Mastering the Art of Sales: Crafting Personalised Pitches, Authentic Storytelling, and Assessing Client Fit

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠⁠⁠the-plattform.com⁠⁠⁠).

Produced by Connor Wells (⁠⁠⁠connorwells.com⁠⁠⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.

In this episode, Penny discusses the art of pitching in sales. She emphasises the importance of having a discovery call with potential clients to understand their needs and pain points. She advises creating a pitch deck that focuses on the client's business and uses their branding. Penny also suggests conducting thorough research on the client's industry and competitors. She encourages adding creativity and personalization to the pitch, using props or case studies. She emphasises the need to be authentic, confident, and passionate during the pitch. Penny concludes by reminding listeners that pitching is a two-way street and it's okay to decline a client if there isn't a good fit.

Key Takeaways:

- Personalised discovery calls are essential for understanding the client's needs and pain points

- Thorough research on the client's business is crucial for creating a tailored pitch deck

- Adding creativity and authenticity to your pitch can help you stand out and make a lasting impression

- Pitching is a two-way street, and it's important to assess client fit to ensure a successful partnership

- Authentic storytelling can help build trust and establish a strong connection with potential clients

Chapter Breakdown:

00:00 Introduction and Podcast Information

01:00 The Importance of Sales and Pitching

03:20 Understanding the Client's Needs and Pain Points

04:45 Creating a Personalized Pitch Deck

07:07 Thorough Research for a Successful Pitch

08:59 Adding Creativity and Authenticity to Your Pitch

15:05 Pitching as a Two-Way Street

You can also find us on Instagram ⁠⁠@diariesofbadassbosses⁠⁠, Facebook at ‘⁠⁠DOBB Podcast⁠⁠’ and LinkedIn at ‘⁠⁠Diaries Of Badass Bosses⁠⁠’.

Subscribe to our podcast on ⁠⁠Spotify⁠⁠/⁠⁠YouTube⁠⁠/⁠⁠Apple Podcasts⁠⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠⁠[email protected]⁠⁠ Insta: ⁠⁠@the.plattform⁠⁠ Facebook: ⁠⁠The.Plattform⁠⁠ LinkedIn: ⁠⁠Penny Joyner-Platt⁠⁠

Connor Wells – ⁠⁠[email protected]⁠⁠ Insta: ⁠⁠@cjw_hq⁠⁠ Facebook: ⁠⁠Connor Wells⁠⁠ LinkedIn: ⁠⁠Connor Wells⁠⁠

For Podcast enquiries, contact Penny at: ⁠⁠[email protected]⁠

Transforming Retail Experiences: Insights from Daniel Astarita, Managing Director of Kessler's London and Proportion London

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠⁠the-plattform.com⁠⁠).

Produced by Connor Wells (⁠⁠connorwells.com⁠⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.

In this episode, Penny introduces the podcast and announces the launch of the website. He then welcomes Daniel Astarita, the managing director of Kessler's London and Proportion London, to discuss the retail industry. Daniel shares his journey in leading global teams to create bespoke in-store experiences and shop-in-shop environments. He also talks about the challenges and successes of revitalizing Kessler's London. The conversation covers topics such as tailoring design to different customers, the meticulous process of designing in-store experiences, and the importance of experiential retail. Daniel predicts that retail will shift towards becoming destination theme parks and emphasizes the need for an omnichannel experience.

Key Takeaways:

- Understanding consumer behavior is crucial for success in the retail design industry

- Tailoring design to different customers and creating experiential retail environments are key to engaging consumers

- Embracing technology and creating an omnichannel experience are essential for modern retail success

- Balancing leadership responsibilities with family life requires creating a family-friendly work environment

- Visual merchandising and constantly adapting to change are important lessons for business success

Chapter Breakdown:

