In our 10th episode, we uncover the latest industry news impacting Digital Marketers, including; Snaps new creative tool for building engaging ads, TikToks new integration with Giphy, the importance of optimising ad frequency for end-users, and a summary of mobile ad fraud in 2019.

We also take the time to reflect on the past 10 weeks, summarising the most important events across the Digital Marketing landscape.

Relevant links from this episode:

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

In this episode, we cover the impact that Google featured content has on overall organic traffic, Bing's ability to trial A/B tests, Instagram's new AR background filter, and the best new tool for spying on your competitors.

Relevant links from this episode:

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

In this episode, we cover; life beyond likes on Instagram, a slew of new updates coming to TikTok, insights about the current state of influencer marketing, and the key takeaways from the Interactive Minds Brisbane Digital Summit.

Relevant links from this episode:

Instagram removes likes from posts.

TikTok introduces pro accounts.

Instagram trialling promoted story polls.

TikTok working to release a slew of new in-app features.

Google publishes JavaScript SEO basics.

Influencer marketing study.

Some paywalls may be affected by Chrome update.

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

In this episode, we cover new transparency features for Facebook ads, user photos being added to Google reviews, and we have a lengthy discussion about whether you need to go to university to succeed in a digital marketing career.

Relevant links from this episode:

Facebook deploys new ad transparency tools for end-users.

YouTube introduces new ways to help creators monetise their audience.

Google updates the News search results UI.

Google maps introduces offers for restaurants in India.

Users can now add photos to Google reviews.

Twitter launches its new creative division, ArtHouse.

Big W utilising SnapChat AR experiences.

Do you need a degree to land a role in Digital Marketing?

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

In this episode we cover the long awaited monthly campaign budgets in Google Ads, the return of audience insights for Facebook custom audiences, how brands are integrating Alexa skills into their digital strategy, and we take a deep dive into some performance insights from a recent Facebook campaign.

Relevant links from this episode:

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

On this episode, we uncover the latest updates to the LinkedIn algorithm, discuss the new ad formats coming to Instagram, and delve into the effects of bad reviews on local rankings.

Relevant links from this episode:

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

On this episode, we look at the latest releases from Google Ads, what happens when Spotify ads go wrong (and why you should create different ads for different platforms), plus we take a deep dive into re-engaging a stale email list.

Relevant links from this episode:

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler

On this week’s episode of Digital Deep Dive we take a look at some big acquisitions and what they might mean for future product updates, Facebook turning on its paid data collection app (and trying to be less sketchy about it this time) plus their new secret currency, a new tool for SEO-friendly video transcription, and Luke goes on a rant about Google stealing everyone’s content.

Relevant links from this episode:

As always, if you have any questions or would like to join us on a future episiode, reach out to us on Twitter:

Luke – @DigitalPeddler

Episode #2 of the Digital Deep Dive covers the very latest in the world of digital marketing.

Co-hosts, Luke Chapman and Lachlan Kirkwood, discuss the latest industry updates and how they will directly impact the way digital marketers work.

In this episode, we cover the new core algorithm update to Google search, product updates from SnapChat, Instagram, and TikTok, the end result of The North Faces SEO strategy, and we dive into a case study about creating an in-depth Facebook campaign optimised for conversions.

Got a question you'd like answered on a future episode, or even feedback on what you'd like to hear us discuss? Tweet @DigitalPeddler or @LachlanKirkwood

Resources and links from this episode:

Distill - Featured product that alerts users of changes to any website or website page: https://www.producthunt.com/posts/distill-3

The North Face SEO strategy: https://searchengineland.com/the-north-face-gets-a-thumbs-down-from-seo-community-after-manipulating-google-image-search-results-317747

Welcome to the very first episode of Digital Deep Dive, a new weekly podcast about what's happening in the world of digital marketing.

Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.

In this episode we discuss how to find reliable sources for digital marketing news and information, what Google and Facebook have been up to, and experiments with advertising on Snapchat.

Got a question you'd like answered on a future episode or feedback on what you'd like to hear us talk about? Tweet @DigitalPeddler or @LachlanKirkwood

Resources and links from this episode:

People to follow on Twitter: @MattNavarra @wongmjane @rustybrick @randfish @dejanseo @bill_slawski @CyrusShepard @gfiorelli1 @aleyda @JohnMu @BermanHale @izzionfire @Jammer_Volts @BritneyMuller @MerryMorud @Marie_Haynes @jasonmun @TaylorDanRW