🎙️ The Digital Collective Podcast Episode Title: The Nestle Effect: Collective Corp Files Host: Jarika Moon By: Lunar Innovations

From bottled water to baby formula, chocolate to coffee — Nestlé's reach touches nearly every corner of the globe. But what's the real cost of that convenience? 🌍

In this episode of The Digital Collective, host Jarika Moon peels back the glossy marketing to expose the deeper story behind the world's largest food and beverage corporation.

We'll explore:

💧 The infamous statement from a Nestlé CEO claiming water isn't a human right — and the global backlash that followed.

⚖️ The shocking case of a Colombian union leader's murder and what it reveals about corporate accountability.

🍫 The dark side of baby formula marketing, labor practices, and child labor in cocoa supply chains.

🌿 Nestlé's massive environmental footprint — from water extraction to deforestation and plastic waste.

💡 And finally, ethical alternatives — conscious brands like Divine Chocolate and Alter Eco, plus small roasters and local makers doing things differently.

This episode isn't about guilt — it's about awareness, activism, and informed choices. Because every click, purchase, and campaign we create as marketers and consumers shapes the kind of world we live in.

✨ Knowledge is power, and intention is impact.

Tune in to Nestlé: Global Impact, Marketing, and Ethical Alternatives — a powerful dive into how corporate marketing, human rights, and sustainability collide in the digital age.

Jarika Moon's Socials & Email:

https://linktr.ee/lunarinnovationsdmarketing

🎙️ The Digital Collective Podcast Episode Title: Cycle Synced Society: Menstrual Marketing Host: Jarika Moon By: Lunar Innovations

In this episode of Digital Collective, host Jarika Moon dives deep into a topic that connects biology, branding, and the environment — the menstrual cycle. This conversation isn't just for women. It's for anyone ready to understand how natural rhythms influence human behavior, marketing narratives, and even planetary health. From hormonal shifts to emotional awareness, Jarika unpacks what's really happening throughout the month — and how empathy, education, and ethical marketing can reshape how society views the cycle. You'll hear how menstrual-tracking apps became "data gold mines" for advertisers, how shame-based marketing still drives consumer behavior, and what that means for gender equality and the planet. The episode also explores:

• 🌙 The four phases of the cycle — explained through nature's seasons
• 🩸 The emotional and physical patterns that shape creativity and energy
• 🌎 The environmental cost of disposable menstrual products
• 💰 The economics of period poverty and how marketing fuels inequality
• 🧠 The data and disorders we rarely talk about — PCOS, endometriosis, PMDD

Plus, Jarika offers a heartfelt message for men and partners — teaching how understanding the cycle can deepen relationships through awareness and compassion. As always, The Digital Collective seeks solutions. You'll walk away with sustainable alternatives, transparency about brands and what to look for, and a clearer vision of how marketing can evolve to honor — not exploit — the human body. Tune in, learn, and join the movement toward a more cycle-synced society.

Jarika Moon's Social Links

https://linktr.ee/lunarinnovationsdmarketing

🎙️ The Digital Collective Podcast Episode Title: Government Shutdown 2025: For The Working Class By: Lunar Innovations

Every few years, America hits pause — not by accident, but by design. Behind the headlines, hashtags, and finger-pointing lies a billion-dollar question: who really profits from government shutdowns?

In this episode of The Digital Collective, host Jarika Moon unpacks how political gridlock becomes a marketing strategy — shaping narratives, fueling media profits, and leaving the working class to pick up the tab.

From the history of the very first shutdowns in the 1980s to modern political standoffs branded for social media, "Shutdown Nation" exposes how chaos is crafted, sold, and spun for power.

🎧 Inside this episode:

The surprising origins of U.S. government shutdowns — and why they keep happening

How both parties use digital storytelling, hashtags, and media framing to control the blame

The real-world fallout for workers, families, and small businesses

How shutdowns reveal the business side of American politics — and what that means for digital citizens

What you can do to stay informed and resist manipulation in a media-driven world

🔥 "When the government shuts down, it's not just buildings closing — it's millions of lives paused because power can't play nice."

