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Film and TV companies are competing harder than ever for audience attention as streaming, gaming, and short-form video keep pulling viewers away from traditional TV and theatrical releases. With box office recovery still uneven, studios are spending more on tentpoles, sports rights, and original programming while platforms like Netflix, YouTube, and FAST services fight for the same time, subscriptions, and ad dollars.
The entertainment industry is facing a major shift as film and TV companies compete for attention across theatrical, streaming, gaming, and social platforms. U.S. box office sales remain below pre-pandemic highs even as 2026 tentpoles are expected to lift totals, while rising ticket prices are masking softer attendance and a stronger move toward streaming for adult-skewing films. At the same time, studios and platforms are pouring money into original programming, live sports, and subscription growth, with Disney, Netflix, and other major players using bigger content budgets to defend their positions in a crowded market.
Streaming now dominates viewing habits, while YouTube, FAST services like Tubi and Pluto TV, and short-form video have become central to the fight for audience time. Artificial intelligence is adding another layer of disruption, with tools like OpenAI’s Sora and Google’s Veo 3 flooding feeds with generated video and raising concerns about AI slop and content quality. In Europe, the audiovisual market continues to grow, but rights and royalties for creators remain uneven, adding another pressure point to an industry already being reshaped by platform power, global competition, and changing consumer behavior.
Ginger Liu is the founder of Hollywood PR agency, Ginger Media & Entertainment, journalist and researcher on technology and entertainment, an MFA photographer and filmmaker, and host of the podcast Digital Afterlife: Hollywood & AI Tech
Digital Afterlife News: Dead Celebrities, Dead Relatives, AI industry set for significant growth.
Google’s Sweetwater explores how AI turns grief into a new kind of memory.
Character.ai blocks teenagers from chatting with its AI bots amid safety concerns.
Ginger Liu is the founder of Hollywood PR agency, Ginger Media & Entertainment, journalist and researcher on technology and entertainment, an MFA photographer and filmmaker, and host of the podcast Digital Afterlife: Hollywood & AI TechTechnologyArtificial IntelligenceMental HealthStartup
HumanX took over San Francisco this week, drawing more than 6,500 attendees, with an impressive 60% at VP level or above, alongside 400+ sponsors, 300+ speakers, and a packed media presence of 350 journalists. Held across several days in April 2026, the event brought together some of the biggest names shaping AI right now. Speakers and participants included leaders and voices from companies such as OpenAI, NVIDIA, Google DeepMind, Microsoft, and Meta, alongside a surge of fast-rising startups entering film, media, healthcare, and enterprise AI.
Ginger Liu is the founder of Hollywood PR agency, Ginger Media & Entertainment, a journalist and researcher on visual media technology and entertainment, an MFA photographer and filmmaker, and host of the podcast Digital Afterlife: Hollywood & AI Tech
AI revolution in film and TV production and industry future report
AI is boosting productivity by 5–10% in development and pre‑production (visual pitches, script breakdowns, A/B story testing, and shot lists), with potential expansion into physical production (virtual sets, fewer reshoots) and post‑production (VFX, clipping, dubbing, faster workflows). Up to 20% of U.S. original content spend — about $10 billion by 2030 — could be addressable, with distributors capturing most of the value through margins as producers fragment.
SAG-AFTRA eyes studio tax on digital performers amid unstoppable rise of AI
Autodesk sues Google over AI-powered movie-making software
Amazon plans AI push to accelerate TV and film production
AI loops cause cultural stagnation with no new data
AI set to transform cinema operations from scheduling to box office forecasting
AI to make linear TV and streaming feel like a mood-shifting platform
Ginger Liu is the founder of Hollywood PR agency, Ginger Media & Entertainment, journalist and researcher on technology and entertainment, an MFA photographer and filmmaker, and host of the podcast Digital Afterlife: Hollywood & AI Tech
AI set to reshape film and TV production from script to screen.
Artificial intelligence promises to revolutionise every phase of television and film production, potentially transforming not just how stories are told, but who gets to tell them. As demand for video content surges, US adults now spend almost seven hours daily watching across platforms, stagnant budgets, lengthy production schedules, and fierce competition for viewers’ increasingly fragmented attention challenge traditional media.
