Amplifying Your Brand Voice: Zumo Founder Shares Digital Media Strategies - Alfie Brown

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Guest Alfie Brown of Zumo Agency (zumoagency.com). Produced by Connor Wells (⁠connorwells.com⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

Alfie Brown is no ordinary professional; he's a narrative-shaping, brand-creating, strategy-pioneering heavyweight in the digital media world. At Zumo Agency, he's aligned with industry giants like Bloomberg, The Independent, Business Insider, City A.M., Reuters, and INC to orchestrate high-octane global campaigns and elevate brands. He deciphers the market, understanding customer behaviour, and employing innovative strategies that not only succeed but redefine the game. He has a talent for amplifying your voice, be it through captivating videos, podcasts, or thought-provoking content. Simply put, he doesn't just build brands; he makes legends. His speciality is crafting bulletproof digital reputations and enduring legacies, believing in the power of communication, groundbreaking strategies, and the authenticity that drives them.

Key Takeaways:

- Enhancing a business's digital narrative by connecting with top-tier media platforms is crucial for brand visibility

- Targeting MDs and CEOs to elevate their brands through media leverage is a key strategy for digital media agencies

- Challenging existing platforms and offering unique solutions can be a powerful motivator for entrepreneurs

- Resilience, self-care, and balancing business with personal life are essential for success in entrepreneurship

- Uncertainty and excitement about the future are common feelings among business owners as they grow and evolve

Chapter Breakdown:

02:30 Discussion on amplifying client voices and its importance

05:03 Introduction of guest Alfie Brown of Zumo agency

07:01 Alfie's background in digital media and strategy

12:00 Zumo's approach to targeting MDs and CEOs for brand elevation

14:13 The story of Harford Investor and motivations for challenging existing platforms

19:04 The mission behind Zumo agency and its inspiration

21:21 Notable projects and Zumo's strategy for amplifying client authority

27:03 Alfie's personal motivations and drivers for success

31:47 Advice for budding entrepreneurs about the realities of starting a business

34:58 The importance of self-care and resilience in entrepreneurship

38:16 Alfie's uncertainty and excitement about Zumo agency's future

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠[email protected]⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠

Revolutionising Home Care: Walfinch CEO Shares Franchise Success Strategies - Amrit Dhaliwal

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Guest Amrit Dhaliwal of Walfinch (walfinch.com). Produced by Connor Wells (⁠connorwells.com⁠).

Penny and Tigz interview Amrit Dhaliwal, CEO of Walfinch, a growing home care franchise network. Amrit shares his entrepreneurial journey, the challenges within the care industry, the importance of internal branding and marketing, and strategies for expanding a franchise business. He emphasises consistent effort, surrounding oneself with the right people, and the role of technology in advancing home care. Amrit also reveals personal anecdotes, his approach to vetting franchisees, and future prospects for his business, including a book and international expansion plans.

Key Takeaways:

- Delivering high-quality services and ensuring franchisees are the right fit for the brand are crucial for success in the home care industry

- Changing the negative portrayal of care workers and improving the industry's brand image is essential

- Incorporating technology and adapting to market demands are key to revolutionizing home care services

- Having a focused diary, delegating tasks, and surrounding oneself with the right people are strategies for staying productive as an entrepreneur

- Writing a book and expanding internationally are exciting prospects for a growing franchise business

Chapter Breakdown:

01:54 Personal updates from the hosts and their recent work on brand visibility

03:35 Amrit's background, parents' immigrant experience, and motivation to avoid traditional jobs

10:02 Amrit's journey to winning Franchise of the Year and delivering high-quality home care

13:14 The start of Amrit's home care business and establishment of his franchise network

21:06 Amrit's vetting process for prospective franchisees and ensuring brand fit

34:02 Frustration with negative media portrayal of care workers and commitment to change

38:29 Amrit's future aspirations, including a book, growth, and international expansion

41:53 Strategies for productivity, including focused diary and task delegation

45:23 Progress on Amrit's book about care revolutions and shaping the industry's future

47:13 The significance of technology in home care and adapting to market demands

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠[email protected]⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠

Transforming Cherished Clothing into Treasured Keepsakes; Award-Winning Solopreneur Shares Her Journey - Tracy Fishburn

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Guest Tracy Fishburn of Tracy's Treasured Keepsakes (tracystreasuredkeepsakes.co.uk). Produced by Connor Wells (⁠connorwells.com⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

Tracy Fishburn, the founder of Tracy's Treasured Keepsakes, shares her inspiring journey from starting a hobby on maternity leave to becoming a multi-award-winning solopreneur. Tracy discusses her highly personal motivations, significant milestones, growth strategies, and the compassionate mission behind her business of creating customised keepsakes from clients' cherished clothing items. She also highlights the importance of asking for help, partnerships, and charity work in her success.

