The MadTech Podcast

Digital Advertising in 2024: Who’s in Charge?


Listen Later

In an industry which is constantly changing and getting more complex and more competitive, who is calling the shots? Is the power dynamic shifting and whose responsibility is it to shape the future of digital advertising? 

In this special episode, Karan Singh from Microsoft Advertising, Simon Peel from Haleon and Michelle Hobbs from Publicis Media join ExchangeWire COO, Lindsay Rowntree, to share their insights and opinions on the evolving consumer expectations on advertisers for better online experiences, the critical need for strong relationships and collaborations across the supply chain, the ongoing importance of privacy, security and transparency, the opportunity for ad tech to thrive beyond the big dominators, and the drive for diversity, equity and inclusion, and sustainability in the future of digital advertising. 
...more
View all episodesView all episodes
Download on the App Store

The MadTech PodcastBy ExchangeWire

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like The MadTech Podcast

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,297 Listeners

Pivot by New York Magazine

Pivot

9,751 Listeners