In this episode of Digital & AI Decoded, Niall Devitt, Elish Bul-Godley, Sinéad Walsh and Denis Jastrzebski discuss what actually makes good content and why audience value, authenticity and clear objectives matter more than simply creating more posts.

They cover customer-focused content, video, user-generated content, content funnels and common mistakes businesses make when they focus on views, likes or constant sales messages instead of building relationships with the right audience.

You’ll also hear practical approaches including content pillars, content calendars, calls to action, custom GPTs and a three-stage approach to using AI for content planning and creation.

View the full episode page and resources

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Let’s work together to grow your organisation

We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites.

Work with Content Plan

In this episode of Digital & AI Decoded, Niall Devitt is joined by Sinéad Walsh and Denis Jastrzebski from Content Plan to discuss why businesses should start with the problem rather than the technology.

They explore why websites, social media advertising and AI tools sometimes fail to deliver results, and why the real issue may relate to customer targeting, messaging, internal processes, skills or available time.

You’ll also hear practical guidance on root cause analysis, customer segments, standard operating procedures and mapping a business workflow before introducing AI or automation.

View the full episode page and resources

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Let’s work together to grow your organisation

We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites.

Work with Content Plan

In this first episode of Digital & AI Decoded, Niall Devitt is joined by Eilish Bul-Godley and Denis Jastrzebski from Content Plan to look at where Irish businesses should start with AI, digital marketing and the tools that are changing everyday work.

They discuss why digital marketing is now simply part of marketing, why customer trust matters more as AI-generated content increases, and how SMEs can begin using AI in practical ways without getting lost in the hype.

You’ll also hear simple explanations of prompts, AI agents, content calendars, customer segments and tools including Canva, Claude and Zapier.

View the full episode page and resources

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Let’s work together to grow your organisation

We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites.

Work with Content Plan