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PESO: Paid Earned Shared and Owned Media with Gini Dietrich
Gini Dietrich joins the podcast with an update on the PESO model – the relationship of implementing Paid, Earned, Shared, and Owned media strategies.
• Breaking down the silos between these essential media types
• Pairing 2 elements of PESO to get rolling
• The future of the model
Join us over on the Social Geek podcast for part 1 of our conversation available now.
Special Guest: Gini Dietrich.
View all episodes
By Jack Monson
5
55 ratings
Gini Dietrich joins the podcast with an update on the PESO model – the relationship of implementing Paid, Earned, Shared, and Owned media strategies.
• Breaking down the silos between these essential media types
• Pairing 2 elements of PESO to get rolling
• The future of the model
Join us over on the Social Geek podcast for part 1 of our conversation available now.
Special Guest: Gini Dietrich.
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