Digital Growth Hacking

By Piccolo Podcasts & MediaBusiness

Digital Growth Hacking episodes

October 05, 2020 Cards of Fate with Ashlee Mcelligott, Suncorp.
Go behind the scenes and learn how one of Australia's biggest finance and insurance companies tackles CRO with Ashlee Mcelligott who is a Senior Digital Executive at Suncorp.
This podcast is hosted by Nima Yassini and Stacey Isaac, founders of the New Republique agency.
Email any questions on CRO to [email protected].
See omnystudio.com/listener for privacy information.

Hosted on Acast. See acast.com/privacy for more information.
41 min
August 30, 2020 The Grand Final Of Experimentation: Australia vs The World
Collin Crowell from Go Group Digital is this episodes special guest.
This podcast is hosted by Nima Yassini and Stacey Isaac, founders of the New Republique agency.
Email any questions to [email protected].
See omnystudio.com/listener for privacy information.

Hosted on Acast. See acast.com/privacy for more information.
43 min
July 28, 2020 Where's the search bar?
Jeremy Chen, co-founder of https://goodthings.com.au/, joins Nima and Stacey to discuss his experiences with CRO and what happens when it goes wrong.
This podcast is hosted by Nima Yassini and Stacey Isaacs, founders of the New Republique agency.

Email any questions to [email protected].
See omnystudio.com/listener for privacy information.

Hosted on Acast. See acast.com/privacy for more information.
39 min
June 16, 2020Retail Success in a Post Covid World
As retail slowly switches back on and faces a new world of retail, what are the three top things retailers should be doing? The questions we discuss are:
Why did some brands do well and others really suffer?
Do you think of experimentation during this new phase?
How common will digital transformation become for the retailers that had to dramatically slow down?
The special guest for this podcast is Peter Ratcliffe who is an ECommerce & Digital Transformation Leader was in the Top 50 People in the ECommerce list for 2020.
This podcast is hosted by Nima Yassini, founder of the New Republique agency. Email any questions to [email protected].
See omnystudio.com/listener for privacy information.

Hosted on Acast. See acast.com/privacy for more information.
33 min
May 20, 2020 Navigating Experimentation Culture While Digitally Transforming
Most organisations are in some form of digital transformation. As these are massive organisation change programs that bring everything to a grinding halt, how do you navigate and build a culture of experimentation?
The special guest for this episode is Simon Stocks from HCF.
This podcast is hosted by Nima Yassini, founder of New Republique. Email any questions to [email protected].
See omnystudio.com/listener for privacy information.

Hosted on Acast. See acast.com/privacy for more information.
38 min
April 14, 2020 Covid Special: How to speed up in a slow market?

This is a special Podcast dedicated to the current climate and what is happening in the market as a result of the COVID situation. In this podcast we talk about what organisations can be doing to speed up in a slowing market.
The post COVID event will see the market slow down to speed up. So given this, what can brands do to prepare, how can experimentation help organisations speed up in a slow market?
What are some of things you have seen other do, what are you doing and what can you advise our listeners do to get ready
This week the podcast panel are joined by John Ekman from Conversionista Go Group Sweden.
This podcast is hosted by Nima Yassini, founder of New Republique. Email any questions to [email protected].
See omnystudio.com/listener for privacy information.

Hosted on Acast. See acast.com/privacy for more information.
37 min
March 09, 2020 Experimentation in Product Design
Joel Twyman from Airtasker is this episodes special guest and he has a lot of top CRO insights. Up till now a lot of focus of experimentation has been within marketing teams to help drive acquisition by optimising the customer experience through the purchase journey. However many digital first businesses have started to use experimentation as a way of validating new product features, product ideas and circumvent issues new feature releases.
In this podcast we want to unpack this and discuss each of our own experiences and how we are helping product teams define their product roadmap.
Email any questions to [email protected].
See omnystudio.com/listener for privacy information.

Hosted on Acast. See acast.com/privacy for more information.
41 min
February 03, 2020Top CRO Predictions for 2020
In this episode the expert panel discusses their top predictions for CRO in 2020
They answer:
What their biggest learning was from 2019
What they see changing in the practice of experimentation in 2020
What their top tips for the year are for anyone starting CRO in 2020.

Also Nima discusses a new education program that New Republique has launched.
Send any questions to [email protected]
See omnystudio.com/listener for privacy information.
Hosted on Acast. See acast.com/privacy for more information.
37 min
December 01, 2019 Challenges Of Scaling An Experimentation Program

In this episode Nima, Jess and Rich look at some of the experiences they have had when trying to scale an experimentation program.
They try to answer why some organisations ability to scale is restricted and what factors you should put in place so you can scale.
The panel also answer a listener question. Send your question to [email protected]
See omnystudio.com/listener for privacy information.
Hosted on Acast. See acast.com/privacy for more information.
42 min
November 04, 2019 Find out who make the best CRO Practitioners
In this Episode host Nima Yassini and his co-hosts Richard Taylor (Optimizely) and Jessica Vandenbruggen (NIB) are joined by a special international guest Chris Goward from Widerfunnel. They discuss what type of person makes the best CRO practitioner and how you find them.
Email your questions and comments for the hosts to: [email protected]
See omnystudio.com/listener for privacy information.
Hosted on Acast. See acast.com/privacy for more information.
43 min

About Digital Growth Hacking

From the publisher's feed

This is Australia's first podcast dedicated to all things conversion rate optimisation, experimentation and personalisation. We will share tips and experiences from some of the best experimentation…