Marketplace Tech

Digital ad spending streams past traditional TV


Listen Later

This week, media executives have been busy trying to impress advertisers at the annual “upfronts,” where major TV networks showcase their stars, new programs and the potential size of their audiences. It’s a show in its own right. “Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC’s upfront Monday. But this year, Big Tech is looking to cash in. Marketplace’s Lily Jamali spoke about it with Reuters reporter Sheila Dang, who said ad spending on digital has surpassed that of traditional TV for the first time.

The next $50,000 in donations to Marketplace will be matched, thanks to a generous gift from Dr. Joe Rush of Florida. Give now and double your impact.

 

...more
View all episodesView all episodes
Download on the App Store

Marketplace TechBy Marketplace

  • 4.4
  • 4.4
  • 4.4
  • 4.4
  • 4.4

4.4

71 ratings


More shows like Marketplace Tech

View all
Marketplace Tech by Marketplace

Marketplace Tech

1,265 Listeners

WSJ Tech News Briefing by The Wall Street Journal

WSJ Tech News Briefing

1,642 Listeners

Marketplace Morning Report by Marketplace

Marketplace Morning Report

882 Listeners

Marketplace by Marketplace

Marketplace

8,651 Listeners

Planet Money by NPR

Planet Money

30,940 Listeners

Marketplace All-in-One by Marketplace

Marketplace All-in-One

1,357 Listeners

Composers Datebook by American Public Media

Composers Datebook

10 Listeners

Piano Puzzler by American Public Media

Piano Puzzler

38 Listeners

Make Me Smart by Marketplace

Make Me Smart

5,496 Listeners

Bold Names by The Wall Street Journal

Bold Names

1,445 Listeners

The Indicator from Planet Money by NPR

The Indicator from Planet Money

9,547 Listeners

This Is Uncomfortable by Marketplace

This Is Uncomfortable

3,597 Listeners

Hard Fork by The New York Times

Hard Fork

5,414 Listeners

How We Survive by Marketplace

How We Survive

1,323 Listeners

Financially Inclined by Marketplace

Financially Inclined

82 Listeners

Everybody in the Pool by Molly Wood

Everybody in the Pool

221 Listeners

WSJ's Take On the Week by The Wall Street Journal

WSJ's Take On the Week

132 Listeners