Every entrepreneur likes to think they are unique — but we actually have a lot in common. Today we explore those commonalities in the 4 types of business owners. As a bonus, you can take an interactive quiz we created to find out your business owner type and learn about the ideal team and resources you need (based on your type) to be successful.

Today’s guest on Diary of a Doer is proof that everyone is capable of redemption. Coss Marte, a former drug kingpin, joins us as CEO/founder of ConBody, a New York City-based fitness company. 

ConBody helps people get into shape, but also employs the formerly incarcerated. Marte came up with the business idea while in solitary confinement. He has been featured everywhere from Good Morning America to Forbes, and given TED Talks in China and Houston.

Being a work-from-home parent has its challenges. And that’s without kids who are home for the summer using the dreaded “B” word — “I’m bored!” Today’s episode outlines my best advice for structuring your summer so that you can make memories with your kids, and keep up with your work schedule. 

In this episode, you’ll hear how I structure my day to include frequent breaks, followed by intense work.

Today’s podcast guest is an “underground secret weapon” that you won’t want to miss. Mike Kim is a former CMO-turned-marketing consultant and business coach, who hosts The Brand You podcast. He’s ghost-written for Donald Miller and done marketing for John Maxwell.

In this episode, you’ll hear Mike get real about pain, change and grief, and how he slows down to work through hardships.

We always hear about the importance of content marketing. But if you are anything like me, I struggle to come up with new ideas for content. During these times — when I’m stuck in my head — I try to just write from the heart. The only problem is that writing from the heart doesn’t always convert.

Content marketing is both an art and a science. We must add value, but also be cognizant of SEO, optimized headlines, our personas and their customer journeys.

If you’ve ever wondered how you can get the word out about your business using free PR — even without a marketing budget — today’s episode is for you. Free PR is one of three pillars that helped Cameron Herold grow revenue for 1-800-GOT-JUNK? from $2 to $106 million.

Customer churn is a concern for everyone in the business world. Acquiring new business is more difficult and time-consuming than keeping current customers happy. Listen to this episode as I talk about customer experience and what you can do to retain and delight those folks who pay for your product or service.

In the past couple of years of being an entrepreneur, I’ve become increasingly aware that my struggle with mental health is not an isolated incident that only I suffer from. As I dig deeper into understanding my own issues, I have found that challenges with depression, bipolar disorder, anxiety, and suicidal ideation affects 73% of entrepreneurs.

Hiring your first employee is such an exciting milestone for many entrepreneurs. It is a sign that you are doing it — you are growing a business that is able to bless others the way it has blessed you. When Chris and I hired our first employee, it renewed our sense of pride and purpose in the work we were doing. I will never forget that feeling.

Humor as a leadership strategy: How it will not only connect you but attract the people you want

Is there a way to incorporate humor in the workplace as a leader? If there is I’d like to know. And, actually, I do have a better understanding of how to implement that strategy after hosting this podcast.