Amazon Prime Video introduces AI-powered video recaps for original series
New Dutch AI time‑travel series from Tilly Norwood creators
Beta Film launches AI startup Chapter41 with industry veterans
Kevin Reilly to helm AI startup Kartel as entertainment and tech worlds converge
Disney+ eyes user-generated AI videos despite IP lawsuits
Amazon Prime Video introduces AI-powered video recaps for original series
Eros Innovation raises $150m to power AI media platform
Ginger Liu is the founder of Hollywood PR agency, Ginger Media & Entertainment, journalist and researcher on technology and entertainment, an MFA photographer and filmmaker, and host of the podcast Digital Afterlife: Hollywood & AI Tech
ByteDance promises safeguards for Seedance AI tool, AMC Theatres pulls AI short film ‘Thanksgiving Day’ after online backlash, Streaming viewers want AI assistance but not AI-generated content.
At a screening of ElevenLabs’ Chroma Awards-winning AI short films, entries struggled under cinema lights, exposing immature technology and artificial narratives despite bold creative efforts. The limitations were clear: too crude for cinema beyond smartphone fodder. Days later, ByteDance unveiled Seedance 2.0 online, winning instant praise from enthusiasts while prompting panic and legal threats from Netflix, Warner Bros Discovery, Disney, and Paramount over its uncanny IP recreation.
Hollywood studios across the industry are grappling with their growing reliance on artificial intelligence, from post-production enhancements to screenwriting aids. Last year’s Oscar winner, “The Brutalist,” stirred controversy after admitting AI-enhanced actors’ accents. This year, such disclosures have gone quiet, even from the Academy, which maintains a de facto “don’t ask, don’t tell” stance, with every best picture nominee likely touched by AI in production. Artists remain fiercely resistant following the 2023 strikes, screenwriters appear to embrace chatbots, while viral AI demos like the faked Tom Cruise-Brad Pitt fight have circled overblown narratives of Hollywood’s demise.
Ginger Liu is the founder of Hollywood PR agency, Ginger Media & Entertainment, a writer and researcher on technology and entertainment, an MFA photographer and filmmaker, and host of the podcast The Digital Afterlife of Grief.
The death tech industry uses AI and digital tools to create interactive afterlives for the departed. Lifelike AI avatars trained on personal data join "deadbots" that respond via text and voice, with companies building posthumous communication platforms, grief therapy chatbots, and virtual memorial services now valued at over $5B globally. The tech powering digital immortality includes neural networks preserving personalities, blockchain wills for data legacies, and ethical dilemmas around consent, privacy, and the psychology of talking to AI versions of lost loved ones.
Ginger Liu is the founder of Hollywood PR agency, Ginger Media & Entertainment, a writer and researcher on technology and entertainment, an MFA photographer and filmmaker, and host of the podcast The Digital Afterlife of Grief.
AI set to reshape film and TV production from script to screen
Disney+ eyes user-generated AI videos despite IP lawsuits
Kevin Reilly to helm AI startup Kartel as entertainment and tech worlds converge
New Dutch AI time‑travel series from Tilly Norwood creators
Beta Film launches AI startup Chapter41 with industry veterans
Amazon Prime Video introduces AI-powered video recaps for original series
Eros Innovation raises $150m to power AI media platform
Ginger Liu is the founder of Hollywood’s Ginger Media & Entertainment, a writer and researcher on technology and entertainment, an MFA photographer and filmmaker, and host of the podcast Digital Afterlife: Hollywood & Tech.
Startups working in the death tech or grief tech industry have designed different approaches that enable users to communicate with the dead, via text, video, audio, or photorealist avatars. The technology represents a recent shift from photography to artificial intelligence as a tool for remembering the deceased.
Ginger Liu is the founder of Hollywood’s Ginger Media & Entertainment, a writer and researcher on technology and entertainment, an MFA photographer and filmmaker, and host of the podcast The Digital Afterlife of Grief.
The rise of posthumous AI avatars represents a major shift in how technology interacts with death. What began as memorial tools allowing loved ones to interact with digital recreations of the deceased has evolved into an expanding commercial industry. The digital afterlife market is expected to quadruple in the next decade, reaching $80 billion, driven by advances in avatar technology.
Ginger Liu MFA is the founder of Hollywood’s Ginger Media & Entertainment, a writer and researcher on technology and entertainment, a multidisciplinary artist and filmmaker, and host of the podcast The Digital Afterlife of Grief.
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