Key Takeaways:

- Solopreneurs can achieve legitimacy and success by tackling multiple roles and seeking coaching and mentorship

- Emotionally connecting with customers through personalised products can lead to a thriving business

- Balancing family and business is crucial for solopreneurs, and integrating work with personal life can be beneficial

- Winning awards can significantly boost credibility and confidence for small business owners

- Taking the leap and pursuing your passion is key to starting a successful venture

Chapter Breakdown:

01:29 Introducing guest Tracy Fishburn of Tracy's Treasured Keepsakes

04:49 Tracy's award-winning business turning cherished clothing into keepsakes

07:01 Tracy's process of crafting keepsakes from sentimental clothing items

11:01 Tracy's realization of her business's potential through a memorial keepsake

16:19 Balancing family and business, and integrating work with personal life

22:40 The impact of awards on Tracy's credibility and confidence

30:01 Tracy's journey with baby loss and support for the Chums charity

37:02 The importance of "me time" activities for work-life balance

41:21 The future of Tracy's business and the hopes for a family enterprise

43:00 Final advice: take the leap and pursue your passion

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠[email protected]⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠

Guiding and Empowering Clients Through Narcissistic Divorce With Expert Strategies from Your Divorce Coach - Nawal Houghton

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Guest Nawal Houghton (yourdivorcecoach.org.uk). Produced by Connor Wells (⁠connorwells.com⁠).

In the season two opener episode of the "Diaries of Badass Bosses" podcast, hosts Penny and Tigz introduce Nawal Houghton, a qualified solicitor and accredited mediator who has created a unique niche as the founder of Your Divorce Coach. Nawal specialises in guiding individuals through the complexities of leaving narcissistic partners and navigating the legal and emotional aspects of divorce. She shares her personal journey, her work as a coach, how she supports her clients, and her plans for expanding her business, including her upcoming book and podcast series.

Key Takeaways:

- Nawal's personal experience with divorce inspired her to become a divorce coach and support others facing similar challenges

- Understanding and counteracting narcissistic behaviors is crucial in divorce proceedings

- Showing up authentically on social media can help connect with the audience and grow a business

- Setting boundaries and documenting experiences are essential when dealing with narcissists in the business world

- Empowerment through knowledge and facing fears is key to navigating difficult situations

Chapter Breakdown:

00:54 Introduction of producer Conor Wells and new season expectations

03:41 Hosts share updates on their new podcast package service and brand growth (available via the-plattform.com/podcast and connorwells.com)

07:06 Guest Nawal Houghton shares her background and how she assists clients

11:27 Nawal's personal divorce experience inspired her to become a divorce coach

14:19 Helping clients understand and counteract narcissistic behaviors in divorce

24:24 Offering free guides on communicating with children about divorce

30:03 Nawal's growth on social media and the importance of authenticity

36:39 Advice on spotting narcissists in business and setting boundaries

41:45 Nawal's vision for the future, including her book and growing her membership

43:58 Nawal's message of empowerment through knowledge and facing fears

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠[email protected]⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠

Diaries of Badass Bosses - Season 2 Trailer

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Produced by Connor Wells (⁠connorwells.com⁠).

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠[email protected]⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠

Award-Winning Burlesque Icon Shares Secrets to Success, Empowerment, and Longevity - Tempest Rose

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Guest Tempest Rose (tempestrose.com) and (houseofburlesque.co.uk). Produced by Connor Wells (⁠connorwells.com⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

This episode of 'Diaries of Badass Bosses' features a special guest, Tempest Rose, an internationally renowned burlesque performer and producer, multi-award winning business-woman. Tempest shares her journey in the entertainment industry, touching on her experiences, her role as the creative director of her production company House of Burlesque, and her personal sentiments regarding burlesque's evolution, political voice, and essence as a performance art. Tempest Rose goes into various aspects of the burlesque business, including managing workloads, dealing with backstage etiquette, and the intricacies of producing shows like "Burlesque Idol."