Links for Jarika Moon & Lunar Innovations:

https://linktr.ee/lunarinnovationsdmarketing

🎙️ The Digital Collective Podcast Episode Title: The Amazon Effect: Collective Corp. Files Host: Jarika Moon By: Lunar Innovations

In this episode of The Digital Collective, host Jarika Moon unpacks the empire that changed how we buy, live, and even think — Amazon. From its humble garage beginnings to its global dominance over retail, cloud computing, healthcare, and entertainment, we explore how one company quietly rewired the world's digital infrastructure.

Jarika takes you through the story behind Amazon's rise — how it mastered psychology to hook our attention, shaped global markets, and blurred the line between convenience and control. You'll hear about the recent AWS outage that disrupted huge parts of the internet, the power of Amazon's ecosystem, and the unseen price we pay for the comfort of one-click shopping.

But this episode isn't just critique — it's a call to consciousness. Together, we'll rethink what it means to consume in the digital age, rediscover local alternatives, and imagine a future where innovation and integrity coexist.

Whether you're a marketer, creator, or conscious consumer, The Amazon Effect will make you question how much power we've handed over — and what it might take to reclaim it.

Tune in, Luminaries. Let's decode the machine behind modern convenience.

Digital Collective - Jarika Moon Socials:

https://linktr.ee/lunarinnovationsdmarketing

Tea Addiction: nordicfoxfarm.com / @nordicfoxfarm on IG/FB/TikTok

🎙️ The Digital Collective Podcast Episode Title: Marketing, Mystery & the: Magic of Halloween Host: Jarika Moon By: Lunar Innovations

Welcome to a cozy-meets-creepy journey through the world of Halloween marketing. In this special episode of The Digital Collective, host Jarika Moon explores how mystery, nostalgia, and emotion intertwine to create one of the most powerful — and profitable — seasons in marketing history.

From the ancient roots of Samhain to the modern-day pumpkin spice craze, discover how brands have learned to tap into our shared love for ritual, storytelling, and a little bit of fear. We'll uncover how seasonal sensations like true crime podcasts, cozy autumn branding, and nostalgic marketing continue to cast their spell on consumers year after year.

✨ In this episode, we explore:

The origins of Halloween and how it became a marketer's dream

The billion-dollar power of the Pumpkin Spice Latte and emotional branding

Why mystery and fear keep audiences hooked — from true crime to spooky campaigns

How creators can ethically and effectively use seasonal storytelling

🕯️ A Personal Dedication:

This episode is lovingly dedicated to my mom — a witch, a fierce woman, and a true lover of all things spooky — who passed away on October 15th, 2017. October was her favorite month, and her spirit continues to inspire my creativity, curiosity, and magic in every story I share.

Bridget Anne: In honor of her memory I'm including a link to a very special organization that helped her through her truest time of need.

Brent's Place: Consider donating today - Brent's Place gave my mom a safe place to stay during treatment 6 hours away from home.

Aurora Campus - Brent's Place

"The Brent's Place Aurora Campus features two state-of-the-art facilities and a total of 32 fully furnished Safe-Clean apartments and six hospitality suites for overnight and short-term visits. The campus is located just two blocks from the Anschutz Medical Campus, which includes the University of Colorado health professional schools, multiple centers and institutes, and two of our nationally-ranked hospital partners, UCHealth and Children's Hospital Colorado.

Thanks to the generous support of donors and our hospital partners, families staying at the Aurora Campus receive unmatched support regardless of their financial situation."

Lunar Innovations & Digital Collective Links:

https://linktr.ee/lunarinnovationsdmarketing

Reccomendation for True Crime Podcast

Rotton Mango: Rotten Mango

"Rotten Mango is a true crime podcast that focuses on storytelling with a purpose. We believe storytelling is one of the few things that brings people together from all walks of life.

Storytelling helps us feel connected, related, and feel empathy for one another.

We want to shed light on international stories that are lesser known, as we believe every story is worth telling."

🎙️ The Digital Collective Podcast Episode Title: DIY: Advertising 101 Host: Jarika Moon By: Lunar Innovations

In a world where we see thousands of ads a day, how do we make marketing meaningful again? In this episode of The Digital Collective, host Jarika Moon unpacks the evolution of advertising — from the early days of print and radio to the modern age of TikTok and DIY campaigns.

