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Franchise Freaks
Franchise Freaks episodes
- Growth Plans for Franchise Brands with Mark Jameson
Mark Jameson, Chief Development Officer of Propelled Brands joins the podcast love from The IFA Convention!
Mark the discusses the strategies between the growth of the various brands that are part of the Propelled platform – including some upcoming rebranding for some of Mark’s brands coming up at this year’s MUFC!
We also discuss:
• The difference between Consumer-focused franchise brands and B2B brands• Growth plans for all franchises and forecast on the economy in 2025 and 2026• And, what’s something about franchising that Mark wishes everyone understood?Special Guest: Mark Jameson.
13 min - The Franchise Vibe with Rocco Fiorentino
Rocco Fiorentino is the CEO of Benetrends Financial, member of the International Franchise Association Board of Directors, and a leading voice in Franchising and Entrepreneurship.
Podcast host Jack Monson caught up with Rocco at this year’s IFA Convention to get his perspective on the current vibe and future outlook for Franchising. Rocco discusses a bright, bold future with the next generation of leaders in Franchising.
Visit us at https://thunderlymarketing.com
Special Guest: Rocco Fiorentino.
11 min - Franchise Development Trends with Neighborly
It’s The Franchise Freaks Podcast with your host Jack Monson and today’s guests, Brad Stevenson, Brian Woods, and Brian Weiters of Neighborly.
We’re chatting live at IFA 2025 about the future of Franchise Development and small business ownership.
Visit us at https://thunderlymarketing.com
Special Guests: Brad Stevenson, Brian Wieters, and Brian Woods.
13 min - Introducing ... Thunderly! Part 2
It’s The Franchise Freaks podcast with Jack Monson.
This is Part 2 of our conversation with Scott White and Monica Feid, Co-founders of Thunderly, recorded live at IFE 2025.
Also joining us today: the next generation of leaders from the agency, team supervisors Ellie Robertson and Jason Weaver.
Ellie and Jason share their ideas on:
- How Marketing, PR, and Communication integration works
- How to balance brand awareness and lead generation
- The future of Franchising Marketing
Visit us at https://thunderlymarketing.com
Special Guests: Ellie Robertson, Jason Weaver, Monica Feid, and Scott White.
24 min - Introducing … Thunderly!
Welcome to Season Two of Franchise Freaks, the podcast from the franchise marketing agency now called Thunderly!
Host Jack Monson is live at The International Franchise Association 2025 Convention with the co-founders of Thunderly (formerly known as BizCom and Brand J), Scott White and Monica Feid.
Scott and Monica share:
- Their vision on where Franchising is going.
- Why relaunch a brand or agency in 2025?
- Why “Thunderly”?
Visit us at https://thunderlymarketing.com
Special Guests: Monica Feid and Scott White.
19 min - Episode 11: Creativity for Franchises
Why do we see many marketing messages that are generic and don’t make emotional connections?
Scott White of BizCom Associates and Dan Wiley of Brand J share ideas on finding the best stories from Franchisees and Franchisors. These stories are the best way to share a brand’s or leader’s passion and change lives!
Special Guests: Dan Wiley and Scott White.
23 min - Episode 10: Media Relations and Storytelling for Franchises
BizCom Associate’s Loren Thum and Sylvia Shtraym discuss Media Pitching for growing a Franchise brand.
They’re sharing:• Advice on enhancing brand awareness & credibility, specifically in the franchise space
• Best practices for pitching CEOs and brand leaders as well telling stories of local small business owners• Some examples of some recent compelling and fun storiesSpecial Guests: Loren Thum and Sylvia Shtraym.
12 min - Episode 9: Influencer Marketing for Franchises
BizCom Associates’ Lauren Moore and Emily Seabaugh share strategies and tactics for using Influencer Marketing.
We’ll discuss:
• How influencers can bring visibility and credibility to a brand• Micro versus Macro Influencers• What’s next in this space – has it peaked or is there more growth coming?Special Guests: Emily Seabaugh and Lauren Moore.
16 min - Episode 8: Crisis Communications for Franchises
Monica Feid and August Johnson of BizCom share stories and their expertise on Crisis Communications with host Jack Monson. We’ll explore:
Why is a franchise brand’s crisis potentially more explosive than other brands’?
How does a communications team jump into action when news is about to break?
What should all brands have in place to plan for a potential crisis?
And why “no comment” is a poor response in any situation!
Special Guests: August Johnson and Monica Feid.
22 min - Episode 7: Thought Leadership for Franchising
Joining the podcast today from the BizCom X Brand J team: Monica Feid, Lauren Moore, and Andrea de Leon with host Jack Monson.
They’re sharing best practices and tips from their work with the most prominent franchise executives in Thought Leadership and Personal Branding.
What are the types of thought leadership content that are most compelling? Where are the best places and channels to share and engage?
And … why do today’s leaders need some extra expert help in crafting their messages and implementing a communications campaign?
Special Guests: Lauren Moore and Monica Feid.
23 min
About Franchise Freaks
From the publisher's feed
Franchise Freaks began as a playful moniker within our agency's team, celebrating our mutual passion for Entrepreneurs and Small Business Owners. We've successfully boosted numerous franchise brands…
that stumped other marketing agencies. Our "Franchise Freaks" community has expanded to include clients and industry pals, and we're thrilled to invite them to join us on this podcast to dish out top-notch marketing wisdom for franchise brands!
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