Rocco Fiorentino is the CEO of Benetrends Financial, member of the International Franchise Association Board of Directors, and a leading voice in Franchising and Entrepreneurship.

Podcast host Jack Monson caught up with Rocco at this year’s IFA Convention to get his perspective on the current vibe and future outlook for Franchising. Rocco discusses a bright, bold future with the next generation of leaders in Franchising.

Visit us at https://thunderlymarketing.com

Special Guest: Rocco Fiorentino.

It’s The Franchise Freaks Podcast with your host Jack Monson and today’s guests, Brad Stevenson, Brian Woods, and Brian Weiters of Neighborly.

We’re chatting live at IFA 2025 about the future of Franchise Development and small business ownership.

Visit us at https://thunderlymarketing.com

Special Guests: Brad Stevenson, Brian Weiters, and Brian Woods.

It’s The Franchise Freaks podcast with Jack Monson.

This is Part 2 of our conversation with Scott White and Monica Feid, Co-founders of Thunderly, recorded live at IFE 2025.

Also joining us today: the next generation of leaders from the agency, team supervisors Ellie Robertson and Jason Weaver.

Ellie and Jason share their ideas on:

Visit us at https://thunderlymarketing.com

Special Guests: Ellie Robertson, Jason Weaver, Monica Feid, and Scott White.

Welcome to Season Two of Franchise Freaks, the podcast from the franchise marketing agency now called Thunderly!

Host Jack Monson is live at The International Franchise Association 2025 Convention with the co-founders of Thunderly (formerly known as BizCom and Brand J), Scott White and Monica Feid.

Scott and Monica share:

Visit us at https://thunderlymarketing.com

Special Guests: Monica Feid and Scott White.

Why do we see many marketing messages that are generic and don’t make emotional connections?

Scott White of BizCom Associates and Dan Wiley of Brand J share ideas on finding the best stories from Franchisees and Franchisors. These stories are the best way to share a brand’s or leader’s passion and change lives!

Special Guests: Dan Wiley and Scott White.

BizCom Associate’s Loren Thum and Sylvia Shtraym discuss Media Pitching for growing a Franchise brand.

• Advice on enhancing brand awareness & credibility, specifically in the franchise space

Special Guests: Loren Thum and Sylvia Shtraym.

BizCom Associates’ Lauren Moore and Emily Seabaugh share strategies and tactics for using Influencer Marketing.

We’ll discuss:

Special Guests: Emily Seabaugh and Lauren Moore.

Monica Feid and August Johnson of BizCom share stories and their expertise on Crisis Communications with host Jack Monson. We’ll explore:

Special Guests: August Johnson and Monica Feid.

Joining the podcast today from the BizCom X Brand J team: Monica Feid, Lauren Moore, and Andrea de Leon with host Jack Monson.

They’re sharing best practices and tips from their work with the most prominent franchise executives in Thought Leadership and Personal Branding.

What are the types of thought leadership content that are most compelling? Where are the best places and channels to share and engage?

And … why do today’s leaders need some extra expert help in crafting their messages and implementing a communications campaign?

Special Guests: Lauren Moore and Monica Feid.

Today: Fran Dev Website Tips and Best Practices with Jason Weaver, Angela Moore, Sophia Giordano-Scott, Andrea de Leon!

Our team of Franchise Freaks from Brand J have an authentic conversation about what’s working – and what’s not – in creating an informative yet friendly & engaging Fran Dev website.

We’re review functional items like forms, CTAs, FDDs, and more. And … do we really like territory maps anymore?

Plus: How often should the storytelling content like videos and articles be refreshed? How often should the website be completely redone? How has ADA compliance affected fran dev websites recently?

Special Guests: Angela Moore, Jason Weaver, and Sophia Giordano-Scott.