Social Media Manager for Roblox, Ruben Ruiz, shares his journey and passions within the digital realm. He touches on his roles and responsibilities working at the gaming company, discussing his work with various brands, partnerships, and influencers to enhance Roblox’s brand presence. Additionally, Ruben offers valuable early career advice for aspiring professionals looking to venture into the digital media landscape.

0:00 Start

0:04 Intro and Role as a Social Media Manager

4:04 Masters in Digital Social Media

7:46 Transferable Skills

9:26 Working for Different Companies and Industries

14:12 Tools for Strategy and Staying Ahead of Competitors

17:58 From E-Commerce to Gaming and Tech Industries

23:11 TikTok Influencer Program

27:29 Tracking KPIs

30:29 Emerging Trends/Technologies and AI

34:38 Advice for Aspiring Digital Marketers

Produced by: Ethan Woo

Product Marketing Coordinator for Paramount, Michelle Liang, shares her journey and passions within the entertainment space. She describes her roles and responsibilities working at various companies and agencies, both big and small. Additionally, Michelle offers valuable advice for both aspiring and early professionals looking to venture into the entertainment industry.

0:00 Start

0:04 Intro and Role as a Product Marketing Coordinator

3:13 Interests in Product Marketing

5:21 Takeaways and Studies from College

8:15 Similarities/Differences Between Companies and Agencies in the Entertainment Space

12:38 Switching Roles in the Entertainment Space

16:06 Emerging Trends/Technologies and AI

20:30 Advice for Early Professionals

Produced by: Ethan Woo

Head of Editorial at YouTube, Jessica Wang, shares her journey of transitioning career interests and provides insights into her role and work at YouTube. Jessica offers valuable advice to early professionals looking to step into the world of technology and storytelling.

0:00 Start

0:04 Intro and Role as Head of Editorial

3:44 Transition from Biochem to Digital Media/Storytelling

8:40 Coach and Mentor for DEI

10:14 Brand Strategies to Reach Diverse Audiences

13:07 Staying Up to Date with the Latest Trends/Gen Z and Tracking KPI's

18:05 Qualities of Content Team and Being a Leader

21:45 Competition and Staying Ahead

23:48 Emerging Trends and the Impact of AI

27:25 Advice for Early Professionals

Produced by: Ethan Woo

Day One Agency's Social Media Strategist, Deshé M. Gully, shares his journey into the digital realm and provides insightful tips and strategies when working with various companies and industries. Deshé offers meaningful advice tailored towards aspiring professionals aiming to pursue careers in digital media.

0:00 Start

0:04 Intro and Role as a Social Media Strategist

1:41 Interest in Digital Marketing and Strategy

3:31 Transferable Skills from Education/Experiences

4:49 Pursuing a Master's in Media Production

7:14 Working with Different Companies and Industries

10:31 Strategy Process for Clients

12:35 Useful Tools and Platforms for Digital Strategy

14:56 The Future and AI

17:37 Advice for Aspiring Digital Marketers

Produced by: Ethan Woo

Manager for Digital Experiences at Disney, Olivia Duncan, shares her valuable experiences and career journey working at The Walt Disney Company, providing early career advice and insights to aspiring professionals aiming to step foot into the entertainment industry.

0:00 Start

0:04 Intro and Role as a Manager for Digital Experiences

2:20 Pursuing an MBA and Interests in Digital Media

5:56 Necessary Skills for a Manager Position

8:59 AI and the Change in Digital Media Over the Years

12:36 Advice for Early Professionals

Produced by: Ethan Woo

Daphne Zhu, Venue Communications Coordinator for the Golden State Warriors, shares her valuable experiences from the sports industry, offering advice and insights to aspiring professionals aiming to break into the dynamic field.

0:00 Start

0:04 Intro and Role as a Communications Coordinator

1:52 Event Planning and Management Background

3:24 Transferable Skills from Social Media to Events

5:45 Similarities/Differences between the Sports & Entertainment Industries

8:24 Usage of Digital Tools within Sports Communications

9:21 Advice for Early Professionals

Produced by: Ethan Woo