Digging Into the Pet Industry™

Digging Into the Pet Industry™

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Digging Into the Pet Industry™ episodes

  • #34: Why Market Research Matters With Maria Supple of Posh Dog Life

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    What paves the way for a successful pet business? Maria Supple shares how she combined her previous experience in journalism and the fashion industry with studious market research to create and launch her one-of-a-kind luxury dog boutique: Posh Dog Life

    You can learn more about Maria and the luxurious apparel curated by Posh Dog Life here: poshdoglife.com

    Grab your calendar here: 2023 Pet Industry Events Calendar

    Subscribe to our Pet Events Newsletter:

    https://americanpetprofessionals.com/subscribe-here/

    Submit a pet event for our Pet Events Newsletter:

    https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/


    Get our 75+ Pet Podcasts Workbook & Guide!

    Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

    Click here to get yours!


    Learn more about American Pet Professionals by going to:

    www.AmericanPetProfessionals.com







    Support the show

    If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

    Music: "You Can Do More" by lemonmusicstudio

    50 min
  • #33: Gearing Up for Global Pet Expo

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    Will you be attending the Global Pet Expo in Orlando? We would love to see you there! In this episode, Nancy gives us tips on preparing for the Global Pet Expo, what to expect, and how to make the most of your time there. Whether you're an exhibitor, a buyer, or a media professional, this episode will prepare you for an exciting and fruitful show!

    Learn more about Global Pet Expo in Orlando on March 22-24th and how to attend here: https://www.globalpetexpo.org/

    Grab your calendar here: 2023 Pet Industry Events Calendar

    Subscribe to our Pet Events Newsletter:

    https://americanpetprofessionals.com/subscribe-here/

    Submit a pet event for our Pet Events Newsletter:

    https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/


    Get our 75+ Pet Podcasts Workbook & Guide!

    Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

    Click here to get yours!


    Learn more about American Pet Professionals by going to:

    www.AmericanPetProfessionals.com



    Support the show

    If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

    Music: "You Can Do More" by lemonmusicstudio

    14 min
  • #32: The Invention of Protective Dog Vests With Michael Caruso of Raptor Shield

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    In this episode, Michael Caruso shares how, after a harrowing incident, he and his brother came up with the idea for Raptor Shield, a protective vest for small dogs to protect against hawks, coyotes, and other predators. Michael gives us the inside scoop on the design process, what he's learned about marketing, and how Raptor Shield builds strong relationships with their customers.

    Learn more about Michael and how Raptor Shield helps protect dogs from birds of prey here: www.raptorshield.com

    Grab your calendar here:
    2023 Pet Industry Events Calendar

    Subscribe to our Pet Events Newsletter:

    https://americanpetprofessionals.com/subscribe-here/

    Submit a pet event for our Pet Events Newsletter:

    https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/


    Get our 75+ Pet Podcasts Workbook & Guide!

    Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

    Click here to get yours!


    Learn more about American Pet Professionals by going to:

    www.AmericanPetProfessionals.com





    Support the show

    If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

    Music: "You Can Do More" by lemonmusicstudio

    35 min
  • #31: How To Become a Speaker

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    Ever thought about becoming a public speaker to share your pet expertise and promote your pet business? In this episode, Nancy Hassel, Founder and President of American Pet Professionals, shares the practical steps you can take to become a speaker, whether you're excited and ready to go or need some encouragement.

    Want to know more?  Get our How to Become a Speaker in the Pet Industry Workbook & Guide here:
    https://americanpetprofessionals.com/speaker/

    Grab your calendar here:
    2023 Pet Industry Events Calendar

    Subscribe to our Pet Events Newsletter:
    https://americanpetprofessionals.com/subscribe-here/

    Submit a pet event for our Pet Events Newsletter:
    https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/


    Get our 75+ Pet Podcasts Workbook & Guide!

    Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

    Click here to get yours!


    Learn more about American Pet Professionals by going to:

    www.AmericanPetProfessionals.com



    Support the show

    If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

    Music: "You Can Do More" by lemonmusicstudio

    20 min
  • #30: Running 3 Pet Businesses at Once With Vasi Siedman of PetPix World

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    How does Vasi Seidman run a pet photography business, a top-rated podcast, AND a pet magazine? Listen to this episode as we dig into how she built these businesses and how she takes time for herself and for spending time with her family amidst running 3 growing pet businesses.

    Places to connect with & learn more about Vasi:
    https://www.petpixworld.com

    https://www.instagram.com/petpix_world

    https://www.facebook.com/groups/2572663666294133

    https://www.facebook.com/vasi.siedman


    Grab your calendar here: 2023 Pet Industry Events Calendar

    Subscribe to our Pet Events Newsletter:

    https://americanpetprofessionals.com/subscribe-here/

    Submit a pet event for our Pet Events Newsletter:

    https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/


    Get our 75+ Pet Podcasts Workbook & Guide!

    Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

    Click here to get yours!


