Zach Hoffman is the CEO of DigitalHR.com powered by Exults. Zach and his team of digital marketing pros are focusing their proven marketing tactics on the biggest challenge the franchisors, franchisees, and all businesses face in 2022: hiring!

How can changes to your website and digital ads improve both the volume of applicants as well as finding more candidates that are a better fit? What types of messages are most effective in engaging these prospective team members? We also take a look at brands who are telling online to attract great candidates.

And if you're attending the SHRM Annual Conference and Expo this weekend, be sure to connect with the Exults team in New Orleans!