

Ready to Transform Your Business Like Jennifer?
Book a free consultation with Maggie Perotin at https://stairwaytoleadership.com/ and discover how business coaching can help you achieve similar results. Jennifer doubled her revenue in just one year - you could be next!