Key Takeaways:

- Burlesque is a complex art form that challenges societal views on femininity, sensuality, and gender

- Maintaining a work-life balance and practicing self-care are crucial for longevity in the performing arts industry

- Professionalism and careful selection of performers are key to producing successful burlesque shows

- Burlesque can be a powerful tool for addressing political issues through humor and satire

- Embracing diversity in body types and performance styles is essential for the growth and evolution of the burlesque industry

Chapter Breakdown:

01:31 Introduction of Tempest Rose, burlesque performer and producer

02:19 Tempest's background and contributions to the burlesque industry

05:19 Discussion on the definition and depth of burlesque as an art form

08:10 Misconceptions about burlesque and its cultural and satirical roots

13:02 Tempest on self-care and work-life balance in the burlesque business

18:04 Advice on longevity and professionalism in a performing career

20:16 Choosing the right performers and Tempest's talent assessment approach

28:38 The role of humor in addressing political issues through burlesque

33:06 Tempest's views on the "showgirl" trend and the need for diversity

38:09 Discussion about the successful run and impact of "Burlesque Idol"

44:06 Reflection on the evolution and current trends in the burlesque industry

47:01 Tempest's motivations for her work in burlesque

48:09 How Tempest would invest additional funding for her business

54:00 Mention of House of Burlesque's Academy Weekender event

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠[email protected]⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠

Conquering Imposter Syndrome & Empowering Individuals to Thrive with Proven Strategies - Jo Hall

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Guest Jo Hall (joannahall.co.uk). Produced by Connor Wells (⁠connorwells.com⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries. In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From startups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.

Key Takeaways:

- Imposter syndrome is a common issue characterized by self-doubt and a sense of not belonging, often hindering potential

- Seeking support and trusting in oneself and the universe are crucial for personal and professional growth

- Mentoring others can bring a sense of fulfillment and purpose

- Being open to life's possibilities while doing the necessary work is essential for success

- Taking time to focus on meaningful projects, such as writing a book, can be a valuable goal

Chapter Breakdown:

01:25 Co-hosts Penny and Tigz share their excitement about being nominated for Digital Women Awards

03:38 Introduction of guest Jo Hall, an empowerment and imposter syndrome coach

05:48 Explanation of imposter syndrome and its impact on individuals

07:34 Jo shares her personal journey towards becoming an imposter syndrome coach

10:04 Jo's mission to support women and encourage them to seek help when needed

17:15 The importance of trusting the unknown and being open to life's possibilities

27:18 Jo's mentoring role with MCR Pathways (mcrpathways.org) and the fulfillment it brings

43:01 The significance of trust in oneself and the universe when facing challenges

49:02 Jo's goal to take time off to focus on writing her book

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠[email protected]⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠

Real Estate Game-Changer; Empowering Professionals & Transforming Lives - Charlie Lamdin

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Charlie Lamdin (charlielamdin.com) and (bestagent.co.uk). Produced by Connor Wells (⁠connorwells.com⁠).

In this week's episode of "Diaries of Badass Bosses" Penny and Tigz engage in a discussion with Charlie Lamdin, the founder of Best Agent, a company aiming to transform the real estate industry. Charlie shares his entrepreneurial journey, his dedication to making positive societal impacts, and the necessity of resilience and adaptability in business. He discusses the challenges of bootstrapping a business, the importance of work-life balance, and his passion for flying, including owning a seaplane. In addition, Charlie reveals some personal anecdotes, offering insights into his life beyond his professional career.

Key Takeaways:

- Resilience and adaptability are crucial traits for entrepreneurs to overcome challenges and achieve success

- Having a mission to make a positive societal impact can drive business decisions and growth

- Work-life balance is an ongoing process, and prioritizing relationships is essential for personal well-being

- Deep industry knowledge and a commitment to innovation can lead to substantial business growth

- Being honest and providing complete information can set a company apart from its competitors

Chapter Breakdown:

00:55 Welcoming listeners and starting a personal conversation

01:10 Penny's anticipation for a holiday with her children in Cornwall

02:35 Introducing guest Charlie Lamdin and his background

03:30 Best Agent's mission to empower real estate professionals and change industry standards

04:10 Charlie's goal to find homes for all individuals and have a positive social impact

07:05 The inception of Best Agent and challenges faced by Charlie

10:37 Learning to deal with setbacks, people, and the unpredictability of business

13:37 Minimising the influence of other people's decisions and mistakes

18:33 The support Charlie receives from his partner throughout his journey

20:58 How Best Agent sets itself apart from competitors through honesty and complete information

29:17 The importance of work-life balance and prioritizing relationships

33:18 Best Agent's substantial growth attributed to deep industry knowledge and innovation

46:11 Charlie shares a secret that the internet might not know about him (yet)

48:56 Charlie provides contact information for those inspired by his story

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠[email protected]⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠

