Marketplace Tech

Digital ad spending streams past traditional TV


Listen Later

This week, media executives have been busy trying to impress advertisers at the annual “upfronts,” where major TV networks showcase their stars, new programs and the potential size of their audiences. It’s a show in its own right. “Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC’s upfront Monday. But this year, Big Tech is looking to cash in. Marketplace’s Lily Jamali spoke about it with Reuters reporter Sheila Dang, who said ad spending on digital has surpassed that of traditional TV for the first time.

The next $50,000 in donations to Marketplace will be matched, thanks to a generous gift from Dr. Joe Rush of Florida. Give now and double your impact.

 

...more
View all episodesView all episodes
Download on the App Store

Marketplace TechBy Marketplace

  • 4.4
  • 4.4
  • 4.4
  • 4.4
  • 4.4

4.4

77 ratings


More shows like Marketplace Tech

View all
Planet Money by NPR

Planet Money

30,609 Listeners

Marketplace by Marketplace

Marketplace

8,801 Listeners

Marketplace Morning Report by Marketplace

Marketplace Morning Report

941 Listeners

Marketplace All-in-One by Marketplace

Marketplace All-in-One

1,390 Listeners

Marketplace Tech by Marketplace

Marketplace Tech

1,290 Listeners

Motley Fool Hidden Gems Investing by The Motley Fool

Motley Fool Hidden Gems Investing

3,228 Listeners

WSJ Your Money Briefing by The Wall Street Journal

WSJ Your Money Briefing

1,713 Listeners

Pivot by New York Magazine

Pivot

9,724 Listeners

WSJ Tech News Briefing by The Wall Street Journal

WSJ Tech News Briefing

1,649 Listeners

Make Me Smart by Marketplace

Make Me Smart

5,480 Listeners

The Daily by The New York Times

The Daily

113,121 Listeners

Bold Names by The Wall Street Journal

Bold Names

1,448 Listeners

The Indicator from Planet Money by NPR

The Indicator from Planet Money

9,556 Listeners

Composers Datebook by American Public Media

Composers Datebook

10 Listeners

Piano Puzzler by American Public Media

Piano Puzzler

35 Listeners

Hard Fork by The New York Times

Hard Fork

5,576 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

16,525 Listeners