In this week’s Digging In, we bring you what may have been the most dynamic topic yet from this year's MOFB Commodity Conference. Dr. Ted Schroeder is a professor of agriculture economics with Kansas State University. He led the conversation on Mandatory Country of Origin Labeling (M-COOL). Some livestock producers strongly favor the concept while others favor a voluntary system. Dr. Schroeder worked to dial in the conversation to numbers and consumer research in their interest vs buying habits.

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Host: Janet Adkison, Missouri Farm Bureau Director of Public Affairs

Guest: Ted Schroeder, Kansas State University Professor of Agriculture Economics

Producer: Jacob King, Missouri Farm Bureau Video & Audio Media Specialist