"The money is in the follow up".
I bet yo've heard this, and is true. But how in the world do you do it?
It doesn't mean to call until your prospects buy o tell you they don't want to hear from you again.
How you need to start doing this is as simple as giving something of value to your prospects (a lead magnet) in exchange of their name, email and phone number.
That way you'll have the tools needed to build a relationship with your customers, follow up and close the sale.
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