Digital Banter

Known for his Hot Takes (or perhaps we should say, Point of View), Anthony Pierri stands out as arguably the best hook writer on all of LinkedIn. 

In this week's episode of Digital Banter LIVE, we're thrilled to welcome Anthony to the show as we delve into his thoughts on a subject where he confidently asserts a very strong stance: product positioning for early-stage startups. 

Get ready to glean insights from a true expert as we pick Anthony's brain on this crucial aspect of startup strategy.

Over the last 2 years private communities have blown up. With in-person events being dead for a short period, people turned to social media. And then, when social media couldn’t deliver, they turned to private communities.

Now the question becomes, how do we take advantage of those communities?

This week, we're thrilled to have Justin Levy on the show. Justin's extensive experience spans across what feels like every B2B marketing community in existence. Join us as we pick his brain on the power of community, the transformations he's witnessed, and what makes a community truly impactful. 

When people think of ABM, they often believe they need $200K in technology and an additional $200K in media spending. The good news is that this perception is completely inaccurate. In fact, you shouldn't invest a dime in either of these without a concrete strategy and a proof of concept.

Join us this week as we invite Mason Cosby to the show. He will delve deep into how to initiate ABM and execute it effectively, even on a budget.

n B2B land, influencer marketing is still a bit of a head-scratcher for most folks. Just like always, we're kinda slow to jump on the cool stuff we see happening in the D2C world. 

We come up with excuses like our sales cycles are longer, it's hard to measure, it doesn't vibe with our brand, or some other random resistance to change. But guess what? 

There are some B2B brands out there totally killing it by teaming up with influencers and making killer content that actually drives revenue.

This week, we've got Brianna Doe hanging out with us to spill the beans on how these B2B brands are making it big with influencers and how you can dip your toes into the game. Don't miss out!

Trust is really hard to build when nobody knows who you are.  Why would some senior executive trust some random person or brand they don’t know? 

They wouldn’t. And that’s why the Nearbound Playbook matters.

Join us as we delve into the integration of nearbound into your marketing efforts, injecting partner insights into every facet of the customer journey. Discover how nearbound propels revenue growth swiftly and addresses challenges in partnerships, marketing, and sales.

Tune in for insightful discussions on navigating the business landscape with the nearbound advantage!

Building a successful paid media program starts with the right mindset. The most successful advertisers adopt the mindset of investors and carry out their strategies with the precision of scientists.

This week, we're excited to have Silvio Perez, Founder of AdConversion, join us. AdConversion isn't just a B2B training course — it's on a mission to tackle the challenge of training in paid media strategy.

Sure, we'll touch on the tactical aspects of building a paid media program, but what we're really delving into is the often elusive realm of strategy.

Why? Because, let's face it, nailing down a solid strategy can be like navigating uncharted waters. Resources are scarce, and everyone seems to have a different take.

Beyond our discussion, we're opening the floor for your burning questions about paid media. Think of us as your go-to panel for any random paid media queries you might have during the show.

Marketing & Sales Alignment: Despite all the talk, only a handful of companies have it figured out. 

Sometimes, marketing listens to sales calls; occasionally, both teams are tied to the same revenue target. Nevertheless, the leads passed from marketing to sales often fall short in quality, and closing MQLs seems like an insurmountable challenge for the sales team. The lack of cohesion between marketing and sales keeps on giving.

On this week's episode of Digital Banter LIVE, we're thrilled to welcome Lara Erdem from Dreamdata to our show. From what we hear on the streets, she seems to have cracked the code on marketing and sales alignment. 

Join us for this week's episode as we delve into her insights and uncover what genuine marketing and sales alignment truly entails.

Join us this week on Digital Banter Live as we dive deep into the world of B2B event marketing with a fresh perspective. Tim Davidson will be our special guest, and he's here to shatter conventional event strategies and inspire you to take a bold new approach.

Let's face it, most B2B marketers struggle when it comes to events. They invest huge sums in booths, chase after badge scans, and often find themselves questioning the ROI. But not Tim. This week, we're peeling back the curtain on his game-changing strategies for making the most out of B2B events without breaking the bank.

Tim has rewritten the rulebook, and this year, he's waving goodbye to traditional booths and embracing a guerrilla marketing approach. Instead of chasing badge scans, he's placing his focus on delivering content that leaves a lasting impression. 

If you're tired of the same old event routines and want to learn how to extract the maximum value from your B2B events, this show is a must-watch. Get ready to unleash your creativity, break free from the norm, and make your B2B events stand out. Don't miss this opportunity to learn from the best in the business, as we discuss how to make the best out of your B2B events.

Digital Banter LIVE | Redefining Content Marketing with Dan Sanchez

Get ready for an unfiltered conversation like no other. Join us for Digital Banter LIVE, where we don't just talk about the challenges of B2B marketing, we face them head-on. With over 50 podcast episodes under our belt, we're taking the conversation to a whole new level by going live.

In this episode of Digital Banter, we're delving deep into the world of content marketing and how creators are rewriting the rulebook on traditional content strategies. Whether you're already well-versed in creator-led content or just curious to explore its potential, this is your chance to gain valuable insights.

Join Andy, James, and our special guest, Dan Sanchez, as they share fresh ideas and practical takeaways that could transform your content strategy.

Expect actionable takeaways and innovative ideas that can elevate your marketing game. No fluff, no jargon – just real talk about what works. Don't miss out!

What starts with a vent ends with some useful tips.

Many marketers have been asked to do more with less this year. Technically, this should be impossible... and even insulting, I would argue.

Unfortunately, many marketers are able to achieve the same results with less by simply cutting what's not working. But how can we actually do more?

Tune in to this week's episode to find out.