Digital, Design & Delivery

In celebration of 2021's International Women’s Day, I am joined by a very special guest, Amanda Goetz, the founder of House of Wise.

Amanda is building a luxury CBD brand for women and in today’s episode we dig into all aspects of what it takes to be an entrepreneur in the cannabis industry. She is also a mom of three and an executive who is breaking down the stigmas that woman face as well as the stigma around cannabis as a whole.

In this episode I talk to Ryan DeLesDernier aka FlixByRyan.

Sarah Hughes, Director of Content at Wibbitz shares how brands are using automated video creation tools to create social media content by repurposing long form written content into video snippets.

Wibbitz has helped democratize the video creation process and allow anyone to quickly and effectively create videos. 

If you’ve never heard of Wibbitz, listen along to learn more about the tool. If you are already creating video— you might hear a new way to use your existing video content more efficiently.

Hugo Gatsby is the CEO of Stradea Design Labs and sits on the Board of Autism Speaks Canada. Hugo’s journey as a professional photographer, restaurateur, designer and a Harvard educated consultant— gives him a unique perspective on how he solves big problems by asking questions that spark curiosity in those around him.

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Margie Agin, Founder and Chief Strategist at Centerboard Marketing wrote the book, "Brand Breakthrough: How to go beyond a catchy tagline to build an authentic, influential and sustainable brand personality." In this episode we cover everything from who needs to be involved in branding discussions, including teams and stakeholders you might not typically think of.

We discuss how content marketing can be such a powerful tool to engage customers even after the sale is complete.

Today’s episode is with Shondell Varcianna, owner of Varci Media— a content marketing agency focusing on the financial services industry. Shondell shares her overall framework and a process for how her organization approaches any new content creation project. We navigate through the distribution channels and how to create content that has an authentic voice and helps to build trust. It all starts with listening and understanding when and how to participate in community discussions. If you want to build trust remember that your customers recognize the authenticity of the content you are publishing.

If you are involved in the content marketing world, you’ll really enjoy what Shondell has to share in terms of understanding your target audience and tips for where to listen to your customers and how to gain insight directly from them about what they want help with.  She also discusses how to turn that type of research into a substantive and educational based content marketing program.

Enjoy the show with Shondell Varcianna of Varci Media.

In this episode I discuss marketing automation, analytics and attribution with Carly Schrager, CEO and Founder of Definitive Results. Carly focuses on the combination of technology and marketing when implementing and optimizing marketing automation programs for her clients.

We talk through team structure, the partnership between sales and marketing as well as the skill sets required to stand up a marketing automation program. With so many organizations reprioritizing their digital marketing programs and figuring out how the buyer's journey has changed over the last year how do you gain alignment on reporting and attribution? How does your marketing automation program need to adapt to these changes? How do you measure and show results?

This is a must-listen conversation for digital marketers, communicators, sales and marketing leaders as we talk through how organizations can bring all of these varying stakeholders together to agree on KPI’s, analytics and understanding the requirements for a successful marketing automation program.

Nathan Doyle, Associate Creative Director at Scorch provides a unique perspective on storytelling and what it takes for brands to build trust with their audience through content marketing. He answers the question: “how do you build trust?” and describes a method approach that relies on empathy to connect with the audience and how he incorporates his background in creative writing to help tell stories.

Nathan and I share how we view the changing landscape in content marketing as a result of the global pandemic and what it means for authentic connections while working remotely with kids at home. We also get into his early take on conversation ads from LinkedIn as well as a few content research tools that I had never heard of before.

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Danielle McKenrick is the Creative Director at Artemis Ward where she brings her experience in graphic design and storytelling to help brands find their voice in the digital world. Danielle is one of the first people I reached out to when I wanted to interview creative people and have discussions about content, strategy and design and how they all work together.

Danielle really understands strategy when it comes to design and in this conversation she talks about how her approach to storytelling is rooted in journalism and how Artemis Ward is thinking about both online and offline experiences.

We arrive at a simple conclusion on why designers must have a seat at the strategy table and discuss why brand messages about resilience, truth and honesty are breaking through the noise in today's world.  Enjoy!

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In this latest episode, I interview Carlos Gil and Reggie Williams from Outlaw Masks.  In the middle of this global pandemic and the nationwide lockdown these two entrepreneurs launched their innovative fashion brand.