Behind the Screens

Did The Marvels miss the mark? The challenges of the MCU for audiences

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The Marvels unfortunately saw the MCU’s lowest opening weekend box office results, so we take a look at what may be forming challenges for the MCU in audiences’ eyes. We break down who made it out for the film, the reporting cost-per-minute of production, and more on this week’s Behind the Screens.

Topics and times:

  • The Marvels box office overview - 0:45
  • The Marvels audience analysis - 2:01
  • The challenges of the MCU’s scope for audiences - 5:43
  • Cost-per-minute of production - 8:08
  • Disney moves titles beyond 2024 - 9:09
  • Journey to Bethlehem audience analysis - 11:00
  • Box office holdovers - 13:28
  • Next week - 17:02


    • Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter


    Box Office Overview:

    • The Marvels debuted to $47M domestically and $63.3M internationally for a global total of $110.3M.
    • Five Nights at Freddy’s grossed $9M domestically in its third week, and sits at $127.2M cumulatively in the domestic market and $124.7M internationally, so has grossed the $250M global mark.
    • Taylor Swift: The Eras Tour brought in a further $5.9M domestically, and reached an international total of $68.4M for a global cumulative total of $241M.
    • Priscilla made a further $4.8M domestically, bringing its total to $12.7M.
    • Killers of the Flower Moon grossed $4.7M domestically, for a domestic total of $59.9, international total of $66.8M, and global total of $126.7M.
    • The Holdovers meanwhile grossed $3.2M, bringing its total to $4.3M
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