JJ Sorrenti, CEO of Best Life Brands, joins the podcast to discuss the rise of platform companies and Multi-Unit, Multi-Brand Owners.

JJ shares his vision on the sectors that are seeing the most growth in the near future, the forecast for Franchising for the next 5 years, and other elements that will have an impact on franchising including the economy to government regulations.

Thanks to the International Franchisee Association for hosting us at IFA 2025!

Special Guest: JJ Sorrenti.