Dig In

Adam is a President and CEO, board member, best-selling author, and Forbes Business Council member. Through his experience executing a buy-and-build strategy, he has bought and sold more than 100 companies ranging in size from $1M to $1B. Not to mention his private equity cult classics - both of which are #1 Amazon Best Sellers. In this week's episode of Dig In, Ian sits down with Adam to demystify common stories around private equity, connecting these myths to the insights industry at large.

We love to spotlight customer-obsessed founders doing something different in their industry. In this month's Founder's Spotlight, Meagan sat down with Marnie this week to chat all things building a business. Tune in to learn:

- How Marnie bootstrapped the business

- Where the vision behind Thigh Society came from

- How she leveraged industry forums to validate her business qualitatively

- The thoughtful fabric and manufacturing choices that make the products unique (and durable!)

- The issue with shape wear marketing today, and how TS is doing it differently

- Where the brand hopes to go next

Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. She's spent the last couple of decades developing a deep understanding of consumer attitudes and behaviour, alongside marketplace trends, to build consumer-relevant brands. Tune in to this discussion to learn the ways in which Risa fosters out-of-the-box and story-driven thinking in her team members, how she's attempting to 'predict' the future for her customer, in a world that's entirely unpredictable, and more.

John, Co-Founder of Civil Pours, is back again to update us on his entrepreneurial journey. Tune in to learn how he's leveraging Upsiide to build a strong business case for distributors, how they're leveraging the Civil Liberties brand in their new venture, the way he and his partner are differentiating amongst a crowded market, and more.

Clodagh has spent 23 years at Coca-Cola working in innovation and research in the USA, South Africa, and Japan (to name a few places!). Tune in to this discussion to learn how her experience in innovation makes her a better researcher, why she loves out-of-the-box solutions to classic business problems, and more.

Our CEO Paul sits down with Mike Stevens, Founder of InsightPlatforms, to chat about what's going at Ipsos right now (did you read the press release?), Pepsi's creation of PepViz, and the move towards prioritizing behavioural insights.

Walid Benchama, Global Director of Shopper & Channel Insights, sits down with Marcie Connan, EVP at Dig, to chat all things human insight. Tune in this week to learn what Walid's plans are for 2022, why Coke has rebranded their research function to 'human insights', the importance of observational research in a post-Covid world, and more.

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Ian sits down with Ron Tite, Founder of Church+State, to have an honest conversation about the challenges and blessings of being an agency founder.

Joe chats to our Marketing Director, Meagan, about how he's leveraged his 2-decades of experience in CPG research to build his own coaching business. You'll learn how he's approaching coaching in a unique way, the social enterprise that sits at the backbone of his company, and the trends impacting CPG.

This week we've brought Liza Amlani in, Founder at Retail Strategy Group, to chat all things sustainability in retail fashion. Liza has two decades of experience in retail, bringing experience from Ralph Lauren and Accenture to her practice. Amongst her impressive roster of accomplishments is the fact that she's a regular contributor to RetailWire and an industry contributor for Forbes. Needless to say, she's the perfect person to join us to chat about how apparel brands can and should make changes to their supply chain and technology to become more sustainable.