00:00 Introduction and Podcast Announcement

01:00 Introduction of Guest and Retail Background

07:12 Daniel's Journey to Managing Director

09:43 Transforming a Struggling Business

11:23 Working with Big Brands

13:46 Tailoring Design to Different Customers

15:15 The Meticulous Process of Designing In-Store Experiences

18:46 The Importance of Experiential Retail

21:45 The Shift in Retail Towards Destination Theme Parks

22:40 Creating an Omnichannel Experience

22:56 Business Growth and Restructuring

25:10 Balancing Leadership and Fatherhood

27:34 Creating a Family-Friendly Work Environment

30:08 Embracing Technology in Retail

36:27 The Importance of Visual Merchandising

38:27 Lessons for Business Success

You can also find us on Instagram ⁠⁠@diariesofbadassbosses⁠⁠, Facebook at ‘⁠⁠DOBB Podcast⁠⁠’ and LinkedIn at ‘⁠⁠Diaries Of Badass Bosses⁠⁠’.

Subscribe to our podcast on ⁠⁠Spotify⁠⁠/⁠⁠YouTube⁠⁠/⁠⁠Apple Podcasts⁠⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠⁠[email protected]⁠⁠ Insta: ⁠⁠@the.plattform⁠⁠ Facebook: ⁠⁠The.Plattform⁠⁠ LinkedIn: ⁠⁠Penny Joyner-Platt⁠⁠

Connor Wells – ⁠⁠[email protected]⁠⁠ Insta: ⁠⁠@cjw_hq⁠⁠ Facebook: ⁠⁠Connor Wells⁠⁠ LinkedIn: ⁠⁠Connor Wells⁠⁠

For Podcast enquiries, contact Penny at: ⁠⁠[email protected]⁠

Crafting the Perfect Press Release: Expert Tips for Engaging Headlines, Compelling Content, and Effective Distribution

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠⁠⁠the-plattform.com⁠⁠⁠).

Produced by Connor Wells (⁠⁠⁠connorwells.com⁠⁠⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.

In this episode, Penny discusses the importance of writing a perfect press release. She provides tips and insights on various aspects of press release writing, including attention-grabbing headlines, factual first paragraphs, the use of embargos, including quotes, adding details and testimonials, case studies and expert opinions, creating a roundup and call to action, and providing contact information. She also emphasizes the importance of finding an interesting news hook and avoiding excessive branding in press releases. She encourages listeners to craft their own stories and shares her availability for consultancy.

Key Takeaways:

- A well-crafted press release with an attention-grabbing headline is crucial for engaging journalists effectively

- Use descriptive words and factual information in a press release, avoiding words like "unique"

- Adding quotes from the managing director and testimonials from experts or customers can provide emotional depth and value

- Include a strong call to action and links in the press release for effective online news distribution and SEO benefits

- Provide contact information and an "about us" section to give journalists necessary details and background information

Chapter Breakdown:

00:00 Introduction and Importance of Press Releases

02:00 Writing an Attention-Grabbing Headline

03:27 The First Paragraph: Factual Information

04:52 Using Embargos and Immediate Release

05:44 Including Quotes for Added Value

07:37 Adding Details and Testimonials

09:01 Including Case Studies and Expert Opinions

09:59 Roundup and Call to Action

11:27 Notes to Editors and Contact Information

12:21 Finding an Interesting News Hook

13:16 Subject Line and Branding

14:32 Crafting Your Own Story

15:01 Conclusion and Call to Action

You can also find us on Instagram ⁠⁠@diariesofbadassbosses⁠⁠, Facebook at ‘⁠⁠DOBB Podcast⁠⁠’ and LinkedIn at ‘⁠⁠Diaries Of Badass Bosses⁠⁠’.

