1. Understanding the New Regulations: Learn about the latest federal regulations on digital accessibility and how they impact schools, including a clear breakdown of what "WCAG 2.1 level AA" really means and why it matters.
2. The Four Key Principles of Accessibility: Discover the four core principles—perceivable, operable, understandable, and robust—and how these apply specifically to school communication and social media.
3. Practical Tips for Social Media Compliance: Get actionable tips to ensure your social media content meets accessibility standards, from alt text for images to handling emojis and using AI for support.
4. The Importance of Accessible Content: Hear why accessible content isn't just about compliance but also about making sure your message reaches everyone—and how this aligns with your communication goals.

SPECIAL GUEST

Emily F. Popek, APR

Vice President, Strategic Communications

Nichols Strategies, California

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/emily-f-popek/ 

Twitter/X: @EmilyPopek

Website: https://nicholsstrategies.com/ 

Twitter/X: https://x.com/nicholsstrat   

LinkedIn: https://www.linkedin.com/company/nichols-strategies/ 

YouTube: https://www.youtube.com/channel/UCAgfCvRLmrIIDXiFPw2Jl1A 

USEFUL INFORMATION

• Overview of the new federal rule on accessibility. This page spells out the standards, the timeline, and the exceptions.
• Go-to resource for understanding the WCAG standards - w3.org
• Follow this page for tips on creating accessible content - https://www.facebook.com/a11yawareness and join this private Facebook group - https://www.facebook.com/groups/110948031049165 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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