🎙️ The Digital Collective Podcast Episode Title: MMIW & Marketing: No More Stolen Sisters

Host: Jarika Moon

By: Lunar Innovations

In this solo episode of The Digital Collective, host Jarika Moon takes a deep dive into the urgent and often overlooked crisis of Missing and Murdered Indigenous Women (MMIW).

From the haunting symbolism of the Red Dress Project and May 5th's Wear Red Day, to the Highway of Tears and grassroots advocacy, Jarika unpacks how marketing, media, and storytelling shape awareness around this human rights issue. Along the way, she challenges harmful stereotypes, explores the harsh realities of reservation living, and highlights the resilience and leadership of Indigenous communities.

You'll hear about:

The history and impact of the MMIW movement

Why systemic failures fuel this crisis

How campaigns and symbols like the red dress and red handprint amplify visibility

Harmful myths about Indigenous women—and the truths that dismantle them

Solutions rooted in legislation, advocacy, and Indigenous-led initiatives

✨ This episode is both a call to awareness and a call to action. Marketing has the power to transform silence into solidarity and awareness into justice—and together, we can help break the cycle of erasure.

Listener Note: NativeHope.Org is managed by St. Joseph's Indian School and will have this message appear once you Google NativeHope.Org. The institution of St. Joesph's Indian School is the orginal founder of this branch.

Link Below: St. Joseph's Indian School Information:

https://www.stjo.org/**

Jarika Moon's Information:

https://linktr.ee/lunarinnovationsdmarketing

🎙️ Episode: SEO 101: Cracking the Code of Search Engines

Host: Jarika Moon

By: Lunar Innovations

Ever wonder how websites actually show up on Google? Or why some brands always seem to appear first while others get buried? In this beginner-friendly episode of The Digital Collective, host Jarika Moon breaks down the basics of SEO (Search Engine Optimization) in a way that's clear, fun, and easy to follow.

We'll explore:

✨ What SEO really is (beyond just stuffing keywords) ✨ The wild history of search engines — from the 1990s "internet Wild West" to today's AI-driven algorithms ✨ Why SEO matters for businesses, creators, and activists alike ✨ The three core pieces of SEO: On-page, Off-page, and Technical ✨ Beginner-friendly tools to start your SEO journey ✨ Why SEO is powerful, but also tricky—and how to approach it without overwhelm

Whether you're running a small business, building a nonprofit, or just curious about how the digital world works, this episode will give you the foundation you need to start showing up online.

💡 Jarika shares her own learning journey through bootcamps and webinars, reminding us that SEO isn't about hacking Google—it's about building trust, visibility, and community.

📌 Plus: Updates on The Digital Collective community — we're moving from Discord to Zoom in Winter 2025, and preparing for the official podcast website launch in 2026, featuring resources, marketing tips, and links to important causes like Living on a Prayer and The Trevor Project.

Listener Note: ASMR Rainfall included - natural, unexpected, & delightful!

Examples:

Tools for SEO (Beginner-Friendly)

Google Search Console – see what people search to find you.

Google Analytics – understand traffic sources.

Ubersuggest or AnswerThePublic – find keyword ideas.

Yoast SEO (WordPress) or Rank Math – plugins that guide you on basics.

Semrush / Ahrefs – advanced but worth exploring as you grow.

Example:

SEO Keyword Research Prompt for ChatGPT

"I'm working on SEO for my website about [insert your topic/business/niche]. Please suggest a list of keyword ideas people might search for that are relevant to this niche. Include a mix of short-tail and long-tail keywords, and group them by search intent (informational, navigational, transactional). Also, suggest some related content topics or blog post ideas based on these keywords."

https://linktr.ee/lunarinnovationsdmarketing

🎙️ Episode Title: Unhoused. Not Invisible: Living on a Prayer

Description: Episode 14 Digital Collective Podast

Host: Jarika Moon

Guest: Rachel: Living on a Prayer Nonprofit Organization

In this powerful and eye-opening episode of The Digital Collective, host Jarika Moon sits down with Rachel — founder of Living on a Prayer, a nonprofit on the frontlines of housing justice.

Together, they explore how marketing and media shape our understanding of homelessness — or more accurately, the unhoused — and how language, storytelling, and design can either reinforce stigma or drive real change. From Florida's criminalization of public sleeping to TikTok's growing youth activism, this episode unpacks the digital narratives shaping our collective conscience.

Rachel shares her journey through mental health work, burnout, and into nonprofit leadership — building solutions from the ground up, literally, with shelter blueprints, community care, and radical compassion.

You'll learn:

• Why we say "unhoused" — and why it matters

• How ethical marketing and storytelling can challenge harmful stereotypes

• What innovative housing solutions look like from the inside

• Real ways you can take action today — as a listener, marketer, or community member

If you care about justice, language, and impact — this episode is for you.

🎧 Listen now and help reframe the narrative.

Listener Note: Before we jump in, a quick heads-up — this episode features a fantastic and insightful interview recorded over Zoom. You might notice a slight difference in audio quality, but trust me, the conversation is worth every second.

https://linktr.ee/lunarinnovationsdmarketing

Facebook https://www.facebook.com/profile.php?id=61574436117840 Instagram https://www.instagram.com/livingonaprayercolorado/ www.livingonaprayerco.org

🎙️ The Digital Collective Podcast Episode Title: Activism & Marketing: Age of Algorithms Host: Jarika Moon By: Lunar Innovations In this deeply personal and thought-provoking solo episode, Jarika Moon explores the powerful, complicated intersection of activism and marketing in today's algorithm-driven world. From the emotional highs of digital momentum to the crushing lows of online hate, Jarika shares her journey as both a marketer and an activist—unpacking what she's learned about strategy, storytelling, and staying resilient in the face of burnout. This episode covers: Why centering Black & Indigenous voices is essential in values-based marketing. The power of protest and boycotts—and how to do them effectively. Navigating trolls, compassion fatigue, and the dark side of visibility. Using marketing skills as tools for justice and impact. How to fight loud and live long in the digital arena. Whether you're an activist, a marketer, or someone trying to merge the two, this episode will leave you feeling seen, informed, and inspired to use your platform with purpose. ✨ Stay curious. Push for social justice. And never stop telling the stories that matter. https://linktr.ee/lunarinnovationsdmarketing

🎙️ The Digital Collective Podcast Episode Title: Fast Fashion & Marketing: The True Expense Host: Jarika Moon By: Lunar Innovations

In this powerful episode of The Digital Collective, host Jarika Moon unravels the complex threads between fashion, marketing, and the environmental and human cost behind what we wear. From viral TikTok hauls to the dark realities of garment factories, we explore how marketing not only sells clothes—it sells identity, urgency, and cultural norms.

💡 Inside the episode:

Why fast fashion thrives on FOMO and influencer culture

How the industry became the second-largest polluter on Earth

The hidden labor behind $5 shirts

Mental health impacts of overconsumption

Real-world disasters like Rana Plaza and the Aral Sea crisis

Practical solutions: ethical marketing, slow fashion, and conscious consumerism

Backed by statistics, real-life case studies, and bold storytelling, this episode challenges you to rethink your closet—and the systems behind it. Whether you're a marketer, a creator, or a conscious consumer, this episode is your invitation to dress with purpose and market with integrity.

🧵 Fashion is power. Let's wield it wisely.

https://linktr.ee/lunarinnovationsdmarketing

🎙️ The Digital Collective Podcast Episode Title: Alcohol & Body Image: The Marketing Machine Host: Jarika Moon By: Lunar Innovations

Description:

In this deeply personal and unfiltered episode of The Digital Collective, host Jarika Moon peels back the layers of marketing's influence on our body image—and the way alcohol has been sold to us as both a coping mechanism and a celebration.

From 90s diet culture to the "clean girl" aesthetic, from wine mom memes to bikini-clad beer commercials, we're unpacking the dangerous dance between body image and booze—and how both have been glamorized, monetized, and weaponized through digital media.

Jarika shares her story of growing up in the era of impossible beauty standards, battling body dysmorphia, and ultimately choosing sobriety. She invites you to explore how marketing has shaped (and misshaped) our sense of worth—and how we can reclaim our narratives, one choice at a time.

✨ Highlights include:

The rise of "sober curious" culture and Gen Z's shifting habits

How AI and filters are warping beauty in real time

Why modern wellness trends still echo toxic diet culture

Sobriety, healing, and the fight for self-acceptance in a hyper-curated world

Whether you're healing your relationship with your body, with alcohol, or with digital spaces—this episode is for you.

🎧 Listen in. Share it. And remember: you are enough.

https://linktr.ee/lunarinnovationsdmarketing

🎙️ Title: Beyond The Cover: Book Hunt With GenZ

Host: Jarika Moon

Guest: Alaska

In this special episode of The Digital Collective, host Jarika Moon is joined by her very first guest—and surprise Gen Z her daughter—Alaska, a passionate young reader with a love for YA romance, fantasy adventures, and deeply meaningful storytelling. Together, they explore how Gen Z is reshaping the way books are discovered, shared, and sold.

From the power of BookTok to the art of authentic marketing, this episode dives into the reading habits, emotional drivers, and digital spaces that influence Gen Z's choices—not just in books, but across media and branding. Whether you're a marketer, author, or just curious about how today's teens engage with stories, this conversation offers fresh insight into what really connects with the next generation.

