Digital Marketing 101

A growing number of organizations see the possibility of keeping prospects engaged by adopting Gamification in their digital marketing campaigns. People learn through Gamification, which is on a direct path to becoming a principal foundation in acquiring marketing qualified leads.

Many marketers are always looking for new prospects to capture more leads and generate more revenue. They seldom plan to mine the existing customers.

This is where ascension marketing comes into play.

To make more noise in socials, today's marketers spend too much time on the awareness & interest stage.

If you look at the sales funnel's cross-section, you will notice that leads are falling in from different stages of the funnel?

Email marketing has become the most common way to reach out to prospects today. However, it is the most cluttered channel as well.

On average, an individual gets 40 business emails per day. Hence the results and open rates are disappointing. So it's time to go old school.....

Many of you writers would have probably wondered why am not getting enough views for the posts I write in Socials? Though the posts you write are current topics which are trending. How can I differentiate my post from thousands of other articles out there?

Look no further cause I have managed to break it down for you.

If you take all marketers and you ask them to sell this bottled water over Socials, and they had unlimited budget everybody had a million dollars, How would they sell it?

There is a fundamental reason why big companies go out of business because they don't market and execute in the world we live in. What they don't understand is the risk-reward. Let me explain it to you.

Does it make sense to create a social community for your brand vis Facebook, LinkedIn, Twitter, Youtube etc?

If there ever was a time to get your business on Facebook, it would be now. Using the powerful Facebook platform is one of the best ways online to get in front of your potential and current customers. In fact, your presence on Facebook serves as a cornerstone for your online identity, and often can be just as important as a website.

How does your business get started marketing on Facebook?

The Internet has disrupted various businesses. Instead of buying books, you read them on Kindles and iPad. We download music now, no more CDs.

All these things happened, but the one thing we never talk about is the Internet disrupting Brand Storytelling as well!