Total Retail Talks

Digital Innovation Yields Sweet Returns for Mars Wrigley Confectionery


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In episode 182 of Total Retail Talks, recorded at Groceryshop in Las Vegas, Heather Kang, global vice president of digital commerce at Mars Wrigley Confectionery (MWC), parent company of leading brands such as M&M's, Snickers, Twix and others, details how the company is building a culture of innovation, provides insight into two recent digital commerce…
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Total Retail TalksBy Total Retail

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