Today we’ve got a two-part conversation with Gini Dietrich of Spin Sucks.

First, Gini returns to Social Geek with an update on the PESO model – the relationship of implementing Paid, Earned, Shared, and Owned media strategies. She shares stories about:

• Challenges in measuring all media but in different ways

• The effect of AI on the PESO model and what’s next

• Creating good content still matters most for humans, search engines, and AI

Then join us over on the Franchise Freaks podcast for part 2 of our conversation!

Thanks to Vendasta, Franzy, Hughes, and Thunderly ⚡

http://vendasta.com/franchise

Special Guest: Gini Dietrich.

“There are two types of Franchises…”

Jon Taffer joins the podcast to share stats visits to restaurants, the branding behind Taffer’s Tavern, and why it’s a Tavern, NOT just a bar.

Our friends Josh Halpern and Sam Stanovich from Craveworthy Brands also join us for a compelling conversation about how connectivity makes an establish great. Recorded live at the National Restaurant Association Show in Chicago!

Listen now on Spotify, Apple, Amazon, and more.

Thanks to Vendasta, Franzy, Hughes, and Thunderly ⚡

Shout outs to Gregg Majewski, Big Chicken, Shaquille O’Neal, IFA, The IFA World Franchise Show, and Franchise Freaks.

Special Guests: Jon Taffer, Josh Halpern, and Sam Stanovich.

Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.

Today Jania welcomes Jason Feifer, Editor in Chief of Entrepreneur Magazine, back to the podcast for conversation about opportunity  management, championing innovation, and the relationship between content & connection.

Bad Bosses.

We’ve all had them and we don’t wanna be them.

Today The Franchise Rock Stars are here to share some horror stories and some advice. Join Ali Kraus, Danielle Wright, Derrick Ableman, Kristen Pechacek, and Scott Greenberg!

For more details on the amazing new certification program Scott mentioned, please visit www.hemsworldwide.com

Thanks to Vendasta, Franzy, Hughes, and Citrin Cooperman

http://vendasta.com/franchise

Special Guests: Ali Kraus, Danielle Wright, Derrick Ableman, and Scott Greenberg.

2015 called and wants its marketing strategy back.

It's the Social Geek Marketing & Innovation update for May with outspoken innovative marketer, Maresa Friedman.

Maresa joins host Jack Monson for a round of venting about some bad trends in marketing especially for franchise brands including:

What else are we missing? What misguided tactics make you roll your eyes and speed past on your feed?

Listen now on Spotify, Apple, Amazon, and more.

Thanks to Vendasta, Franzy, Hughes, and Thunderly ⚡

https://franzy.com/socialgeek

http://vendasta.com/franchise

http://hughes.com/franchise

https://thunderlymarketing.com/podcasts/

Special Guest: Maresa Friedman.

Shelly Sun Berkowitz joins a One On One conversation with Social Geek host Jack Monson. She describes her recent sale of her successful franchise brand BrightStar Care to a Private Equity partner, moving from CEO to Executive Chairwoman of the Board, and remaining involved in the home care industry and franchising.

Shelly shares advice for leaders regarding:

Thanks to Franzy , Vendasta, Hughes, and Thunderly.

https://franzy.com/socialgeek

http://vendasta.com/franchise

http://hughes.com/franchise

https://thunderlymarketing.com/podcasts/

Special Guest: Shelly Sun Berkowitz.

It’s Part 2 of our Social Geek Podcast series recorded live at Franchise Expo Charlotte.

In this double-sized episode, we’re talking to franchise development pros, CEOs, and founders about what makes their brand unique and getting their take on the what’s up in franchising for the rest of 2025. You’ll hear from:

Raj Bhasin, Autism Center of Excellence

Shannon Wilburn and Brian Luciani, SMB Franchise Advisors

Blaine Young, NaturaLawn

Christian Collucci, Instant Imprints

Paul Dorsey, Jantize

Richard Prout, Eat Gather Love

Brian Glynn, Village Idiot Pizza

Gavin Lantzy, Daisy

Joe Colucci, Dirty Dogs Spa & Boutique

Jamie Brooker, Brooker’s Founding Flavors Ice Cream

Thanks to our partners at MFV Expositions and Comexposium. We’ll see you next in NYC at IFE 2025!

Thanks to Vendasta, Franzy, Hughes, and Thunderly.

http://vendasta.com/franchise

AI Sherpa is back on Social Geek. This month, Robert Mitchell welcomes guest Eric Cook, Franchise Owner with WSI.

Robert and Eric discuss the consulting side of WSI’s AI work with a focus on how AI is impacting community banks and other local businesses.  

Also, our monthly update on the latest AI tools for Franchises including Robert’s take on DeepSeek, the completive landscape for apps, and some AI voice agents.

Thanks WSI!

Special Guests: Eric Cook and Robert Mitchell.

This is the Marketing and Innovation Update for April 2025 focusing on LinkedIn.

This special edition features AJ Wilcox, Course Instructor from LinkedIn and founder of B2Linked.  AJ shares the latest tips and best practices for LinkedIn content, ads, and formats for Franchise brands.

Thanks to Vendasta, Hughes, and Franzy.

http://vendasta.com/franchise

Special Guest: AJ Wilcox.

Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.

Franchise icons Bill Edwards & Keith Gerson join Jania in a conversation about: