In this episode, I interview Desirée Jewell, Director of Marketing at TeamSnap. We discuss her background as a product marketer, what that taught her about technology and aligning marketing with your engineering and technology teams. TeamSnap has over 24 million people who use their web and mobile apps to help save them time when it comes to parents, clubs or leagues who run team sports.
Desirée and I share a common view of marketing ’s role within the larger organization as the "team" that is best positioned to partner with the other business units.
I really enjoyed meeting Desirée and learning how her entrance into marketing shapes her strategy on everything from product marketing to customer service and the importance of connecting to a larger purpose— or as they say, 'Take the Work Out of Play.'
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