You'll learn how digital advertising became accessible to everyone, why authenticity now outperforms algorithms, and how to create campaigns that connect instead of manipulate.

Whether you're a business owner, creator, or digital dreamer, this episode will help you rethink your approach to marketing — with strategy, soul, and intention.

🌱 We'll cover:

The history and transformation of advertising

What works (and what doesn't) in today's ad world

How small businesses can compete with big brands

The rise of DIY advertising and conscious marketing

Why "heart over hype" is the new rule for digital success

🎧 Tune in, take notes, and learn how to advertise with intention — because the future of marketing isn't about selling harder, it's about connecting deeper.

https://linktr.ee/lunarinnovationsdmarketing

🎙️ The Digital Collective Podcast Episode Title: Branding on a Budget: Savings with Storytelling Host: Jarika Moon By: Lunar Innovations

Building a brand doesn't have to drain your wallet — it takes creativity, consistency, and storytelling that connects. In this episode of The Digital Collective, Jarika Moon shares how she launched Lunar Innovations and this very podcast on a shoestring budget, using refurbished gear, free (or nearly free) tools, and a whole lot of vision.

We'll dive into: ✨ Why storytelling is more powerful than spending when it comes to branding. ✨ Budget-friendly tools that make your brand look and feel professional. ✨ The emotional side of branding — what your brand feels like, not just what it looks like. ✨ A real behind-the-scenes look at Jarika's podcast setup (spoiler: it's under $5/month). ✨ How consistency turns fleeting attention into lasting loyalty.

Plus, The Jump Start brings you 3 must-know digital + business headlines, from health and wellness brands shifting spend into community-building, to Gap's bold move away from promo overload.

Whether you're just starting your digital journey or looking to refresh your strategy, this episode is proof that you don't need a huge budget to make a huge impact.

💡 Share your "brand story beginnings" with Jarika on social — and remember, creativity always beats cash.

Refurbished Items:

About 70% of the world's cobalt—a critical mineral for smartphones, laptops, and EV batteries—comes from the Democratic Republic of Congo (DRC). Mining it often involves child labor, dangerous conditions, and severe environmental damage.

🌍 Why refurbished matters: Every time we buy refurbished instead of new, we reduce the demand for freshly mined cobalt and other rare minerals. That means less pressure on communities in the DRC, fewer children in mines, and a lower environmental footprint.

Note from the Author:

Serisously, if it wasn't for Al Kogler and his Deliberate Direction program - I truly don't know if I'd ever have the courage or plan to start this whole thing. So thank you to Al - truly you've been such an incredible teacher.

Check out Al Kogler and Deliberate Direction on Instagram with the link below.

https://www.instagram.com/deliberate_direction?igsh=MThpMmtlbG50bnl5bA== Thank you Al - I appreciate you! :) - Jarika Moon Lunar Innovations and Digital Collective socials: https://www.instagram.com/deliberate_direction?igsh=MThpMmtlbG50bnl5bA==

Branding & Storytelling Tools on a Budget 1. Canva – Free (or $12.99/month for Pro). Perfect for social posts, logos, pitch decks, and visuals. You can literally drag-and-drop your way to professional branding. 2. Crello / VistaCreate – Another free visual tool for fun animated posts if Canva isn't your jam. 3. Unsplash & Pexels – Free high-quality images for blog posts, social media, or presentation backgrounds. 4. Color Hunt & Coolors – Free color palette generators to make your brand look cohesive and modern. No Gatekeeping: My Podcast Setup 💻 Refurbished Laptop — making payments through NewEgg (refurb = sustainable + affordable). 🎤 Blue Yeti Mic — gifted from my sister (solid starter mic with great sound). 🎧 P8 Headphones — my all-in-one: workouts, podcasting, and blasting music. 🖥️ Audacity — free, open-source audio editing software. 🔊 Libsyn — my podcast host. $5/month for the Basic plan (storage for 3 hrs/month, 162 MB, analytics). Podcasting Tools Without Spending All The $$$ 1. Audacity – Totally free audio editing software. Clean your audio, add music, and cut out the ums and ahs. 2. Anchor.fm – Free hosting and distribution. Perfect if you're just starting. 3. Libsyn Basic – $5/month, reliable hosting if you want more control and analytics. 4. Headphones & Mic – Refurbished laptops + budget-friendly mics (Blue Yeti, Samson, Fifine). Your voice matters more than the gear!