    Learn more about American Pet Professionals by going to:

    www.AmericanPetProfessionals.com



    Support the show

    If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

    Music: "You Can Do More" by lemonmusicstudio

    35 min
  • #29: Strategies for Customer Retention With Emily Lagasse & Tyler Craig of Blustream

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    Listen as Emily Lagasse & Tyler Craig of Blustream discuss an innovative new software to help pet businesses retain customers and drive repeat purchases while decreasing returns and negative reviews. They discuss personalized SMS marketing strategies that help you to build long-lasting relationships with the pet parents who buy your products or frequent your store.   

    Learn more about Blustream here: https://www.blustream.io

    Grab your calendar here:
    2023 Pet Industry Events Calendar

    Subscribe to our Pet Events Newsletter:

    https://americanpetprofessionals.com/subscribe-here/

    Submit a pet event for our Pet Events Newsletter:

    https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/


    Get our 75+ Pet Podcasts Workbook & Guide!

    Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

    Click here to get yours!


    Learn more about American Pet Professionals by going to:

    www.AmericanPetProfessionals.com







    Support the show

    If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

    Music: "You Can Do More" by lemonmusicstudio

    40 min
  • #28: Why PR Is Important With Mary Tan of Whisker Media

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    What exactly is public relations and why is it important for businesses in the pet industry? In this podcast, Mary Tan of Whisker Media shares her journey from being a journalist herself to now helping pet businesses get media coverage! If you'd love to be in the press, listen in as Mary shares with us how to lay the groundwork and prepare for success.

    Learn more about Mary and Whisker Media here:
    https://www.whiskermedia.com

    Grab your calendar here: 2023 Pet Industry Events Calendar

    Subscribe to our Pet Events Newsletter:

    https://americanpetprofessionals.com/subscribe-here/

    Submit a pet event for our Pet Events Newsletter:

    https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/


    Get our 75+ Pet Podcasts Workbook & Guide!

    Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

    Click here to get yours!


    Learn more about American Pet Professionals by going to:

    www.AmericanPetProfessionals.com





    Support the show

    If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

    Music: "You Can Do More" by lemonmusicstudio

    54 min
  • #27: Cat Industry Opportunities With Sherry Cassin of Meow Mini Mart

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    Have you ever thought about whether or not a cat business could be profitable? About whether or not there is a demand for a cat-centric store? Sherry Cassin of Meow Mini Mart shares her answers to these questions, as well as her story of going from the fashion world to the online cat store space.

    You can learn more about Sherry, Meow Mini Mart, and how they help cat rescue organizations here: www.meowminimart.com

    Grab your calendar here: 2023 Pet Industry Events Calendar

    Subscribe to our Pet Events Newsletter:

    https://americanpetprofessionals.com/subscribe-here/

    Submit a pet event for our Pet Events Newsletter:

    https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/


    Get our 75+ Pet Podcasts Workbook & Guide!

    Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

    Click here to get yours!


    Learn more about American Pet Professionals by going to:

    www.AmericanPetProfessionals.com





    Support the show

    If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

    Music: "You Can Do More" by lemonmusicstudio

    41 min
  • #26: How to Become a Pet Photographer With Richie Schwartz of Pets Photography Studio

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    In this episode, Richie Schwartz of Pets Photography Studio shares with us his best tips for pet photography and insights on what it takes to launch a successful pet photography business. 

    Learn more about Richie and Pets Photography Studio here: http://www.petsphotography.com/

    Grab your calendar here:
    2023 Pet Industry Events Calendar

    Subscribe to our Pet Events Newsletter:

    https://americanpetprofessionals.com/subscribe-here/

    Submit a pet event for our Pet Events Newsletter:

    https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/


    Get our 75+ Pet Podcasts Workbook & Guide!

    Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

    Click here to get yours!


    Learn more about American Pet Professionals by going to:

    www.AmericanPetProfessionals.com

    Support the show

    If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

    Music: "You Can Do More" by lemonmusicstudio

    49 min
  • #25: Why Feed Raw Dog Food? With Robert Tucker of The K9 Shop

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    Raw dog food has been steadily increasing in popularity. Why are more and more dog parents and holistic vets switching to raw diets for thier dogs? In this episode, Robert Tucker, Co-owner and Founder of The K9 Shop, shares with us how he went from one chest freezer in his garage to opening several raw dog food franchises. He also shares with us his reasons for feeding raw dog food and how he helps his customers do just that.

    Learn more about Robert Tucker and The K9 Shop here:  www.thek9shop.com

    Grab your calendar here:
    2023 Pet Industry Events Calendar

    Subscribe to our Pet Events Newsletter:

    https://americanpetprofessionals.com/subscribe-here/

    Submit a pet event for our Pet Events Newsletter:

    https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/


    Get our 75+ Pet Podcasts Workbook & Guide!

    Over 20 pages of content, information, checklists,  & our list of 75+ Pet Podcasts.

    Click here to get yours!


    Learn more about American Pet Professionals by going to:

    www.AmericanPetProfessionals.com



    Support the show

    If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!

    Music: "You Can Do More" by lemonmusicstudio

    34 min

About Digging Into the Pet Industry™

From the publisher's feed

Welcome to Digging Into the Pet Industry™ Podcast helping you navigate and learn about the $150+ Billion Dollar Pet Industry! Brought to you by American Pet Professionals® (APP) – the only…