Digital Banter

In this week's episode of Digital Banter' we engage in an eye-opening conversation with the award-winning creative director, Kevin Rapp. Together, we explore the world of B2B creative and how it often falls into the trap of being dull and overly logical, focusing more on selling to companies than connecting with people. We'll challenge the notion of treating B2B audiences as robotic LinkedIn users and delve deep into the emotional side of B2B advertising.

But that's not all. We understand that creative development can be costly, which is why Kevin Rapp shares his winning strategy for crafting cost-effective content systems. These systems are built around the concept of creating content that's not just a one-time use but can be repurposed and reimagined repeatedly. 

In a rapidly evolving B2B landscape where skepticism toward traditional marketing tactics is at an all-time high, a powerful shift is taking place. In this week's episode, we dive into how marketers are winning by adopting a people-first approach.

The buyer's journey is changing. Trust in corporate brands is waning, but people still trust people. Nick and Mark, seasoned experts in people-first strategies, unravel the secrets behind building authentic, trust-driven connections.

Additionally, in this week's episode, we are thrilled to announce our new partnership with Nick & Mark. We're embarking on an exciting content series together called "The People-First Playbook." In this live show, we'll assist brands in constructing people-first integrated marketing campaigns from the ground up!

If you have a campaign in the pipeline, whether it's a product launch or a new piece of pillar content, don't hesitate to reach out to us! We'd be thrilled to feature your campaign on the show and help you transform your strategy into a people-first approach.

Tune in and be part of this dynamic journey toward crafting marketing strategies that prioritize people above all else!

In this week's episode of Digital Banter, top digital marketing voice Tas Bober joins us as we discuss her transition from in-house roles to the agency dark side. Having experienced both perspectives, Tas shares a plethora of insights on how to build effective agency partnerships that drive actual business results.

In this podcast episode, we delve into the world of digital advertising experimentation and share the quick wins and valuable insights we gained over the last quarter. Join us as we discuss the successful strategies we implemented, including the use of emojis, testing new ad types, measurement techniques, and targeting tools. Discover how our experimentation fueled growth and transformed our campaigns across multiple brands. Tune in to gain practical takeaways and learn how innovation and iteration can lead to significant successes in your own advertising efforts. If you're looking to optimize your strategies and achieve quick wins, this episode is a must-listen!

“People buy from people”... That is great, but what does that actually mean? How does it change our strategy?

In this week’s episode, we delve into the essence of this concept and explore actionable steps to leverage it. 

While content strategy traditionally emphasizes messaging, addressing customer pain points, and creating comprehensive Ideal Customer Profile (ICP) and persona documents, there is a crucial piece that often goes overlooked: the messenger. 

We dissect content strategy into four distinct pillars: 

1. Brand Generated Content
2. Market Generated Content… Influencer content?
3. Employee Generated Content
4. Customer Generated Content. 

Join us as we examine the types of content that align with each category and uncover the significance of choosing the right messenger to deliver messages that foster trust. Tune in to gain invaluable insights into building a content strategy that resonates with your audience and establishes lasting trust.

 Absolutely dope podcast episode this week featuring Emir, co-founder of HockeyStack, a groundbreaking B2B marketing attribution tool. 

At just 20 years old, it is amazing what Emir & team have put together.  Their team is an unstoppable force, and I must confess, their accomplishments and creativity  in the b2b marketing world have left me with a little bit of envy. 

But what sets HockeyStack apart? They have a vision of building a media company that not only educates but entertains their target market. Who said marketing can't be fun? 

What's even more impressive is their unwavering focus on product marketing. Their product is exceptional. When you combine that with their innovative  marketing strategies, it's no wonder they are turning heads in the industry.

But here's the best part: HockeyStack fearlessly tackles the "difficult to measure" channels, including their massive social presence on LinkedIn. They believe in going where others shy away, constantly pushing the boundaries of what's possible. 

Join us as we dive deep into the measurement of their own marketing strategy. Trust me, it's an eye-opening discussion that will challenge conventional wisdom. 

As Emir said when we kicked off the episode… “It's gonna be a good one”.. So listen in.

In this episode of Digital Banter, we explore the critical role of marketing in customer retention.

 We discuss strategies for taking your product from a nice-to-have to a must-have, including keeping customers up-to-date on new features, building a community, and tracking product usage. We also discuss the importance of customer loyalty and advocacy programs and how marketing can support the shift towards retention in the B2B industry. Tune in for valuable insights into the relationship between marketing and customer success.

What does it mean to be Customer Centric?  This week Andy talks about what it really means to be customer centric in his guest appearance on the Performance Delivered Podcast.

As a media agency, we've audited countless paid media accounts, and we're here to spill the beans on the common mistakes we've seen across brands.

In this week's podcast episode, we break down those mistakes and share how to fix them. If you're looking for quick wins, it starts with fixing what's broken. Andy and James go into the details on common issues they find across ad targeting, measurement & creative.

In this week's episode of Digital Banter, Scott Konopasek and Brandon Beck  from Mint Measure engage in a lively debate about the role of web analytics in media attribution. Join us as we challenge the traditional approach of using web analytics tools for measuring website performance and media impact.

In this episode, we discuss how we have been brainwashed by Google Analytics to believe that this free tool is the single source of truth for all web analytics reporting and media attribution.  We also dive deep into the future of attribution with detailed discussions around the future of 3rd party cookies, google antitrust lawsuits, and alternative analytics tools