🎙️ The Digital Collective Podcast

Episode Title: Lobbying & Marketing: The Hidden Power Behind Policy

Host: Jarika Moon

By: Lunar Innovations

Description: In this episode of The Digital Collective, we pull back the curtain on lobbying — what it is, how it works in the U.S. system, and why marketing has become one of its most powerful tools. From Google's quiet push against California's new privacy rule, to UnitedHealth's surge in lobbying spending, to record fines against lawmakers-turned-lobbyists, recent headlines reveal just how influence is sold and shaped in the digital age.

We'll explore:

What lobbying really means and why it's protected under the First Amendment.

How marketing tactics — from storytelling to grassroots campaigns — fuel modern lobbying efforts.

A case study on AIPAC and other pro-Israel groups, and the ways they blend political spending, narrative framing, and digital ads to influence both elections and public opinion.

The ethical questions: when does lobbying amplify voices, and when does it drown them out?

This conversation digs into the intersection of money, messaging, and power — and what it means for our democracy, culture, and collective future.

👉 Tune in to learn how lobbying isn't just about backroom deals anymore — it's about the ads you see, the stories you hear, and even who makes it onto your ballot.

Connect with Jarika Moon & Lunar Innovations with the link below.

https://linktr.ee/lunarinnovationsdmarketing

🎙️Digital Collective Podcast

Episode: Marketing: The Maze of Health Insurance

Host: Jarika Moon

Lunar Innovations

Health insurance is marketed as peace of mind—but behind the polished ads and family-centered campaigns lies a system built on complexity, confusion, and profit. In this episode of The Digital Collective, host Jarika Moon breaks down how health insurance is sold to us, why the messaging is so persuasive, and what it really means for consumers trying to navigate the maze.

✨ Inside this episode:

The basics of U.S. health insurance explained simply

How insurers use fear, hope, and complexity in their marketing

The truth about Medicaid fraud and where the real abuse happens

Women's healthcare: the research gap + the insurance gap

LGBTQ+ healthcare and the systemic barriers to access

Jarika's personal experiences as a daughter, patient, and medical billing professional—and what they revealed about how the system treats people and families

This episode pulls back the curtain on an industry that impacts every one of us, exposing the disconnect between the promise of protection and the reality of navigating denials, deductibles, and disparities.

🎙️ The Digital Collective is a podcast where marketing, culture, and humanity intersect. Join the conversation and share your own healthcare stories—your voice is part of this collective.

Find Digital Collective & Lunar Innovations socials below!

https://linktr.ee/lunarinnovationsdmarketing

🎙️ The Digital Collective Podcast – Episode: 17 Women's Sports: Marketing Strength & Equality

Host: Jarika Moon

Lunar Innovations

Women's sports are breaking records, rewriting history, and proving their value — but the numbers reveal a stark truth: the investment and pay still don't match the impact.

In this episode, host Jarika Moon unpacks the stories behind the headlines:

The Caitlin Clark Effect — a rookie generating over $1 billion in value for the WNBA while earning just $78K.

Ilona Maher's crossover rise from Olympic bronze to global rugby icon, and how her fame highlights both opportunity and inequality in marketing.

The WNBA's equality push, where players are demanding pay that reflects sold-out arenas and record-breaking TV ratings.

Plus, the historic surge in women's rugby with record attendance and fan engagement in the U.S.

From pay gaps to marketing power, this episode explores how women athletes are shaping culture, commanding audiences, and challenging outdated systems. Because women's sports aren't just a game — they're a movement.

Whether you're a marketer, athlete, or fan, tune in to discover how storytelling, sponsorship, and visibility can rewrite the future of sports.

✨ The Digital Collective — where marketing, sports, and awareness collide.

https://linktr.ee/lunarinnovationsdmarketing