In this episode, James speaks to Catherine Baker who is the author of "Staying the Distance". In this books, Catherine takes a look at the similarities between sporting professionals and business leaders to see the similarities between the two so that we can all understand and learn what works.
You can find Catherine's book on Amazon using this link: https://www.amazon.co.uk/Staying-Distance-lessons-business-leaders/dp/1399405853
And be sure to subscribe to the podcast for more weekly episodes, and finally, if you want to know more about how we can help you achieve sales success visit: https://www.jameswhite.business/