💡 Featuring rapid-fire Q&A, real talk about book marketing, and a look at what Gen Z wants from brands—this is your behind-the-scenes peek at storytelling through a new lens.

Join the Discord Chat & Follow on Social Media:

https://linktr.ee/lunarinnovationsdmarketing

🎙 Episode 9 — Copy is Queen: The Copy Advantage Host: Jarika Moon Podcast: Digital Collective by Lunar Innovations

Description: What if the most powerful marketing tool isn't flashy design or branding—but your words?

In this episode of The Digital Collective, host Jarika Moon dives into the invisible powerhouse of digital marketing: copywriting. Fresh off an inspiring bootcamp with copywriting queen Alex Cattoni, Jarika shares how this skill shifted her perspective, elevated her content, and helped her connect with her audience in a whole new way.

From a vulnerable story that exposed her own blind spots, to proven techniques like PAS and AIDA, this episode unpacks everything you didn't know you needed about copy. You'll explore the history, purpose, and psychology of copywriting—and why it's the digital skill that can turn words into impact, income, and influence.

🧠 Whether you're building a brand, launching a product, or writing a killer Instagram bio, this episode will teach you:

What copywriting actually is (and isn't)

Why great copy converts when flashy visuals can't

Different styles of copywriting—from emails to TikToks

How to start practicing even if you're "not a writer"

🔖 Plus: Jarika drops a Copy Challenge to help you flex your writing muscle today.

This episode is for creatives, founders, digital marketers, and anyone ready to trade fluff for clarity, and chaos for connection.

🎧 Tune in now and discover why Copy is Queen.

Follow on Instagram for more Copy tips:

Alex Cottoni

Alex Hormozi

Amy Porterfield

Discord and Social Media:

https://linktr.ee/lunarinnovationsdmarketing

🎙️ AI & The Planet: Uncovering the Climate Cost

What's the environmental price of every prompt we type into ChatGPT?

In this episode of The Digital Collective, we peel back the digital curtain and explore how artificial intelligence is impacting the planet—from rising energy demands and water use in data centers, to the carbon cost of daily AI tasks we barely think about.

As marketers, creators, and digital nomads, we rely on these tools—but what does sustainable use really look like?

🌍 In this episode, you'll learn:

• How much energy and water your AI use actually consumes

• The surprising climate impact of tools like ChatGPT

• The difference between AI training and inference

• Smart, ethical strategies to reduce your digital footprint

• Why conscious computing is the next creative frontier

Whether you're brainstorming content, building campaigns, or simply curious—this episode will change how you see your ChatGPT screen time.

🎧 Tune in and join the conversation on climate, tech, and responsibility in the age of AI.

Key Research: Business Insider on data-center growth and energy. Altman on ChatGPT's energy/water per query. Sustainability By Numbers carbon footprint estimates. MIT, Yale, Earth.Org on water impact. Energy demand growth & efficiency (IMF & Columbia). Joule study on AI electricity share. Arxiv inference benchmarking. Green data-center best practices.

Join the Discord Chat & Follow on Social Media

https://linktr.ee/lunarinnovationsdmarketing

🎙️ The Digital Collective Episode Title: Marketing & Propaganda — Unpacking the Influence

In this episode of The Digital Collective, we're diving into a topic that's as timely as it is timeless: the intersection of marketing and propaganda.

From wartime posters to TikTok algorithms, the lines between persuasion, promotion, and manipulation have never been blurrier. As digital citizens, marketers, and everyday media consumers, how do we tell the difference?

We'll explore:

• The historic roots of propaganda through marketing — from World Wars to cereal box messaging

• How today's campaigns use activism, influencers, and sensational headlines to steer opinion

• The subtle signs of emotional manipulation in advertising and brand messaging

• Tools and questions to help you spot propaganda in your feed

• What ethical, transparent marketing can and should look like in 2025

💡 Whether you're building a brand or just scrolling your timeline, this episode invites you to look deeper, think critically, and use your voice to shift the narrative.

Plus, in our "Jump Start" segment, we highlight 3 digital news stories shaking up the space:

• AI-generated political ads raise ethical red flags

• Meta rolls out AI-content warning labels

• TikTok faces scrutiny over algorithmic bias

Join the convo — because navigating the digital world isn't a solo mission. It's a collective one.

🎧 Tap in, subscribe, and let's grow together.

Jarika Moon's Social Media & Discord for Digital Collective: https://linktr.ee/lunarinnovationsdmarketing?fbclid=PAQ0xDSwLGw3NleHRuA2FlbQIxMQABp9yzFuarz_U5NDgMV7ND0US3Mjw7_KPD6qPySULi6XnCMZ5ul7-_OUDfWRy2_aem_S4oww5T_-yDA6e0CiXCrBw