Subscribe to our podcast on ⁠⁠Spotify⁠⁠/⁠⁠YouTube⁠⁠/⁠⁠Apple Podcasts⁠⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠⁠[email protected]⁠⁠ Insta: ⁠⁠@the.plattform⁠⁠ Facebook: ⁠⁠The.Plattform⁠⁠ LinkedIn: ⁠⁠Penny Joyner-Platt⁠⁠

Connor Wells – ⁠⁠[email protected]⁠⁠ Insta: ⁠⁠@cjw_hq⁠⁠ Facebook: ⁠⁠Connor Wells⁠⁠ LinkedIn: ⁠⁠Connor Wells⁠⁠

For Podcast enquiries, contact Penny at: ⁠⁠[email protected]⁠

Mastering Podcast Pitching: Personalisation, Authenticity, and Crafting a Compelling Narrative

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠⁠the-plattform.com⁠⁠).

Produced by Connor Wells (⁠⁠connorwells.com⁠⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.

In this episode, Penny Joyner-Platt discusses the power of podcasting and provides advice on how to pitch yourself as a guest on a podcast. She emphasises the importance of personalising pitches and knowing the audience of the podcast. Penny also highlights the need to craft a compelling narrative and be authentic during interviews. She shares tips on handling Q&A sessions and setting boundaries. The episode concludes with a call for guests and an announcement of an upcoming guest in the next episode.

Chapter Breakdown:

00:00 Introduction and Host Change

01:02 The Power of Podcasting

01:30 Bad Pitches

04:14 Know Your Audience

05:08 Crafting the Narrative

07:00 Handling PR Pitches

08:22 Tailoring Pitches

09:43 Being Authentic

10:39 Handling Promotion

12:02 Being Genuine

13:24 Going Deep

14:45 Setting Boundaries

22:07 Call for Guests

23:01 Upcoming Guest Announcement

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠

Balancing Priorities in Business: Time Management Strategies and Podcast Transition (Tigz's last Episode as Co-Host)

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠).

Produced by Connor Wells (⁠connorwells.com⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.

In this episode, Tigz and Penny discuss the topic of priorities in business. They explore the challenges of balancing multiple priorities and share strategies for analyzing and allocating time effectively. They also discuss the importance of regularly evaluating priorities and making adjustments as needed. Towards the end of the episode, Tigz announces that she will be stepping down as co-host of the podcast, but assures listeners that the podcast will continue with new plans and international guests.

Key Takeaways:

- Balancing multiple priorities is a constant challenge for business owners.

- Analysing time allocation can help identify areas where adjustments can be made.

- Creating a work-life pie chart can provide a visual representation of how time is spent and help prioritise different aspects of life and business.

- Regularly evaluating priorities and making adjustments is essential for personal and professional growth.

Chapter Breakdown:

00:00 Introduction

00:53 The Balancing Act

02:20 Analysing Time Allocation

03:47 Creating a Work-Life Pie Chart

06:06 Shifting Priorities

08:02 Urgent vs Important

09:30 Procrastination and Prioritisation

12:11 Setting Priorities for the Year

14:30 Announcement: Stepping Down as Co-host

19:01 Future Plans for the Podcast

20:22 Conclusion

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠[email protected]⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠

Mastering SEO and PPC: Digital Marketing Insights from Expert on Organic Reach, Website Optimisation, and Entrepreneurship - Carl Darnell

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Carl Darnell of crdone. (crdone.digital). Produced by Connor Wells (⁠connorwells.com⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.

In this episode, the hosts discuss the importance of organic reach and the challenges of SEO. They introduce their guest, Carl Darnell, who shares his background and journey into digital marketing. Carl talks about his experience as a digital nomad and the common pitfalls in SEO. He explains the basics of SEO and the importance of website structure and user experience. The timeline and expectations for SEO results are discussed, as well as the introduction to pay per click (PPC) advertising. Carl shares insights into competitor bidding in PPC and gives a glimpse into his day as an entrepreneur. The importance of investing in employee training and development is highlighted, and Carl shares his best business accomplishment. He also reveals a personal project of restoring his house and discusses the return of his podcast.

Key Takeaways:

- Organic reach is important for businesses to be visible and SEO plays a crucial role in improving online presence.

- SEO is a data-driven process that requires continuous monitoring and improvement.

- Paid ads, such as PPC, can complement SEO efforts and provide quick results, but should be seen as an investment.

