Digging Into the Pet Industry™

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Are businesses that don't allow dogs at their establishment missing out on more revenue? This and many more questions about the pros and cons of making more spaces dog friendly are answered in this episode with Ginny Munger Kahn of LI-DOG. 

Learn more about LI-DOG and how you can get involved in advocating for dogs, dog owners, and dog-friendly spaces here: https://lidog.org/

Grab your calendar here: 2023 Pet Industry Events Calendar

Subscribe to our Pet Events Newsletter:

https://americanpetprofessionals.com/subscribe-here/

Submit a pet event for our Pet Events Newsletter:

https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/

Get our 75+ Pet Podcasts Workbook & Guide!

Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

Click here to get yours!

Learn more about American Pet Professionals by going to:

www.AmericanPetProfessionals.com

Support the show

If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

Music: "You Can Do More" by lemonmusicstudio

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Have you been wanting to get into the pet industry or perhaps change your career path within the pet industry?  If you're searching for your place to shine in this industry, listen in as Nancy breaks down how to discover what you truly want to do in the pet industry and when you should take that big leap.

Download our Pet Business Workbook today to help guide you as you start your journey into the Pet Industry!

https://lp.constantcontactpages.com/su/Wdo7zEn/PetBusinessWorksheet

Grab your calendar here: 2023 Pet Industry Events Calendar

Subscribe to our Pet Events Newsletter:

https://americanpetprofessionals.com/subscribe-here/

Submit a pet event for our Pet Events Newsletter:

https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/

Get our 75+ Pet Podcasts Workbook & Guide!

Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

Click here to get yours!

Learn more about American Pet Professionals by going to:

www.AmericanPetProfessionals.com

Support the show

If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

Music: "You Can Do More" by lemonmusicstudio

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Have you ever wanted to land your product, service, or pet non-for-profit a spot on the TODAY Show? Perhaps you've had your eye on another large-scale, live TV production that you would love to have your pet business featured on. In this episode, Nancy Hassel tells us how she landed on the TODAY Show and gives us practical tips on how to prepare, what to say, and so much more! 

Grab your calendar here: 2023 Pet Industry Events Calendar

Subscribe to our Pet Events Newsletter:

https://americanpetprofessionals.com/subscribe-here/

Submit a pet event for our Pet Events Newsletter:

https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/

Get our 75+ Pet Podcasts Workbook & Guide!

Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

Click here to get yours!

Learn more about American Pet Professionals by going to:

www.AmericanPetProfessionals.com

Support the show

If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

Music: "You Can Do More" by lemonmusicstudio

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Ever had an idea for a pet product that could change the world as we know it? (Or at least the pet industry). If so, this episode is for you! Nancy Hassel outlines why customer focus groups are essential and give us focus group examples on how we can gain valuable insight and feedback on our idea for little to no cost.

This is the very first episode in our NEW Pet Industry 101™  Series!

Grab your calendar here: 2023 Pet Industry Events Calendar

Pet Product Video on TikTok!

Subscribe to our Pet Events Newsletter:

https://americanpetprofessionals.com/subscribe-here/

Submit a pet event for our Pet Events Newsletter:

https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/

Get our 75+ Pet Podcasts Workbook & Guide!

Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

Click here to get yours!

Learn more about American Pet Professionals by going to:

www.AmericanPetProfessionals.com

Support the show

If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

Music: "You Can Do More" by lemonmusicstudio

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How did dog mom and manager, Jodie Keisel, and her chorkie Miley Jo break into the canine influencer, model, and fashion space? In this episode, Jodie shares with us the story of how they started, as well as tips on how to gauge if your dog is a good fit for the canine fashion and modeling world, how to maintain a consistent social media presence, and mistakes to avoid when approaching brand deals as an influencer.

Follow Jodie and Miley Jo's career here:

Website https://mileyjothechorkie.com/

Instagram https://instagram.com/miley_jo_the_chorkie

Grab your calendar here: 2023 Pet Industry Events Calendar

Subscribe to our Pet Events Newsletter:

https://americanpetprofessionals.com/subscribe-here/

Submit a pet event for our Pet Events Newsletter:

https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/

Get our 75+ Pet Podcasts Workbook & Guide!

Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

Click here to get yours!

Learn more about American Pet Professionals by going to:

www.AmericanPetProfessionals.com

Support the show

If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

Music: "You Can Do More" by lemonmusicstudio

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In this episode, Nancy chats with us about setting goals for our pet businesses, the importance of support systems, and the importance of accountability for our goals.

Share this podcast and help us get to 10K Downloads! https://www.linkedin.com/events/helpusgetourpodcast-digginginto7046918842303864832/ 

Grab your calendar here: 2023 Pet Industry Events Calendar

Subscribe to our Pet Events Newsletter:

https://americanpetprofessionals.com/subscribe-here/

Submit a pet event for our Pet Events Newsletter:

https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/

Get our 75+ Pet Podcasts Workbook & Guide!

Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

Click here to get yours!

Learn more about American Pet Professionals by going to:

www.AmericanPetProfessionals.com

Support the show

If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

Music: "You Can Do More" by lemonmusicstudio

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We all know that following up with our customers and clients is important. You may be capturing your customer's email address, but what can you do to go a step further and stand out in your industry without spending a lot of time or money? In this episode, Nancy gives us actionable tips on how to intentionally and easily follow up with customers.

Grab your calendar here: 2023 Pet Industry Events Calendar

Subscribe to our Pet Events Newsletter:

https://americanpetprofessionals.com/subscribe-here/

Submit a pet event for our Pet Events Newsletter:

https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/

Get our 75+ Pet Podcasts Workbook & Guide!

Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

Click here to get yours!

Learn more about American Pet Professionals by going to:

www.AmericanPetProfessionals.com

Support the show

If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

Music: "You Can Do More" by lemonmusicstudio

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Video is an extremely effective and engaging way to communicate with the pet parents that you serve. However, many of us suffer from the fear of being on video.  In this episode, Nancy Hassel tells us how she overcame her fears, and how you can too. 

Grab your calendar here: 2023 Pet Industry Events Calendar

Subscribe to our Pet Events Newsletter:

https://americanpetprofessionals.com/subscribe-here/

Submit a pet event for our Pet Events Newsletter:

https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/

Get our 75+ Pet Podcasts Workbook & Guide!

Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

Click here to get yours!

Learn more about American Pet Professionals by going to:

www.AmericanPetProfessionals.com

Support the show

If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

Music: "You Can Do More" by lemonmusicstudio

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Is copywriting and digital marketing worth it for pet businesses to invest in? Claudia Cesarotti answers this question and more, such as "How many blog posts do you need per month to be ranked by Google?" and "What types of copywriting and digital marketing are most suitable for pet industry businesses?"

Learn more about Claudia Cesarotti and Your Copywriting Solution here: Yourcopywritingsolution.com

https://www.linkedin.com/in/claudia-cesarotti-pet-industry-content-writer

Grab your calendar here: 2023 Pet Industry Events Calendar

Subscribe to our Pet Events Newsletter:

https://americanpetprofessionals.com/subscribe-here/

Submit a pet event for our Pet Events Newsletter:

https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/

Get our 75+ Pet Podcasts Workbook & Guide!

Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

Click here to get yours!

Learn more about American Pet Professionals by going to:

www.AmericanPetProfessionals.com

Support the show

If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

Music: "You Can Do More" by lemonmusicstudio

Send a text

Who is your pet product or service for? Part of finding your ideal audience and community is realizing that not everyone is your customer, and that's okay. In this episode, Nancy gives us actionable tips and thought-provoking questions to discover our ideal audience or target market so that we can market our pet businesses more effectively.

Grab your calendar here: 2023 Pet Industry Events Calendar

Subscribe to our Pet Events Newsletter:

https://americanpetprofessionals.com/subscribe-here/

Submit a pet event for our Pet Events Newsletter:

https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/

Get our 75+ Pet Podcasts Workbook & Guide!

Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

Click here to get yours!

Learn more about American Pet Professionals by going to:

www.AmericanPetProfessionals.com

Support the show

If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

Music: "You Can Do More" by lemonmusicstudio