DEM2021 - Ivonne van den Heuvel (ANWB): “Digitaal moet eenvoudig zijn" by WUA Global

DEM 2021 - Bart Liebregts (KPN) "Klanten verwachten steeds meer van het digitale kanaal" by WUA Global

DEM2021 - Lars Smit (ANWB): "Combineer gezond boerenverstand met testen en valideren!" by WUA Global

In het kader van de Digital Excellence Monitor 2021 interviewen we de winnaars in de verschillende branches: in deze aflevering spreek ik met Didy Bos, senior online marketeer bij groene energieleverancier Greenchoice. Zij gaat in de Energie branche aan kop.

In het kader van de Digital Excellence Monitor 2021 interviewen we de winnaars in de verschillende branches: in deze aflevering spreek ik met Fenna Posthuma, productmarketeer ANWB Credit Card. Zij gaat in de Finance branche aan kop. Een gesprek over winnen, covid-uitdagingen, klantonderzoek, ANWB als organisatie en nog veel meer. Link: https://dem2021.wuaglobal.com/

In this episode of the Digital Excellence Podcast, our guest is Tom de Bruyne, he’s the founder of behavioural design agency SUE Amsterdam, where he, together with partner-in-crime Astrid Groenewegen, also founded the SUE Behavioural Design Academy.

He’s got a background in psychology, and also was a real “Mad Man” back in the days when he co-founded creative marketing agency Boondoggle Amsterdam. In this podcast, we'll talk about the idea of behavioural design as the way to go to generate effective and desired consumer behaviour. Also, we talk about Covid-19 government communication (when talking about desired human behaviour), and we discuss business failures Tom's learned most from.

In this episode of the Digital Excellence Podcast, our special guest is Tom van den Broek, he’s the head of product at Dutch public news and sports organization NOS. That means: he’s not your typical e-commerce kind of guy, he’s optimizing for other purposes than “selling”.

At NOS, they’re doing great digital stuff, using state-of-the-art technology that’s definitely worth exploring and talking about, so I’m really happy we have Tom on our show. You’ll hear all about:

- Digital in a big news organization

- The use of data and analytics and Augmented Reality

- Open rates of 70% on the World War 2 News project e-mail newsletters,

- The huge surge in traffic during the Covid-19 pandemic and “thundering herds”

- The optimization and launching of new(s) apps,

- And there's much, much more!

In this episode of the Digital Excellence Podcast, our special guest is Maarten Stramrood, he’s the former VP of Digital at VodafoneZiggo, and from summer 2017 until November 2020, he was the Chief Digital Officer at Brenntag. That’s a company you might not have heard of, but you can change that by listening to this episode. We can already tell you: it’s huge, quite dominant, and quite international.  

You’ll hear all about the shaping of digital team(s) as we talk a lot about setting up b2b e-commerce platforms across the globe at Brenntag. You’ll also hear all about Maarten’s strategies for digital transformation in an international b2b setting, customer engagement on local levels, integrating customer experience with backend IT-systems, and the efforts change management and creating internal ambassadorship for digital costs.

In this episode of the Digital Excellence Podcast, we welcome our guest Raid Naim, he’s the Chief Digital Officer of Internetstores: Europe’s leading digital retailer for cycling and outdoor. You probably know them from one of their 40 digital shops in over 14 countries, like Bikester, Campz or Fahrrad.de. With Fahrrad, Naim and his digital value creation team topped the Digital Sales ranking in WUA's recent e-Bike study (October 2020).

You’ll hear all about the multichannel strategy of Internetstores, you’ll hear about Raid’s winning digital strategies, about Covid-19 breaking routines and how they managed that at Internetstores, tools, tricks, organizational challenges, and how Internetstores copes with the footprint of e-commerce and much, much more. Also, we talk a bit about Amazon's dominance and how they counter that at Internetstores by bringing deep expert knowledge as added value to the table.

In this episode of the Digital Excellence Podcast, we welcome our guest Ewout Kalkman. He’s the cluster lead No-Frills at VodafoneZiggo and has been working at VodafoneZiggo and the sub-brand HollandsNieuwe for over 8 years now. With HollandsNieuwe, he leads the CX rankings in the Digital Excellence Monitor 2020 on desktop.

You’ll hear all about the organization of multidisciplinary teams at VodafoneZiggo in the ever-changing and highly competitive telecom industry. Also, you’ll hear Kalkman’s views on digital business, stakeholder management, keeping IT simple, team collaboration, technology, customer experience, and KPI’s. We also talk a bit about Covid-19, and how Kalkman and his teams at VodafoneZiggo adapted to the new situation of working from home.