- Understanding the target audience and creating a user-friendly website structure are key to successful SEO.

- SEO results take time and require ongoing effort, and maintaining high rankings is as challenging as achieving them.

- Investing in employee training and development can contribute to business growth and success.

Chapter Breakdowns:

00:00 Introduction and Importance of Organic Reach

03:47 Challenges and Misconceptions of SEO

06:11 Guest's Background and Journey into Digital Marketing

10:41 Digital Nomad Experience

13:45 Common Pitfalls in SEO

16:19 What is SEO?

19:37 Importance of Website Structure and User Experience

22:19 Timeline and Expectations for SEO Results

23:45 Introduction to Pay Per Click (PPC)

26:37 Competitor Bidding in PPC

28:55 A Day in the Life of an Entrepreneur

33:02 Investing in Employee Training and Development

40:08 Best Business Accomplishment

41:46 Restoring a House

42:45 Return of the Podcast

45:14 Invitation for Future Questions and Topics

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠[email protected]⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠

Why Every Business Needs a Website: Risks of Relying on Social Media, Branding Benefits, and Investment Insights

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Produced by Connor Wells (⁠connorwells.com⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

In this series, we'll dive into the stories of people

In this episode, Penny and Tigz discuss the importance of having a website for businesses. They highlight the risks of relying solely on social media platforms and emphasize the need for a website as a home on the internet that you have control over. They also discuss the benefits of having a website for branding, credibility, and the ability to update and refresh content. The episode concludes with a discussion on the process of building a new website and the costs involved.

Key Takeaways:

- Having a website is crucial for businesses as it provides a home on the internet that you have control over.

- Relying solely on social media platforms can be risky as you don't own your content and platforms can change or disappear.

- A website allows for branding, credibility, and the ability to update and refresh content.

- Investing in a website is important for businesses, and costs can vary depending on the complexity and features of the site.

Chapter Breakdown:

00:00 Introduction and Catching Up

01:02 Party Planning for Ollie's Birthday

02:00 The Shrek Experience and Wax Figures

03:13 Importance of Having a Website

07:01 The Risks of Relying on Social Media Platforms

09:27 Benefits of Having a Website for Business

10:54 The Significance of a Website for Branding and Credibility

13:25 Access to the Backend of a Website

14:49 Buying URLs and Owning Your Brand Name

17:01 Process of Building a New Website

24:44 Costs of Having a Website

27:40 Summary and Call to Action

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠[email protected]⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠

Empowering Wellness and Inclusivity in the Spa Industry: SpaBreaks.com Founder's Journey - Abi Selby

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Abi Selby of SpaBreaks.com. Produced by Connor Wells (⁠connorwells.com⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.

In this episode of Diaries of Badass Bosses, Abi Selby, the founder of SpaBreaks.com, shares her journey of starting a successful spa booking agency during challenging times. She discusses the importance of spa and wellbeing in reconnecting with ourselves and others, emphasizing the need for inclusivity and quality in the spa industry. Abi highlights the work of the UK Spa Association in supporting spa managers and therapists and shares her dedication to empowering her team and celebrating their accomplishments. She also shares her future plans to make the brand even more famous and expand internationally.

Key Takeaways:

- Starting a business during challenging times requires resilience and recognizing the potential of your industry

- Spa and wellbeing play a crucial role in reconnecting with ourselves and others

- Ensuring inclusivity and quality in the spa industry is essential for making everyone feel welcome and valued

- Supporting and empowering team members contributes to the success of a business

- Breaking down barriers and challenging perceptions in the spa industry is necessary for growth and accessibility

Chapter Breakdown:

00:00 Introduction and Starting a Business in Challenging Times

04:22 Introducing Abbie Selby of SpaBreaks.com

07:56 Abi Selby's Journey and Early Challenges

13:00 The Importance of Spa and Wellbeing

20:27 The Power of Spa in Reconnecting with Ourselves

25:39 Ensuring Quality and Inclusivity in the Spa Industry

30:14 The Work of the UK Spa Association

32:55 Breaking Down Barriers and Challenging Perceptions in the Spa Industry

39:22 Empowering and Celebrating Team Members

42:47 Future Plans for SpaBreaks.com

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠[email protected]⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠

Dominate Your Niche Market: Proven Strategies for Understanding and Tailoring to Your Target Audience

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠).