Revolutionising Sports Nutrition for Golf & Beyond with MGP Nutrition - Cat Coleman

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Guest Cat Coleman of MPG Nutrition (mgpnutrition.com). Produced by Connor Wells (⁠connorwells.com⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

Key Takeaways:

- MGP Nutrition has revolutionized sports nutrition by offering high-quality, low-sugar, and vegan-friendly products

- Working with a spouse in business can be challenging but also rewarding when sharing successes

- Focusing on product quality and customer satisfaction is key to building a successful brand

- Promoting gender equality and diversity in a male-dominated industry is crucial for progress

- Sustainability and eco-friendly packaging are becoming increasingly important in the sports nutrition industry

Chapter Breakdown:

00:03 Introduction to "Diaries of Badass Bosses" podcast

00:55 Welcoming Cat Coleman, co-founder of MGP Nutrition

03:04 MGP Nutrition's revolutionary sports nutrition products

04:44 MGP's development process and unique selling points

05:43 Challenges and rewards of working with a spouse in business

10:25 Recognition through industry awards and focus on quality

12:20 MGP Nutrition's unique approach to reducing sugar in hydration products

14:11 The importance of offering vegan options for on-the-go nutrition

17:17 The story behind MGP Nutrition's founding and expansion challenges

23:29 Commitment to gender equality in the workplace and golf industry

27:13 The intricate process of product creation and consistency

31:07 Customer loyalty through rewards program and excellent service

33:09 Focus on sustainability and encouraging recycling among clients

37:26 Challenging industry norms and promoting gender equality

39:25 The impact of customer feedback and dissolving stereotypes

42:53 Upcoming eco-friendly packaging and future sustainability plans

44:19 Cat's best business accomplishment, productivity, and personal fact

46:12 Directing audience to MGP Nutrition's website for more information (linked above)

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠[email protected]⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠

Uncovering the Secrets of Viral Content and Creative Entrepreneurship as a Photographer, Videographer and Podcast Producer - Connor Wells

Produced by Connor Wells (⁠connorwells.com⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their trails to success. From startups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.

In this episode of "Diaries of Badass Bosses," hosts Penny and Tigz interview our podcast producer, Connor Wells, about his journey as a commercial and lifestyle photographer, podcast producer, video editor, and videographer. The conversation delves into the challenges and unpredictability of creating viral content, Connor's own podcast, the effects of AI on the creative industry, and his aspirations for establishing a creative space for professionals. They share anecdotes, personal stories, and Connor offers advice to other creatives about posting work online and maintaining productivity.

Key Takeaways:

Chapter Breakdown:

00:00 Introduction to the "Diaries of Badass Bosses" podcast

00:39 Defining a badass boss and what the series will cover

00:55 Introducing the episode's guest, podcast producer Connor Wells

02:06 Anecdote about a video unexpectedly going viral on social media

03:44 Overview of Connor Wells' professional background

05:00 Connor's work history and approach to content creation

09:16 Sharing personal experiences with the unpredictability of viral content

13:02 Connor's thoughts on using AI for creative content and its impact on the industry

20:00 Exploring collaboration with brands and building client relationships

23:59 Encouragement for creators to show up on camera and its benefits

29:00 Connor's future projects, including potential online courses

38:58 Hypothetical scenario: What Connor would do with an unexpected sum of money

42:18 Connor's best business accomplishment and sources of motivation

45:47 Episode conclusion, acknowledgments, and sign-off from the hosts

You can also find us on Instagram ⁠@diariesofbadassbosses⁠, Facebook at ‘⁠DOBB Podcast⁠’ and LinkedIn at ‘⁠Diaries Of Badass Bosses⁠’.

Subscribe to our podcast on ⁠Spotify⁠/⁠YouTube⁠/⁠Apple Podcasts⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:

Penny Joyner-Platt – ⁠[email protected]⁠ Insta: ⁠@the.plattform⁠ Facebook: ⁠The.Plattform⁠ LinkedIn: ⁠Penny Joyner-Platt⁠

Tigz Rice – ⁠[email protected]⁠ Insta: ⁠@tigzrice.branding⁠ ⁠@tigzrice⁠ Facebook: ⁠Branding By Tigz Rice⁠, ⁠Boudoir By Tigz Rice⁠ LinkedIn: ⁠Tigz Rice⁠

Connor Wells – ⁠[email protected]⁠ Insta: ⁠@cjw_hq⁠ Facebook: ⁠Connor Wells⁠ LinkedIn: ⁠Connor Wells⁠

For Podcast enquiries, contact Penny at: ⁠[email protected]⁠