Produced by Connor Wells (⁠connorwells.com⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.

In this episode, Tigz Rice and Penny Joyner-Platt discuss the importance of understanding niche audiences and how to dominate the marketplace by honing in on your niche market. They emphasise the need for research and understanding what you offer and who you offer it to. Creating customer profiles and personas is crucial for tailoring your messaging and marketing efforts. Gathering customer feedback and monitoring competitors are essential for staying relevant and evolving with your niche. The key takeaways include the importance of research, feedback, case studies, and understanding your market, as well as the need to create personas and tailor your messaging to different audience segments.

Key Takeaways:

- Research and understand your niche market to dominate the marketplace.

- Create customer profiles and personas to tailor your messaging and marketing efforts.

- Gather customer feedback and monitor competitors to stay relevant.

- Evolve with your niche and continue to be the solution for your audience's pain points.

Chapter Breakdowns:

00:00 Introduction and Updates

01:59 Understanding Niche Audiences

06:14 Creating Customer Profiles

09:32 Gathering Customer Feedback

13:23 Tailoring Content to Niche Audiences

15:41 Evolving with Your Niche

17:08 Summary and Takeaways

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠[email protected]⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠

Mastering Adobe Illustrator: Tips for Creating Engaging, Inclusive, and Accessible Content with Course Creation Insights - Tony Harmer

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Tony Harmer of The Design Ninja (designninja.tv/m/lib), LinkedIn Learning (linkedin.com/learning/instructors/tony-harmer) and Wizardry Ltd. (wizardry.ltd). Produced by Connor Wells (⁠connorwells.com⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.

In this episode, Tigz Rice and Penny Joyner-Platt discuss course creation and educational content with guest Tony Harmer. They explore Tony's background, his role in Adobe, and the impact of his educational content. The conversation covers the importance of continuous learning, free learning resources, and advice for creating inclusive and engaging courses. Tony shares insights and tips for using Adobe Illustrator effectively, discussing hidden features, building for flexibility, and creating accessible content. He emphasises the importance of considering the audience's needs and continuously improving courses. The episode concludes with a discussion about future topics and audience questions.

Key Takeaways:

- Course creation and educational content are important in the business space.

- Continuous learning is essential for personal and professional growth.

- Free learning tools and resources are available, such as YouTube and Tony Harmer's content on Adobe Live.

- When creating a course, it is important to be inclusive and consider the needs of the audience.

- Explore hidden features and Easter eggs in Adobe Illustrator to enhance your skills and discover new possibilities.

- Build designs for maximum flexibility to create adaptable and versatile content.

- Consider the language used in your content to be inclusive and engage your audience effectively.

- Prioritise accessibility by providing subtitles and considering the needs of all users.

- Strive to become a great instructor by considering the needs of your audience and continuously improving your courses.

Chapter Breakdowns:

00:00 Introduction and Course Creation

03:12 Guest Introduction and Educational Content

06:17 Tony Harmer's Background and Journey

16:42 Influence and Impact of Tony Harmer

26:46 Tony Harmer's Role in Adobe and Content Creation

30:24 Continuous Learning and New Skills

33:57 Free Learning Tools and Resources

38:37 Encouraging Young Artists and Advice for Content Creators

44:46 Dos and Don'ts of Creating a Great Course

50:56 Exploring Hidden Features in Illustrator

52:02 Building for Maximum Flexibility

52:59 Considerations for Engaging Content

53:37 Inclusivity and Accessibility

54:24 Becoming a Great Instructor

55:24 Continual Course Improvement

56:22 Future Topics and Audience Questions

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠[email protected]⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